Download or read book Viral Hero written by Travis Steffen and published by Simon and Schuster. This book was released on 2020-01-07 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Viral Hero, serial entrepreneur and growth engineer Travis Steffen reveals his comprehensive, battle-tested strategy for building products capable of true viral growth. If you think “viral marketing” only refers to making videos or memes to get shares on social media, there’s a reason you’ve found it difficult to grow your business. In Viral Hero, serial entrepreneur and growth engineer Travis Steffen reveals his comprehensive, battle-tested strategy for building products capable of true viral growth. Developed over years of research and more than a decade of starting, growing, and selling startups, Viral Hero includes a detailed breakdown of the many types of viral marketing, their various techniques and strategies, clear explanations of abstract and often misunderstood theories, simple tactics for measuring and predicting your viral growth, and actionable steps for making your product spread like wildfire. Using detailed examples from real high-growth companies, Viral Hero is a comprehensive, approachable resource that gives you all the tools you’ll need on your journey toward becoming a viral hero for your business.
Download or read book Going Viral written by Dahlia Schweitzer and published by Rutgers University Press. This book was released on 2018-03-09 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outbreak narratives have proliferated for the past quarter century, and now they have reached epidemic proportions. From 28 Days Later to 24 to The Walking Dead, movies, TV shows, and books are filled with zombie viruses, bioengineered plagues, and disease-ravaged bands of survivors. Even news reports indulge in thrilling scenarios about potential global pandemics like SARS and Ebola. Why have outbreak narratives infected our public discourse, and how have they affected the way Americans view the world? In Going Viral, Dahlia Schweitzer probes outbreak narratives in film, television, and a variety of other media, putting them in conversation with rhetoric from government authorities and news organizations that have capitalized on public fears about our changing world. She identifies three distinct types of outbreak narrative, each corresponding to a specific contemporary anxiety: globalization, terrorism, and the end of civilization. Schweitzer considers how these fears, stoked by both fictional outbreak narratives and official sources, have influenced the ways Americans relate to their neighbors, perceive foreigners, and regard social institutions. Looking at everything from I Am Legend to The X Files to World War Z, this book examines how outbreak narratives both excite and horrify us, conjuring our nightmares while letting us indulge in fantasies about fighting infected Others. Going Viral thus raises provocative questions about the cost of public paranoia and the power brokers who profit from it. Supplemental Study Materials for "Going Viral": https://www.rutgersuniversitypress.org/going-viral-dahlia-schweitzer Dahlia Schweitzer- Going Viral: https://www.youtube.com/watch?v=5xF0V7WL9ow
Download or read book Word Hero written by Jay Heinrichs and published by Crown. This book was released on 2011-10-04 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yes, it’s true: you can learn how to be a verbal wizard! Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe? Ever read a great quote and think I could never come up with anything that clever? Daunting as it may seem, there’s nothing mystical about witcraft. Crafting memorable lines doesn’t require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick. In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh– even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing – and amazingly helpful – tour of the mechanisms that make powerful language work. You’ll learn how to slyly plant your words in people’s heads and draw indelible verbal pictures by employing such tools as “crashing symbols,” “rapid repeaters,” “Russian Dolls” and even the powers of Mr. Potato Head. With those tools and others tucked in your utility belt, you might not immediately achieve “wordsmith immortality” but you will become a better speaker, writer, and raconteur…and long after people have forgotten everything else, they’ll remember your priceless lines.
Download or read book The Imaginationless Generation written by Nachshon Goltz and published by BRILL. This book was released on 2019-03-19 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Imaginationless Generation is a pioneering attempt to present a new theory for a new age of digital media. The authors follow the theory’s insights and predictions to offer a new perspective on one of the most burning questions of our time – how to protect children online.
