Download or read book Virtual Vogue Designing Shirts in the Digital Age written by Christa Warren and published by Laurentiu-Marian Ene. This book was released on 2024-10-29 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive into the exciting world of virtual fashion with "Virtual Vogue: Designing Shirts in the Digital Age." Explore the transformative power of digital tools to create stunning garments and redefine the future of fashion. From mastering the art of digital illustration and 3D modeling to understanding fabric behavior and creating realistic textures, this book guides you through every step of the digital fashion design process. Learn how to design for virtual avatars, experiment with innovative materials, and embrace the sustainable practices that are reshaping the industry. Discover the business of digital fashion, build a strong brand identity, and explore the potential of emerging technologies like virtual reality and artificial intelligence. Whether you're a budding fashion designer or an experienced professional, "Virtual Vogue" is your guide to navigating the digital landscape and shaping the future of fashion.
Download or read book Roadmap to Sustainable Textiles written by Ayşegül Körlü and published by BoD – Books on Demand. This book was released on 2024-03-13 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the relationships between sustainability and textiles in terms of environmental, social, and economic development. It includes six chapters that address a variety of subjects, ranging from green chemistry to digitalization in the textile industry.
Download or read book Luxury Online written by Uché Okonkwo and published by Springer. This book was released on 2010-02-26 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
Download or read book A Cultural History of Western Fashion written by Bonnie English and published by Bloomsbury Publishing. This book was released on 2022-01-13 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as the clothes we wear can communicate our personality and how we want to be perceived, so fashion can reflect the politics and preoccupations of the society that produced it. A Cultural History of Western Fashion guides you through the relationships between haute couture and ready-to-wear designer fashions, popular culture, big business, high-tech production, as well as traditional and social media. Exploring fashion's interdisciplinary nature, English and Munroe also highlight the parallel evolution of clothing design and the other visual arts over the last 150 years. This new edition includes expanded coverage of the build up to the First World War and brings this classic text up to date. There is also a new chapter on smart textiles and technology, exploring the work of Hussein Chalayan and Iris Van Herpen among others, and expanded coverage of the role of sustainability in the contemporary fashion industry, including biosynthetic textile production and Stella McCartney's use of vegan leather.
Download or read book Protecting Creativity in Fashion Design written by Susanna Monseau and published by Taylor & Francis. This book was released on 2023-03-17 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the debate over the benefits of legal protection for fashion design, this book focuses on how a combination of minimal legal protections for design, evolving social norms, digital technology, and market forces can promote innovation and creativity in a business known for its fast-paced remixing and borrowing. Focusing on the advantages and disadvantages of the main US and EU IP laws that protect fashion design in the world’s biggest fashion markets, it describes how recent US case law in copyright and trademark cases has led to misaligned incentives for the industry and a lack of clear protection, while, in the EU, the CJEU’s interpretation of the pan-European design rights system has created significant overlap with copyright law and risks, leading to the overprotection of design. The book proposes that creativity and innovation in fashion derive some benefit from a limited unregistered design right protection, and that cumulation with copyright protection is unhelpful. It also proposes that there is a larger role for developing social norms relating to sustainability, the ethics of cultural appropriation, and the online shaming of counterfeiters that can also help create a fair equilibrium between protection and borrowing in fashion design.
Download or read book Fashion Communication in the Digital Age written by Nadzeya Sabatini and published by Springer Nature. This book was released on 2023-08-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field. These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely: - to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication; - to share methodological approaches; - to expand the dialogue between communications studies and fashion-related disciplines; - to encourage junior researchers to pursue their scientific interests in this field. Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation.
Download or read book Anna written by Amy Odell and published by Simon and Schuster. This book was released on 2022-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This definitive New York Times bestselling biography of Anna Wintour, now featuring a new afterword, follows the steep climb of an ambitious young woman who would—with singular and legendary focus—become one of the most powerful people in media. As a child, Anna Wintour was a tomboy with no apparent interest in clothing but, seduced by the miniskirts and bob haircuts of swinging 1960s London, she grew into a fashion-obsessed teenager. Her father, an influential newspaper editor, loomed large in her life, and once he decided she should become editor-in-chief of Vogue, she never looked back. Impatient to start her career, she left high school and got a job at a trendy boutique in London—an experience that would be the first of many defeats. Undeterred, she found work in the competitive world of magazines, eventually embarking on a journey to New York and a battle to ascend, no matter who or what stood in her way. Once she was crowned editor-in-chief of Vogue—in one of the stormiest transitions in fashion magazine history—she continued the fight to retain her enviable position, ultimately rising to dominate all of Condé Nast. Named one of Time’s 100 Must-Read Books of 2022, this in-depth and revealing biography is based on extensive interviews with Anna Wintour’s closest friends and collaborators. Weaving Anna’s personal story into a larger narrative about the hierarchical dynamics of the fashion industry and the complex world of Condé Nast, Anna charts the relentless ambition of the woman who would become an icon.
