Download or read book written by and published by Editorial Elearning, S.L.. This book was released on with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital Work and Personal Data Protection written by Lourdes Mella Méndez and published by Cambridge Scholars Publishing. This book was released on 2018-12-21 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers contributions related to the most pressing problems and challenges that new information and communications technologies (ICT) and digital platforms introduce into the labour market, and the impact they have on the way that people work, their rights and even their health and dignity. In addition, there are also chapters studying personal data protection, which is currently a topic of maximum interest due to the New European Regulation about it. The contributors here are drawn from around the world, with several countries represented, such as Portugal, Spain, Italy, Brazil, Australia and Venezuela. The book will appeal lawyers, legal and human resources experts, economists, judges, academics and staff from trade unions, and employers’ representation. The volume features insights and contributions in different languages, with chapters in Spanish (12), English (6) and Portuguese (4).

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Download or read book Trabajar en la era digital 2a edici n written by Luis Lombardero and published by Editorial Almuzara. This book was released on 2015 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Lived Spaces in Late Antiquity written by Carlos Machado and published by Taylor & Francis. This book was released on 2024-04-30 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume considers “lived space” as a scholarly approach to the past, showing how spatial approaches can present innovative views of the world of Late Antiquity, integrating social, economic and cultural developments and putting centre stage this fundamental dimension of social life. Bringing together an international group of scholars working on areas as diverse as Britain, the Iberian Peninsula, Jordan and the Horn of Africa, this book includes burgeoning fields of study such as lived spaces in the context of ships and seafaring during this period. Chapters investigate the history, function and use of different spaces in their own right and identify the social and historical logic presiding over continuity and/or change. They also explore the fluidity of lived space in both its physical and conceptual dimensions, analysing issues like agency and intentionality as well as meaning and social relations. Space is the fundamental dimension of social life, the arena where it unfolds and the stage where social values and hierarchies are represented; analysis of space allows us to understand history through different means of shaping, occupying and controlling space. Considering Late Antiquity through a spatial perspective offers a complex and stimulating picture of this pivotal period, and this volume provides avenues for the development of further research and discussion in this area. Lived Spaces in Late Antiquity is a fascinating resource for students and scholars interested in space and spatiality in the late antique world, as well as archaeology, classical studies and late antique studies more generally.

Download or read book Language MOOCs written by Elena Martín-Monje and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-01-29 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Language MOOCs (or LMOOCs) are dedicated Web-based online courses for second languages with unrestricted access and potentially unlimited participation. They are generating interest and expectation in the contexts of university education, lifelong learning and online training in general. This pioneering book presents an initial analysis of the theoretical and methodological issues underlying LMOOCs and presents empirical evidence of their potential for the development of language communicative competences, based upon previously unpublished research. It provides a mosaic-like view of LMOOC research, not only with respect to the geographical and institutional origin of its authors, but also to the heterogeneous nature of their respective academic backgrounds, and suggests directions for future development. As in other types of online language courses, the integration of the results of multidisciplinary research projects and teaching experiences related to LMOOCs is fundamental to make the field advance steadily and respond to some of the real challenges and problems faced by individuals working and living in competitive plurilingual societies today.

Download or read book An lisis Competitivo de la Empresa written by Eduardo González Fidalgo and published by Lulu.com. This book was released on 2013-01-24 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manual de la asignatura Análisis Competitivo de la Empresa, de los Grados en Administración de Empresas y Economía de la Universidad de Oviedo. El libro revisa los modelos clásicos de competencia y aplica la teoría de juegos para el análisis de la conducta competitiva. Dicho análisis se centra en el estudio de las barreras de entrada y la rivalidad en precios.

Download or read book Virtual Local Manufacturing Communities written by William Sims Bainbridge and published by Business Expert Press. This book was released on 2019-02-25 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deeply explores production-capable social media channels, based on thousands of hours of observation and extensive collection of statistical data, extracting hypotheses that may generalize to the real-world distributed manufacturing of the near future. Distributed manufacturing offers the promise of bringing jobs back to local communities, producing goods that are personalized or harmonize with distinctive cultures, and thereby reversing significant aspects of the globalization that has dominated in recent years. Large corporations may still have important roles to play, but in collaboration with local workshops, providing machinery, software, databases of designs, and communication media suitable for a diverse and dynamic workforce. For years, a set of computer simulation laboratories has flourished, in which millions of people have used virtual machines to produce a great variety of products: massively multiplayer online role-playing games. Their systems are highly diverse, complex, and provide information capable of serious social science analysis. This book deeply explores 30 of these production-capable social media, based on thousands of hours of observation and extensive collection of statistical data, extracting hypotheses that may generalize to the real-world distributed manufacturing of the near future. This book begins with an overview of this universe of online virtual worlds then demonstrates the principles of virtual manufacturing, modes of work-related communication, socio-economic structures and dynamics, and the function of artificial intelligence in these human-technology systems. It concludes with consideration of the large-scale technical and cultural variation illustrated both by individual examples and by the rather large industry in which they have long been successful.

