Download or read book Virality written by Tony D. Sampson and published by U of Minnesota Press. This book was released on 2012 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this thought-provoking work, Tony D. Sampson presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions, Virality does not restrict itself to biological analogies and medical metaphors. It instead points toward a theory of contagious assemblages, events, and affects. For Sampson, contagion is not necessarily a positive or negative force of encounter; it is how society comes together and relates. Sampson argues that a biological knowledge of contagion has been universally distributed by way of the rhetoric of fear used in the antivirus industry and other popular discourses surrounding network culture. This awareness is also detectable in concerns over too much connectivity, such as problems of global financial crisis and terrorism. Sampson's "virality" is as established as that of the biological meme and microbe but is not understood through representational thinking expressed in metaphors and analogies. Rather, Sampson interprets contagion theory through the social relationalities first established in Gabriel Tarde's microsociology and subsequently recognized in Gilles Deleuze's ontological worldview. According to Sampson, the reliance on representational thinking to explain the social behavior of networking--including that engaged in by nonhumans such as computers--allows language to overcategorize and limit analysis by imposing identities, oppositions, and resemblances on contagious phenomena. It is the power of these categories that impinges on social and cultural domains. Assemblage theory, on the other hand, is all about relationality and encounter, helping us to understand the viral as a positively sociological event, building from the molecular outward, long before it becomes biological.
Download or read book Going Viral written by Karine Nahon and published by Polity. This book was released on 2013-11-25 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.
Download or read book A Dictionary of Social Media written by Daniel Chandler and published by Oxford University Press. This book was released on 2016-03-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking. From the authors of the popular Dictionary of Media and Communication, Daniel Chandler and Rod Munday, comes a title that complements and supplements their previous dictionary, and that will be of great use to social media marketing specialists, bloggers, and to any general internet user.
Download or read book Viral Loop written by Adam Penenberg and published by Hachette UK. This book was released on 2010-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...
Download or read book Digital Libraries For Cultural Heritage Knowledge Dissemination and Future Creation written by Chunxiao Xing and published by Springer Science & Business Media. This book was released on 2011-10-12 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 13th International Conference on Asia-Pacific Digital Libraries, ICADL 2011, held in Beijing, China, in October 2011. The 33 revised full papers, 8 short papers and 9 poster papers presented were carefully reviewed and selected from 136 submissions. The topics covered are digital archives and preservation; information mining and extraction; medata, catalogue; distributed repositories and cloud computing; social network and personalized service; mobile services and electronic publishing; multimedia digital libraries; information retrieval; and tools and systems for digital library.
Download or read book Freemium Economics written by Eric Benjamin Seufert and published by Elsevier. This book was released on 2013-12-27 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel
Download or read book Mobile Social Game Design written by Tim Fields and published by CRC Press. This book was released on 2014-01-22 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successfully Navigate the Evolving World of Mobile and Social Game Design and Monetization Completely updated, Mobile & Social Game Design: Monetization Methods and Mechanics, Second Edition explains how to use the interconnectedness of social networks to make "stickier," more compelling games on all types of devices. Through the book’s many design and marketing techniques, strategies, and examples, you will acquire a better understanding of the design and monetization mechanics of mobile and social games as well as working knowledge of industry practices and terminology. Learn How to Attract—and Retain—Gamers and Make Money The book explores how the gaming sector has changed, including the evolution of free-to-play games on mobile and tablet devices, sophisticated subscription model-based products, and games for social media websites, such as Facebook. It also demystifies the alphabet soup of industry terms that have sprouted up around mobile and social game design and monetization. A major focus of the book is on popular mechanisms for acquiring users and methods of monetizing users. The author explains how to put the right kinds of hooks in your games, gather the appropriate metrics, and evaluate that information to increase the game’s overall stickiness and revenue per user. He also discusses the sale of virtual goods and the types of currency used in games, including single and dual currency models. Each chapter includes an interview with industry leaders who share their insight on designing and producing games, analyzing metrics, and much more.