Download or read book Fashion Journalism written by Julie Bradford and published by Routledge. This book was released on 2014-08-27 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Journalism presents a comprehensive overview of how fashion journalism operates and how to report on fashion. Encompassing skills for print and online media, the book includes many case studies and interviews with fashion journalists working for newspapers, magazines, broadcasting and websites, as well as with stylists, PR executives, photographers and bloggers. The first hand explanations of these roles and practical tips and advice are accompanied by analysis of examples from their work. The business of fashion and fashion PR is explained for the trainee journalist, offering practical guidance on how to report effectively on fashion – from sources and research to writing and layout., with chapter including suggested exercises and further reading. Covering a broad range of subject areas, from law and ethics and using social media to fashion theory and reporting the catwalk, this text offers everything a student or trainee needs to know to excel in fashion journalism.
Download or read book Design Law written by Dana Beldiman and published by Edward Elgar Publishing. This book was released on 2024-09-06 with total page 767 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive assessment of the current legal landscape of global design law. It includes practice-based and analytical accounts of national design laws from several representative jurisdictions and delves into the practical and theoretical dimensions of some of the most urgent procedural issues facing this legal field.
Download or read book Non Fungible Tokens NFTs written by Andrea Sestino and published by Springer Nature. This book was released on 2022-07-01 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product. Starting with an overview of the nature and increasing importance of NFTs in marketing, the authors extensively examine the blockchain technology that underlies this new innovation along with its applications. Specifically, by reviewing the existing literature on NFTs, the authors explain the emerging topics and business opportunities offered by NFTs for intellectual property protection, development of new lifestyles, and forms of entertainment. The second part of the book investigates NFTs in three different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers’ intentions to purchase NFT-based products (i.e., materialism, status consumption orientation, innovativeness), the authors discuss the various implications for advertising and marketing strategies in such industries. Offering a state-of-the-art look at this new technology, this book presents a guide for scholars and anyone looking for an understanding of NFTs and the opportunities they present. With a preface by Russell Belk.
Download or read book Guide to the Archive of Art and Design written by Elizabeth Lomas and published by Routledge. This book was released on 2019-09-17 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Archive of Art and Design at the Victoria & Albert Museum contains Britain's foremost collection of primary source material relating to art and design, particularly of the twentieth century. Established in 1978, the Archive holds over 200 archives created by individual artists, craftspeople and designers and businesses and societies involved in the manufacture and promotion of art and design products. The Guide describes each archive in detail, offering information about its creator, its contents, and related sources held both inside and outside the V&A Museum. It is an invaluable reference text for everyone with an interest in studying British art and design.
Download or read book Routledge Encyclopedia of Technology and the Humanities written by Chan Sin-wai and published by Taylor & Francis. This book was released on 2024-04-29 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Routledge Encyclopedia of Technology and the Humanities is a pioneer attempt to introduce a wide range of disciplines in the emerging field of techno-humanities to the English-reading world. This book covers topics such as archaeology, cultural heritage, design, fashion, linguistics, music, philosophy, and translation. It has 20 chapters, contributed by 26 local and international scholars. Each chapter has its own theme and addresses issues of significant interest in the respective disciplines. References are provided at the end of each chapter for further exploration into the literature of the relevant areas. To facilitate an easy reading of the information presented in this volume, chapters have been arranged according to the alphabetical order of the topics covered. This Encyclopedia will appeal to researchers and professionals in the field of technology and the humanities, and can be used by undergraduate and graduate students studying the humanities.
Download or read book Next Level Grammar for a Digital Age written by Darren Crovitz and published by Routledge. This book was released on 2022-04-19 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: CO-PUBLISHED BY ROUTLEDGE AND THE NATIONAL COUNCIL OF TEACHERS OF ENGLISH This innovative book explores how digital language and tools can be used to teach applied grammar in the classroom. With a spotlight on internet language, Crovitz, Devereaux, and Moran demonstrate how students can practice rhetorical grammar with digital tools in order to use language purposefully. With an abundance of original strategies, prompts, and questions that tap into students’ existing skills, the book is designed to help students build a meta-awareness of language through critical digital literacy. Drawing on examples and activities from TikTok, Twitter, memes, texting, online videos, digital media, and more, chapters feature lesson plans centered around real-world digital scenarios that will engage and inspire students. Ideal for preservice and inservice English teachers, this book offers a blueprint for helping students use and evaluate language in the digital world and includes practical suggestions for using technology and rhetorical grammar to engage with and compose digital texts.
