Download or read book Virtually Free Marketing written by Philip R. Holden and published by Bloomsbury Publishing. This book was released on 2015-01-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'. Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers.
Download or read book The Virtual World and Marketing written by Enes Emre Başar and published by Cambridge Scholars Publishing. This book was released on 2018-07-27 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.
Download or read book Virtual Reality Marketing written by Henry Stuart and published by Kogan Page Publishers. This book was released on 2018-10-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumers. VR is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers. A truly practical guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Packed with fascinating case studies, tips and strategies, and written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1, this book is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.
Download or read book A Text Book of Virtual Marketing written by Sameer A Kulkarni and published by Excel Books India. This book was released on 2008-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has been written as a courseware for the MBA, MMM, MMS, and PGDM courses where 'Virtual Marketing' is one of the subjects. The text of this book consists 9 chapters, each aspect is discussed in the most lucid, concise and non-technical manner to help students to understand the subject at conceptual level and develop their basic knowledge in Virtual Marketing.It is aimed at university students pursuing PGDBA, MBA, MMM, MMS or equivalent courses in marketing. Students of different Indian universities and institutes will definitely find it suitable.The objective of this book is to assist the readers to understand the theory and introduce them to the vast scope of Modern Marketing discipline. The book begins with the development of the Internet to the latest emerging concept of interactive TV. Further, the book takes a non-technical approach, thereby presenting the essentials of some concepts in a more understandable manner. Key Features: v Comprehensive glossaryv 'Alt' Codesv Supplemented with figures, tables and Screenshots.Contents Include: Role of the Internet / Internet Strategy / Intranet and Extranet / Consumer Behaviour / Internet Market Research / Internet Retailing / Internet * and Advertising / Website Designing / Modern Developmen
Download or read book Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments written by El-Gohary, Hatem and published by IGI Global. This book was released on 2012-07-31 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing"--Provided by publisher.
Download or read book Virtual Marketing written by Dr. D Jayanthi and published by Lulu Book Publication. This book was released on with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Free Marketing written by Jim Cockrum and published by John Wiley & Sons. This book was released on 2011-08-31 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.
Download or read book Marketing New Realities written by Cathy Hackl and published by . This book was released on 2017-11-06 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Internet Marketing written by Alan Charlesworth and published by Routledge. This book was released on 2009 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations. More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links.
Download or read book I Am Mercy written by Mandi Lynn and published by . This book was released on 2018-12-11 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 14th century France, Aida is accused of being a witch when the Black Death wipes through her village. Abandoned by her family, she is surrounded by death and disease, but when a woman who may actually be a witch tells her how to cure the plague, it may mean uncovering a dark magic.
Download or read book Guerrilla Marketing Online Weapons written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1996 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the Internet expands at a phenomenal rate, it has established itself as the great new international marketing frontier. Now, from the authors of Guerrilla Marketing Online comes Guerrilla Marketing Online Weapons--the 100 simplest, most efficient strategies for online marketing.
Download or read book Virtual Online Worlds Enabling Technologies to Establish Interwoven Relationships to Network Constituents in an Emerging Virtual Marketspace written by Benjamin Bach and published by GRIN Verlag. This book was released on 2008-11 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2007 in the subject Business economics - Miscellaneous, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, 150 entries in the bibliography, language: English, abstract: Purpose This dissertation analyses whether Second Life, as an emerging interactive online environment, provides marketers with the scope to establish interwoven relationships to network constituents, and highlights the importance and benefits arising from enabling technologies to business marketing operations. Design / Methodology / Approach The correlation to previous work was critically addressed with a focal point set on relationship, and e-marketing approaches and strategies, whilst highlighting the potential of an utilisation of virtual worlds / communities. The methodological approach was of an inductive philosophy by gathering information about Second Life from a corporate and an individual point of view. This took the form of a self-administered Internetmediated questionnaire, a semi-structured telephone interview and a participant observation. Findings Through a conceptual analysis of the virtual community of Second Life in terms of exploring reasons for participation and benefits received from an immersion into Second Life, the research study indicated that corporate involvement in this innovative environment can offer marketers with opportunities to establish relationships to existing and potential network constituents. Research Limitations / Implications This marketing research study identified limitations due to its topical nature, as the number of research publications is limited with regards to the momentum of Second Life's innovative virtual 3-D environment and hence, research in this arena is only just emerging and has not been empirically tested. The evolving virtual world environment along with the possible necessity for marketers to both establish a presence and demonstrate innovative market
Download or read book Marketing in Greece written by Ann Corro and published by . This book was released on 1980 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Personal Development With Success Ingredients written by Mo Abraham and published by eBookIt.com. This book was released on 2016-10-21 with total page 935 pages. Available in PDF, EPUB and Kindle. Book excerpt: The team of successful people is a network of readers whose feedback have remained frankly remarkable. They have transformed themselves into an epitome of success by studying and practicing the principles outlined in the book. The book titled Personal Development with Success Ingredients written by Mo Abraham is a step-by-step guide for success, wealth, and happiness and the formula are by far tried and proven. The 12-In-1 book covering over fifty topics on Health & Mental Development, Personal & Social Development, and Financial Development was written with the sole aim of illuminating the minds of those who are disappointed at so-called ‘success books’ as many of them are only theoretical and somewhat not applicable in a different localized setting and hence, not workable. But Personal Development with Success Ingredients is a book embracing principles which are very much universal and can be found in virtually everyone. It's also like a whole library of knowledge, wisdom, key secrets and more packed into one book. For those wondering where the real secret of success can be found, it can be surely found in this book. The book was written by Mo Abraham, an experienced entrepreneur who has gained success by applying these same principles in his own life and business. He was a former merchant navy officer who also worked in big telecommunication companies occupying very high positions until he set up his own business in 2003. Like everyone else, Mo Abraham was also faced with the same struggle everyone faced but overcame those using strategic universal laws which he has hidden in the pages of this great book. The principles are affluently assuring and guarantee a life-changing experience. The author has deliberately set an affordable price so that anyone can have the alluring experience this book has to offer. The massive book contains over 900 pages of LIFE-TRANSFORMING information that have been proven to work for thousands and thousands of successful people around the world today.
Download or read book Advertising in the Digital Age written by Sevil Yesiloglu and published by SAGE Publications Limited. This book was released on 2024-04-09 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.
Download or read book The Virtual Universe Exploring VFX Gaming and Animation Techniques in Filmmaking written by Deepak Kumar Singh and published by Literatureslight Publishing. This book was released on 2023-05-25 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Virtual Universe: Exploring VFX, Gaming, and Animation Techniques in Filmmaking" is a comprehensive book for anyone interested in the world of visual effects, gaming, and animation. The book takes readers on a journey through the virtual universe, exploring the latest techniques and tools used in the creation of cutting-edge visual effects, gaming environments, and animated films.
Download or read book The End of Advertising as We Know It written by Sergio Zyman and published by John Wiley & Sons. This book was released on 2002-11-14 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC Marshall School of Business In this follow-up to his bestselling book The End of Marketing As We Know It, Sergio Zyman, Coca-Cola's renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.
