Download or read book The Mind Share Market written by Nicolas Pujol and published by Pujol Enterprises LLC. This book was released on 2011-03-08 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive reference on free vs. paid business models. Marketing has been practiced for centuries around one central tenet: creating an effective message to potential customers so as to generate sales and profits. This method, while proven, is flawed by incompleteness: the message carries no value; only what is sold does. In recent decades, marketers added value to advertising and created so-called "free products". The Mind Share Market uncovers this hidden customer segment that can make or break a business. Through the story of Maria Ezrati, CEO of Etymologic Corporation and over 15 real world examples, executives and managers in all industries will find a philosophical and practical blueprint to understand the dynamics of a zero price.

Download or read book Deep Smarts written by Dorothy Leonard and published by Harvard Business Review Press. This book was released on 2005-01-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deep smarts are the engine of any organization as well as the essential value that individuals build throughout their careers. Distinct from IQ, this type of expertise consists of practical wisdom: accumulated knowledge, know-how, and intuition gained through extensive experience. How do such smarts develop? And what happens when people with deep smarts leave a particular job or the organization? Can any of their smarts be transferred? Should they be? Basing their conclusions on a multi-year research project, Dorothy Leonard and Walter Swap argue that cultivating and managing deep smarts are critical parts of any leader's job. The authors draw on examples from firms of all sizes and types to illustrate the connection between deep smarts and organizational viability and continuous innovation. Leonard and Swap describe the origins and limits of deep smarts and outline processes for cultivating and leveraging them across the organization. Developing an experience repertoire and receiving strategic guidance from wise coaches can help individuals move up the ladder of expertise from novice to master. Addressing a topic of increasing importance as the Boomer generation retires, Deep Smarts challenges leaders to take a hands-on approach to managing the experience-based knowledge shaping the future of their organizations.

Download or read book O Dwyer s Directory of Public Relations Firms written by J.R. O'Dwyer Co and published by . This book was released on 1999 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book State Trademark and Unfair Competition Law written by and published by . This book was released on 1988 with total page 1084 pages. Available in PDF, EPUB and Kindle. Book excerpt: This looseleaf volume provides guidance on the law, principles, procedure and special considerations in all 50 states and Puerto Rico. Each section in the text serves as a checklist of all the steps to consider in the particular state covered, and the trademark registration statutes of each state are included.

Download or read book The Law of Unfair Competition Trademarks and Monopolies written by Rudolf Callmann and published by . This book was released on 1981 with total page 2106 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Few Urban Thoughts written by Avro Mukerji and published by Booksclinic Publishing. This book was released on 2020-11-19 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: I have mostly spent my life in cities, so the expression of my thoughts are perhaps more urban in nature. Presenting some of those thoughts in the form of poems through this book. Hope you will like it. Feel free to share your feedback on the book at [email protected]

Download or read book Unfair Mindshare written by Derek Weeks and published by Unfair Mindshare. This book was released on 2023-11-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unfair Mindshare is a comprehensive guide to integrating three essential marketing orbits (product, brand, and community) to build thriving communities and generate exponential business growth.Inspired by real-world examples and case studies, the author explains the three orbits of marketing and provides sample playbooks to guide readers through implementing community-led marketing programs. The book also offers practical advice on organizing, investing, staffing, measuring, and assessing the health of community-led marketing efforts.But that's not all. To ensure the long-term success of your community, the author provides ground rules for engaging and empowering your members, enabling participation to thrive and maintaining the momentum you've built.Whether you're a CMO looking to transform your marketing strategy or a business owner seeking to build a loyal customer base, this book provides the tools and insights you need to succeed. Order your copy today and unlock the power of community-led growth!

Download or read book Unfair Mindshare written by Derek Weeks and published by . This book was released on 2023-11-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unfair Mindshare is a comprehensive guide to integrating three essential marketing orbits (product, brand, and community) to build thriving communities and generate exponential business growth.Inspired by real-world examples and case studies, the author explains the three orbits of marketing and provides sample playbooks to guide readers through implementing community-led marketing programs. The book also offers practical advice on organizing, investing, staffing, measuring, and assessing the health of community-led marketing efforts.But that's not all. To ensure the long-term success of your community, the author provides ground rules for engaging and empowering your members, enabling participation to thrive and maintaining the momentum you've built.Whether you're a CMO looking to transform your marketing strategy or a business owner seeking to build a loyal customer base, this book provides the tools and insights you need to succeed. Order your copy today and unlock the power of community-led growth!

Download or read book Adcreep written by Mark Bartholomew and published by Stanford University Press. This book was released on 2017-05-23 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.

Download or read book Enchanting Existence written by Ryan Somma and published by Ryan Somma. This book was released on 2012-05 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collected here are the best of 10 years' worth of essays from ideonexus.com celebrating astronomy, evolution, general science, and the human place in the cosmos.

Download or read book Protecting Ideas written by David L. Hudson and published by Infobase Publishing. This book was released on 2009 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses why it is important to protect intellectual property, such as songs, books, and even one's own reputation. Ages 16+.

Download or read book Diary of a Vindictive Closet Freak written by Carmen CaBoom and published by AuthorHouse. This book was released on 2011-12 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: "By most appearances, she's the girl next door, but she's got an insatiable sexual appetite for forbidden male fruit. And most times, it's the most rotten male fruit ... that she deeply desires most. ... This right here, this book, this right here is about my life's experiences as it relates to many sexual facets of me. Not all, but many. This is about me sharing some of my thoughts, processes, stagnations, evolutions as a woman and sexual being."--Page v.