Download or read book Research and Design for Fashion written by Simon Seivewright and published by Bloomsbury Publishing. This book was released on 2020-09-03 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to generate inspired ideas is vital in all creative industries, and nowhere is this more true than in the fast-paced and trend-driven fashion industry. A bestseller in both the UK and US, this fully revised third edition of Research and Design uniquely provides a handy and indispensable resource that will gently guide readers through the fashion design process. Comprising a complete toolkit of key need-to-know topics, Research and Design demonstrates how important fashion design research is to the creation of inspired designs and concepts. Topics explored include choosing themes, compiling research, using your sketchbook as a design tool, techniques for drawing, and collage, juxtaposition and deconstruction, as well as how to design from your research, design development, working with the colour wheel, and how to successfully communicate your ideas, fully equipping readers with all the knowledge and tools needed to embark on their own design projects. Now fully revised and updated with beautiful and inspiring new visuals from the studio, designers' portfolios, and the catwalk, as well as exciting new case studies, interviews with practising fashion designers, and practical exercises, Research and Design will show readers how to excel in carrying out professional fashion research and design.
Download or read book History of World Dress and Fashion Second Edition written by Daniel Delis Hill and published by Daniel Delis Hill. This book was released on 2022-01-13 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: The History of World Dress and Fashion presents a comprehensive survey of dress from around the world including China, Japan, India, Africa, the Islamic Empire, and the Ancient Americas. This extensive study features descriptions and analysis of men’s, women’s and children’s clothing, accessories, and cultural styles from prehistory into the twenty-first century. Lavishly illustrated in color throughout, it features more than 1600 images - and is a valuable resource for fashion designers, theater costumers, textile researchers, costume collectors and curators, and anyone interest in clothing and style customs of the world.
Download or read book The Palgrave Handbook of Interactive Marketing written by Cheng Lu Wang and published by Springer Nature. This book was released on 2023-01-25 with total page 1070 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for conversations and interactions among connected actors or participants in platform ecosystems. The advancement of mobile technology with interactive content and personalized experience makes interactive marketing the new normal in the business world. This handbook contains the most comprehensive and cutting-edge knowledge in the interactive marketing field. The 41 chapters that are divided into eight sections cover all aspects of contemporary interactive marketing realm, including social media and influencer marketing, big data and machine learning in predictive analytics, mobile marketing and proximity marketing, interactive digital marketing and Omnichannel marketing, AI, VR and AR in business applications. With a focal point on interactive marketing, this handbook takes a multidiscipline perspective, from new technology innovations, social media and platform application, economic and cultural impacts, social and psychological analysis, and management and information system. This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc. It offers valuable references for academic researchers who are interesting conducting and publishing in interactive marketing research. The state-of-art review and emerging new trends presented in the book are particularly useful for research idea generation and conceptual development. The book also putts forward insightful guidelines and practical tools for business management in the application of new interactive marketing strategies and applications in the real world practices. Chapter 41 “Ethical Considerations in Gamified Interactive Marketing Praxis” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Download or read book Reverse Design written by Ana Cristina Broega and published by CRC Press. This book was released on 2018-09-25 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collaboration between the Textile Department of the University of Minho and the Brazilian Association of Studies and Research (ABEPEM) has led to an international platform for the exchange of research in the field of Fashion and Design: CIMODE. This platform is designed as a biennial congress that takes place in different European and Latin American countries with the co-organization of another university in each location. The current edition was jointly organized by the University of Minho and the Centro Superior de Diseño de Moda (CSDMM) - Universidad Politécnica de Madrid. CIMODE's mission is to explore fashion and design from a social, cultural, psychological and communication perspective, and to bring together different approaches and perceptions of practice, education and the culture of design and fashion. Through an interdisciplinary dialogue and intercultural perspective, CIMODE wants to generate and present new scenarios about the present and future of fashion and design. ‘DISEÑO AL REVÉS’ (‘BACKWARD DESIGN’) was the central theme of the 4th CIMODE (Madrid, Spain, 21-23 May 2018), which produced a highly topical and relevant number of academic publications presented in this book.
