Download or read book UX Design Competitive Analysis and Research written by Character Designs and published by Independently Published. This book was released on 2019-07-07 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this hand drawn competitive analysis planner you will be able to measure different factors between your product and competitive products like: Price Quality Selection Type of product Service Reliability Stability Expertise Company Reputation Location Appearance Sales Method Credit Policies Advertising and Company Image Competitive Analysis is one of the most important part of UX process, so doing a proper research will help you provide more stable and better services to your customer compared to your competitors. Hand drawn ux competitive analysis and competitive research notebook with one unique design repeated on 120 pages. Specifications: - White paper - 120 Pages - Matte paperback cover - Size at 8.5 x 11 in / 21.59 x 27.94 cm

Download or read book UX Strategy written by Jaime Levy and published by "O'Reilly Media, Inc.". This book was released on 2015-05-20 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Download or read book UX Strategy written by Jaime Levy and published by "O'Reilly Media, Inc.". This book was released on 2021-03-12 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want. Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research. Define value propositions and validate target users through provisional personas and customer discovery techniques Explore marketplace opportunities by conducting competitive research and analysis Design experiments using rapid prototypes that are focused on the business model Conduct online user research to gain valuable insights quickly on any budget Test business ideas and validate marketing channels by running online advertising and landing page campaigns

Download or read book Measuring the User Experience written by Bill Albert and published by Newnes. This book was released on 2013-05-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience

Download or read book Business and Competitive Analysis written by Craig S. Fleisher and published by FT Press. This book was released on 2015-01-12 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet any business or competitive analysis challenge: deliver actionable business insights and on-point recommendations that enterprise decision makers can’t and won’t ignore! All you need is one book: Business and Competitive Analysis, Second Edition . This generation’s definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present dozens of today’s most valuable analysis methods. They cover “classic” techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines: economics, corporate finance, sociology, anthropology, and the intelligence and futurist communities. You’ll find full chapters outlining effective analysis processes; avoiding pitfalls; communicating results; as well as drill-downs on analyzing industries, competitive positioning, business models, supply chains, strategic relationships, corporate reputation, critical success factors, driving forces, technology change, cash flow, and much more. For every method, Fleisher and Bensoussan present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book every analyst, strategist, and manager can rely on – in any industry, for any challenge.

Download or read book UX Strategy written by Jaime Levy and published by "O'Reilly Media, Inc.". This book was released on 2015-05-20 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Download or read book Universal Methods of Design written by Bella Martin and published by . This book was released on 2012-02 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Universal Methods of Design is an immensely useful survey of research and design methods used by today's top practitioners, and will serve as a crucial reference for any designer grappling with really big problems. This book has a place on every designer's bookshelf, including yours!" —David Sherwin, Principal Designer at frog and author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills "Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design—research, analysis, and ideation—the methods that every graduate of a design program should know, and every professional designer should employ. Methods are concisely presented, accompanied by information about the origin of the technique, key research supporting the method, and visual examples. Want to know about Card Sorting, or the Elito Method? What about Think-Aloud Protocols? This book has them all and more in readily digestible form. The authors have taken away our excuse for not using the right method for the job, and in so doing have elevated its readers and the field of design. UMOD is an essential resource for designers of all levels and specializations, and should be one of the go-to reference tools found in every designer’s toolbox." —William Lidwell, author of Universal Principles of Design, Lecturer of Industrial Design, University of Houston This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of a practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources, Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and utilized by cross-disciplinary teams in nearly any design project. This essential guide: - Dismantles the myth that user research methods are complicated, expensive, and time-consuming - Creates a shared meaning for cross-disciplinary design teams - Illustrates methods with compelling visualizations and case studies - Characterizes each method at a glance - Indicates when methods are best employed to help prioritize appropriate design research strategies Universal Methods of Design distills each method down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects.

Download or read book UX Research written by Brad Nunnally and published by "O'Reilly Media, Inc.". This book was released on 2016-11-15 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner. This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned. Learn what it takes to ask good research questions Know when to use quantitative and qualitative research methods Explore the logistics and details of coordinating a research session Use softer skills to make research seem natural to participants Learn tools and approaches to uncover meaning in your raw data Communicate your findings with a framework and structure

Download or read book Prioritizing Web Usability written by Jakob Nielsen and published by Pearson Education. This book was released on 2006-04-20 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2000, Jakob Nielsen, the world’s leading expert on Web usability, published a book that changed how people think about the Web— Designing Web Usability (New Riders). Many applauded. A few jeered. But everyone listened. The best-selling usability guru is back and has revisited his classic guide, joined forces with Web usability consultant Hoa Loranger, and created an updated companion book that covers the essential changes to the Web and usability today. Prioritizing Web Usability is the guide for anyone who wants to take their Web site(s) to next level and make usability a priority! Through the authors’ wisdom, experience, and hundreds of real-world user tests and contemporary Web site critiques, you’ll learn about site design, user experience and usability testing, navigation and search capabilities, old guidelines and prioritizing usability issues, page design and layout, content design, and more!

