Download or read book Vertical Cooperative Advertising written by Association of National Advertisers. Committee on Cooperative Advertising and published by . This book was released on 1946 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Vertical Cooperative Advertising in Supply Chain Management written by Gerhard Aust and published by Springer. This book was released on 2014-12-05 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers’ advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies’ advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.

Download or read book Vertical Cooperative Advertising Report written by Association of National Advertisers. Committee on Cooperative Advertising and published by . This book was released on 1940* with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Vertical Cooperative Advertising written by Lawrence Campbell Lockley and published by . This book was released on 1931 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Vertical Cooperative Advertising written by James Roberts Cline and published by . This book was released on 1949 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Vertical Cooperative Advertising written by Lawrence Campbell Lockley and published by . This book was released on 2013-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Vertical Cooperative Advertising in a Retailer Duopoly written by Gerhard Aust and published by . This book was released on 2013 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Uses and Effectiveness of Vertical Cooperative Advertising written by Robert Freeman Young and published by . This book was released on 1980 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Economics of Vertical Cooperation in Advertising written by Matthew Gordon Nagler and published by . This book was released on 1993 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Should Radio television Manufacturers Abandon Vertical Cooperative Advertising written by John Joseph Tonkinson and published by . This book was released on 1964 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cooperative Advertising in a Dynamic Vertical Marketing Channel written by Steffen Elmer Jørgensen and published by . This book was released on 1998 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Value of the Triple Pole Approach in Bargaining for Vertical Cooperative Advertising and the Research Challenges for the Evolution of this Topic in the Cooperative Advertising Literature written by George S. Spais and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The research aim of this paper was to measure the value of the 'triple pole' approach in bargaining and investigate the potential evolutions and research challenges considering the evolution of the scholarly research in the cooperative advertising domain based on two studies. For the first study, the authors assessed sets of concepts that best reflect the cooperative advertising theme by conducting a series of multiple linear regression analyses. The regression equation for the sixth model deepened the understanding of how the underlined six key concepts influence the cooperative advertising theme. Trend analyses from 2013-2015 indicated prospects for a significant increase in research activity around five topics. The second study was conducted in order to explore brand manufacturers' perceived value of the 'triple pole' approach in bargaining for vertical cooperative advertising campaigns, based on a survey (pilot study). The comparison of the research results of the two studies allowed identifying several interesting conceptual developments.

Download or read book Game Theoretic Analysis of Pricing and Vertical Cooperative Advertising of a Retailer duopoly with a Common Manufacturer written by Gerhard Aust and published by . This book was released on 2013 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Allowances written by United States. Congress. Senate. Committee on Small Business and published by . This book was released on 1964 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines antitrust implications of cooperative advertising by several independent retailers or by retailers and wholesalers.

Download or read book A Management Guide to Cooperative Advertising written by Edward C. Crimmins and published by . This book was released on 1970 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cooperative Advertising by Competitors written by Hugh E. Agnew and published by . This book was released on 1926 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Two Essays on Vertical Arrangements Between Manufacturers and Retailers written by Mark Edward Bergen and published by . This book was released on 1990 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: