Download or read book United Breaks Guitars written by Dave Carroll and published by Hay House, Inc. This book was released on 2012-05-15 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Songwriter Dave Carroll wasn’t the first person abused by an airline’s customer service. But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down. United Airlines had broken Dave’s guitar in checked luggage. After eight months of pestering the company for compensation, he turned to his best tool—songwriting—and vowed to create a YouTube video about the incident that he hoped would garner a million views in one year. Four days after its launching, the first million people had watched "United Breaks Guitars." United stock went down 10 percent, shedding $180 million in value; Dave appeared on outlets as diverse as CNN and The View. United relented. And throughout the business world, people began to realize that "efficient" but inhuman customer-service policies had an unseen cost—brand destruction by frustrated, creative, and socially connected customers. "United Breaks Guitars" has become a textbook example of the new relationship between companies and their customers, and has demonstrated the power of one voice in the age of social media. It has become a benchmark in the customer-service and music industries, as well as branding and social-media circles. Today, more than 150 million people are familiar with this story. In this book, you’ll hear about how Dave developed the "just do it" philosophy that made him the ideal man to take on a big corporation, what it felt like to be in the center of the media frenzy, and how he’s taken his talents and become a sought-after songwriter and public speaker. And businesspeople will learn how companies should change their policies and address social-media uprisings. Since "United Breaks Guitars" emerged, nothing is the same—for consumers, for musicians, or for business. Whether you are a guitarist, a baggage handler, or a boardroom executive, this book will entertain you and remind you that we are all connected, that each of us matters, and that we all have a voice worth hearing.
Download or read book Empowered written by Josh Bernoff and published by Harvard Business Press. This book was released on 2010-09-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's the new normal. Now all of your employees are Twittering away and friending clients on Facebook. Not to mention customers--who feel obligated to update your Wikipedia entry with product complaints. In this new world, dealing with empowered employees and customers --Insurgents -- is only going to get more challenging. Employees are using this technology in the workplace and customers are using it in the marketplace, and neither obey the rules you set up. This chaos is your future as a manager. You could try to shut it down and shut it off. Or you can harness it and reap the business benefits. According to Josh Bernoff and Ted Schadler of Forrester Research (the organization that brought you Groundswell), your defense against insurgents is to enable them. At its heart, this is a book about how to scale the management of insurgency, both the innovation of insurgent employees and the energy of insurgent customers. The key is a process Forrester calls E Triple S, for the four elements of managing insurgents effectively: empowering, selecting, scaling, and socializing. While it's based in current trends, the core concept of Managing Insurgents -- that the next management and innovation challenge is harnessing individuals empowered by mobile, social, and connected technology -- is a new idea. In the wake of Groundswell, dozens of social-technology-for-business books cropped up. And there are plenty of books on improving your customer service. But there's no serious business book about management, marketing, and innovation in the throes of this trend. When Insurgency hits, it will be perceived not just as a sequel to Groundswell but as the start of a new management philosophy.
Download or read book Dragged Off written by David Anh Dao and published by Mango Media Inc.. This book was released on 2021-03-16 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Vietnamese Refugee, a Viral Video, and the United Airlines Scandal That Started It All “His refusal to give up his seat on a United Airlines flight, and the ensuing assault he suffered, is emblematic of how far we, the people, still have to travel to create a world with liberty and justice for all.” —Marlena Fiol, PhD, globally recognized scholar and speaker and author of Nothing Bad Between Us Dr. David Dao was dragged off United Express Flight 3411 on April 9, 2017 after refusing to give up his seat. In the tradition of contemporary immigrant stories comes a personal narrative of the many small but significant acts of racial discrimination faced on the way to the American Dream. The unseen effects of discrimination. The United Airlines scandal of 2017 garnered over a million views on YouTube. A result of an overbooking overlook, security officials forcibly removed Dr. Dao after refusing to give up his seat. He awoke in the hospital to a concussion, a broken nose, several broken teeth, and worldwide attention. Things aren’t always fair for an immigrant, but according to Dr. Dao, you can prevail if you firmly advocate for yourself. A response to a lifetime of oppressive acts. Why was Dr. Dao so adamant on his right to a seat? His entire life had led to that moment. A Vietnamese refugee, he fled his home country during the fall of Saigon. He was stranded in the Indian Ocean, immigrated to the United States, enrolled in medical school for a second time, built a practice, and started a family-all the while battling the effects of discrimination and what he had to embrace as a result. This is his story. If you are moved by immigrant stories, or books like America for Americans, Minor Feelings, How to Be an Antiracist, or The Making of Asian America, then you’ll want to read Dr. David Dao's story, Dragged Off.
