Download or read book Manual of Business Italian written by Vincent Edwards and published by Routledge. This book was released on 2016-04-22 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manual of Business Italian is the most comprehensive, single-volume reference handbook for students and professionals using Italian. Designed for all users, no matter what level of language skill, this manual comprises five parts: * A 6000-word, two-way Glossary of the most useful business terms * A 100-page Written Communications section giving models of 50 letters, faxes and documents * An 80-page Spoken Situations section covering face-to-face and telephone situations * A short Reference Grammar outlining the major grammar features of Italian * A short Business Facts section covering essential information of the country or countries where Italian is used Written by an experienced native and non-native speaker team, this unique volume is an essential, one-stop reference for all students and professionals studying or working in business and management where Italian is used

Download or read book European Journal of Tourism Research written by and published by Varna University of Management. This book was released on 2021-09-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Journal of Tourism Research is an open-access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, tourism sociology, psychology in tourism, tourism geography, political sciences in tourism, mathematics, tourism statistics, tourism anthropology, culture and tourism, information technologies in tourism and others are invited. Empirical studies need to have either a European context or clearly stated implications for the European tourism industry. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. The European Journal of Tourism Research is published in three Volumes per year. Regular Articles should normally be between 4 000 and 20 000 words. Major research articles of between 10 000 and 20 000 are highly welcome. Longer or shorter papers will also be considered. The journal publishes also Research Notes of 1 500–2 000 words. Submitted papers must combine theoretical concepts with practical applications or empirical testing. The European Journal of Tourism Research includes also the following sections: Book Reviews, announcements for Conferences and Seminars, abstracts of successfully defended Doctoral Dissertations in Tourism, case studies of Tourism Best Practices. Submissions should be addressed to the Editorial office of the European Journal of Tourism Research: Stanislav Ivanov Editor-in-chief Varna University of Management 13A Oborishte str., 9000 Varna, Bulgaria E-mail: [email protected] For Submission guidelines visit: http://ejtr.vumk.eu There are no charges for publication. The full text of the European Journal of Tourism Research is also available in the following databases: · EBSCO Hospitality and Tourism Complete · CABI Leisure, Recreation and Tourism · ProQuest Research Library The journal is indexed in Scopus and Clarivate Analytics’ Emerging Sources Citation Index.

Download or read book Planning and Managing the Experience Economy in Tourism written by Augusto Costa, Rui and published by IGI Global. This book was released on 2021-12-03 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associating experiences to tourism destination and products allows tourists to relate to their vacations differently and helps to fuel a destination’s competitiveness and compliance with new needs and motivations that are being driven by the tourists. When properly design, managed, and developed, tourism experiences can contribute to the destination’s overall sustainability by maximining tourism’s positive impacts and fostering their spillover to local communities. Planning and Managing the Experience Economy in Tourism is an essential reference book that seeks to advance research on tourism experience as well as investigate how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented both at the tourism firm and destination levels. Delving further into concepts like creative tourism, destination attributes, and smart experiences, this book serves as a dynamic resource for travel agencies, tourism managers, tourism professionals, marketers, destination managers, government officials, policymakers, academicians, students, tourism officials, planners, and researchers.

Download or read book Competitive Strategies written by E. Valdani and published by Springer. This book was released on 2012-11-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

Download or read book Digital Transformation and Corporate Branding written by Maria Teresa Cuomo and published by Taylor & Francis. This book was released on 2023-09-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.

Download or read book Leading Firms and Wine Clusters written by Lorenzo Zanni and published by FrancoAngeli. This book was released on 2004 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advances in Human Factors and Ergonomics 2012 14 Volume Set written by Gavriel Salvendy and published by CRC Press. This book was released on 2012-08-06 with total page 8218 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from an international group of authors with diverse backgrounds, this set comprises all fourteen volumes of the proceedings of the 4th AHFE Conference 21-25 July 2012. The set presents the latest research on current issues in Human Factors and Ergonomics. It draws from an international panel that examines cross-cultural differences, design issues, usability, road and rail transportation, aviation, modeling and simulation, and healthcare.

Download or read book Entrepreneurial Process and Social Networks written by Alain Fayolle and published by Edward Elgar Publishing. This book was released on 2016-07-27 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is undoubtedly a social process and creating a firm requires both the mobilization of social networks and the use of social capital. This book addresses the gap that exists between the need to take these factors into consideration and the understanding of how network relationships are developed and transformed across the venturing process.

Download or read book Il fattore Renzi written by Emanuele Bormida and published by Enzo Delfino Editore. This book was released on 2013-12-06 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: I leader nascono da un fattore biologico della storia, corrispondono a un bisogno, a un vuoto da riempire [A. Sardoni] È difficile e forse vano valutare a priori le promesse di un leader, ma di Matteo Renzi sono innegabili il carisma e l'estrema familiarità con i media, spesso asserviti al suo messaggio politico fino a fondersi con esso. Questo testo vuole indagare i diversi aspetti della costruzione del consenso e della strategia elettorale del sindaco di Firenze, nel contesto più ampio della comunicazione politica in Italia dalla Prima Repubblica ad oggi alla luce dello straordinario successo del mezzo televisivo, con la sua logica di semplificazione, del crollo dei partiti, della perdita di consenso e della crescente personalizzazione della politica, che ha avuto in Berlusconi uno dei suoi maggiori protagonisti.

