Download or read book Video Marketing Strategy written by Jon Mowat and published by Kogan Page Publishers. This book was released on 2018-03-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.

Download or read book Video Marketing written by Jon Mowat and published by Kogan Page Publishers. This book was released on 2021-08-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales. Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones. Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.

Download or read book YouTube and Video Marketing written by Greg Jarboe and published by John Wiley & Sons. This book was released on 2011-10-07 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

Download or read book Video Marketing For Dummies written by Kevin Daum and published by John Wiley & Sons. This book was released on 2012-05-08 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good marketing video can grab customers' attention and maybe even boost your profits. Get the expertise of four video marketing pros, for maximum return on video investment, so you can create a buzz-worthy video and reach the right audience.

Download or read book Film Video Marketing written by Michael Wiese and published by Michael Wiese Productions. This book was released on 1989 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the highly competitive film and video markets, conceiving an idea worthy of production is half the battle. This insider's book shares industry techniques one can use to sell investors, exhibitors, distributors, home video suppliers, wholesalers, retailers, and the buying public. Lightning Print on Demand Title

Download or read book Effective Video Marketing written by Erika MacDonald and published by Engaging New Media. This book was released on 2020-05-25 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Why use video marketing?” you ask. Video marketing is a useful tool for businesses to drive website traffic, increase conversions, and refine brand awareness. Thanks to the rise of social media platforms and growing consumer demand, many customers rely on ‘videos’ before making purchases. “Effective Video Marketing: How to make videos that sell. Tips and strategies” examines the struggles of business owners in harnessing the power of an effective video marketing campaign. With an in-depth look at the strength of videos to add “the human element” to your online business, earning a huge ROI on marketing campaigns is easier than ever. The book explores video marketing in theory and practice by trying to merge the effect of videos on humans and how to make videos that truly deliver. You will also get quick tips, advice, and strategies for incorporating your videos into your marketing plan. Video marketing tools, as seen in this book, are diverse and varied; your choice will depend on your type of business. Written by a seasoned video marketer with valuable experience, “Effective Video Marketing: How to make videos that sell. Tips and strategies” gives online businesses the boost they need to create useful and engaging content. You will also find case studies from social media platforms such as Facebook, Instagram, Pinterest, and Twitter and the magic formula that many marketers across different industries use to execute their strategies.

Download or read book Marketing to Moviegoers written by Marich, Robert and published by SIU Press. This book was released on 2013 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book R E D Marketing written by Greg Creed and published by HarperCollins Leadership. This book was released on 2021-06-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.

Download or read book Video Marketing Pro written by Chris King and published by CreateSpace. This book was released on 2015-02-27 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover How To Use Video Marketing In Your Business To Attract More Prospects & Sales! Online video has burst onto the scene as arguably the best promotion strategy for both large and small business alike! Whatever your business is, video gives you more opportunities to expand your brand and share you message with the world at a very affordable cost. Establishing a good video marketing strategy is a “must have” strategy if you want to build a business online in today's day in age! Here is just a sample of what you will learn: Best Places to Use Video Marketing 4 Steps to Creating a Great Video Marketing Campaign Creating Videos Video Equipment (For All Types of Videos) 6 Types of Viral Videos More Great Ideas to Make Videos About How to Make Your Video Stand Out From Your Competitors Top 7 Video Marketing Distribution Sites 3 Keys to Success with Video Marketing Video Marketing Metrics (What You Should Be Tracking) BONUS: YouTube SEO for #1 Google Rankings (Checklist) You literally cannot get these video marketing strategies anywhere unless you are willing to pay $1,500-$10,000 or more! So grab your copy of video marketing pro today before the price goes up!

Download or read book Content Marketing For Dummies written by Susan Gunelius and published by John Wiley & Sons. This book was released on 2011-05-12 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid Shows how to create content and get it published online in long or short form Offers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.

Download or read book Video Marketing Made Simple For Business Owners written by Raymond Wayne and published by Estalontech. This book was released on 2020-09-18 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video Marketing is literally on fire! Embrace the Power and Potential of Video Marketing And use this medium to catapult your web business to the next level. Check out on “ Video Marketing Made Simple For Business Owners ” Finally, you have this once in lifetime opportunity to get your hands on the video marketing tools & Strategies that are generating million dollar revenues . Businesses invest a lot of time determining who their target demographic is, and for good reason. When a business knows which demographic is buying and using their product, it’s going to be easier to market to that demographic. Middle-aged women are going to respond to ads differently than millennials; and what one group finds engaging and interesting, another may not. So it’s important for businesses to understand what demographic they are targeting so they get the marketing just right for them. But, businesses don’t have to go to such trouble when they’re using video marketing because video marketing reaches every demographic and is interesting to every demographic. And this is because men and women, and people of every age, love video. As long as it’s interesting and creative, people will like a video regardless of their background or history. This can be a bonus for businesses that know who their demographic is, simply because more people will share it and like it, even if they don’t make up part of the business’ demographic. But it’s also especially good news for businesses with a shifting demographic, or for those that don’t know how makes up their demographic. That happens sometimes when a business changes directions or changes their product or service slightly, and then they have to start back at square one with their marketing efforts. But when a business has already created videos as part of their marketing plan, they don’t have to change a thing because those videos will already be suitable for every demographic. Imagine one type of marketing that appeals to every single demographic. It seems too good to be true, but it’s not. That type of marketing is video marketing, and reaching every demographic is just one very good reason why every business should be investing in it.