Download or read book Modern Folk Guitar written by Harvey D. Reid and published by . This book was released on 2004-01-01 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Folk guitar textbook for adult beginners.
Download or read book Essential Elements for Guitar Book 1 Music Instruction written by Will Schmid and published by Hal Leonard Corporation. This book was released on 2007-12-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Essential Elements Guitar). Take your guitar teaching to a new level! Hal Leonard's top-selling comprehensive method for band and strings is now also available for guitar. With the time-tested classroom teaching methods of Will Schmid and Bob Morris and popular songs in a variety of styles, Essential Elements for Guitar is sure to become a staple of guitar teachers' instruction and get beginning guitar students off to a great start. This method has been designed to meet the National Standards for Music Education, with features such as cross-curricular activities, quizzes, multicultural songs, basic improvisation and more. Concepts covered in Book 1 include: getting started; basic music theory; guitar chords; notes on each string; ensemble playing; and much more! Songs used in Book 1 include such hits as: Dust in the Wind * Eleanor Rigby * Every Breath You Take * Hey Jude * Hound Dog * Let It Be * Ode to Joy * Rock Around the Clock * Stand By Me * Surfin' USA * Sweet Home Chicago * This Land Is Your Land * You Really Got Me * and more!
Download or read book Customer Experience written by C. Shaw and published by Springer. This book was released on 2010-09-09 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
Download or read book How to Do Shakespeare written by Adrian Noble and published by Routledge. This book was released on 2009-11-27 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book How to Setup Your Guitar Like a Pro written by Jonny Blackwood and published by www.learn-guitarsetups.com. This book was released on 2013-03-12 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Everything you need to start confidently working on your own guitars is right here.” Learn how to do great guitar setups time and time again with this easy to follow, step-by-step manual. With expert tips, clear instruction, and over 260 photos, you will gain the understanding of how to fine-tune any guitar to play its best- with measurability and precision! Use the included cut-out tool templates to broaden your skills. Makes an excellent starter book or reference for budding professionals. ***Now updated and expanded with additional content including a section on restringing, neck shimming, scale length determination and new images! *** Included in the book: An 8-step method for electric, acoustic & bass guitar setups How to adjust neck relief (bow) for optimum playability How to adjust string height for your playing style and guitar type How to file nut slots, adjust pickup height and set the intonation accurately How to adjust Fender-style tremolo's, Gibson hard-tails, Floyd Rose and other floating bridges How to adjust the saddle on your acoustic steel string or nylon string guitar Manufacturer's setup specs for Fender, Gibson, Ibanez, Jackson, Gretsch and others Exclusive setup specifications from the author's best playing guitars & basses Cut-out templates for radius gauges, under-string radius gauges & an action ruler A handy measurement conversion chart & more! From your friends at www.Learn-GuitarSetups.com and the Guitar Setup Pro App. What to expect: If you play electric guitar, acoustic guitar, classical guitar, or even play bass guitar, you can learn guitar set up and maintenance for yourself with this top-selling guitar repair book. After years of successful workshops and group guitar setup classes, led by the Canadian guitar tech & educator Jonny Blackwood, this guitar setup guide has been tweaked and refined to simplistic perfection, in keeping true to the testament that less sometimes is more. After all, there are some excellent in-depth guitar repair luthier books on the market, but that’s not what you’re after when you just want to lower the string height, adjust the truss rod, and/or set the intonation. This book is written for beginners as an introduction to guitar setup and maintenance, for those who cannot attend our guitar setup classes in person, and for those who want to understand their instrument inside and out. You will learn the methods of true pro guitar setups and the specifications used on numerous styles of guitars. The highlights in this book are simplicity, clear instruction, lots of photographs and lots of examples/ specifications to try on different kinds of guitars. Use this book to gain an edge and develop your skills with a great foundation. Use it for: · General guitar maintenance · Electric guitar setups · Acoustic guitar setups · Classical guitar setups · Bass guitar setups These are some examples of the guitar setup tools you will require to do the procedures outlined in the book: · guitar capo · guitar tuner · guitar setup gauge · guitar setup ruler · guitar setup straight edge (optional) · guitar setup tool kit (optional) · guitar setup mat (optional) · under-string radius gauges (optional) Books available from the author (paperback and digital editions): How to Setup Your Guitar Like A Pro: An Easy Guide for Beginners How to Build & Setup Guitar Kits like a Pro: An Easy Guide for Bolt-on Neck Guitars How to Start and Run a Successful Guitar Repair Business: Practical Tips for the New Entrepreneur
Download or read book Flatpicking Guitar Songs Book written by Bert Casey and published by Watch & Learn. This book was released on 2002-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The clearest, most complete book on the market showing the secrets of playing bluegrass lead guitar and is the followup course to the Acoustic Guitar Primer Book. Includes exciting, accurate arrangements to popular songs and is written in both tablature and standard music notation. There are 29 breaks for 12 songs, and each break is played both slow and fast on the CD. The book features bluegrass songs that utilize several different chords and keys.
Download or read book The Total Jazz Guitarist written by Jody Fisher and published by Alfred Music Publishing. This book was released on 2007 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Total Jazz Guitarist is an exciting journey through the diverse world of jazz guitar playing. You start with basic lessons on the major scale and end up playing intricately beautiful chord melodies and soloing over tricky jazz chord progressions. This wide-ranging study is for all players from beginning to advanced. The beginning-to-intermediate student will find all the tools needed to become a great guitarist, while the more advanced player will find lots of useful tips and a fresh perspective on jazz guitar. Whether this is your first jazz guitar book or you've been studying for years, this is the one place to get everything you need to make you a great jazz guitarist. A CD demonstrating the examples in the book is included.
Download or read book Guitars written by David Schiller and published by Workman Publishing. This book was released on 2008-05-21 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrate the world’s most seductive instrument. An obsessive, full-color book in the irresistible format of Shoes and Handbags—which together have over 700,000 copies in print—guitarS delivers a feast of 500 guitars in vibrant color, plus players, makers, legends, myths, and more. Here are guitars that made history, that changed the course of music, that inspired new generations of players and listeners. Here are milestones in the guitar's search for its true self—Torres's classical, the amazing Gibson L-5—and experiments that ushered in a new world of sound—Rickenbacker's "Frying Pan" and Les Paul's "Log." Plus B. B. King's Lucille, Willie Nelson's Trigger, Eric Clapton's Brownie, the J-160E that John Lennon played during his 1968 "bed-in" with Yoko, Jimi Hendrix's hand-painted Flying V in full psychedelic regalia. And the far-out Gittler—no body, no neck, no peghead, yet every inch a guitar. Also here are profiles of famous builders, including C. F. Martin, Orville Gibson, Leo Fender—the Henry Ford of guitars—and the mad genius Lloyd Loar. And individual luthiers, like Linda Manzer (her Pikasso II has 42 tunable strings), the maverick Ken Parker, and old-world artisan John D'Angelico, staring at skyscrapers from his Lower East Side shop and creating the ultimate art deco masterpiece, "The New Yorker." Marrying visual pleasure with layers of information, Guitars captures the soul, the significance, history, magic, and the raw mojo of this most beloved of instruments.