Download or read book Heroes Wanted written by Rodney D. Bullard and published by Harvest House Publishers. This book was released on 2018-02-20 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Needs Heroes...Like You! With all the hardships and unmet needs in the world, it's difficult to believe one person can make a difference. Where can you even begin? What do you have to offer? Rodney D. Bullard, Executive Director of the Chick-fil-A Foundation, wants to share with you the surprisingly simple but incredibly powerful ways you can impact others and create a legacy of service. In Heroes Wanted, you'll find inspiring stories to help you demonstrate life-changing compassion to the people around you understand courage and make brave choices every day share your own story authentically to provide hope for the weary God created you with strength, compassion, and a heroic heart beating in your chest. Become the hero He made you to be and start shining light wherever you go. You were made for this. The world needs you. Includes The Way of a Hero Reflection and Action Guide "A well-crafted reminder that we can be heroes if we only dare to serve." Brigadier General Stacey Hawkins, USAF
Download or read book Virus Attack written by Andy Briggs and published by Bloomsbury Publishing USA. This book was released on 2011-10-01 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: The villain Basilisk is back, and his nefarious plan to infiltrate Hero.com and take it offline has worked-leaving Toby, Pete, Lorna, and Emily as the only Downloaders left on the planet! It's up to the four friends to stop Basilisk before his computer virus completely destroys the Hero Foundation . . . but with glitchy, short-circuiting powers and some contention among their ranks, it'll be no simple task to outwit, outpace, and outplot the evil mastermind. Virus Attack is an action-packed adventure, full of even more creative and exciting powers and intricately linked to the anti-series, Villian.net.
Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 1975 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Library of Congress Subject Headings P Z written by Library of Congress. Subject Cataloging Division and published by . This book was released on 1988 with total page 1436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Fuhrer Virus written by Paul Schultz and published by Strategic Book Publishing. This book was released on 2008-11 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set during the summer of 1941, this is the story of a conspiracy hatched by a cabal of German officers and their American supporters to secretly infect Adolf Hitler with a virus that will render the Nazi dictator comatose for a crucial period of weeks.
Download or read book Emerging Viral Diseases written by Institute of Medicine and published by National Academies Press. This book was released on 2015-03-19 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past half century, deadly disease outbreaks caused by novel viruses of animal origin - Nipah virus in Malaysia, Hendra virus in Australia, Hantavirus in the United States, Ebola virus in Africa, along with HIV (human immunodeficiency virus), several influenza subtypes, and the SARS (sudden acute respiratory syndrome) and MERS (Middle East respiratory syndrome) coronaviruses - have underscored the urgency of understanding factors influencing viral disease emergence and spread. Emerging Viral Diseases is the summary of a public workshop hosted in March 2014 to examine factors driving the appearance, establishment, and spread of emerging, re-emerging and novel viral diseases; the global health and economic impacts of recently emerging and novel viral diseases in humans; and the scientific and policy approaches to improving domestic and international capacity to detect and respond to global outbreaks of infectious disease. This report is a record of the presentations and discussion of the event.
Download or read book Lost Hero The Heroes of Olympus The Book One written by Rick Riordan and published by Disney Electronic Content. This book was released on 2011-01-05 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jason has a problem. He doesn't remember anything before waking up on a school bus holding hands with a girl. Apparently she's his girlfriend Piper, his best friend is a kid named Leo, and they're all students in the Wilderness School, a boarding school for "bad kids." What he did to end up here, Jason has no idea—except that everything seems very wrong.
Download or read book Viral Fitness written by Jaap Goudsmit and published by Oxford University Press. This book was released on 2004-08-12 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing viral adaption as a general phenomenon, the author examines the heart of viral emergence as human behaviour alters viral ecosystems.
