Download or read book Voice and Tone Strategy written by John Caldwell and published by XML Press. This book was released on 2020-02-25 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connections. We all want them. We seek them in our everyday lives, in our rel ationships with people, places and things. Emotion is at the heart of any meanin gful connection, and how we talk to each other taps into it. Our character, brou ght to life through our voice, is the most powerful tool we have to connect with people, especially when it comes to connecting on an emotional level. In the past, a transactional relationship with customers was sufficient. A simple experience that delivered a clear benefit, such as extra money in their pocket or the easy completion of a task, was all you needed to satisfy and retain existing customers. But times have changed. Today, more than ever, consumers gravitate toward—and increasingly, crave—meaningful experiences. This book focuses on the role of a voice and tone strategy as a part of a successful content strategy. Voice and Tone Strategy: Connecting with People through Content shows you how to create a voice and tone strategy that addresses customer needs and helps you build exceptional customer relationships.

Download or read book Voice Strategy written by Scot Westwater and published by . This book was released on 2019-12-13 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you prepared for the next major shift in consumer behavior?Are you familiar with Voice technology but unsure how to integrate it into your business?Are you struggling with developing a Voice strategy for your brand?Voice Strategy: Creating Useful and Usable Experiences was written to provide the business community with an explanation of what Voice is and why it matters along with an approach and process for developing Voice experiences that go beyond novelty and deliver value. Reading Voice Strategy will give you: An understanding of what Voice is and why you can no longer ignore this opportunityA way to identify your audience's needs , common tasks and frustrations and how to deliver against themA process that takes you from discovery to launch to ongoing improvementsA methodology for identifying use cases that improve customer experience and complement your existing brand ecosystemRespected Voice industry experts, Susan and Scot Westwater combine their decades of knowledge of brand and marketing strategy, digital strategy, content strategy, and user experience with their deep understanding of Voice and its impact. That understanding is the result of a dedication to learning about Voice through reading, research, workshops, interviews and conferences.Scroll to the top and click the "buy now" button to get your shortcut to learning all you need to develop a Voice strategy.

Download or read book The Power of Voice written by Denise Woods and published by HarperCollins. This book was released on 2021-01-26 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword by Academy Award-winner Mahershala Ali “A comprehensive masterpiece. . . . Throughout the course of my life, I have struggled to be heard. With Denise’s insightful tutelage and easy-to-apply techniques, I have not only manage to find my voice, but to powerfully express myself so others listen! If you want to feel inspired and completely empowered give yourself the gift of this beautiful read!”—Halle Berry, Academy Award-winning actor An internationally renowned and highly sought-after Hollywood voice coach shares proven practices to help anyone utilize the often-untapped power of their own authentic voice. From a toddler's first words to professional public speaking, from a marriage proposal to asking for a raise, our voice is our most crucial instrument of expression. The world judges us by our voice. And yet there has been no authoritative guide to mastering its full capacity and expressing our true selves in every aspect of life, from relationships and family to work. Until now. As one of the nation’s most sought-after vocal coaches, Denise Woods has worked with everyone from Mahershala Ali, Will Smith, and Idris Elba to Kirsten Dunst and Jessica Chastain. In The Power of Voice, for the first time ever, Woods shares the secrets, tips, lessons, and stories that have helped Hollywood’s biggest stars become confident, effective communicators. Readers will learn how to: Articulate clearly Gain confidence in any situation Release tension and stress Address speech issues such as upspeak, vocal fry, and nasality Become powerful public speakers Find their truest form of expression With her unmatched ability to teach vocal mastery in real-world terms, Woods offers a much-needed, proven, practical, and invaluable set of tools that will forever change how we communicate and, ultimately, how we see ourselves and affect others.

Download or read book Exit Voice and Loyalty written by Albert O. Hirschman and published by Harvard University Press. This book was released on 1972-02-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovator in contemporary thought on economic and political development looks here at decline rather than growth. Albert O. Hirschman makes a basic distinction between alternative ways of reacting to deterioration in business firms and, in general, to dissatisfaction with organizations: one, “exit,” is for the member to quit the organization or for the customer to switch to the competing product, and the other, “voice,” is for members or customers to agitate and exert influence for change “from within.” The efficiency of the competitive mechanism, with its total reliance on exit, is questioned for certain important situations. As exit often undercuts voice while being unable to counteract decline, loyalty is seen in the function of retarding exit and of permitting voice to play its proper role. The interplay of the three concepts turns out to illuminate a wide range of economic, social, and political phenomena. As the author states in the preface, “having found my own unifying way of looking at issues as diverse as competition and the two-party system, divorce and the American character, black power and the failure of ‘unhappy’ top officials to resign over Vietnam, I decided to let myself go a little.”

