Download or read book Using Consumer Information to Realize Category Management written by Ryan Mathews and published by . This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Centric Category Management written by ACNielsen and published by John Wiley & Sons. This book was released on 2014-06-09 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.
Download or read book Consumer Centric Category Management written by ACNielsen and published by John Wiley & Sons. This book was released on 2012-06-12 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.
Download or read book Category Management written by Nielsen Marketing Research (Firm) and published by McGraw-Hill. This book was released on 1992 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published with the world's leading marketing authority, Nielson Marketing Research, this landmark book explains an important new marketing concept--category management. The book leads readers through the process of setting up and implementing a category management strategy, using examples and illustrations that are the result of solid research. "This book is a confirmation of our experience with category management. As the book suggests, and based on our own experience, we are more consumer focused. Being more consumer focused means we are better able to follow market developments and share more useful information with our suppiers to mutual benefit." -- J.G. Bruijniks Albert Heijn b.v. "Category management is an essential component of doing business in the 90s. Nielson's Category Management Book gave our members a blueprint to better understand these issues." -- Richard Cooper United Dairy Industry Association "Category management is not another new buzz word, nor is it something that is just nice to do for business. Rather, it is a strategic imperative if you plan to remain in business. This book is the first step in beginning the process." -- Fred J. Lewis The Quaker Oats Company
Download or read book Retail Management written by S.C. Bhatia and published by Atlantic Publishers & Dist. This book was released on 2008 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Technology Optimization and Change Management for Successful Digital Supply Chains written by Sabri, Ehap and published by IGI Global. This book was released on 2019-03-01 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies across different industries are launching technology-enabled (digital) business transformation programs to improve their strategic, tactical, and operational supply chain processes. The greatest challenges that they are facing include the lack of preparation and knowledge of the digital transformation life cycle and poorly addressing or neglecting the “people-related” aspects of them. Therefore, improvement initiatives have been short-lived or incomplete, and expected business benefits have not been achieved or materialized. Technology Optimization and Change Management for Successful Digital Supply Chains is a pivotal reference source that provides vital research on the application of digital business transformation programs to improve strategic, tactical, and operational supply chain processes. While highlighting topics such as maturity models, predictive analysis, and communication planning, this publication explores the limited literature in the field of digital supply chain optimization and business transformation, and complements it with practical and proven tactics from the industry. This book is ideally designed for program managers, engineers, students, and practitioners seeking current research on the field’s latest best practices on digital supply chain enablement.
Download or read book Customer centered Design written by Kreta Chandler and published by Prentice Hall Professional. This book was released on 2003 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: -- HP's expertise in this area has earned them Vendor of the Year awards in e-commerce from key resller partners.-- Case studies showing how the new principles, techniques, and methodologies worked at Web sites such as Amazon, Office Depot, QVC, and Outpost.This book is a practical guide to understanding web page design and usability factors needed for the online store shelf. Designing and structuring information correctly enhances navigation through your site as well as delivering your customers a satisfying shopping experience. The authors have consulted with such diverse customers as Amazon, AOL, QVC, Outpost, Egghead, Office Depot and others. The concepts they've brought to these accounts have earned HP Vendor of the Year award in e-commerce from key HP reseller partners. Learn to blend customer insights with products and with web capabilities to create web sites that maximize customer-centered design. Your resulting web sites will have an ease of usability that lead to superior customer experiences while maximizing sales. This book includes plenty of examples and case studies showing how to apply new principles, techniques, and methodologies that will win you loyal customers.
Download or read book A Systemic Perspective to Managing Complexity with Enterprise Architecture written by Saha, Pallab and published by IGI Global. This book was released on 2013-09-30 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational complexity is an unavoidable aspect of all businesses, even larger ones, which can hinder their ability to react to sudden or disruptive change. However, with the implementation of enterprise architecture (EA), businesses are able to provide their leaders with the resources needed to address any arising challenges. A Systemic Perspective to Managing Complexity with Enterprise Architecture highlights the current advances in utilizing enterprise architecture for managing organizational complexity. By demonstrating the value and usefulness of EA, this book serves as a reference for business leaders, managers, engineers, enterprise architects, and many others interested in new research and approaches to business complexity.
Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2015-02-11 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to every aspect of CRM in your business or your studies. Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of disciplines including IS, HR, project management, finance, strategy and more. Buttle and Maklan, clearly and without jargon, explain how CRM can be used throughout the customer life cycle stages of customer acquisition, retention and development. The book is illustrated liberally with screenshots from CRM software applications and case illustrations of CRM in practice. NEW TO THIS EDITION: Updated instructor support materials online Full colour interior Brand new international case illustrations from many industry settings Substantial revisions throughout, including new content on: Social media and social CRM Big data and unstructured data Recent advances in analytical CRM including next best action solutions Marketing, sales and service automation Customer self-service technologies Making the business case and realising the benefits of investment in CRM Ideal as a core textbook by students on CRM or related courses such as relationship marketing, database marketing or key account management, the book is also essential to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management.
