Download or read book Retro Ride written by Tony Swan and published by . This book was released on 2002-01-01 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: RETRO RIDE traces the evolution of the automobile and the simultaneous marketing messages that helped it flower across five decades. Beautifully illustrated with original advertisements, RETRO RIDE celebrates not only the beauty and diversity of the American automobile but also the heyday of American print advertising.

Download or read book Classic Muscle Car Advertising written by Mitch Frumkin and published by Krause Publications Incorporated. This book was released on 2002 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ride along during a historical cruise of muscle car advertising from the '50s, '60s, and '70s. Near full size ads paint the history of thundering muscle cars from three tumultuous decades. This valuable reference depicts some of the last remnants of promotional print material containing hard-to-find factory facts and images on muscle car models. More than 160 ads have been restored to their original, vibrant color. Muscle cars from American Motors, Buick, Chevrolet, Chrysler, Dodge, Ford, General Motors, Mercury, Oldsmobile, Plymouth, and Pontiac are included. Covers popular models such as Javelins, Gremlins, Barracudas, Belvederes, Road Runners, Chargers, Camaros, Corvettes, Novas, and GTOs.

Download or read book Glamour Road written by Tom Dolle and published by Schiffer Publishing. This book was released on 2022-03-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly visual book explores the seldom-told story of how glamour, fashion, design, and styling became the main focus of automotive marketing from the postwar 1940s through the 1970s. With the expansion of the American suburbs after WWII, women suddenly needed cars of their own. By adopting the fashion industry's yearly model changes, as well as hiring many designers and stylists from the fashion industry, the automobile industry made a direct appeal to the rising sophistication and influence of women. By perfecting the fashion-centric concept of planned obsolescence, it became the dominant economic engine of American postwar prosperity. The dramatic photography, elegant fashion, and use of color and materials in midcentury automotive marketing created a groundswell of demand for new cars. Much of the marketing imagery of the period hasn't been published since it first came out, and this book features some of the best.

Download or read book Vintage Motor Car Advertising written by Donald D. Spencer and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vintage Motor Car Advertising is a scrapbook of vintage automobile advertising that should rekindle memories among senior car buffs, and titillate the interest of the younger generation who can hardly conceive of cars with running boards.

Download or read book Art Fitzpatrick and Van Kaufman written by Rob Keil and published by . This book was released on 2021-08-23 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Impossible Collection of Motorcycles written by Ian Barry and published by Assouline Publishing. This book was released on 2023-08-01 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: There’s an undeniable fascination with motorcycles—their speed, design, riders, and coolness factor, are all part of the magnetism. This exquisite deluxe volume, presented on cotton paper in a beautiful black rubber clamshell box with a cutout metal plate, is the newest addition to Assouline’s Impossible Collection series is a compendium of the 100 most exceptional bikes of the twentieth century—from the rare to the renowned—each one is unique. Some of these brilliant pieces of machinery include the stunning and one-of-a-kind BMW R7, the 1948 Vincent Series Rapide that Rollie Free shattered land speed record on, in nothing but a bathing suit, the iconic 1969 Easy Rider bike that Peter Fonda made famous, and the 1973 Harley-Davidson XR750, Evel Knievel’s bike of choice. Motorcycle aficionados, aesthetes, and enthusiasts alike will treasure this collector’s item.

Download or read book The Singer Story written by Kevin Atkinson and published by David and Charles. This book was released on 2016-03-23 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the definitive history of one of Britain's oldest and most important and influential car manufacturers. Thoroughly researched and with over 300 photos this is an important piece of automotive history.

Download or read book Classic Speedsters written by Ronald Sieber and published by . This book was released on 2021-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Classic Speedsters: The Cars, The Times, and The Characters Who Drove Them chronicles the most significant vehicles ever to have traveled American roads and racetracks. Speedsters were the pizzazz cars of their era. Speedsters were owned by entertainers, captains of industry, the wealthy, and in some cases, the everyday guy or gal. They were often expensive, but always fast and sexy. Speedsters were America's first sports cars.Each chapter frames the birth and evolution of a company that produced a speedster model in its lineup and includes a biography of a famous owner of the period. This book traces the journey of the speedster concept across several time periods and among twelve automotive companies. It answers three fundamental questions:· Why were these cars so important and influential?· Why did so many prominent people own them?· What message do they have for modern design?