Download or read book BoogarLists Directory of Marketing Services written by and published by BoogarLists. This book was released on with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Connected Services written by Paul Golding and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Connected Services is a must-read for telco strategists who need to get up to speed on how the world of software and the web 2. 0 works." —Andreas Constantinou, Research Director, VisionMobile "This book is a must read for those charged with leading innovation in a world of connected services where telco and Internet collide." —Jason Goecke, VP of Innovation, Voxeo Labs This book explains the common underlying technological themes that underpin the new era of connected services in a post Web 2.0 epoch In this book, the author explores the underlying technological themes that underpin the new era of connected services. Furthermore, it explains how the technologies work and what makes each of them significant, for example, the potential for finding new meaning in data in the world of BIG DATA platforms, often referred to as "No-SQL" databases. In addition, it tackles the newest areas of technology such as HTML5, Android, iOS, open source, mash-ups, cloud computing, real-time Web, augmented reality, and more. Finally, the book discusses the opportunities and challenges of a connected world where both machines and people communicate in a pervasive fashion, looking beyond the hype and promise of emerging categories of communication such as the "Internet of Things" and "Real-time Web" to show managers how to understand the potential of the enabling technologies and apply them for meaningful applications in their own world. Key Features: Explores the common and emergent underlying technological themes that underpin the new era of connected services Addresses the newest areas of Internet technology such as web and mobile 2.0, open source, mash-ups, cloud computing, web 3.0, augmented reality, and more Shows the reader how to understand the potential of the enabling technologies and apply them for meaningful applications in their own world Discusses new developments in the technological landscape such as Smartphone proliferation, maturation of Web 2.0, increased convergence between mobile networks and the Internet, and so forth Examines modern software paradigms like Software-as-as-Service (SaaS), Platform-as-a-Service (PaaS) and Network-as-a-Service (NaaS) Explores in detail how Web start-ups really work and what telcos can do to adopt lean and agile methods This book will be an invaluable guide for technical designers and managers, project managers, product managers, CEOs etc. at mobile operators (O2, Vodafone, Orange, T-Mobile, BT), fixed operators, converged operators and their contributory supplier networks (e.g. infrastructure providers). Internet providers (Google, Yahoo, Amazon, eBay, Apple, Facebook), analysts, product managers, developers, architects, consultants, technology investors, analysts, marketing directors, business development directors will also find this book of interest.

Download or read book Who Hates Whom written by Bob Harris and published by Crown. This book was released on 2007-09-25 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: An “absorbing, breezy, and—ultimately—hopeful” (Ken Jennings) guide to world conflicts, from the large and important to the completely absurd. “A handy history of violence that is at once surprising, fascinating, enlightening, and surprisingly not totally depressing.”—John Hodgeman, author of The Areas of My Expertise and former correspondent for The Daily Show with Jon Stewart The daily news gives you events but rarely context. So what do al-Qaeda, North Korea, and Iran really want? Which faction is which in Iraq and who’s arming whom? What’s the deal with Somalia, Darfur, and Kashmir? Israel and Palestine, Hamas and Hezbollah? Who Hates Whom, a seriously amusing look at global humanity—and the lack thereof—presents global chaos made simple. Topics include: • Which countries are fighting over an uninhabitable glacier with no real strategic value—at an annual cost of half a billion dollars? • Which underreported war has been the deadliest since World War II—worse even than Vietnam—with a continuing aftermath worse than most current conflicts combined? • Which royal family members were respected as gods—until the crown prince machine-gunned the king and queen? • Which country’s high school students think the Nazis had a “good side”? Which nation’s readers recently put Mein Kampf on the bestseller list? And which other country watches itself with four million security cameras? (Hint: All three are U.S. allies.) Detailed with over fifty original maps, photographs, and illustrations, Who Hates Whom summarizes more than thirty global hotspots with concise essays, eye-catching diagrams, and (where possible) glimmers of kindness and hope.

Download or read book The Ultimate Start Up Guide written by Tom Hogan and published by Red Wheel/Weiser. This book was released on 2017-01-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most start-ups fail. And they die remarkably young: The typical start-up lasts 20 months and burns through $1.3 million in financing before closing its doors. So what's the formula for success for those start-ups that make it through the early trials, leveraging their early success into either getting acquired or issuing an IPO (initial public offering)? What are the lessons that first-time entrepreneurs and employees need to know to navigate their way to success? The Ultimate Start-Up Guide offers practical advice, insights, lessons, and best practices from the world of start-ups, including: Strategies for hiring and building your team, culture, and values. How to pitch your company, secure funding, and distribute equity. Best practices in launching your business. How venture capitalist investors think, evaluate new companies, and advise entrepreneurs. War stories and red flags from top VC partners and entrepreneurs. Start-ups are a business model and culture of their own, changing the economic landscape as well as the way we live and work. The Ultimate Start-Up Guide offers an insider's look at this world. It's a fascinating read for anyone contemplating how to build or participate in a successful start-up.

Download or read book Email Marketing written by Jim Sterne and published by Wiley. This book was released on 2000-03-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most powerful tool for marketing, branding, direct response, and building customer relationships is email. It's cheap, easy-to-use, and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage your brand and your reputation. Written by the leading experts on Internet direct marketing and permission email marketing, this book arms you with the latest email strategies and techniques to help you dramatically improve response rates and forge lasting customer relationships. The authors provide a comprehensive introduction to what email marketing is and how it can be used to reach a larger group of people at a lower cost. You'll discover the ins and outs of creating an effective email marketing strategy and how it can play a significant role with your customers. And you'll find a collection of valuable templates that will help you get started immediately! This book takes you step-by-step through the process of creating a successful permission email marketing campaign. Inside, you'll learn how to: Develop a campaign strategy Write an email masterpiece Reach your target audience Enhance a campaign for a better response rate Measure the success of email marketing strategies Advertise on other people's electronic newsletters Host your own discussion group