Download or read book 1010 consejos para emprendedores written by Javier Fernández Aguado and published by Editorial Almuzara. This book was released on 2012-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Javier Fernández Aguado expone las recomendaciones más prácticas y eficaces para abordar con acierto la creación de empresas.

Download or read book Business written by Ricky W. Griffin and published by Pearson Educación. This book was released on 2004 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e

Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

Download or read book En Activo Practical Business Spanish written by Esther Santamaria Iglesias and published by Routledge. This book was released on 2008-06-03 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: En Activo is a contemporary course which provides students with a structured development of written and spoken business language skills, focusing on real business people and situations from all over the Spanish-speaking world. The book consists of twenty chapters that incorporate contextual information on the business environment of Spain and Latin America, role-plays, illustrative dialogues, dedicated written exercises, relevant grammar instruction, practical communicative exercises, up-to-date practical advice, model items of written and spoken business protocol, and links to numerous carefully-selected and integrated websites. Each chapter is structured as follows: -Le Presento a...: introduction of the central individual and their working life -Escuche, por favor: extensive listening exercises and accompanying activities -Recuerde que...: grammar revision and communicative exercises -Para saber más: deepens knowledge about Spanish and Latin-American business culture and etiquette -Así se hace: hands-on section practising business situations and day-to-day tasks -¿Sabe navegar?: practices web research and web etiquette. Each fifth chapter is a revision chapter, which puts the acquired knowledge in practice via discussion groups, presentations and debates. An audio CD containing all interviews and listening comprehension exercises is available separately. At the end of this course the student will have a sound knowledge of the Spanish speaking business world and the language skills required to put this knowledge in practice.

Download or read book Crisis Ni en tu casa ni en la m a written by Francisco J. Gayet Canós and published by Lulu.com. This book was released on 2012-01-30 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manual para ganar dinero por internet, guia sobre métodos de compraventa, programas de afiliados, métodos de pago por clic y como crear tiendas virtuales. Sistemas de promoción como creación de páginas de aterrizaje, marketing de pago, marketing gratuito, posicionamiento web, marketing en redes sociales y mucho más. Todo ello acompañado de descripciones gráficas y ejemplos prácticos.

Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.

Download or read book Crea tu proyecto Tube written by Roger Cusa and published by Editorial Almuzara. This book was released on 2011-06 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Cómo consiguió un fabricante de cepillos limpialenguas al borde de la bancarrota crear un imperio presente en 114 países? ¿Cómo una pequeña tienda de vinos pasó de facturar 4 a 45 millones de dólares en pocos meses convirtiendo a su fundador en uno de los expertos más influyentes del mundo? Detrás de estas y otras historias de éxito empresarial hay un secreto: el vídeo online y su aprovechamiento como nueva y eficaz herramienta de marketing. Roger Cusa analiza todas las posibilidades del vídeo en Internet y explica, paso a paso, cómo sacarle el máximo partido. Desde cómo generar contenidos atractivos hasta cómo obtener ingresos, «Crea tu Proyecto Tube» descubre todas las claves del Internetenimiento, la nueva forma de exprimir las innumerables posibilidades que ofrece Internet a empresas y particulares. Un ameno y práctico libro para aprender a conseguir fieles seguidores, fortalecer marcas, abrir nuevas vías de negocio y convertir en estrella a cualquier aficionado. Como defiende el autor, cualquier persona o empresa puede convertirse en un fenómeno de masas partiendo de la originalidad y sabiendo utilizar la tecnología.

Download or read book Blurring Boundaries of Journalism in Digital Media written by María-Cruz Negreira-Rey and published by Springer Nature. This book was released on with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Food systems in Latin America and the Caribbean written by Graziano da Silva, J., Jales, M., Rapallo, R., Díaz-Bonilla, E., Girardi, G., del Grossi, M., Luiselli, C., Sotomayor, O., Rodríguez, A., Rodrigues, M., Wander, P., Rodríguez, M., Zuluaga, J., Pérez, D. and published by Food & Agriculture Org.. This book was released on 2021-09-24 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book has been prepared by authors from different international organizations – including FAO, IFPRI, UNCTAD and ECLAC, as well as legislators and academics from prestigious Latin American universities – seeking to foster reflections for the Global Food Systems Summit, to be held in September 2021. It contextualizes the region’s food systems within a post COVID-19 pandemic scenario and raises new challenges (and opportunities) for policy makers, decision makers, the private sector, and the general public. Likewise, it offers important reflections on sustainability, from production to consumption, with the call to promote better governance of the global and regional food system. In order to face what some authors have deemed “the Syndemic of the century”, the participation of companies, research centres, academia, NGOs, government agencies and international organizations will be necessary.