Download or read book British Car Advertising of the 1960s written by Heon Stevenson and published by McFarland. This book was released on 2015-03-27 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.

Download or read book American Automobile Advertising 1930 1980 written by Heon Stevenson and published by McFarland. This book was released on 2008-11-24 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

Download or read book Objects of Desire written by Thatcher Freund and published by Penguin Mass Market. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freund explores the high-stakes world of American antiques collecting. He focuses on three of the most highly valued pieces at the prestigious 1991 Americana Week in New York. Tracing their histories and showing how they came to be at the heart of the antiques market, Freund also shares the fascinating history of how the world of antiques evolved.

Download or read book Driving it Home written by Judy Vaknin and published by Libri Publishing Limited. This book was released on 2008 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Car advertising, perhaps more than the advertising for any other product, tells the story of the economic, political and social history of the 20th century. The motor car is a cultural icon that symbolises the economic and technological successes and failures of the era, and reflects society's changing hopes, fears and aspirations. Driving it Home traces the story from horseless carriage to sport utility vehicle, from run-about for the wealthy to a global dependency which threatens the future of our planet. The book contains over 120 original advertisements which illustrate the development of the techniques and methods of car advertising and the fascinating history of a major symbol of 20th-century life."--BOOK JACKET.

Download or read book Chew with Your Mind Open written by Cameron Day and published by . This book was released on 2021-06-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Allow me to blast a ray of sunshine through the murky clouds hovering over advertising agencies and marketing departments alike. If you've got talent, I can keep you from rolling an embarrassing string of gutter balls. Chew With Your Mind Open is here to make it make sense to the degree that advertising ever will. The politics. The personalities. The nonstop problems in need of smart and effective solutions. I was lucky. I had a great thinker in my corner for over two decades. A rock-solid, real-live 24/7 mentor. My father, Guy Day, knew the advertising racket well and was no stranger to remarkable creative work. He co-founded Chiat/Day as a writer and was the agency's president, twice. My dad helped inspire some of the best advertising of the 20th century, Apple's "1984" Super Bowl spot for example. He also inspired me. What my father gave me, is what I'm now ready to give you. Just enough big-picture guidance to be dangerous. My advice can keep you from falling into unproductive time-sucks and sinking in conceptual quicksand. I'll help you avoid the chronic wallowing, unneeded politicking, and blame game that's all too common in the business. I'll help you develop good habits that will serve you well in the worst of times. Throughout my book, I'll share how I got -- and still get -- my best thinking through the gauntlet without collecting a huge assortment of knives in my back. Granted, a few of them will be unavoidable. I'll address that part, too. My knowledge comes from real-life experiences, and my book is broken down by subject and is served one easily digestible nugget at a time. Sometimes my experiences are funny, other times embarrassing, but they always reveal an underlying truth and a learning opportunity that could spare you some scar tissue. Along the way, readers will be in the room with me as I present work, defend it, debate clients, and push the best thinking forward.

Download or read book The 100 Greatest Advertisements 1852 1958 written by Julian Watkins and published by Courier Corporation. This book was released on 2012-11-09 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The priceless ingredient; His master's voice; 9944/100% pure; over 100 others. How they were written, their impact, and much more. Remarkable record. 130 illustratrions.

Download or read book Ad Summary written by and published by . This book was released on 2001 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising expenditure data across multiple forms of media, including: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies in each of the media

Download or read book Automobile Manufacturers of Cleveland and Ohio 1864 1942 written by Frank E. Wrenick and published by McFarland. This book was released on 2016-10-07 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive look at the heyday of automobile manufacturing in Ohio chronicles the region's early prominence in an industry that was inventing itself. More than 550 Ohio manufacturers are covered, from Abbott to Zent. There are familiar marques, such as Jordan, Baker, Peerless, and White of Cleveland, along with Packard, Stutz, Crosley and Willys. Less well-known and forgotten automotive ventures, such Auto-Bug, Darling and Ben-Hur, are documented, although many never got beyond the concept stage. Attention is given to the various ancillary industries, services and organizations which nurtured, developed with and, in many cases, survived the decline of Cleveland's automotive industry.

Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.