Download or read book Viral Marketing Campaigns For Horror Movies From The Blair Witch Project 1999 Up To Rings 2017 written by Lioba Frings and published by GRIN Verlag. This book was released on 2017-06-20 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Communications - Movies and Television, grade: 2,0, University of Bonn, language: English, abstract: In this paper the following horror movies will be analyzed: The Blair Witch Project (1999) and Blair Witch (2016), Paranormal Activity 1 (2007), Cloverfield (2008) and 10 Cloverfield Lane (2016), The Ring Two (2005) and Rings (2017). These movies are being analyzed since their marketing campaigns concerning virality, word of mouth, interactivity and storytelling show many similarities but also some of them bring innovation to the marketing of horror movies. In the viral marketing of horror movies the strategies of storytelling and word of mouth are major factors in order to generate virality and to expand the fictional world consisting of characters and plot both online and offline. How the marketing campaigns of the studios regarding the movies listed above make use of these strategies and how viral marketing of horror movies has changed in terms of interactivity, mediality and storytelling since The Blair Witch Project will be examined in this paper.
Download or read book The Blair Witch Project written by Russ Gomm and published by . This book was released on 2018 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Blair Witch Project written by Daniel Myrick and published by . This book was released on 1999 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Press kit includes: 1 booklet (cast and credits listing, synopsis, production and biographical information, the mythology, the Blair Witch history, the website).
Download or read book The BLAIR Witch Project written by Daniel Myrick and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Press kit includes: 1 booklet (cast and credits listing, synopsis, production and biographical information, the mythology, the Blair Witch history, the website).
Download or read book Blair Witch written by and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Ring Companion written by Denis Meikle and published by Titan Books. This book was released on 2005 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blending science fiction and the supernatural to chilling effect, 'The Ring' is one of the most influential horror films of the last decade. This book looks at the phenomenon of the film, examining the original novels, the big screen adaptions and its influence on other projects.
Download or read book Blair Witch The Secret Confession of Rustin Parr written by D.A. Stern and published by Simon and Schuster. This book was released on 2000-08 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: YA. Horror. In 1941, Rustin told police he murdered seven children. But on the eve of his hanging, the priest hears a different story.
Download or read book Blair Witch Project written by Random House and published by . This book was released on 1999-10-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Blair Wilch Project written by D. A. Stern and published by . This book was released on 1999 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigation of the disappearance of three student filmmakers who went into Black Hills forest to film a documentary on a legend known as The Blair Witch.
Download or read book Found Footage Horror Films written by Alexandra Heller-Nicholas and published by McFarland. This book was released on 2014-05-08 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the horror subgenre du jour, found footage horror's amateur filmmaking look has made it available to a range of budgets. Surviving by adapting to technological and cultural shifts and popular trends, found footage horror is a successful and surprisingly complex experiment in blurring the lines between quotidian reality and horror's dark and tantalizing fantasies. Found Footage Horror Films explores the subgenre's stylistic, historical and thematic development. It examines the diverse prehistory beyond Man Bites Dog (1992) and Cannibal Holocaust (1980), paying attention to the safety films of the 1960s, the snuff-fictions of the 1970s, and to television reality horror hoaxes and mockumentaries during the 1980s and 1990s in particular. It underscores the importance of The Blair Witch Project (1999) and Paranormal Activity (2007), and considers YouTube's popular rise in sparking the subgenre's recent renaissance.
Download or read book The Philosophy of Horror written by Thomas Fahy and published by University Press of Kentucky. This book was released on 2010-04-30 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sitting on pins and needles, anxiously waiting to see what will happen next, horror audiences crave the fear and exhilaration generated by a terrifying story; their anticipation is palpable. But they also breathe a sigh of relief when the action is over, when they are able to close their books or leave the movie theater. Whether serious, kitschy, frightening, or ridiculous, horror not only arouses the senses but also raises profound questions about fear, safety, justice, and suffering. From literature and urban legends to film and television, horror’s ability to thrill has made it an integral part of modern entertainment. Thomas Fahy and twelve other scholars reveal the underlying themes of the genre in The Philosophy of Horror. Examining the evolving role of horror, the contributing authors investigate works such as Mary Shelley’s Frankenstein (1818), horror films of the 1930s, Stephen King’s novels, Stanley Kubrick’s adaptation of The Shining (1980), and Alfred Hitchcock’s Psycho (1960). Also examined are works that have largely been ignored in philosophical circles, including Truman Capote’s In Cold Blood (1965), Patrick Süskind’s Perfume (1985), and James Purdy’s Narrow Rooms (2005). The analysis also extends to contemporary forms of popular horror and “torture-horror” films of the last decade, including Saw (2004), Hostel (2005), The Devil’s Rejects (2005), and The Hills Have Eyes (2006), as well as the ongoing popularity of horror on the small screen. The Philosophy of Horror celebrates the strange, compelling, and disturbing elements of horror, drawing on interpretive approaches such as feminist, postcolonial, Marxist, and psychoanalytic criticism. The book invites readers to consider horror’s various manifestations and transformations since the late 1700s, probing its social, cultural, and political functions in today’s media-hungry society.
Download or read book The Horror Sensorium written by Angela Ndalianis and published by McFarland. This book was released on 2012-10-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Horror films, books and video games engage their audiences through combinations of storytelling practices, emotional experiences, cognitive responses and physicality that ignite the sensorium--the sensory mechanics of the body and the intellectual and cognitive functions connected to them. Through analyses of various mediums, this volume explores how the horror genre affects the mind and body of the spectator. Works explored include the films 28 Days Later and Death Proof, the video games Resident Evil 4 and Doom 3, the theme park ride The Revenge of the Mummy, transmedia experiences associated with The Dark Knight and True Blood, and paranormal romance novels featuring Anita Blake and Sookie Stackhouse. By examining how these diverse media generate medium-specific corporeal and sensory responses, it reveals how the sensorium interweaves sensory and intellectual encounters to produce powerful systems of perception.
Download or read book How Spies Think written by David Omand and published by Penguin UK. This book was released on 2020-10-29 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former director of GCHQ, learn the methodology used by British intelligence agencies to reach judgements, establish the right level of confidence and act decisively. Full of revealing examples from a storied career, including key briefings with Prime Ministers and strategies used in conflicts from the Cold War to the present, in How Spies Think Professor Sir David Omand arms us with the tools to sort fact from fiction. And shows us how to use real intelligence every day. ***** 'One of the best books ever written about intelligence analysis and its long-term lessons' Christopher Andrew, The Defence of the Realm: The Authorized History of MI5 'An invaluable guide to avoiding self-deception and fake news' Melanie Phillips, The Times WINNER OF THE NEAVE BOOK PRIZE 2022 LONGLISTED FOR THE ORWELL PRIZE FOR POLITICAL WRITING 2021
Download or read book Connected Marketing written by Justin Kirby and published by Routledge. This book was released on 2007-06-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling ‘Anatomy of Buzz’) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.
Download or read book Horror Franchise Cinema written by Mark McKenna and published by Routledge. This book was released on 2021-09-30 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores horror film franchising from a broad range of interdisciplinary perspectives and considers the horror film’s role in the history of franchising and serial fiction. Comprising 12 chapters written by established and emerging scholars in the field, Horror Franchise Cinema redresses critical neglect toward horror film franchising by discussing the forces and factors governing its development across historical and contemporary terrain while also examining text and reception practices. Offering an introduction to the history of horror franchising, the chapters also examine key texts including Universal Studio monster films, Blumhouse production films, The Texas Chainsaw Massacre, A Nightmare on Elm Street, Alien, I Spit on Your Grave, Let the Right One In, Italian zombie films, anthology films, and virtual reality. A significant contribution to studies of horror cinema and film/media franchising from the 1930s to the present day, this book will be of interest to students and scholars of film studies, media and cultural studies, franchise studies, political economy, audience/reception studies, horror studies, fan studies, genre studies, production cultures, and film histories.
Download or read book Besides the Screen written by V. Crisp and published by Springer. This book was released on 2015-01-16 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: New media technologies impact cinema well beyond the screen. This volume speculates about the changes in modes of accessing, distributing, storing and promoting moving images and how they might affect cinematographic experience, economy and historiography.
Download or read book Bakhtin and the Movies written by M. Flanagan and published by Springer. This book was released on 2009-05-29 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Martin Flanagan uses Bakhtin's notions of dialogism, chronotope and polyphony to address fundamental questions about film form and reception, focussing particularly on the way cinematic narrative utilises time and space in its very construction.