Download or read book Recent Trends in Translation Studies written by Sara Laviosa and published by Cambridge Scholars Publishing. This book was released on 2021-09-10 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a snapshot of current perspectives on translation studies within the specific historical and socio-cultural framework of Anglo-Italian relations. It addresses research questions relevant to English historical, literary, cultural and language studies, as well as empirical translation studies. The book is divided into four chapters, each covering a specific research area in the scholarly field of translation studies: namely, historiography, literary translation, specialized translation and multimodality. Each case study selected for this volume has been conducted with critical insight and methodological rigour, and makes a valuable contribution to scientific knowledge in the descriptive and applied branches of a discipline that, since its foundation nearly 50 years ago, has concerned itself with the description, theory and practice of translating and interpreting.

Download or read book Handbook of Research on Management of Cultural Products E Relationship Marketing and Accessibility Perspectives written by Aiello, Lucia and published by IGI Global. This book was released on 2014-01-31 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.

Download or read book Employability Competences written by Vanna Boffo and published by Firenze University Press. This book was released on 2018-03-31 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is the final report of the researches, discussions, conversations around and about the Project PRIN Employability & Competences which took place on March 9th-­‐11th, 2017 within an International Conference at the University of Florence. It was the final event of the project PRIN2012LATR9N which aims were: «to design innovative programs for higher education, to promote personalized and learner-centered teaching and learning, to build on job competencies, to value talents to create new work opportunities, to support young adults during their employment emergency, as a response to socio economic crisis and as a citizenship action». The research activities concerned the main phases of the students’ academic life: career guidance upon entry, personalized teaching, career calling, professional vocation, profession building activities such as internships and work related experiences, and lastly job placement.

Download or read book Examining a New Paradigm of Heritage With Philosophy Economy and Education written by Queirós, António dos Santos and published by IGI Global. This book was released on 2020-06-19 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: OECD, UNESCO, the European Union, and the United Nations acknowledge that formal educational systems alone cannot respond to rapid and constant technological, social, and economic change in society and that they should be reinforced by non-formal educational practices. Examining a New Paradigm of Heritage With Philosophy, Economy, and Education is a critical scholarly publication that provides comprehensive research on the sustainability of identity and cultural heritage. The book establishes uniform and consistent conceptual criteria to identify and distinguish the different typological categories of heritage and discusses the concept of “cultural landscape” and environmental ethics. Moreover, connections between cultural heritage and natural heritage and the economy of heritage are explored. Finally, the book discusses cultural landscape as an educational resource with reading and interpretation of the cultural landscape as a basis for learning with a methodology of experimental science and its first metamorphosis of value. Featuring a range of topics such as curriculum design, ethics, and environmental tourism, this book is ideal for academicians, sociologists, biologists, researchers, policymakers, and students.

Download or read book Social Recruitment in HRM written by Ginevra Gravili and published by Emerald Group Publishing. This book was released on 2016-12-05 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the role of social recruitment in HRM. The interactivity of new forms of communication represents an opportunity for companies to attract and select the best candidates. This book focuses on how Social Recruiting and Employer Branding strategies can generate a competitive advantage.

Download or read book Non Knowledge Risk and Bank Company Management written by Vincenzo Formisano and published by Springer. This book was released on 2016-01-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the current economic scenario, the intangible assets contribute significantly to the construction of the competitive positioning of a company. It follows that this intangible information must be appropriately considered in the internal rating system (IRSs). Currently key aspects of business risk and operational risk such as potential for growth, competitive capabilities, core competencies, role in the supply chain of membership, and governance are being considered as secondary in this system. Intangible factors such as the milieu of the company and the environment in which it operates, are not being appropriately considered. In this book, Vincenzo Formisano proposes new guidelines aimed to set desirable IRSs in which the weight of intangible assets is appropriately and properly valued. He addresses practical rules for achieving a rating system capable of understanding and enhancing the intangible assets of a company and for the assessment of creditworthiness. The first part of the book focuses on existing practices; the second part exposes a general model for the classification and interpretation of intangibles. The third part provides practical guidelines designed to configure desirable rating models in which the weight of intangible assets is correctly considered. This book offers theoretical and practical insights and an easy-to-read approach which provides a valuable source of information for teachers and students in Finance. It is also a useful reference point for the Banking, Accounting and Finance managerial communities.

Download or read book Local Clusters in Global Value Chains written by Valentina De Marchi and published by Routledge. This book was released on 2017-07-28 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international fragmentation of economic activities – from research and design to production and marketing – described through the lens of the global value chain (GVC) approach impacts the structure and performance of small and medium-sized enterprises (SMEs) agglomerated in economic clusters. The consolidation of GVCs ruled by global lead firms and the recession of 2008-09 exacerbated the pressures on cluster actors that based their competitive advantage on local systems, spurring an increasing heterogeneity, both across and within clusters, that is still overlooked in the literature. Drawing on detailed studies of different industries and countries, Local Clusters in Global Value Chains shows the co-evolutionary trajectories of clusters and GVCs, and the role of firms and their strategies in organizing manufacturing and innovation activities in the context of ongoing technological shifts. The book explores the tension between place-based variables and global drivers of change, and the possibility for territories containing such clusters to prosper in the new global scenario. By adopting insights from the GVC framework and management studies, the book discusses how the internationalization strategies of firms create opportunities as well as constraints for adaptive upgrading in clusters. This book is of interest to both researchers and policy-makers who are interested in the dynamic sources of competitive advantage in the global economy.

Download or read book Retail and Channel Marketing written by Sandro Castaldo and published by Edward Elgar Publishing. This book was released on 2020-10-30 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.