Download or read book Thinking Small written by Andrea Hiott and published by Ballantine Books. This book was released on 2012-01-17 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
Download or read book VW Beetle written by Keith Seume and published by Motorbooks International. This book was released on 1997 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive illustrated history of a true world beater. Discover the full story of the amazing VW Beetle--from pre-war KdF-Wagen to today's New Beetle. The book features a color technical appendix illustrating chronologically the major design modifications made during the Beetle's lifetime. Full-color studio photography of 26 milestone models.
Download or read book The Complete Book of Classic Volkswagens written by John Gunnell and published by Complete Book. This book was released on 2017-06-20 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: See the entire chronology of air-cooled Volkswagens in The Complete Book of Classic Volkswagens, a beautifully illustrated overview of one of the oldest and best-known foreign car brands in America.
Download or read book The People s Car written by Bernhard Rieger and published by Harvard University Press. This book was released on 2013-04-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.
Download or read book The VW Beetle written by Ryan Lee Price and published by Penguin. This book was released on 2003 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most popular car, Volkswagen-or "the People's Car"-has earned its place in history. The VW Beetle chronicles the development and rise to worldwide popularity of the famed "punch-buggy," invented in Germany in the 1930s. This peculiar history includes the makings of all models, engines, and body styles through 1967-and the key people responsible for its development.
Download or read book Volkswagen Beetles and Buses written by Russell Hayes and published by Motorbooks. This book was released on 2020-10-06 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This illustrated history celebrates the 75th and 70th anniversaries of Volkswagen's two most iconic vehicles, from the first Beetles spearheaded by Ferdinand Porsche in the 1940s to the buses that became synonymous with a generation. Volkswagen is one of the most beloved brands in motoring history, thanks largely to two instantly recognizable vehicles: the Beetle (a.k.a. Bug) and the Bus. More than 23 million VW Beetles have buzzed into the world since 1945, while the VW Bus presaged the minivan by thirty-plus years. Volkswagen: Beetles and Buses examines and celebrates all aspects of the vehicles and the many cultural associations that have swirled around them for more than seven decades. The diminutive rear-engined and easily mass-produced Beetle became the most popular imported car in America during the 1960s. Its success was due to its familiar face, its wildly clever ad campaigns, and the sheer numbers produced. The equally compact yet spacious Bus (a.k.a. Kombi, Microbus, Type 2, Transporter, and simply “van”) has won millions of fans around the world with its practicality, simplicity, and design. In this beautifully illustrated and authoritatively written celebration, author Russell Hayes looks back at the vehicles while focusing on the classic air-cooled VWs that ran into the late 1970s. Along the way, readers witness the Beetle and Bus at work and at play and learn about vehicle development and growing roles in popular culture, including star appearances in films like The Love Bug, Little Miss Sunshine, Footloose, Fight Club, The Big Lebowski, and Fast Times at Ridgemont High, as well as television shows like Lost and Once Upon a Time and on the covers of the Beatles’ Abbey Road and Bob Dylan’s Freewheelin’ album. The story is brought up to date with coverage of the New Beetle and plans for the VW Buzz, a modern electric version of the iconic Microbus due in 2022. Volkswagen: Beetles and Buses deserves a place in the motoring libraries of VW owners, automotive enthusiasts, and those simply interested in pop culture. It's the ultimate illustrated history of these beloved vehicles.
Download or read book VW Beetle Specification Guide 1949 1967 written by Richard Copping and published by The Crowood Press. This book was released on 2018-10-31 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: The VW Beetle is one of the best-loved of all classic cars, with many thousands preserved across the world, many in regular use. Over the years countless changes were introduced, together making a mid sixties Beetle, for instance, very different from one built in the mid-50s, or mid-70s, despite the obvious similarities. With the aid of hundreds of full colour photographs this new edition in paperback documents all the Beetle's specification changes and model differences during the classic period 1949-67, making it possible to determine the original specification and fittings of any Beetle from this period.Uses the same format as for the highly successful VW Transporter spec guides. Aimed at early-Beetle owners and enthusiasts. Superbly illustrated with 300 colour photographs. New edition in paperback for 2018.
Download or read book How to Restore Volkswagen Beetle written by Jim Tyler and published by Veloce Publishing Ltd. This book was released on 2004-08-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Your complete guide to all aspects of restoration including chassis, body, engine, suspension, steering, brakes, electrical equipment, interior trim and exterior trim"--Page 4 of cover.
