Download or read book Values Based Leadership Rules for Reinventing Business written by Joseph S. Fletcher and published by . This book was released on 2021-09-21 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book From Values to Action The Four Principles of Values Based Leadership written by Harry M. Jansen Kraemer, Jr. and published by John Wiley & Sons. This book was released on 2011-04-19 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards Respected former CEO, professor, and speaker examines what it takes to become a values-based leader In this highly-anticipated book, Harry Kraemer argues that today's business environment demands values-based leaders who, in "doing the right thing," deliver outstanding and lasting results. The journey to becoming a values-based leader starts with self-reflection. He asks, "If you are not self-reflective, how can you know yourself? If you do not know yourself, how can you lead yourself? If you cannot lead yourself, how can you lead others?" Kraemer identifies self-reflection as the first of four principles that guide leaders to make choices that honor their values and candidly recounts how these principles helped him navigate some of the toughest challenges he faced in his career. Offers a framework for adopting the principles of values-based leadership—self-reflection, balance, true self-confidence, and genuine humility—to lead organizations effectively Based on Kraemer's popular Kellogg MBA course on values-based leadership A recognized expert in values-based leadership, Kraemer is a sought after speaker on the subject Lively and engaging, Kraemer's book comes at a critical time when true leadership in every facet of society is desperately needed. All of Harry’s proceeds from the book sales are donated to the One Acre Fund in Africa.
Download or read book Becoming the Best written by Harry M. Jansen Kraemer, Jr. and published by John Wiley & Sons. This book was released on 2015-02-11 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean in practice to be a values-based leader? When faced with real situations, how can you be your best self and create best teams—while also being a best partner with customers and vendors, a best investment for your stakeholders, and a best citizen making a difference in the world? It's a tall order, but these are the expectations for world-class organizations today. In his bestselling book From Values to Action, Harry Kraemer showed how self-reflection, balance, true self-confidence, and genuine humility are the traits of today's most effective leaders. In Becoming the Best, his highly anticipated follow-up, Kraemer reveals how, in practical terms, anyone can apply these principles to become a values-based leader and to help create values-based organizations. Drawing on his own experiences as the former CEO and chairman of Baxter International, as well as those of other notable leaders and organizations, Kraemer lays out a pathway for understanding the principles and putting them into practice, showing specifically, how to: Use self-reflection to become your "best self" as you lead yourself and others more effectively Create a "best team" that understands and appreciates what they're doing, and why Forge "best partnerships" through win/win collaboration with vendors and customers that enhance the end user's experience Support the mission, vision, and values of the organization to generate returns that distinguish a "best investment" Make a difference in the world beyond the organization by becoming a "best citizen" Powerful case studies from Campbell's Soup, Ernst & Young, Target, Northern Trust, and many others demonstrate the four principles of values-based leadership in action and show how thinking beyond the corporation can trigger positive outcomes for both the company and the world. Regardless of level or job title, individuals can make a difference in their organization and beyond by embodying the essential traits of a great leader. Becoming the Best offers a definitive, actionable guide to show anyone how to apply in practice the principles of values-based leadership personally and professionally, making it an indispensable manual for the new wave of better leaders. All of Harry’s proceeds from the book sales are donated to the One Acre Fund in Africa.
Download or read book The Values Inspired Leader written by Colin D. Emerson and published by Createspace Independent Publishing Platform. This book was released on 2016-09-25 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since time immemorial people of all races, creeds and social standing have followed the call of great leaders. Nations have risen from nothing or have been conquered, seas have been sailed in voyages of discovery into the unknown or for trade, people have given their lives or been given life, ideas have been acted on and history made; all at the behest of a great leader. In today's world, corporations have been born and destroyed by the implementation of qualities, values and ethics endorsed by the leaders of those companies. Thousands of words in many books have been written in order to describe the illusive characteristics that make a great leader great. Yet somehow, when it comes to leadership in the workplace we seem to have missed the point of what makes a great leader great. So often the qualities that make a leader even mediocre seem lacking in business and the community in general. With all this information available to us, why is that so? One: It's possible that in the corporate world we have simply confused the principles of managing people with the principles and the qualities of great leadership. Two: We have confused value with values. Leadership, truly great values inspired leadership is more about the heart and the character of a person and not just the dry, but important, management skills that are defined in nearly every text book or course that claims to be about leadership. Don't confuse being a manager with being a leader. There is a difference. You can be one and not necessarily be the other. So, are leaders born or developed? The answer is - both. There are some truly gifted individuals who are born leaders. They display all of those human values that people embrace as being true greatness. The rest of us, including the author, are left with the struggle to grow into being leaders; beyond that of just being good managers. The Ten Lessons in Being a Values Inspired Leader which are defined in this book will take you to the heart of strong and ethical values inspired leadership. We can all take heart in that the values that Values Inspired Leaders integrate into their lives are the type of values ANY leader can display. They are values all of us can live and profit and grow by. The Ten Lessons in Being a Values Inspired Leader: Lesson 1 - The two types of respect; Lesson 2 - How leaders gain respect; Lesson 3 - The trust a leader must have; Lesson 4 - What a leader looks for and encourages in people; Lesson 5 - How a leader builds great teams; Lesson 6 - How a leader serves the team; Lesson 7 - Where a leader should be when leading; Lesson 8 - An important, overlooked, aspect of leadership; Lesson 9 - The loneliness of leadership; Lesson 10 - The leader's view of the vision.
