Download or read book Utility Marketing Strategies written by Clark W. Gellings and published by . This book was released on 1994 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased competition with other types of fuels and concerns for the environment have made it necessary for utilities to develop more effective strategies to market electricity. This reference was developed by a leading expert to guide utility planners and managers in developing a well-defined marketing plan that will get results. The reader will learn how to clearly define and promote the advantages [of] electricity, as well as how regulatory, environmental and technological barriers can be effectively addressed and overcome to enable the utility to better serve its customers. The latest electrification technologies and their importance are also covered.
Download or read book Effective Power Marketing written by Clark W. Gellings and published by Pennwell Corporation. This book was released on 1997 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deregulation and a rissing tide of consumerism is forcing electric utilities to better understand their customers and to change to meet their needs. In this new book, author Clark W. Gellings shows you how to develop and use bold marketing strategies to promote your utility in this new electric power industry. Drawing on his years of experience, Gellings highlights how deregulation has and will change the function and structure of current utilities, and in turn how these changes will affect each utility's marketing strategy. In this book gellings: Ties ongoing technological innovation to marketing Explains consumerism and marketing to electric company executives who previously may have had such responsibilities Explains how deregulation is changing vertically integrated utilities into energy service companies, transmission and distribution companies, and power marketers Clarifies the roles of traditional utilities, marketers, brokers, and aggregators. About the author: Clark W. Gellings is Vice President, Customer Systems, and CEO, epriCSG, at the Electric Power Research Institute (EPRI) in Palo Alto, California.The Customer Systems Group manages research and development programs to deliver technologies, planning tools, and information that enhance the value of energy services. He is a registered professional engineer and a Fellow of IEEE and IES. He has written numerous other books including: Demand Side Management Planning, Demand Site Management: Concepts and Methods, and Utility Marketing Strategies: Competition and the Economy.
Download or read book Energy Marketing Strategies written by and published by Chartwell Incorporated. This book was released on 1997 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Electric Utility Load Management written by Raymond J. Burby and published by Rowman & Littlefield Publishers. This book was released on 1985 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Strategy and Preliminary Action Plan for Cleveland s Public Electric Utility written by Cleveland Public Power and published by . This book was released on 1983 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Marketing for Electric Utilities written by Clark W. Gellings and published by Prentice Hall. This book was released on 1988-01-01 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Very Good,No Highlights or Markup,all pages are intact.
Download or read book Competitive Marketing Strategies for Electric Utilities Under Deregulation written by Timothy J. Graham and published by . This book was released on 1994 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Manager s Guide to Competitive Marketing Strategies Second Edition written by Norton Paley and published by Taylor & Francis. This book was released on 2021-05-13 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
Download or read book Incentive economic Development Rates written by Kenneth W. Costello and published by . This book was released on 1984 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Manager s Guide to Competitive Marketing Strategies written by Norton Paley and published by Thorogood Publishing. This book was released on 2006 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
Download or read book Utility Marketing Partnerships written by E. S. Brown and published by . This book was released on 2006 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets. We also include perspectives (based on interviews) from utilities, marketers, and regulators involved in developing and implementing these partnerships. From these case studies and interviews, we describe lessons learned about developing effective partnerships, including such issues as respective roles in marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales and resource procurement experience of marketers and the utility?s reputation and access to customers. Further, partnerships can create greater incentives for success because marketers have a vested financial interest in maximizing customer participation and green power sales.
Download or read book Energy Marketing Handbook written by Denise Warkentin and published by PennWell Books. This book was released on 1996 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for anyone involved in the marketing of energy as a commodity, this comprehensive handbook is filled with the latest in energy marketing information. The major components of the Federal Energy Regulatory Commission's recent adoption of Orders 888 and 889 are highlighted.
Download or read book Marketing Communication Strategy Function written by Johnny Ch Lok and published by Independently Published. This book was released on 2018-09-17 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: In fact, many countries' public utility service is monopoly market. Their governments ususally have a regulated prices to control their price to be charged to public utility consumers. Consumers have had affordable public utility access to these utility service, but they have been defenceless against the service providers . Hence, every government usually control utility service providers' price charged behavior in order to avoid their excess of charge. So, publis utility service providers have realized that those is a competition on the utility service market. Hence, an effective and efficient marketing communication channel will bring those benefits ot advantages between the organization's internal staffs and every utility service consumer. I shall indicate the advantages as below: Firstly, an efficient marketing communicatin channel can let utility service consumers to feel whether the public utility service is a real public service. Due to public utility service aims to provide any enough utility remains to consumers to use, such as electricity, water, gas, oil etc. is the field on non-business marketing because the public utility service providers do need aim on profit seeking . This is made characteristics as well by the fact that in many service field, e.g. higher education, public transport, public utility service. So, an efficient communication marketing channel can let the public service consumersm who can make easy to distinct between public and private as well as between profit and non profit, e.g. the students can judge whether their schools charge higher education fee or lower education fee in the general school fee charge level and judge whether the public transport charges higher or lower transport for general public transport service standard charge level and judge whether the gas, oil, water, electricity utility service charge is accepted to general public utility service charge standard level. Hence, an efficient marketing communication channel can let the public service consumers have more familiar and effort to judge whether the public service providers' charge is reasonable. However, an efficient communication marketing channel is very important to assist the public utility service consumers to make a distinction as well . Every public utility service organization has responsibility to let public service consumers to know what are basic services to be provided to let them to judge whether the kind of possibility of public service substitution is small or large to let the publis service consumers to choose in the country 's current public service market to let them to judge whether the public service quality is good or bad and whether the price conditions are reasonable. Hence, an efficient marketing communication channel can build the good relationship between the public service organization and its public service consumers. Do public utility services have important characteristics from marketing communication channel?
Download or read book Toward Strategies for Marketing Home Energy Conservation written by David Bruce Montgomery and published by . This book was released on 1977 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Utility Marketer Partnerships An Effective Strategy for Marketing Green Power written by and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets. We also include perspectives (based on interviews) from utilities, marketers, andregulators involved in developing and implementing these partnerships. From these case studies and interviews, we describe lessons learned about developing effective partnerships, including such issues as respective roles in marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic partnerships between utilities and marketerscan be an effective approach to marketing green power. Partnerships leverage the sales and resource procurement experience of marketers and the utility?s reputation and access to customers. Further, partnerships can create greater incentives for success because marketers have a vested financial interest in maximizing customer participation and green power sales.
Download or read book Direct Assessment of Consumer Utility Functions written by John R Hauser and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a rigorous yet accessible introduction to the theory and practice of consumer utility functions, using von Neumann-Morgenstern utility theory as a framework. With case studies and practical examples, the authors show how this approach can be used to design more effective marketing strategies and improve business performance. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Download or read book Business Plan to Operate Electric Utility Market written by and published by . This book was released on 1995 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