Download or read book The Art and Science of UX Design written by Anthony Conta and published by New Riders. This book was released on 2023-07-09 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, every product or service needs to delight its users and that means delivering an outstanding user experience (UX). In this full-color guide, leading user experience designer Anthony Conta guides you step by step through crafting these exceptional user experiences. The Art and Science of UX Design introduces a complete human-centered design framework for success, using practical examples based on his pioneering experience in the field. Learn to apply design thinking to understand your users' wants, needs, goals, and frustrations as you transform empathy into one of your most powerful design tools. Once you've defined the right problems, you'll master proven ideation techniques to quickly create promising solutions. You'll walk through prototyping preliminary designs, testing and refining them based on users' actual reactions, and clearly communicating all you've learned so colleagues can build what you've envisioned. Finally, you'll learn practical ways to continually iterate and improve your offerings so they stay competitive (and delightful) far into the future. Go in depth on how to do UX design by walking step by step through the design thinking process See how theories and best practices apply to real-world examples of projects and designs Complete exercises that take you through an entire UX design project, end to end Learn research techniques for how to solve a problem such as conducting surveys, user interviews, and affinity mapping Practice top ideation techniques like brainstorming, sketching, and mind mapping See how you can bring your design ideas to life and test them with users Discover strategies for creating your own portfolio using the exercises you complete with this book “With his deep design expertise and an unwavering commitment to teaching, Anthony can bridge the worlds of UX design and education in ways few people can. I'm confident this book will prove to be an invaluable resource for anyone interested in learning both the craft and the process of UX design.” — Professor Craig MacDonald, Pratt Institute “Anthony is exceptionally skilled at dissecting complex problems and translating them into delightful, intuitive design solutions. He brings that same thoughtful approach to demystifying UX Design and helping others understand the core fundamentals in an approachable and engaging way.” — Mark Sherrill, VP of Product Design

Download or read book The UX Design Field Book written by Doug Collins and published by Doug Collins. This book was released on 2022-01-18 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re new to the User Experience field or just want to refresh your UX knowledge, The UX Design Field Book is your go-to quick reference guide for everything about User Experience Design. This essential guide provides fast-access, high-level overviews of the core knowledge of UX Design, including: The UX Design Process Usability Research Visual Design Interaction Design Information Architecture Usability Testing UX Writing Accessibility Ethical Design Principles UX and Design Terminology Essential UX Design Reading Lists No matter your experience level, The UX Design Field Book is book is a must-have for anyone interested in User Experience. It’s the perfect book to keep close-at-hand when you need fast information, quick guidance, or a crash course in any of the core elements of UX Design. Doug Collins, author of The UX Design Field Book, is an internationally recognized UX Design expert. He has lead User Experience design practices at E*TRADE, Western Union, and CACI. He currently serves as the Director of UX/UI for ALC Schools. His work has been published on Adobe.com, UX Booth, UXMastery, UXNewsMag, UXMas, and The Ecomm Manager.

Download or read book Hands On UX Design for Developers written by Elvis Canziba and published by Packt Publishing Ltd. This book was released on 2018-07-31 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This hands-on guide will teach you simple-to-advanced steps of user experience design. It starts from idea concept evaluation, product research, user interface design, and design implementation in code. We focus not only on the UI or design, but also on other things that are connected to it. UX has its own process that requires its own sets of ...

Download or read book Lean UX written by Jeff Gothelf and published by "O'Reilly Media, Inc.". This book was released on 2016-09-12 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: UX design has traditionally been deliverables-based. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups helped define the practice in its infancy.Over time, however, this deliverables-heavy process has put UX designers in the deliverables business. Many are now measured and compensated for the depth and breadth of their deliverables instead of the quality and success of the experiences they design. Designers have become documentation subject matter experts, known for the quality of the documents they create instead of the end-state experiences being designed and developed.So what's to be done? This practical book provides a roadmap and set of practices and principles that will help you keep your focus on the the experience back, rather than the deliverables. Get a tactical understanding of how to successfully integrate Lean and UX/Design; Find new material on business modeling and outcomes to help teams work more strategically; Delve into the new chapter on experiment design and Take advantage of updated examples and case studies.

Download or read book Lean UX written by Jeff Gothelf and published by "O'Reilly Media, Inc.". This book was released on 2013-02-22 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lean UX approach to interaction design is tailor-made for today’s web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up—how to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn. Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of the product team, and gather feedback early and often. You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change—for the better. Frame a vision of the problem you’re solving and focus your team on the right outcomes Bring the designers’ toolkit to the rest of your product team Share your insights with your team much earlier in the process Create Minimum Viable Products to determine which ideas are valid Incorporate the voice of the customer throughout the project cycle Make your team more productive: combine Lean UX with Agile’s Scrum framework Understand the organizational shifts necessary to integrate Lean UX Lean UX received the 2013 Jolt Award from Dr. Dobb's Journal as the best book of the year. The publication's panel of judges chose five notable books, published during a 12-month period ending June 30, that every serious programmer should read.

Download or read book Think Like a UX Researcher written by David Travis and published by CRC Press. This book was released on 2023-07-26 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can’t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher. Key Features Provides a dive-in-anywhere book that offers practical advice and topical examples. Includes thought triggers, exercises and scenarios to test your knowledge of UX research. Features workshop ideas to build a development team’s UX maturity. Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

Download or read book Just Enough Research written by Erika Hall and published by Book Apart. This book was released on 2019-10-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start doing good research faster than you can plan your next pitch.

Download or read book UX Strategy written by Jaime Levy and published by . This book was released on 2021-02-09 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) strategy requires a careful blend of business strategy and UX design, and this hands-on guide offers an easy-to-apply framework for executing it. This updated edition introduces strategy tools and techniques to help you and your team craft innovative products that people want to use. You'll find new chapters on growth design and digital transformation. Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple to advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through cases studies and up-to-date interviews with top strategists. Define and validate target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace and create unique value Focus your team on the primary utility and business model of your product by running structured experiments using efficient prototyping tools Learn how to conduct guerrilla user research online to get valuable insights on a small budget Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics