Download or read book Unit Pricing written by Lena Himbert and published by Springer. This book was released on 2016-05-11 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a series of experiments, Lena Himbert highlights the influence of the unit price’s unit of measure on the consumer’s price-level perception and quality perception. Furthermore, this thesis shows that the unit price availability and prominence influences the consumer’s store price image. When shopping for pre-packaged products, consumers are offered a variety of product and price information at the point of purchase. The unit price represents price information given to the consumer for which the factor package size is removed and thereby lowers the information load for consumers in the shopping situation. However, retailers have considerable leeway concerning the unit price format. Aspects that can be varied are for example the unit of measure (e.g., price per kg vs price per 100 g) or font size. There is little to no previous research that gives advice to retailers how they should indicate the unit price on the price label.

Download or read book Unit Pricing Knowledge written by Cling B. Tankersley and published by . This book was released on 1980 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Do You Sell Groceries written by and published by . This book was released on 2009 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Unit pricing means displaying the price of a grocery item as a standard unit of measurement alongside its selling price" -- P. 2.

Download or read book Unit Pricing in Supermarkets written by T. David McCullough and published by . This book was released on 1971 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of Marketing and Society written by Paul N. Bloom and published by SAGE. This book was released on 2001 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing affects societal welfare. Drawing on the talents of a distinguished group of contributors, the editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing. An unifying model is presented in the introduction that illustrates the linkage of marketing knowledge, marketing decisions, and societal welfare. Each chapter covers, in a purposeful way, a different link or path through which marketing can affect societal welfare. Future research needs are identified in each chapter in order to help focus marketing thinking and marketing practice serve society more effectively. Academics, graduate students, and others interested in marketing's role in society will find this a valuable resource and an excellent guidebook for future research.

Download or read book FDA Consumer written by and published by . This book was released on 1976 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Railway Age written by and published by . This book was released on 1928 with total page 1398 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Water Company s Witness written by Charles W Sherman and published by . This book was released on with total page 922 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sales Management written by Paolo Guenzi and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.

Download or read book Report of the National Conference on Weights and Measures written by National Conference on Weights and Measures and published by . This book was released on 1973 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book NBS Special Publication written by and published by . This book was released on 1973 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Strategic Management of Information Systems written by Joe Peppard and published by John Wiley & Sons. This book was released on 2016-04-18 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy. Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT. Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.

Download or read book The Building Estimator s Reference Book written by and published by . This book was released on 1927 with total page 1720 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Report of the 57th National Conference on Weights and Measures 1972 written by National Conference on Weights and Measures. Meeting and published by . This book was released on 1973 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book The Practice of Outsourcing written by Mary C. Lacity and published by Springer. This book was released on 2009-06-25 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: A close look at the main developments in IT, business processes and offshore outsourcing. This book studies these topics in both theory and practice, exploring the rising prominence of outsourcing with a multi-dimensional, contextual perspective.