Download or read book Video Marketing for Libraries written by Heather A. Dalal and published by Rowman & Littlefield. This book was released on 2017-08-01 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact

Download or read book Creating a Streaming Video Collection for Your Library written by Cheryl J. Duncan and published by Rowman & Littlefield. This book was released on 2014-09-11 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using vendor licensing and fair use guidelines, library collections can contain thousands of online videos either purchased or through in-house digitization. In this book, the authors share their knowledge developed in building and maintaining a streaming video collection. Highlights include key information and tips, as well as recommended best practices, for the licensing and acquisitions processes, providing access, promoting the collection, and evaluating the library and vendor collections. The authors cover the options for acquiring streaming video titles and options for hosting videos. The book is structured with an introduction, a chapter on each key process with subsections on specific aspects of those processes, and finally with a concluding chapter which looks at the future of streaming video collections for libraries. Creating a Streaming Video Collection for Your Library will serve as a key reference and source of best practices for libraries adding streaming video titles to their collections or for any library that is already offering streaming video. Since this is a relatively new area of collection development, this book will help libraries and video vendors establish consistent guidelines, licensing models and workflows.

Download or read book Information Literacy Meets Library 2 0 written by Peter Godwin and published by Facet Publishing. This book was released on 2008 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web 2.0 technologies have been seen by many information professionals as critical to the future development of library services. This has led to the use of the term Library 2.0 to denote the kind of service that is envisaged. There has been considerable debate about what Library 2.0 might encompass, but, in the context of information literacy, it can be described as the application of interactive, collaborative, and multimedia technologies to web-based library services and collections. These developments challenge librarians involved in information literacy with more complex and diverse web content, a range of exciting new tools with which to teach, and a steep learning curve to adjust to the constant change of the Web 2.0 world. This edited collection from an international team of experts provides a practically-based overview of emerging Library 2.0 tools and technologies for information literacy practitioners; addresses the impact of the adoption of these technologies on information literacy teaching; provides case study exemplars for practitioners to help inform their practice; and examines the implications of Library 2.0 for the training of information literacy professionals. Key topics include: School Library 2.0: new skills and knowledge for the future information literacy, Web 2.0 and public libraries the blog as an assessment tool using Wikipedia to eavesdrop on the scholarly conversation information literacy and RSS feeds library instruction on the go: podcasting sparking Flickrs of insight into controlled vocabularies and subject searching joining the YouTube conversation to teach information literacy going beyond Google teaching information literacy through digital games. Readership: This book will be essential reading for all library and information practitioners and policy makers with responsibility for developing and delivering information literacy programmes to their users. It will also be of great interest to students of library and information studies.

Download or read book Microform Video and Electronic Media Librarianship written by S. John Teague and published by Elsevier. This book was released on 2013-10-22 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Microform, Video and Electronic Media Librarianship focuses on techniques, measures, and processes in librarianship. The book first discusses librarianship, microforms and microform librarianship, non-book media in libraries, and history of microforms. The text also looks at the place of microforms in libraries. User reaction to microforms; economic advantages of microform acquisitions; and contrast, resolution, and density of microforms are discussed. The book also discusses micropublishing. Changes in publishing methods, abstracting and indexing services, bibliographical services, archives, synoptic journals, and government reports are described. The text underscores library catalogues. British National Bibliography; Scottish Libraries Co-operative Automation Project (SCOLCAP); South West Academic Libraries Co-operative Automation Project (SWALCAP); and benefits of computer-based cataloguing systems are discussed. The book also looks at data services, copyright laws, relationship of information technology and libraries, and archival potential of non-book media. The text is a good reference for readers interested in librarianship.

Download or read book Library Programs Worth Knowing about written by Ann M. Erteschik and published by . This book was released on 1977 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Role of Libraries in Distance Education written by and published by Association of Research Libr. This book was released on 1996 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book 21st Century Learning in School Libraries written by Kristin Fontichiaro and published by Libraries Unlimited. This book was released on 2009-10-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of articles from School Library Monthly highlighting practical ways library media specialists can help their schools implement the AASL's Standards for 21st-Century Learners. Ever since the initial release of the AASL's Standards for the 21st-Century Learner, School Library Monthly magazine has consistently focused on providing librarians with the information and strategies they need to help students achieve those standards. Now from the pages of that magazine comes a collection that no school library or librarian should be without. 21st-Century Learning in School Libraries: Putting the AASL Standards To Work brings together the ideas and methods of leading school librarians and educators across the nation, all focused on meeting the new standards. The book begins with a survey of 21st-century learning documents and an examination of how learning has changed for today's student. It offers a wide range of articles—over 90 in all—in a series of chapters on key themes, a vision for successful school libraries, inquiry, collaboration, assessment, reading, and pedagogical strategies. Each chapter has an introduction, discussion questions, and promotional and advocacy strategies.

Download or read book The Library Screen Scene written by Renee Hobbs and published by Oxford University Press. This book was released on 2019-06-07 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past two decades, several U.S. states have explored ways to mainstream media literacy in school curriculum. However one of the best and most accessible places to learn this necessary skill has not been the traditional classroom but rather the library. In an increasing number of school, public, and academic libraries, shared media experiences such as film screening, learning to computer animate, and video editing promote community and a sense of civic engagement. The Library Screen Scene reveals five core practices used by librarians who work with film and media: viewing, creating, learning, collecting, and connecting. With examples from more than 170 libraries throughout the United States, the book shows how film and media literacy education programs, library services, and media collections teach patrons to critically analyze moving image media, uniting generations, cultures, and communities in the process.

Download or read book Promoting Individual and Community Health at the Library written by Mary Grace Flaherty and published by American Library Association. This book was released on 2018-11-30 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though today’s consumers have unprecedented access to health information, its quality and veracity varies widely. Public libraries can play an important role in supporting library users in their health information seeking efforts. In this book Flaherty shows how to guide library users to high quality health information by relying on up to date, authoritative sources. She also demonstrates why taking the initiative to offer health promotion programming can be a valuable form of community outreach, serving community needs while increasing visibility. Library directors, programming staff, reference librarians, and health educators will all benefit from this book’s patron-centered stance, which features a historic overview of the consumer health movement and how it intersects with public libraries;guidance on finding and evaluating the best print, electronic, and app-based health information sources, with advice on keeping up to date;an in-depth look at collaborative efforts to provide and sponsor simple health-related activities in public libraries, spotlighting programs in action at libraries across the county;instructions on creating, planning, preparing, marketing, and evaluating a public library health program;discussions of important issues surrounding health information provision efforts, including patron privacy and liability concerns; andguidelines for public libraries’ role in public health efforts, including disaster preparedness. Armed with this book’s expert advice and plentiful examples of successful initiatives, public libraries will feel empowered to make a difference in community members’ health and well-being.

Download or read book Cable Television Regulation written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and published by . This book was released on 1982 with total page 1202 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A History of ALA Policy on Intellectual Freedom written by Office for Intellectual Freedom (OIF) and published by American Library Association. This book was released on 2015-07-01 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collecting several key documents and policy statements, this supplement to the ninth edition of the Intellectual Freedom Manual traces a history of ALA’s commitment to fighting censorship. An introductory essay by Judith Krug and Candace Morgan, updated by OIF Director Barbara Jones, sketches out an overview of ALA policy on intellectual freedom. An important resource, this volume includes documents which discuss such foundational issues as The Library Bill of RightsProtecting the freedom to readALA’s Code of EthicsHow to respond to challenges and concerns about library resourcesMinors and internet activityMeeting rooms, bulletin boards, and exhibitsCopyrightPrivacy, including the retention of library usage records