Download or read book How To Restore Your Volkswagen Beetle written by Eric LeClair and published by CarTech Inc. This book was released on 2019-04-15 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perhaps the most charismatic automobile ever, the Volkswagen Beetle was the longest-running, most-manufactured automobile on a single platform of all time. From 1938 to 2003, more than 21.5 million "Bugs" were assembled, distributed, and sold on nearly every continent in the world. Throughout the Beetle's successful run, many of these cars have been relegated to project car status due to their age or condition. Airkooled Kustoms, a VW restoration shop in Hazel Green, Alabama, brings its expertise in restoring these cars to book form with this all-encompassing compilation. Restoring your Beetle is covered through step-by-step sequences from unbolting that first nut through polishing the paint on your freshly restored Bug. The specialists at Airkooled Kustoms walk you through the proper disassembly methods, restoring versus replacing components, and reassembling your restored Bug, covering everything related to the body, undercarriage, and interior along the way. It's about time a thorough, hands-on restoration book has been authored by authorities who know the Beetle like the back of their hands. With this book, you will have everything you need to bring your old or new VW Beetle project back to life. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial; color: #000000}
Download or read book Volkswagen Beetle written by William Burt and published by . This book was released on with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This all-color book details the ubiquitous Beetle, from its beginnings in Germany, through its introduction in the United States in 1949, to the demise of the coupe in 1976 and the convertible in 1979, through the introduction of an all-new Bug. Burt lays out the complete evolution of this unique automotive milestone from "People's Car" to counterculture icon.
Download or read book Small Wonder written by Walter Henry Nelson and published by . This book was released on 1967 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Volkswagen Beetle written by Richard Copping and published by Veloce Publishing Ltd. This book was released on 2022-09-28 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The VW Beetle is simply the best-known and most-loved car in the history of the motor car. Amazingly, some of the earliest Beetles, now seven decades old, are still on the road, while more recent examples, particularly the classics from the late 1950s and '60s are many an enthusiast's pride and joy. Created through the ingenuity of Ferdinand Porsche, brought to the brink of series production by Hitler's Nazis and rescued from oblivion by the British after the war, the Beetle soon developed into a phenomenon under the guardianship of Heinz Nordhoff, the VW boss for two decades. Overwhelmingly successful in over 150 countries across the world, most notably in the USA; when the car finally fell from grace in Europe after Nordhoff's death, it was destined to enjoy a revitalised and lengthy swansong in South America. The legendary Beetle’s intriguing story is unravelled in this fascinating and handsome book.
Download or read book Volkswagen Beetle written by Jonathan Harvey and published by Haynes Publishing. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the complete book covering Volkswagen’s legendary Beetle – written by experts and long-term owners – with the aim of informing and inspiring everyone from the rank-beginner to the long-term enthusiast. The Beetle's pivotal role in the transformation of Volkswagen from a former Nazi-owned operation to a symbol of economic regeneration is carefully outlined. The Beetle’s continuous production run from 1945 to 2003 is highlighted, with pertinent details of the more important changes made to its specification over the years being carefully recorded. The popular Karmann Cabriolet version of the Beetle is also included. The authors explain how to buy the ideal Beetle, and provide a guide to its subsequent care and maintenance. Modifying a Beetle with a larger engine, lowered suspension, cosmetic changes and interior refurbishment is also outlined.
Download or read book The Story of Volkswagen Beetles written by David Wright and published by Gareth Stevens Publishing LLLP. This book was released on 2002-08-01 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the history of the car known as the Volkswagen Beetle, describing how its popularity endured despite the fact that it was not sold in the United States between 1975 and 1998.
Download or read book Volkswagen Beetle written by Richard Copping and published by Bloomsbury Publishing. This book was released on 2014-09-10 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle – yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque's initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff's forward-looking desire to perfect one model rather than spread the company's talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle's never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetle's story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike.
Download or read book Small on Safety written by Center for Auto Safety and published by . This book was released on 1972 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book VW Beetle written by Richard Copping and published by Veloce Publishing Ltd. This book was released on 2014-04-29 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Beetle’s full story, from concept in pre-war Germany through 55 years of production & 22-million sales around the world. Colour features on 21 milestone models. Includes many sidebars & panels detailing Beetle facts, figures, feats, advertising, & more. The complete book of the Beetle.
