Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Download or read book Water Heritage written by Willem Willems and published by . This book was released on 2017-01-15 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Water is vital for life, and its availability has been a concern for mankind throughout the ages. Its presence has always been ascertained in a variety of ways and the development of human society everywhere is connected with various forms of water management. Man also needed to manage water to find protection from its dangers and the need for that is increasing. In the coming decades, the impact of climate change is expected to intensify floods and droughts, affect groundwater resources, raise sea levels, increase pollution and enhance the frequency and magnitude of disasters. Societies around the world are challenged to adapt to these threats to ensure water security, economic prosperity and environmental and cultural sustainability. This book deals with the heritage of water management and the use that was made of water, as well as the impact of water management on heritage. An example of the former may be an ancient irrigation system in the Filipines or in the Middle East that still functions today, while the latter may reflect the importance of maintaining groundwater levels for the preservation of organic remains on archaeological sites or of wooden piles underneath standing buildings. In either case the papers in this book reflect the dynamic nature of water, and hence the equally dynamic relation between water management and heritage. This publication follows up on a Heritage and Water conference in Amsterdam, the first of its kind. Its main purpose is to credibly present the importance and value of heritage and historical experience for water and sustainable development, and vice versa, present the importance of water management for the protection of heritage. It presents evolving insights and concepts about Water and about Heritage from a variety of disciplines, policy and public perspectives illustrated with cases studies and aims to connect decision makers with experts such as engineers, archaeologists, historians, geographers, ecologist and landscape architects

Download or read book Abb Sicard s Deaf Education written by Emmet Kennedy and published by Springer. This book was released on 2016-04-29 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abbé Sicard was a French revolutionary priest and an innovator of French and American sign language. He enjoyed a meteoric rise from Toulouse and Bordeaux to Paris and, despite his non-conformist tendencies, he escaped the guillotine. In fact, the revolutionaries acknowledged his position and during the Terror of 1794, they made him the director of the first school for the deaf. Later, he became a member of the first Ecole Normale, the National Institute, and the Académie Française. He is recognized today as having developed Enlightenment theories of pantomime, "signing,' and a form of "universal language" that later spread to Russia, Spain, and America. This is the first book-length biography of Sicard published in any language since 1873, despite Sicard’s international renown. This thoughtful, engaging work explores French and American sign language and deaf studies set against the backdrop of the French Revolution and Napoleon.

Download or read book Architecture of Counterrevolution written by Samia Henni and published by GTA Verlag. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: After over 120 years of French colonial rule in Algeria, the growing aspirations for independence culminated in the Algerian Revolution of 1954, which lasted until 1962. In order to combat the uprisings, the French civilian and military authorities reorganised the entire territory of the country, swiftly erected new infrastructures and pursued building policies that were ultimately intended to stabilize French dominance in Algeria.The study describes the architectural responses undertaken in the midst of this protracted and bloody armed conflict. It analyses their origins, evolutions and objectives, identifies the actors involved and reveals the underlying design methods.

Download or read book Debating the Woman Question in the French Third Republic 1870 1920 written by Karen Offen and published by Cambridge University Press. This book was released on 2018-01-11 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: A magisterial reconstruction and analysis of the heated debates around the 'woman question' during the French Third Republic.

Download or read book UNESCO General History of Africa Vol I Abridged Edition written by Jacqueline Ki-Zerbo and published by Univ of California Press. This book was released on 1990 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This volume covers the period from the end of the Neolithic era to the beginning of the seventh century of our era. This lengthy period includes the civilization of Ancient Egypt, the history of Nubia, Ethiopia, North Africa and the Sahara, as well as of the other regions of the continent and its islands."--Publisher's description

Download or read book Le Pacifique Sud written by Frédéric Angleviel and published by Presses Univ de Bordeaux. This book was released on 1991 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Ideas on the Move in the Social Sciences and Humanities written by Gisèle Sapiro and published by Springer Nature. This book was released on 2020-04-06 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection analyses the reception of a selection of key thinkers, and the dissemination of paradigms, theories and controversies across the social sciences and humanities since 1945. It draws on data collected from textbooks, curricula, interviews, archives, and references in scientific journals, from a broad range of countries and disciplines to provide an international and comparative perspective that will shed fresh light on the circulation of ideas in the social and human sciences. The contributions cover high-profile disputes on methodology, epistemology, and research practices, and the international reception of theorists that have abiding and interdisciplinary relevance, such as: Antonio Gramsci, Hannah Arendt, Karl Polanyi, Pierre Bourdieu, Michel Foucault, Edward Said and Gayatri Spivak. This important work will be a valuable resource to scholars of the history of ideas and the philosophy of the social sciences; in addition to researchers in the fields of social, cultural and literary theory.

Download or read book Historical Dictionary of the Berbers Imazighen written by Hsain Ilahiane and published by Rowman & Littlefield. This book was released on 2017-03-27 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Berbers, also known as Imazighen, are the ancient inhabitants of North Africa, but rarely have they formed an actual kingdom or separate nation state. Ranging anywhere between 15-50 million, depending on how they are classified, the Berbers have influenced the culture and religion of Roman North Africa and played key roles in the spread of Islam and its culture in North Africa, Spain, and Sub-Saharan Africa. Taken together, these dynamics have over time converted to redefine the field of Berber identity and its socio-political representations and symbols, making it an even more important issue in the 21st century. This second edition of Historical Dictionary of the Berbers contains a chronology, an introduction, appendixes, and an extensive bibliography. The dictionary section has over 200 cross-referenced entries on important personalities, places, events, institutions, and aspects of culture, society, economy, and politics. This book is an excellent resource for students, researchers, and anyone wanting to know more about the Berbers.