Download or read book Real Time Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-09-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
Download or read book The New Marketing written by John Sadowsky and published by Createspace Independent Publishing Platform. This book was released on 2012-09-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the new world of marketing using the Internet. Today branding is about community and conversation. This book shows how to use storytelling, social media and email to build and engage a brand community and how to maintain a dialogue with this community. In recent years, the Internet has caused us to rethink the traditional rules and principles of branding. Yesterday, a brand was what the company told the world it was. Today, a brand is what the community decides it is. The book cites examples from large well-known corporations, but focuses in particular on the winning practices of small companies without large marketing budgets. It will show you how anyone can combine the use of Internet with the power of storytelling, to build a highly engaged brand community at very low cost. Some of the reactions to the book: "Here is a fresh and insightful telling about the new marketing that we must all master if we are to engage our customers and stakeholders in living dialogue." - PHILIP KOTLER, Author of "Marketing Management", the world's most widely used textbook on Marketing "This book is an insightful guide for organizations making the shift from yesterday's approach to branding - a story the firm tells - to what branding is today: an interactive co-creation with the user community." - STEPHEN DENNING, Author of "The Leader's Guide to Radical Management" and "The Leader's Guide to Storytelling" "John Sadowsky's book has a lasting message which will be a source of inspiration and motivation for many years to come. He ties together five significant trends in branding and organizational communication highlighting the link between the power of story and organizational success. Sadowsky has emerged as a voice with profound understanding of communication in the 21st century." - SETH KAHAN, Author of "Getting Change Right" and Expert Blogger for "Fast Company" "This book is a practical guide to using social-media tools to express a brand's true nature. It is powerful, clear, and insightful." - GUY KAWASAKI, Author of "Enchantment: The Art of Changing Hearts, Minds, and Actions" "This book will change the way you approach email and social media marketing. John Sadowsky shows you how to gather your customers around your virtual campfire and share stories about your products and brand." - NICK HEYS, Founder and CEO, Emailvision
Download or read book Crisis Ready written by Melissa Agnes and published by Mascot Books. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations don't occur--and even if they do, they're instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill. No matter the size, type, or industry of your business, Crisis Ready will provide your team with the insight into how to be perfectly prepared for anything life throws at you.
Download or read book The Box Maker s Guitar Book written by Doug Stowe and published by . This book was released on 2023-05-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever wanted to make a guitar, you probably got overwhelmed quickly. The Boxmaker's Guitar Book takes you back to basics with the simple reminder that all woodworkers and maker's know how to make boxes. From that building block, you can create a beautiful guitar that sounds good, too. With simple construction techniques, author Doug Stowe breaks down the guitar into its component parts so you can mix and match to create your own unique instrument. You'll learn how to create sound holes, necks, frets, nuts, tail pieces, bridges, and all the pieces you need to complete your musical masterpiece. The 15 easy projects in The Boxmaker's Guitar include more than just a flat-sided box--try your hand at a scissor-tail or K-body design, or even a ukulele. With a minimal investment of time and tools, you can have a sweet-sounding box guitar to strum on your own or give to a friend.
Download or read book The Neo Soul Guitar Book written by SIMON. PRATT and published by WWW.Fundamental-Changes.com. This book was released on 2018-10-21 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to Play Neo Soul Guitar With Mark Lettieri
Download or read book The Legal and Ethical Environment of Business written by Terence Lau and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Legal and Ethical Environment of Business is a concise presentation of the key business-law topics that ensures every page is relevant, engaging, and interesting to today's learners. Summaries of cases and case excerpts improve student understanding. Plentiful embedded video links expand on topics to shed light on how law and ethics impact real-world business situations. This book encourages students to retain what they learn by understanding the reasons behind the law, rather than simply memorizing facts and cases.