Download or read book Values Based Leadership For Dummies written by Maria Gamb and published by John Wiley & Sons. This book was released on 2018-04-10 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Benefit from values-based leadership Values-driven organizations are considered by some to be the most successful on the planet. They have high levels of engagement, generate higher earnings, and are more profitable by having an inclusive, multi-tiered strategy. It’s a win-win! In Values-Based Leadership For Dummies, you’ll get a fool-proof plan for putting the principles of values-based leadership in action—which will inspire and motivate others to pursue what matters most. With many Baby Boomers edging toward retirement, the largest generation in history, the Millennials, will be taking over the reins and stepping into leadership roles. They’ve suffered through the difficult economic times and corporate scandals of the early 2000s and they want things to be different. Inside, you’ll get the framework for adopting the principles of values-based leadership that will help Millennials—and any member of any organization—thrive: utilizing the tools of self-reflection, actionable grace, agility, and a commitment to lead responsibly. Establish leadership positioning and company culture steeped in values Foster employee engagement on all levels Inspire greater performance while creating real impact socially and economically Increase the ability to remain competitive and relevant during times of change Harness the passion and commitment of the millennial workforce Whether you’re in an entrepreneur, entry-level position or a CEO, employees at any level can benefit from leaning into values-based leadership—and this book shows you how!
Download or read book Values based Leadership written by Kenneth Majer and published by Majercommunications. This book was released on 2004-01-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Values Based Leadership written by MajerCommunications and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reinvent Your Business Model written by Mark W. Johnson and published by Harvard Business Press. This book was released on 2018-06-19 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named a Top 10 Business Strategy Book of 2018 by Inc. magazine In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever. In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully. With rich new case studies of companies that have achieved new success and postmortems of those that haven't, Reinvent Your Business Model will show you how to: Determine if and when your organization needs a new business model Identify powerful new opportunities to serve your existing customers in existing markets Reach entirely new customers and create new markets through disruptive business models and products Seize opportunities for growth opened up by tectonic shifts in market demand, government policy, and technologies Make business model innovation a more predictable discipline inside your organization Business model innovation has the power to reshape whole industries--including retail, aviation, media, and technology--redistributing billions of dollars of value. This book gives you the tools to reshape your own company for enduring success. Reinvent Your Business Model is the strategic innovation playbook you need now and in the future.
Download or read book Reinventing the Organization written by Arthur Yeung and published by Harvard Business Press. This book was released on 2019-09-24 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Company Isn't Fast Enough. Here's How to Change That. The traditional hierarchical organization is dead, but what replaces it? Numerous new models--the agile organization, the networked organization, and holacracy, to name a few--have emerged, but leaders need to know what really works. How do you build an organization that is responsive to fast-changing markets? What kind of organization delivers both speed and scale, and how do you lead it? Arthur Yeung and Dave Ulrich provide leaders with a much-needed blueprint for reinventing the organization. Based on their in-depth research at leading Chinese, US, and European firms such as Alibaba, Amazon, DiDi, Facebook, Google, Huawei, Supercell, and Tencent, and drawing from their synthesis of the latest organization research and practice, Yeung and Ulrich explain how to build a new kind of organization (a "market-oriented ecosystem") that responds to changing market opportunities with speed and scale. While other books address individual pieces of the puzzle, Reinventing the Organization offers a practical, integrated, six-step framework and looks at all the decisions leaders need to make--choosing the right strategies, capabilities, structure, culture, management tools, and leadership--to deliver radically greater value in fast-moving markets. For any leader eager to build a stronger, more responsive organization and for all those in HR, organizational development, and consulting who will shape and deliver it, this book provides a much-needed roadmap for reinvention.