Download or read book Knowledge Based Intelligent Information and Engineering Systems written by Rajiv Khosla and published by Springer Science & Business Media. This book was released on 2005-08-30 with total page 1009 pages. Available in PDF, EPUB and Kindle. Book excerpt: The four volume set LNAI 3681, LNAI 3682, LNAI 3683, and LNAI 3684 constitute the refereed proceedings of the 9th International Conference on Knowledge-Based Intelligent Information and Engineering Systems, KES 2005, held in Melbourne, Australia in September 2005. The 716 revised papers presented were carefully reviewed and selected from nearly 1400 submissions. The papers present a wealth of original research results from the field of intelligent information processing in the broadest sense; topics covered in the fourth volume are innovations in intelligent systems and their applications, data mining and soft computing applications, skill acquisition and ubiquitous human computer interaction, soft computing and their applications, agent-based workflows, knowledge sharing and reuse, multi-media authentication and watermarking applications, knowledge and engineering techniques for spatio-temporal applications, intelligent data analysis and applications, creativitiy support environment and its social applications, collective intelligence, computational methods for intelligent neuro-fuzzy applications, evolutionary and self-organizing sensors, actuators and processing hardware, knowledge based systems for e-business and e-learning, multi-agent systems and evolutionary computing, ubiquitous pattern recognition, neural networks for data mining, and knowledge-based technology in crime matching, modelling and prediction.
Download or read book Retail Marketing Strategy written by Constant Berkhout and published by Kogan Page Publishers. This book was released on 2015-11-03 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more agile for everyone. Outlining the five key capabilities required for retail excellence, namely in-store execution; organizational development; fact-driven decision making; multi-channel operations, and understanding customers, Retail Marketing Strategy answers some of the most difficult questions in retail including how to innovate to develop new ways to interact with customers across multiple channels, and how to replicate online success stories from other sectors. Practical steps are put forward for collating and interpreting the data generated in shopper activity, helping to make sense of trends and build effective strategy. Guidance is based throughout on neuromarketing research, providing a clear framework for building in experiential elements such as scent or music into the retail environment to really engage with consumers on an emotional level. If you are a marketing, branding or supply chain professional working in retail seeking straightforward and research-driven techniques for building lasting customer loyalty, or you are responsible for driving retail strategy in your organization, let Retail Marketing Strategy be your guide.
Download or read book Smart Marketing With the Internet of Things written by Simões, Dora and published by IGI Global. This book was released on 2018-07-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.
Download or read book Tracking a Transformation written by Stephen S. Cohen and published by Brookings Institution Press. This book was released on 2004-02-18 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Brookings Institution Press, Berkeley Roundtable on the International Economy, and the Institute on Global Conflict and Cooperation publication This book rests on the proposition that the information techology revolution of the last ten years marks the beginning of a fundamental economic transformation. This transformation will affect every activity in which organization, information processing, or communication is important. It may well require changes in ideas about ownership, property, and control--the way in which governments regulate economies in the broadest sense of that term. The e-commerce transformation presents remarkable opportunities for businesses, governments, and other organizations to remake themselves, recreate what it is that they can do, and reconstruct their relationships with customers, citizens, and constituents. A project of the Berkeley Roundtable on the International Economy (BRIE) and the Institute on Global Conflict and Cooperation (IGCC), this volume analyzes the way this transformation will affect market structure and pricing models in several major industries: retail financial services, air travel, music, automobiles, semiconductors, hearing instruments, food, textiles, and trucking.
Download or read book Global Perspectives in Marketing for the 21st Century written by Ajay K. Manrai and published by Springer. This book was released on 2015-06-09 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Category Management in Purchasing written by Jonathan O'Brien and published by Kogan Page Publishers. This book was released on 2024-05-03 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approach purchasing and procurement strategically, effectively and sustainably, with this comprehensive and practical guide to category management. Category Management in Purchasing equips those working in procurement with the tools they need to ensure effective procurement in an ever changing landscape. Combining practical advice and theory, this essential resource is crucial for developing successful purchasing strategies. Covering new technology-driven approaches to category management, this new edition outlines digital transformations and technological advancements, from digital sourcing platforms to new tools and systems. This edition also provides readers with the knowledge to approach complex sourcing situations not only effectively, but also sustainably. Including new guidance on how organizations and businesses can implement sustainability into their procurement strategies, Jonathan O'Brien recontextualizes category management in a time when responsible sourcing is more important than ever. This highly regarded and essential text provides what everyone in procurement needs when striving to make category management a reality.
Download or read book Creating Powerful Brands written by Leslie de Chernatony and published by Routledge. This book was released on 2012-11-27 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new cases and examples. The book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains: * Powerful analysis of new areas such as e-branding and e-marketing * A completely new set of advertising and brand images to illustrate key points * A powerful analysis of the key drivers of brand value There can be no doubt that the power of brands in the international marketplace is still growing, and that Creating Powerful Brands, third edition, can explain both why and how they work.
Download or read book Logistics And Retail Managementinsights Into Current Practice And Trends From Leading Experts written by John Fernie and published by CRC Press. This book was released on 1999-04-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1980's witnessed the first step - change in managing the logistics function when stock centralization, contracting out and investment in technologies made a massive impact. The 1990's have experienced further changes that have been mainly concerned with incremental improvements and relationship changes. Retailers are now focusing on the whole supply chain instead of being primarily concerned with physical distribution management. The emphasis now is on quick response, efficient consumer response, category management and continuous replenishment - in short, the key is relationships. This new study presents a series of contributions from both academic researchers and industry specialists who share their research into retail logistics to provide a state-of-the-art/science report on the key issues for the 1990's. The book is up-to-date with changes in retail distribution and the recent transformation of retail logistics features company profiles of Safeway and Tesco, two of the most respected grocery logistics operations in the UK. It also discussed the internationalization of retailing and its impact on logistics strategy. Logistics and Retail Management is essential reading for both retail and logistics managers, professors, students and consultants, and proves that logistics excellence provides a fundamental competitive advantage. Features