Download or read book New Approaches to E Reserve written by Ophelia Cheung and published by Elsevier. This book was released on 2010-09-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at academic library practitioners, this book describes how e-reserve services can evolve and adapt to the changing virtual learning environment of higher education. New approaches discussed include: the integration of subscribed, free, and copyrighted resources within course management systems; innovative employment of open URL link resolvers to connect e-reserve with library e-resources and services; video streaming within course documents; and the creative use of bibliographic software to produce customized reading lists. New Approaches to E-Reserve includes detailed descriptions and extensive step-by-step illustrations in order to provide readers with the tools needed to implement the techniques covered within. These combine to offer practical insight into common issues faced by academic institutions worldwide. In addition to an overview of practices and an update on new developments in e-reserve, a discussion of strategy, policy and organizational change extends this book's relevance to a much broader theme: the strategic management of current and future technological changes in tertiary education. - Provides practical "how to advice, with appropriate illustrations - Offers realistic suggestions for strategic moves to integrate services, respond to user needs, and collaborate with potential stakeholders within and outside the institution - The authors possess wide-ranging skills in audio, visual and information services in academic libraries, administrative experience with organization change and up-to-date knowledge of technologies relevant to the academic library

Download or read book National Library Video Survey written by and published by . This book was released on 1991 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Academic Libraries and Public Engagement With Science and Technology written by Eileen Harrington and published by Chandos Publishing. This book was released on 2019-03-28 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libraries have historically played a role as a community builder, providing resources and spaces where knowledge can be archived, shared and created. They can also play a pivotal role in fostering the public's understanding of science and scientific processes. From makerspaces to data visualization labs to exhibits, many libraries already delve into scientific explorations and many more could join them. Scientists often need to include "broader impacts" goals in grant proposals, but they might not know where to begin or feel that they do not have the time to devote to public engagement. This is where libraries and librarians can help. Research in science communication also supports tapping into libraries for public engagement with science. Studies show that it is important for scientists to present findings in an apolitical way-not aligning with one solution or one way of thinking and not being seen as an activist (Druckman, 2015; Jamieson & Hardy, 2014). One of the core tenets of librarians and libraries is to present information in a neutral way. Research also shows that Informal conversations about science can have a greater effect on people than reading about it online or hearing about it on the news (Eveland & Cooper, 2013). Again, libraries can play a role in fostering these types of conversations. Given this landscape, this book will demonstrate concrete ways that libraries and librarians can play a role in fostering public engagement with science. In addition to background information on the current landscape of public knowledge and understanding of science, it will also include best practices and case studies of different types of programming and services that libraries can offer. Often libraries do not jump to mind when people think about science education or science literacy, and many librarians do not come from a science background. Literature on science programming and sharing science is largely absent from the library field. This book will help give confidence to librarians that they can participate in engaging the public with science. At the same time, it will provide a conduit to bring informal science educators, communication officers from universities or research organizations who share scientific discoveries with the public, and librarians together to explore ways to align their work to promote scientific literacy for all.

Download or read book Resources in Education written by and published by . This book was released on 1998 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Grassroots Library Advocacy written by Lauren Comito and published by American Library Association. This book was released on 2012-08-09 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libraries, like other service providers, have been the victim of increasing budget cuts in the wake of the 2008 economic crisis. Yet usage is up and continues to grow. This brief book is intended as a primer to get you going on creating an advocacy program in your community.

Download or read book Young Children s Literacy Development and the Role of Televisual Texts written by Naima Browne and published by Routledge. This book was released on 2005-06-22 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores and analyses the ways in which very young children's developing literacy can be supported by their experience of watching TV and videos. This book addresses ways teachers can use children's experience of watching stories on video or TV to feed back into their own story-writing, reading, story-telling and role-play in the classroom. Explores areas specifically highlighted in the National Curriculum for English, and will benefit teachers developing their literacy teaching in light of the government Literacy Hour initiative.