Download or read book Reinventing Strategy written by Willie Pietersen and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last-a proven system for developing the strategic innovations every company needs to compete and win As everyone knows, today's unprecedented rate of business change demands new levels of strategic insight and adaptability. Reinventing Strategy is the first practical, systematic guide to creating an adaptive enterprise, showing how companies around the world are using the Strategic Learning approach to consistently out think, out maneuver, and out perform their competition. As Willie Pietersen explains, companies that aspire to long-term success must develop and implement strategy as part of a continuous four-step cycle-Learn, Focus, Align, Execute-and he offers dozens of provocative anecdotes and case studies, illustrating how to implement it at every level of an organization. Written with unusual clarity, frankness, and wit, Reinventing Strategy will change the way managers everywhere approach their greatest and most important challenge: the need to make strategy into a tool for ongoing corporate renewal.
Download or read book No Rules Rules written by Reed Hastings and published by Penguin. This book was released on 2020-09-08 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed. Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrelevant. At Netflix, you don’t try to please your boss, you give candid feedback instead. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world. Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world’s most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings’s own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world’s most innovative, imaginative, and successful companies.
Download or read book Interconnectivity Flow and Balance written by Yvette Bethel and published by . This book was released on 2018-11-17 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will stretch your thinking and invite you to perceive your organization through new eyes. New perspectives bring fresh insights you can use to resolve mundane, as well as dramatic, unconventional challenges.
Download or read book HBR s 10 Must Reads on Business Model Innovation with featured article Reinventing Your Business Model by Mark W Johnson Clayton M Christensen and Henning Kagermann written by Harvard Business Review and published by Harvard Business Press. This book was released on 2019-06-11 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink how your organization creates, delivers, and captures value--or risk becoming irrelevant. If you read nothing else on business model innovation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model. This book will inspire you to: Assess whether your core business model is going strong or running out of gas Fend off free and discount entrants to your market Reinvigorate growth by adding a second business model Adopt the practices of lean startups Develop a platform around your key products Make business model innovation an ongoing discipline within your organization This collection of articles includes "Why Business Models Matter," by Joan Magretta; "Reinventing Your Business Model," by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann; "When Your Business Model Is in Trouble," an interview with Rita Gunther McGrath by Sarah Cliffe; "Four Paths to Business Model Innovation," by Karan Girotra and Serguei Netessine; "The Transformative Business Model," by Stelios Kavadias, Kostas Ladas, and Christoph Loch; "Competing Against Free," by David J. Bryce, Jeffrey H. Dyer, and Nile W. Hatch; "Why the Lean Start-Up Changes Everything," by Steve Blank; "Finding the Platform in Your Product," by Andrei Hagiu and Elizabeth J. Altman; "Pipelines, Platforms, and the New Rules of Strategy," by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; "When One Business Model Isn't Enough," by Ramon Casadesus-Masanell and Jorge Tarzijan; and "Reaching the Rich World's Poorest Consumers," by Muhammad Yunus, Frederic Dalsace, David Menasce, and Benedicte Faivre-Tavignot. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.
Download or read book WorkInspired How to Build an Organization Where Everyone Loves to Work written by Aron Ain and published by McGraw-Hill Education. This book was released on 2018-10-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Axiom Business Book Award Silver Medalist in Leadership • Soundview Best Business Book A “Highest Rated CEO” who has transformed his organization into a billion-dollar company and a “Top Place to Work” shows leaders how truly prioritizing employees isn’t just good for employees―it’s good for business. Imagine a company where everyone loves to work, where employees feel not just “satisfied” but truly cared for, respected, and energized. Think of the impact this would have on recruitment, retention, customer satisfaction, innovation, and overall performance. Aron Ain, the award-winning CEO of Kronos, a global provider of workforce management and human capital management cloud solutions, believes that anything is possible when people are inspired. By embracing employee development and engagement as a growth strategy, Ain transformed his company’s culture and built a billion-dollar business. This book takes leaders and managers inside Kronos’s highly admired WorkInspired culture, showing them the surprisingly simple rules they can follow to replicate that success. This inspiring guide reveals the best practices that have earned Kronos distinctions on coveted lists, such as Glassdoor’s 100 Best Places to Work, Fortune’s 100 Best Companies to Work For, Forbes’s America’s Best Employers, and the Boston Globe’s Top Places to Work. These best practices include: •overcommunicating and truth-telling•trusting your people (again and again) and keeping them safe•holding managers accountable for being great at what they do•allowing employees flexible schedules and open vacation time•challenging your people to put the company out of business with innovative products •welcoming back boomerang employees•empowering the next generation workforce Many executives talk about how “their people are their greatest asset.” Ain challenges leaders to “walk the talk” and put people first, whether they oversee a team of five or an organization of 500,000. When they do, employees won’t be the only ones who thank them. Customers and shareholders will, too. This is what it means to WorkInspired.
