Download or read book United Colors of Benetton a Company of Colors and Controversies written by Marion Maguire and published by GRIN Verlag. This book was released on 2007-07-09 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0 (A), Hawai'i Pacific University (-), course: Marketing Lecture MBA Programm, language: English, abstract: The United Colors of Benetton: a company of colors and controversies. Offering the world an insight to fashion, as well as, human equality and world issues, Benetton gives us stylish clothing and innovative promotion. While trying to capture an audience favoring Italian character in style and design, the company additionally desires to present the world with contentious campaigns to awaken thoughts and debates. These controversies are jeopardizing Benetton's position in the industry, and its reputation of being trendily unique and committing to world harmony. The United Colors of Benetton (Benetton), an Italian based company, is primarily focusing its business on clothing and controversial advertising. Presented all over the world, the company is available to young and old in combined colors and stylish fashion. In the following pages a complete internal and external analysis of the company will be explained, as well as, a description of the company's overall standing. The alternatives as seen are described to include the advantages and drawbacks of each alternative. Conclusively, a recommendation based upon all of the findings outlined is prescribed.
Download or read book Constructing Race written by Tracy Teslow and published by Cambridge University Press. This book was released on 2014-07-21 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how physical anthropologists struggled to understand variation in bodies and cultures in the twentieth century, how they represented race to professional and lay publics, and how their efforts contributed to an American formulation of race that has remained rooted in both bodies and cultures, as well as heredity and society.
Download or read book Outrage Art Controversy and Society written by R. Howells and published by Springer. This book was released on 2012-10-10 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of controversy in the arts, and the extent to which such controversies are socially rather than just aesthetically conditioned. The collection pays special attention to the vested interests and the social dynamics involved, including class, religion, culture, and - above all - power.
Download or read book Competitive Success written by John A. Davis and published by John Wiley & Sons. This book was released on 2010-02-15 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement
Download or read book New York Magazine written by and published by . This book was released on 1992-08-24 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Download or read book Designing a Knitwear Collection written by Lisa Donofrio-Ferrezza and published by Bloomsbury Publishing USA. This book was released on 2017-02-09 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing a Knitwear Collection is an essential and comprehensive overview of the knitting design and development process.
Download or read book Mediapolis written by Sam Inkinen and published by Walter de Gruyter. This book was released on 2012-01-19 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book United Colors written by Lorella Pagnucco Salvemini and published by Virago Press. This book was released on 2002 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Benetton campaigns by Oliviero Toscani have been one of the most important and controversial phenomena in worldwide advertising. This text explores the history of the campaigns from 1984 to 2000.
Download or read book Case Studies on Marketing Management written by Dr Kisholoy Roy and published by KISHOLOY ROY. This book was released on 2018-07-20 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: In India, a marketer needs to address the diverse sentiments and customer requirements and that is a huge challenge. Deciphering Indian markets is something which requires lots of patience, observance and application. With this idea in mind, the author has segregated the entire gamete of marketing into four major components viz. Advertising, Services Marketing, Retail Marketing and Sales Management and then have gone on to first describe certain theoretical elements in a nutshell related to an area of marketing and proceeded further with case studies in that section. Most case studies in this book although hypothetical are absolutely realistic in terms of plots and perspectives and gives one practical inputs as how to approach the activity of marketing in the Indian Diaspora. In all, the book serves as quick reference learning material for students pursuing BBA and MBA or equivalent programs of various Indian universities and institutions.
Download or read book Brand Royalty written by Matt Haig and published by Kogan Page Publishers. This book was released on 2006 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
Download or read book Business in Blue Jeans written by Susan Baroncini-Moe and published by Sound Wisdom. This book was released on 2013-06-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world no longer defines successful businesspeople by their suit and ties. Today we live in a world where any entrepreneur can create a successful, profitable, enjoyable business in whatever style suits him or her the best. And hey, if putting on a suit and heading for your corporate office is what works best for you, that's great. But if throwing on your favorite pair of blue jeans and heading for the beach works better, that's cool too. In Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style, you'll learn how to create and grow a business that works for you. More than just a "how to" guide, Business in Blue Jeans, contains actionable, practical that show you how to: Break through the "brain junk" that's been getting in your way to starting a business. Develop a business idea (or hone the one you already have) with real potential for success. Package your idea to attract the people who want what you have to offer and will pay for it. Become visible to your potential customers and clients so that they think of you first. Stand head and shoulders above your competitors without spending an extra dime. Build a community and network that includes the support and the connections you need, drawing people in instead of pushing them away. Hire, train, and manage a team as your business grows so that it's never out of control (and so you can hit the beach!). We live in an ever-changing economy and that can make starting and growing a business seem daunting. But with the right guidance, you, too, can have successful business that makes everything else that you want in life possible.