Download or read book Artificial Intelligence Theory and Applications written by Harish Sharma and published by Springer Nature. This book was released on with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Lean Analytics written by Alistair Croll and published by "O'Reilly Media, Inc.". This book was released on 2024-02-23 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products
Download or read book Social Game Design written by Tim Fields and published by CRC Press. This book was released on 2011-12-12 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: What game company doesn't want to be the next Zynga? But does the world really need another "ville" game? What we do need are designers who know how to create compelling money-making social games while maintaining their creativity. This book provides the clues to creating social game systems that generate profit.
Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,
Download or read book International Conference on Computer Networks and Communication Technologies written by S. Smys and published by Springer. This book was released on 2018-09-17 with total page 1070 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book features research papers presented at the International Conference on Computer Networks and Inventive Communication Technologies (ICCNCT 2018), offering significant contributions from researchers and practitioners in academia and industry. The topics covered include computer networks, network protocols and wireless networks, data communication technologies, and network security. Covering the main core and specialized issues in the areas of next-generation wireless network design, control, and management, as well as in the areas of protection, assurance, and trust in information security practices, these proceedings are a valuable resource, for researchers, instructors, students, scientists, engineers, managers, and industry practitioners.
Download or read book Going Viral written by Karine Nahon and published by Polity. This book was released on 2013-11-25 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.
Download or read book Affective Computing and Intelligent Interaction written by Sidney D ́Mello and published by Springer Science & Business Media. This book was released on 2011-09-23 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the refereed proceedings of the Fourth International Conference on Affective Computing and Intelligent Interaction, ACII 2011, held in Memphis, TN, USA, in October 2011.
Download or read book Social Informatics written by Giovanni Luca Ciampaglia and published by Springer. This book was released on 2017-09-02 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume set LNCS 10539 and 10540 constitutes the proceedings of the 9th International Conference on Social Informatics, SocInfo 2017, held in Oxford, UK, in September 2017.The 37 full papers and 43 poster papers presented in this volume were carefully reviewed and selected from 142 submissions. The papers are organized in topical sections named: economics, science of success, and education; network science; news, misinformation, and collective sensemaking; opinions, behavior, and social media mining; proximity, location, mobility, and urban analytics; security, privacy, and trust; tools and methods; and health and behaviour.
Download or read book Digital Nations Smart Cities Innovation and Sustainability written by Arpan Kumar Kar and published by Springer. This book was released on 2017-11-03 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed conference proceedings of the 16th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2017, held in Delhi, India, in November 2017. The 45 revised full papers presented were carefully reviewed and selected from 92 submissions. They are organized in the following topical sections: Adoption of Smart Services; Assessment of ICT Enabled Smart Initiatives; Analytics for Smart Governance; Social Media and Web 3.0 for Smartness; and Smart Solutions for the Future.
Download or read book Awkward Politics written by Carrie Smith-Prei and published by McGill-Queen's Press - MQUP. This book was released on 2016-05-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increased use of digital tools for political activism has triggered heated debates about the effectiveness of digital campaigns for political change and feminist causes. While technology’s immediacy and transnational reach have broadened the potential impact of activism, it has, at the same time, complicated the goals, materiality, and consumption of feminist actions. In Awkward Politics, Carrie Smith-Prei and Maria Stehle suggest that awkwardness offers a means of engaging with twenty-first century feminist activism by accounting for the uncertainty of popfeminist moments and movements, its sometimes illegible meanings, affects, and aesthetics. By investigating transnational media ranging from popfeminist performance art, music, street activism, blogs, and hashtags to literature, film, academic theory, and protests, the authors demonstrate that viewing activist art through the lens of awkwardness can yield a nuanced critique. By developing awkwardness into a theoretical tool for intervention, a key concept of feminist politics, and a moving target, this innovative study dramatically alters the ways in which we approach activism, its forms, movements, and effects. It also suggests a broad range of applicability, from social movements to the academy. Breaking new ground through the intersections of technology, consumerism, and the political in popfeminist work, Awkward Politics highlights the urgency of feminist politics and activism.