Download or read book Open Source Leadership Reinventing Management When There s No More Business as Usual written by Rajeev Peshawaria and published by McGraw-Hill Education. This book was released on 2017-10-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: *** A Wall Street Journal bestseller *** From taxi rides, hotel stays, car driving, to communicating and paying, everything we knew as normal has changed beyond recognition. To lead effectively in today's brave new world, you have to question EVERYTHING. For the first time in human history, knowledge is free and almost every boundary to communication has been lifted. This open source world has permanently altered the business landscape. And you can count on the fact that the pace of change will only accelerate. Yet . . . companies still rely on management tools and practices that were, at best, mildly effective in their heyday. In Open Source Leadership, Rajeev Peshawaria reveals the vision, insight, and practices he has used to help some of today's largest and most influential organizations meet the open source world head on. It all starts with asking the right questions: • What’s the most effective leadership style in a world of 24/7 connectivity? • How has the very concept of leadership changed in the open source era? • How do you inspire and reward performance in the "gig economy?" • How do you measure engagement and effectively address the gaps? • How can you lead innovation--quickly and continuously? Peshawaria reveals the answers to these questions--and they will surprise you. Based on his company’s groundbreaking research spanning 28 countries, he concludes that traditional industrial age thinking needs a massive upgrade to successfully navigating the brave new world of business. Open Source Leadership rewrites the rules of management, giving you a unique look at the most common misperceptions, illusions, and downright wrong information you’ve been getting about what works and what doesn’t. It provides a new, counterintuitive model for seizing competitive edge in any industry. Among other issues the book argues convincingly that "positive autocracy" must replace democratic leadership; talent and innovation are abundant not scarce; early identification of high-potentials is counter-productive; and setting employees free to do as little as they want will increase productivity.
Download or read book The Old Rules of Marketing are Dead 6 New Rules to Reinvent Your Brand and Reignite Your Business written by Timothy R. Pearson and published by McGraw-Hill Education. This book was released on 2011-08-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times and USA Today Bestseller! Reinvent your marketing to keep up with an ever-changing marketplace “A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world.” —Robert Hanson, President, Global Levi’s® Brand, Levis Strauss & Co. “Pearson makes the clearest statement yet about the new world of marketing, as he makes the difficult and complex concepts of brands and reinvention understandable to everyone.” —Bob Jeffrey, CEO, JWT “When it comes to global brands, Pearson has no peers. His understanding of how companies and enterprises that breakaway from their competitors and reinvent their businesses will inherit the next era of global commerce is revolutionary.” —Michel Recalt, Director of Marketing and Brand Strategy, LVMH Moet Hennessy Louis Vuitton “The Old Rules of Marketing are Dead presents a new reality: marketing must be reinvented if it is to remain relevant by placing a premium on business acumen, strategy and communications.” —MaryLee Sachs, Chairman U.S., Hill & Knowlton “Pearson has distilled 27 years of business experience into a book that shows the old ways of marketing have been replaced by new more up-to-date approaches and concepts to reinvent businesses and brands—and drive profitable sales.” —Stephen G. Butler, retired Chairman / CEO, KPMG International / KPMG LLP “Tim Pearson’s name is synonymous with strategy, value-proposition development, and marketing. From now on, it will be synonymous with reinvention and the new ‘do or die’ rules of business.” —Mark A. Emkes, retired Chairman, CEO and President, Bridgestone Americas “Every leader and company director must learn the fundamental rules and principles of reinvention that will bring marketing into the 21st century. Reinvention must be the byword for this post-Great Recession era and the changes it requires that will make companies and businesses of all sizes great.” —R. David Hoover, Chairman, President and CEO, Ball Corporation About the Book: Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world . . . except for those who are supposed to be marketing to them. While consumers, customers, and marketplaces have adapted to these new realities, most marketers have not. Renowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketing—and bring your company’s marketing into the twenty-first century. Too many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem; and marketing results can’t be measured. It all adds up to the age-old belief that marketing is an art, not a science—which couldn’t be further from the truth. The Old Rules of Marketing Are Dead is a road map for breaking out of old, established—and increasingly ineffective—routines and reinventing your organization’s marketing by: Positioning marketing as a business partner—not as a tool for meeting a strategic objective Holding marketing accountable for results with the application of hard data— not vague qualitative measurements Providing leadership within your organization—not following the direction of everyone else From research frameworks and concept development to planning, budgeting, media placement, and program implementation, marketers have not kept up—to the detriment of themselves and their companies. Completely revamping old-school marketing is the only way to drive profitable sales, create growing brands, and increase market share in today’s post–Great Recession business landscape. Pearson calls for nothing short of a marketing revolution. You must throw out almost everything you hold dear and embrace technology, a new role in business, and real accountability. The Old Rules of Marketing Are Dead has what you need to reinvent your products, your services—and your future.