Download or read book Viral Fitness written by Jaap Goudsmit M.D. and published by Oxford University Press. This book was released on 2004-08-12 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite vaccines and medicines, we have not succeeded in eradicating the most poisonous viruses in the world, like jaundice, measles, diarrhea, polio, and AIDS, not to mention newcomers like West Nile and SARS. Also, since September 11, it is no longer unthinkable that a terrorist would intentionally spread a virus among people or the food chain. In this book, Jaap Goudsmit argues that there is no such thing as life without viruses for many reasons; including the fact that many viruses spread without any visible signs, and can hide in animals; that there are too many different species of viruses and they multiply much faster than any animal or plant; and that infections strike especially in areas where life is difficult enough already, such as Africa and Asia. However, Goudsmit continues, if viruses hold onto life so stubbornly, perhaps they can be useful to other living beings. Do viruses offer people a better chance of survival in a hostile world? Do viruses make people fitter? Some viruses seem to play a role in the process whereby our genes adapt to the environment. What is it that makes viruses incredibly strong, and can we learn something from it? What is the secret of the enormous "fitness" of viruses? Will viruses spell the end of mankind or will man always be able to offer resistance? This book attempts to answer these and other questions.
Download or read book Predictable Magic written by Deepa Prahalad and published by Pearson Prentice Hall. This book was released on 2010-07-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.
Download or read book Dictionary of Media and Communications written by Marcel Danesi and published by Routledge. This book was released on 2014-12-18 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accessible to wide range of readers from student to lay people, this authoritative reference provides a complete listing of media concepts, figures, and techniques with illustrations and historical commentaries. Written by distinguished scholar and author Marcel Danesi, and with an Introduction by Arthur Asa Berger, a leading figure in the world of media and communications, the dictionary also includes terms related to psychology, linguistics, aesthetics, computer science, semiotics, culture theory, anthropology, and more that have relevance in media studies. Each entry includes a definition in simple, clear language; an illustration where applicable; and, historical commentary (who coined a term for example, why, who uses it, etc.). A bibliography, a directory of online resources, and a time-line of media genres add to the dictionary's usefulness and appeal.
Download or read book Viral World written by Long T. Bui and published by Taylor & Francis. This book was released on 2024-06-07 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that the catastrophe of COVID-19 provided a momentous time for groups, institutions, and states to reassess their worldviews and relationship to the entire world. Following multiple case studies across dozens of countries throughout the course of the pandemic, this book is a timely contribution to cultural knowledge about the pandemic and the viral politics at the heart of it. Mapping the various forms of global consciousness and connectivity engendered by the crisis, the book offers the framework of "viral worlding," defined as viral forms of relationality, becoming, and communication. It demonstrates how worlding or world-making processes accelerated with the novel coronavirus. New emergent forms of being global "went viral" to address conditions of inequality as well as forge possibilities for societal transformation. Considering the tumult wrought by the pandemic, Bui analyzes progressive movements for democracy, abolition, feminism, environmentalism, and socialism against the world-shattering forces of capitalism, authoritarianism, racism, and militarism. Focusing on ways the pandemic disproportionately impacted marginalized communities, particularly in the Global South, this book juxtaposes the closing of their lifeworlds and social worlds by hegemonic global actors with increased collective demands for freedom, mobility, and justice by vulnerable people. The breadth and depth of the book thus provides students, scholars, and general readers with critical insights to understanding the world(s) of COVID-19 and collective efforts to build better new ones.
Download or read book Willful Monstrosity written by Natalie Wilson and published by McFarland. This book was released on 2020-01-17 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking in a wide range of film, television, and literature, this volume explores 21st century horror and its monsters from an intersectional perspective with a marked emphasis on gender and race. The analysis, which covers over 70 narratives, is organized around four primary monstrous figures--zombies, vampires, witches and monstrous women. Arguing that the current horror renaissance is populated with willful monsters that subvert prevailing cultural norms and systems of power, the discussion reads horror in relation to topics of particular import in the contemporary moment--rampant sexual violence, unbridled capitalist greed, brutality against people of color, militarism, and the patriarchy's refusal to die. Examining ground-breaking films and television shows such as Get Out, Us, The Babadook, A Quiet Place, Stranger Things, Penny Dreadful, and The Passage, as well as works by key authors like Justin Cronin, Carmen Maria Machado, Helen Oyeyemi, Margo Lanagan, and Jeanette Winterson, this monograph offers a thorough account of the horror landscape and what it says about the 21st century world.