Download or read book Raise Your Voice written by Brian Sooy and published by Rockbench Publishing Corporation. This book was released on 2014-03-03 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Raise Your Voice: A Cause Manifesto is for leaders who desire to create a strategic communications framework and sustain a breakthrough nonprofit brand through strategy, design, and purpose. Through the four dimensions of communications and culture--purpose, passion, people, and promise--"Raise Your Voice" will help you unite your organization's purpose, values, culture, and voice to create a unique identity your supporters and advocates will love. It will help you understand the difference between your purpose, mission, and vision--and why it matters"--Amazon.com.

Download or read book Sorry Spock Emotions Drive Business written by Adam W. Morgan and published by Morgan James Publishing. This book was released on 2018-11-27 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line. Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it’s just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, “Do creative ideas work better?” Fortunately, science has finally caught up. There is an answer that isn’t based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.

Download or read book 5 Voices written by Jeremie Kubicek and published by John Wiley & Sons. This book was released on 2016-02-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover your leadership voice and unlock your potential to influence others 5 Voices is the code for unlocking your capacity to have honest conversations and build deeper, more authentic relationships with your teams, your families and your friends. In order to lead others effectively, we need a true understanding of ourselves, our natural tendencies and patterns of behavior. In learning what your leadership voice sounds like to others, you will discover what it feels like to be on the other side of your personality, as well as how to hear and value others' voices, namely the Pioneer, the Connector, the Creative, the Guardian, and the Nurturer. Once you understand your own leadership voice, you'll discover how best to communicate with each of the other voices, which will transform your communication at every level of relationship, both personal and professional. In mastering the 5 Voices of leadership, you will increase your emotional intelligence, allowing you to gain a competitive advantage as a leader. You will also be equipped with a simple, easy to remember vocabulary that, when shared, has a track record for decreasing the drama, misunderstanding and miscommunication in all spheres of influence. Are you focused on relationships, values, and people? Or are you oriented more toward tradition, money, and resources? Do you know how others hear your voice? Do you appreciate the contributions of others on your team? This book will help you identify your natural leadership style, and give you a framework for leveraging your strengths. Find your foundational leadership voice Learn to hear and value the voices of others Know yourself before leading others Connect and communicate well with team, family and friends All five leadership voices come with their own particular set of strengths, and all have areas for growth. Understanding both sides of the equation is the key to taking your leadership to the next level and is the secret to increasing your ability to influence your team, family and friends. 5 Voices is a simple key which unlocks complicated relational dynamics and improves the health and alignment of all your relationships.

Download or read book The Oxford Handbook of Employment Relations written by Adrian Wilkinson and published by Oxford University Press. This book was released on 2014-03 with total page 785 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook is a comparative treatment of employment relations, providing frameworks and empirical evidence for understanding trends in different parts of the world.

Download or read book Giving and Taking Voice in Learning Disabled Theatre written by Tony McCaffrey and published by Taylor & Francis. This book was released on 2023-04-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Giving and Taking Voice in Learning Disabled Theatre offers unique insight into the question of ‘voice’ in learning disabled theatre and what is gained and lost in making performance. It is grounded in the author's 18 years of making theatre with Different Light Theatre company in Christchurch, New Zealand, and includes contributions from the artists themselves. This book draws on an extensive archive of performer interviews, recordings of rehearsal processes, and informal logs of travelling together and sharing experience. These accounts engage with the practical aesthetics of theatre-making as well as their much wider ethical and political implications, relevant to any collaborative process seeking to represent the under- or un-represented. Giving and Taking Voice in Learning Disabled Theatre asks how care and support can be tempered with artistic challenge and rigour and presents a case for how listening learning disabled artists to speech encourages attunement to indigenous knowledge and the cries of the planet in the current socio-ecological crisis. This is a vital and valuable book for anyone interested in learning disabled theatre, either as a performer, director, dramaturg, critic, or spectator.

Download or read book Mastering One Voice written by Toby Murdock and published by . This book was released on 2020-02-10 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical field guide for your journey to impactful content operations. Capitalize on the biggest opportunity facing modern marketing teams: To unite revenue teams to speak in one voice across every customer journey and accelerate revenue through content.

Download or read book Teach Like a Champion 3 0 written by Doug Lemov and published by John Wiley & Sons. This book was released on 2021-08-10 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teach Like a Champion 3.0 is the long-awaited update to Doug Lemov’s highly regarded guide to the craft of teaching. This book teaches you how to create a positive and productive classroom that encourages student engagement, trust, respect, accountability, and excellence. In this edition, you’ll find new and updated teaching techniques, the latest evidence from cognitive science and culturally responsive teaching practices, and an expanded companion video collection. Learn how to build students’ background knowledge, move learning into long-term memory, and connect your teaching with the curriculum content for tangible improvement in learning outcomes. The new version of the book includes: An introductory chapter on mental models for teachers to use to guide their decision-making in the classroom. A brand new chapter on Lesson Preparation. 10 new techniques Updated and revised versions of all the technique readers know and use A brand new set of exemplar videos, including more than a dozen longer “keystone” videos which show how teachers combine and balance technique over a stretch of 8 to 10 minutes of teaching. Extensive discussion of research in social and cognitive science to support and guide the use of techniques. Additional online resources, and supports Read this powerful update to discover the techniques that leading teachers are using to put students on the path to success.