Download or read book The Old Rules of Marketing are Dead 6 New Rules to Reinvent Your Brand and Reignite Your Business written by Timothy R. Pearson and published by Mcgraw-hill. This book was released on 2011-03-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times and USA Today Bestseller! Reinvent your marketing to keep up with an ever-changing marketplace “A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world.” —Robert Hanson, President, Global Levi’s® Brand, Levis Strauss & Co. “Pearson makes the clearest statement yet about the new world of marketing, as he makes the difficult and complex concepts of brands and reinvention understandable to everyone.” —Bob Jeffrey, CEO, JWT “When it comes to global brands, Pearson has no peers. His understanding of how companies and enterprises that breakaway from their competitors and reinvent their businesses will inherit the next era of global commerce is revolutionary.” —Michel Recalt, Director of Marketing and Brand Strategy, LVMH Moet Hennessy Louis Vuitton “The Old Rules of Marketing are Dead presents a new reality: marketing must be reinvented if it is to remain relevant by placing a premium on business acumen, strategy and communications.” —MaryLee Sachs, Chairman U.S., Hill & Knowlton “Pearson has distilled 27 years of business experience into a book that shows the old ways of marketing have been replaced by new more up-to-date approaches and concepts to reinvent businesses and brands—and drive profitable sales.” —Stephen G. Butler, retired Chairman / CEO, KPMG International / KPMG LLP “Tim Pearson’s name is synonymous with strategy, value-proposition development, and marketing. From now on, it will be synonymous with reinvention and the new ‘do or die’ rules of business.” —Mark A. Emkes, retired Chairman, CEO and President, Bridgestone Americas “Every leader and company director must learn the fundamental rules and principles of reinvention that will bring marketing into the 21st century. Reinvention must be the byword for this post-Great Recession era and the changes it requires that will make companies and businesses of all sizes great.” —R. David Hoover, Chairman, President and CEO, Ball Corporation About the Book: Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world . . . except for those who are supposed to be marketing to them. While consumers, customers, and marketplaces have adapted to these new realities, most marketers have not. Renowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketing—and bring your company’s marketing into the twenty-first century. Too many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem; and marketing results can’t be measured. It all adds up to the age-old belief that marketing is an art, not a science—which couldn’t be further from the truth. The Old Rules of Marketing Are Dead is a road map for breaking out of old, established—and increasingly ineffective—routines and reinventing your organization’s marketing by: Positioning marketing as a business partner—not as a tool for meeting a strategic objective Holding marketing accountable for results with the application of hard data— not vague qualitative measurements Providing leadership within your organization—not following the direction of everyone else From research frameworks and concept development to planning, budgeting, media placement, and program implementation, marketers have not kept up—to the detriment of themselves and their companies. Completely revamping old-school marketing is the only way to drive profitable sales, create growing brands, and increase market share in today’s post–Great Recession business landscape. Pearson calls for nothing short of a marketing revolution. You must throw out almost everything you hold dear and embrace technology, a new role in business, and real accountability. The Old Rules of Marketing Are Dead has what you need to reinvent your products, your services—and your future.
