Download or read book Volkswagen Chronicle written by Markus Lupa and published by . This book was released on 2003 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Volkswagen Chronicle written by Graham Robson and published by Publications International Limited. This book was released on 1996-01-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Volkswagen Chronicle From the Beetle to a Global Player written by Manfred Grieger and published by . This book was released on 2015-07-21 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The People s Car written by Bernhard Rieger and published by Harvard University Press. This book was released on 2013-04-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.
Download or read book Thinking Small written by Andrea Hiott and published by Ballantine Books. This book was released on 2012-01-17 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
Download or read book Vintage Volkswagens written by and published by Chronicle Books. This book was released on 1999-07 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pictorial tribute to the unique design and timeless form of the classic VWs: Beetles, Karmann Ghias, Microbuses, Hebmullers, and Cabriolets.
Download or read book Volkswagen T4 1990 2003 written by Richard Copping and published by Crowood. This book was released on 2013-11-30 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here, Volkswagen enthusiast and prolific author Richard Copping examines, for the first time, the complete story of the T4 from the Transporter concept originated forty years before its presence at VW's Hanover factory, through its development period and full production life. Topics covered include: the background story 1949-1990; design concept to production in the 1980s; full analysis of the T4's specifications; face-lifted Caravelles and Multivans from 1996 onwards; petrol- and diesel-aspirated engines including the VR6, V6 and 2.5 litre TDI; the T4 story in the USA - the Euro Van and finally camping conversions. The complete story of the Volkswagen T4, produced between 1990 and 2003 and the first book in the English language to have been written, illustrated and published solely about the T4, beautifully illustrated with 300 colour photographs - a sparkling mixture of archive and modern-day imagery.
Download or read book Focus On 100 Most Popular Station Wagons written by Wikipedia contributors and published by e-artnow sro. This book was released on with total page 1242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bug written by Phil Patton and published by Simon and Schuster. This book was released on 2002 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patton chronicles the remarkable journey of the Volkswagen Beetle--the world's most famous car--from Nazism to the sixties counterculture, the Cold War and today's global manufacturing.
Download or read book The Complete Book of Classic Volkswagens written by John Gunnell and published by Motorbooks International. This book was released on 2017-06-20 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: See the entire chronology of air-cooled Volkswagens in The Complete Book of Classic Volkswagens, a beautifully illustrated overview of one of the oldest and best-known foreign car brands in America.
Download or read book Global Brand Management written by Laurence Minsky and published by Kogan Page Publishers. This book was released on 2019-11-03 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.
Download or read book Volkswagens of the Wehrmacht written by Hans-Georg Mayer-Stein and published by Schiffer Pub Limited. This book was released on 1997-01-06 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the numerous Volkswagen trucks and cars used by the Wehrmacht during WWII. AUTHOR:
Download or read book Focus On 100 Most Popular Sedans written by Wikipedia contributors and published by e-artnow sro. This book was released on with total page 1412 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Things to Look Forward To written by Sophie Blackall and published by Chronicle Books. This book was released on 2022-04-19 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone needs things to look forward to: big things and small things, on good days and on bad days, whether we actively create delight for ourselves or simply allow it to enter our lives. In these pages, beloved author and illustrator Sophie Blackall has gathered a collection of joys for all of us—reminders that every day the sun comes up and new babies are born. She includes suggestions that you bake muffins for a friend, or draw a face on an egg and put it in the fridge where it will smile at you each time you open the door. With wisdom, whimsy, and compassion, the 52 illustrated ideas in this book offer moments of uplift and serendipity for yourself and your loved ones. A message of hope and solace in hard times and of joyful anticipation at times of new beginnings—whether you're grieving a loss or starting a new chapter—and for all the days in between—Things to Look Forward to is full of gentle reminders of the objects, occasions, gestures, and ideas that warm our hearts. There is always something bright on the horizon, and sometimes that horizon can be a lot closer than we think. BELOVED AUTHOR: Sophie Blackall is a world-renowned, two-time Caldecott award–winning children's book author and illustrator. Whether your kids grew up with Ivy & Bean and If You Come to Earth, or you're discovering Blackall's empathetic voice and gorgeous artwork for the first time, you’re sure to fall in love with her new book for adults and folks of all ages. UPLIFTING AND HOPEFUL: We all need a little reassurance that things will get better—this book offers just that, and so much more. It reminds us that while looking forward is important, sometimes we can take matters into our own hands and create our own joy when we need it most. THE PERFECT GIFT: Not only a promise of solace in tough times, this book is also a celebration of joyful new beginnings—after all, who has more to look forward to than parents of new babies, or recent grads? You'll want to give Things to Look Forward to to the grieving and the embarking alike. Perfect for new moms, new graduates, those going through breakups or suffering a loss, and anyone who could use a little extra joy in life just because. Perfect for: • Those going through hard times and those experiencing joyous life events • Parents (or aunts, uncles, grandparents) who have bought Sophie Blackall's books for their children and fallen in love with her artwork • Shoppers looking for the perfect grad gift or baby shower gift • People looking for a way to express sympathy with someone who is struggling or grieving
Download or read book Focus On 100 Most Popular Compact Cars written by Wikipedia contributors and published by e-artnow sro. This book was released on with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Thinking Small written by Andrea Hiott and published by Random House Digital, Inc.. This book was released on 2012 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published to coincide with the release of the newly redesigned VW Beetle, a history of the iconic car reveals the agendas of famous design contributors including Ferdinand Porsche, Adolf Hitler and Heinrich Nordhoff, describing the 1950s advertising campaign in America that launched its phenomenal success.
Download or read book Volkswagen Writes History written by and published by . This book was released on 1997* with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