Download or read book Scientific view on the modern problems of cultural heritage and arts in the context of social development written by Alexander Buychik and published by Anisiia Tomanek OSVČ. This book was released on 2021-07-30 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is the first issue of international elite scientific journal "Klironomy" on cultural heritage and arts. The collection of scientific articles of European scientists in the field of culture, cultural heritage and art. There are 12 scientific articles of Romanian, Czech, Russian and Kazakh researches.
Download or read book World Media Ethics written by Robert S. Fortner and published by John Wiley & Sons. This book was released on 2017-08-07 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are introduced and thoroughly analyzed, with particular focus on ones involving social media and public protest Written by two global media ethics experts with extensive teaching experience, this work covers the whole spectrum of media, from news, film, and television, to advertising, PR, and digital media End-of-chapter exercises, discussion questions, and commentary boxes from a global group of scholars reinforce student learning, engage readers, and offer diverse perspectives
Download or read book A Cognitive Psychology of Mass Communication written by Fred W. Sanborn and published by Routledge. This book was released on 2013-07-18 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Cognitive Psychology of Mass Communication is the go-to text for any course that adopts a cognitive and psychological approach to the study of mass communication. In its sixth edition, it continues its examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Using theories from psychology and communication along with reviews of the most up-to-date research, this text covers a diversity of media and media issues ranging from commonly discussed topics, such as politics, sex, and violence, to lesser-studied topics, such as sports, music, emotion, and prosocial media. This sixth edition offers chapter outlines and recommended readings lists to further assist readability and accessibility of concepts, and a new companion website that includes recommended readings, even more real-world examples and activities, PowerPoint presentations, sample syllabi, and an instructor guide.
Download or read book Religion and Consumer Behaviour written by Gaurav Gupta and published by Taylor & Francis. This book was released on 2023-02-28 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers’ religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic. In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the “dark side” of religion on consumers’ consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism. This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization.
Download or read book Brand Culture written by Jonathan Schroeder and published by Routledge. This book was released on 2006-03-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of consumption brand management corporate branding branding ethics the role of advertising. This excellent text includes case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer, Stephen Brown, Mary Jo Hatch, Jean-Noël Kapferer, Majken Schultz, and Richard Elliott. An outstanding collection, it will be a useful resource for all students and scholars interested in brands, consumers and the broader cultural landscape that surrounds them.
Download or read book A Cognitive Psychology of Mass Communication written by Fred W. Sanborn and published by Taylor & Francis. This book was released on 2022-09-13 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eighth edition of this text remains an indispensable resource for mass communication psychology and media effects courses. This book gives readers an in-depth understanding of how media affect our attitudes, thinking, and behavior. Continuing its academically rigorous yet student-friendly approach to this subject, the new edition has been thoroughly updated to reflect our current media landscape. Updates include new research and examples for an increasingly global perspective, an increased focus on social media, additional graphics, special end-of-chapter application sections, and an expansion in the list of references to reflect the latest research discussed. The book continues to emphasize the power of media, including social media, in affecting our perceptions of reality. There is also a detailed discussion of misinformation, disinformation, and fake news. Written in an engaging, readable style, the text is appropriate for graduate or undergraduate students in media psychology, mass communication psychology, and media effects courses. Accompanying online resources are also available for both students and instructors. For students: chapter outlines, additional review and discussion questions, useful links, and suggested further reading. For instructors: lecture slides, guidelines for in-class discussions, a sample syllabus, chapter summaries, useful links, and suggested further reading. Please visit www.routledge.com/9780367713553.