Download or read book Strategic Acceleration written by Tony Jeary and published by Vanguard. This book was released on 2010-03-02 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s ultra-competitive, breakneck world, getting superior results at the fastest rate possible is critical to success. But the hectic speed of life can make it easy to become sidetracked by things that cloud our sense of priority, making us less effective. Strategic Acceleration: Succeed at the Speed of Life presents a methodology that will help you get clear, stay focused, and efficiently execute relevant, high-value activities that bring you the results and success you want—faster. The Strategic Acceleration approach is based on three pivotal concepts: 1. Clarity: Understand your targets and the “why” behind reaching them; 2. Focus: Concentrate on what really matters and filter out what does not; 3. Execution: Use effective communication to get things accomplished—faster! Strategic Acceleration will help you develop a clear vision, outline priorities and objectives, and tackle goals with a true sense of urgency and focus. Once understood and deployed, Strategic Acceleration is sure to have a powerful, long-term, positive influence on the results and success that so many want yet rarely know how to achieve.

Download or read book Radical Collegiality through Student Voice written by Roseanna Bourke and published by Springer. This book was released on 2018-08-17 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book celebrates the rights of the child, through including student voice in educational matters that affect them directly. It focuses on the experiences of children and young people and explores how our educational policies, practices and research endeavours enable educators to help young people tell their own stories. The respective chapters illustrate how listening to young people can help them attain new positions of power, even though doing so often creates discomfort and requires a radical change on the part of the adult establishment. Further, the book challenges researchers, teachers and practitioners to reconsider how students are involved in research and policy agendas, and to what extent radical collegiality can create fundamental and positive changes in the lives of these learners. In recent decades, greater attention has been paid across policy, practice and research discourses to involving children more meaningfully and actively in decisions about their participation in both formal and informal educational settings. The book’s goal is to illustrate how researchers have systematically involved students in the pursuit of a richer understanding of educational experiences, policy and practice through the eyes and ears of young people, and through their own cultural lens.

Download or read book Security Strategies Power Disparity and Identity written by Professor Olav F Knudsen and published by Ashgate Publishing, Ltd.. This book was released on 2013-02-28 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is power and how is it effective? This volume responds to these questions in terms of regional international relations with a particular focus on the Baltic Sea region, an area still charged with a residue of Cold War conflict and power disparity, in a setting of new cooperative ventures. Each contributor examines the region from a different angle and discusses how its actors coped with the new situation facing them after 1991. The volume looks at how governments have defined their new circumstances, how they have dealt with the opportunity to shift to a new mode of coexistence and collaboration, and how they have tackled the challenge of peacefully converting their region to a security community. The book breaks with tradition by adopting a new, thematic approach based on regional issues and functions rather than a country-by-country discourse. It will be of critical value to readers interested in security studies and European politics.

Download or read book The Strategic Human Resource Management Sourcebook written by Lloyd Baird and published by . This book was released on 1988 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Teach Like a Champion 2 0 written by Doug Lemov and published by John Wiley & Sons. This book was released on 2015-01-12 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most influential teaching guides ever—updated! Teach Like a Champion 2.0 is a complete update to the international bestseller. This teaching guide is a must-have for new and experienced teachers alike. Over 1.3 million teachers around the world already know how the techniques in this book turn educators into classroom champions. With ideas for everything from boosting academic rigor, to improving classroom management, and inspiring student engagement, you will be able to strengthen your teaching practice right away. The first edition of Teach Like a Champion influenced thousands of educators because author Doug Lemov's teaching strategies are simple and powerful. Now, updated techniques and tools make it even easier to put students on the path to college readiness. Here are just a few of the brand new resources available in the 2.0 edition: Over 70 new video clips of real teachers modeling the techniques in the classroom (note: for online access of this content, please visit my.teachlikeachampion.com) A selection of never before seen techniques inspired by top teachers around the world Brand new structure emphasizing the most important techniques and step by step teaching guidelines Updated content reflecting the latest best practices from outstanding educators Organized by category and technique, the book’s structure enables you to read start to finish, or dip in anywhere for the specific challenge you’re seeking to address. With examples from outstanding teachers, videos, and additional, continuously updated resources at teachlikeachampion.com, you will soon be teaching like a champion. The classroom techniques you'll learn in this book can be adapted to suit any context. Find out why Teach Like a Champion is a "teaching Bible" for so many educators worldwide.

Download or read book Corporate Communication written by Klement Podnar and published by Routledge. This book was released on 2014-11-13 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability. In order to help reinforce key learning points, grasp the essential facts and digest and retain information, the text offers a comprehensive pedagogy, including: chapter summaries; a list of key words and concepts; case studies and questions at the end of each chapter. Principles are illustrated through a wealth of real life examples, drawn from a variety of big, small, global and local companies such as BMW Group, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson and Coca-Cola. This exciting new textbook is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations, not to mention managers who need a complete and accurate view of this increasingly important subject.