Download or read book Video Marketing Triumphs Revealing the Success Code written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the Power of Video Marketing and Achieve Unprecedented Success! 🚀 Dive into the world of "Video Marketing Triumphs: Revealing the Success Code!" 🚀 Unlock the secrets of captivating storytelling, engagement that converts, and strategies that make your videos shine in the digital age. In this comprehensive guide, you'll discover the proven blueprint for video marketing success, used by industry leaders and innovative creators. 📽️ Master the Art of Storytelling: Craft narratives that resonate, connect emotionally, and leave a lasting impact on your audience. 🔥 Drive Engagement: Harness the true potential of your videos with engagement strategies that create a devoted following and turn viewers into loyal customers. 🎥 Technical Mastery: From production to optimization, learn the technical wizardry that makes your videos stand out in a crowded digital landscape. 🌟 Personalization and Data Insights: Tailor your content, optimize your strategies, and harness the power of data for unparalleled success. 🌐 Future-Proof Your Approach: Stay ahead of the curve with insights into emerging trends like augmented reality, virtual reality, and interactive video experiences. Whether you're a seasoned marketer or a budding content creator, "Video Marketing Triumphs" equips you with the tools, knowledge, and inspiration to thrive in the world of online video. Don't miss your chance to elevate your brand, engage your audience, and achieve triumphs in video marketing! 📚 Grab your copy today and embark on a journey to video marketing success like never before! 📚

Download or read book Video Marketing Excellence written by Jeff Walker and published by Jeff Walker. This book was released on 2024-02-05 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Unlock the Power of YouTube Marketing with Our Exclusive eBook! Are you ready to take your digital presence to new heights? Dive into the world of YouTube marketing with our comprehensive eBook, designed to empower you with the knowledge and strategies needed to thrive in the competitive online landscape. 🚀 Why Choose YouTube Marketing? YouTube isn't just a video platform; it's a dynamic marketing channel with immense potential. Discover how to leverage this powerhouse to increase brand visibility, engage your target audience, and drive conversions. 📈 What's Inside? * Proven tactics for optimizing your YouTube channel * Strategies to boost video SEO and increase discoverability * Tips for creating compelling content that resonates with your audience * Techniques to enhance viewer engagement and build a loyal subscriber base * Insights into leveraging YouTube ads effectively * Guidelines for maximizing monetization opportunities * Exclusive hacks for navigating the YouTube algorithm * Case studies and success stories from top YouTube marketers 💡 Who Should Read This? Whether you're a seasoned marketer or just starting out, our eBook caters to all levels of expertise. From understanding the basics to implementing advanced strategies, this guide is your go-to resource for mastering YouTube marketing. 🎁 Bonus Content: As a special bonus, gain access to downloadable templates, checklists, and resources to streamline your YouTube marketing efforts. Ready to transform your YouTube presence into a marketing powerhouse? Grab your copy now and embark on a journey to YouTube marketing success! Subscribe, engage, and thrive in the digital era!" ORDER NOW.

Download or read book Behind the Brand written by Elliott Bryan and published by IdeaPress Publishing. This book was released on 2019-06-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.

Download or read book Secrets of Lawyer Video Marketing in the Age of YouTube written by Gerry Oginski and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video is the best way to communicate online today. Your consumers and potential clients expect you to be on video. The only question is "How will you create great educational video to show your viewers you have information they want and need to know?" Will you create video on your own and learn to do it all yourself? Or will you hire a tested and proven video marketing company to do it all for you?" Read the book to learn more. "Gerry Oginski is the master of online video." Ben Glass, Esq., Benjamin W. Glass, III & Assoc., PC "Gerry is the leading expert on attorney video marketing I highly recommend Gerry and his video production services." Kenneth L. Hardison, Hardison & Cochran P.L.L.C. "Gerry Oginski is the leading expert on creating lawyer videos." Larry Bodine, Editor, LawMarketing Channel

Download or read book Video Marketing 101 written by Jay Nalette and published by Booktango. This book was released on 2013-05-22 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: This eBook was put together to help people in the internet and network marketing fields. Video marketing is the wave of the future and only 3% use this very useful and helpful tactic to build their online business. This eBook is so much helpful information to help people with the basics in video marketing.

Download or read book Video Marketing For Dummies written by Kevin Daum and published by John Wiley & Sons. This book was released on 2012-04-11 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Savvy advice for adding video to your marketing plan Video marketing is rapidly gaining popularity in online marketing and this fun-but-practical guide presents you with all aspects of video marketing from planning to production to distribution. You'll learn how to create a video strategy, produce an effective video, put it online, and get your video to the right consumers so you can help your business succeed. The author team has vast experience in video creation and marketing and explores ten video campaigns so you can learn from their successes and challenges. Offers an overview of the video marketing process, how to build it into an existing marketing plan, and create a video outline Covers the necessary steps for creating the video, from scripting to shooting to editing Walks you through the process of sharing video on a company site, social site, or other hosts and then draw the right audience Details the new frontiers of video marketing including mobile video and measuring results Featuring invaluable advice for creating an effective video marketing campaign, Video Marketing For Dummies is essential reading on this marketing trend.