Download or read book Negotiating an Anglophone Identity written by Piet Konings and published by BRILL. This book was released on 2003-01-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study of Cameroon captures, with fascinating detail and insight, the growing disaffection with the sterile rhetoric of nation-building that has characterised much of postcolonial African politics. It focuses on the resistance of Anglophone Cameroonians to nationhood, which is being pursued to the detriment of minority identities.

Download or read book Jews in Early Christian Law written by John Victor Tolan and published by Brepols Publishers. This book was released on 2014 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the place of Jews in medieval Christian societies? in the ninetheenth and early twentieth centuries, this question was largely confined to Jewish scholars, and the academic debates where inseparable from the upheavels of the lives of contemporary European Jews.

Download or read book Black Skin White Masks written by Frantz Fanon and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black Skin, White Masks is a classic, devastating account of the dehumanising effects of colonisation experienced by black subjects living in a white world. First published in English in 1967, this book provides an unsurpassed study of the psychology of racism using scientific analysis and poetic grace.Franz Fanon identifies a devastating pathology at the heart of Western culture, a denial of difference, that persists to this day. A major influence on civil rights, anti-colonial, and black consciousness movements around the world, his writings speak to all who continue the struggle for political and cultural liberation.With an introduction by Paul Gilroy, author of There Ain't No Black in the Union Jack.

Download or read book A Vital Rationalist written by Georges Canguilhem and published by Princeton University Press. This book was released on 2000-04-04 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Georges Canguilhem is one of France's foremost historians of science. Trained as a medical doctor as well as a philosopher, he combined these practices to demonstrate to philosophers that there could be no epistemology without concrete study of the actual development of the sciences and to historians that there could be no worthwhile history of science without a philosophical understanding of the conceptual basis of all knowledge. A Vital Rationalist brings together for the first time a selection of Canguilhem's most important writings, including excerpts from previously unpublished manuscripts and a critical bibliography by Camille Limoges. Organized around the major themes and problems that have preoccupied Canguilhem throughout his intellectual career, the collection allows readers, whether familiar or unfamiliar with Canguilhem's work, access to a vast array of conceptual and concrete meditations on epistemology, methodology, science, and history. Canguilhem is a demanding writer, but Delaporte succeeds in marking out the main lines of his thought with unrivaled clarity; readers will come away with a heightened understanding of the complex and crucial place he holds in French intellectual history.

Download or read book The United States and Pangermania written by André Chéradame and published by . This book was released on 1918 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How to legislate with wisdom and eloquence written by Luís Marchili and published by Luis Marchili. This book was released on 2016-04-16 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art of legislation, that had got lost, is reborn in this book from the classic tradition, which conceives the laws like wise and eloquent civic speeches, and the rhetoric as its basic method, of a such way, that the return to the ancient will be a true progress.

Download or read book Desertification Causes Impacts and Consequences written by Roy H. Behnke and published by Springer. This book was released on 2015-12-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: It now seems incontrovertible (as Alessandra Giannini has demonstrated) that the series of Sahelian droughts that began in the early 1970s were driven by changes in sea surface temperatures and that they were not caused by local land use mismanagement in the Sahel itself. Combined with the apparent re-greening of the Sahel, these findings effectively close a long-standing policy and scientific debate (in which the lead authors of this book participated) on the causes and extent of desertification in the Sahel. The opportunity now presents itself to treat this debate as a historical object lesson in the relationship between science, the formation of public opinion, and international policy-making in the context of climate change. In short, what might the ‘great Sahelian desertification boondoggle’ have to tell us about current attempts to come to grips with climate change?

Download or read book Heritage Sites of Astronomy and Archaeoastronomy in the Context of the UNESCO World Heritage Convention written by Clive L. N. Ruggles and published by . This book was released on 2017-11-30 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This joint venture between ICOMOS, the advisory body to UNESCO on cultural sites, and the International Astronomical Union is the second volume in an ongoing exploration of themes and issues relating to astronomical heritage in particular and to science and technology heritage in general. It examines a number of key questions relating to astronomical heritage sites and their potential recognition as World Heritage, attempting to identify what might constitute "outstanding universal value" in relation to astronomy. "Heritage Sites of Astronomy and Archaeoastronomy--Volume 2" represents the culmination of several years' work to address some of the most challenging issues raised in the first ICOMOS-IAU Thematic Study, published in 2010. These include the recognition and preservation of the value of dark skies at both cultural and natural sites and landscapes; balancing archaeoastronomical considerations in the context of broader archaeological and cultural values; the potential for serial nominations; and management issues such as preserving the integrity of astronomical sightlines through the landscape.Its case studies are developed in greater depth than those in volume 1, and generally structured as segments of draft nomination dossiers. They include seven-stone antas (prehistoric dolmens) in Portugal and Spain, the thirteen towers of Chankillo in Peru, the astronomical timing of irrigation in Oman, Pic du Midi de Bigorre Observatory in France, Baikonur Cosmodrome in Kazakhstan, and Aoraki-Mackenzie International Dark Sky Reserve in New Zealand. A case study on Stonehenge, already a World Heritage Site, focuses on preserving the integrity of the solstitial sightlines.As for the first ICOMOS-IAU Thematic Study, a international team of authors including historians, astronomers and heritage professionals is led by Professor Clive Ruggles for the IAU and Professor Michel Cotte for ICOMOS.