Download or read book Statistics for Marketing and Consumer Research written by Mario Mazzocchi and published by SAGE. This book was released on 2008-05-22 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling

Download or read book Understanding Statistics and Market Research Data written by David Mort and published by Psychology Press. This book was released on 2003 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Users of published statistics and market data are faced with a confusing array of terminology, definitions, and concepts when trying to understand and analyse this data. This book is an easy-to-use guide to these terms, definitions, and concepts with brief explanations in each subject area.

Download or read book R for Marketing Research and Analytics written by Chris Chapman and published by Springer. This book was released on 2015-03-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.

Download or read book Market Research written by Erik Mooi and published by Springer. This book was released on 2017-11-01 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

Download or read book A Concise Guide to Market Research written by Marko Sarstedt and published by Springer. This book was released on 2014-08-07 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22

Download or read book Understanding Statistics and Market Research Data written by David Mort and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advanced Statistics in Research written by Larry Hatcher and published by Shadow Finch Media LLC. This book was released on 2013 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Advanced Statistics in Research: Reading, Understanding, and Writing Up Data Analysis Results" is the simple, nontechnical introduction to the most complex multivariate statistics presented in empirical research articles. "wwwStatsInResearch.com, " is a companion website that provides free sample chapters, exercises, and PowerPoint slides for students and teachers. A free 600-item test bank is available to instructors. "Advanced Statistics in Research" does not show how to "perform" statistical procedures--it shows how to read, understand, and interpret them, as they are typically presented in journal articles and research reports. It demystifies the sophisticated statistics that stop most readers cold: multiple regression, logistic regression, discriminant analysis, ANOVA, ANCOVA, MANOVA, factor analysis, path analysis, structural equation modeling, meta-analysis--and more. "Advanced Statistics in Research" assumes that you have never had a course in statistics. It begins at the beginning, with research design, central tendency, variability, z scores, and the normal curve. You will learn (or re-learn) the big-three results that are common to most procedures: statistical significance, confidence intervals, and effect size. Step-by-step, each chapter gently builds on earlier concepts. Matrix algebra is avoided, and complex topics are explained using simple, easy-to-understand examples. "Need help writing up your results?" Advanced Statistics in Research shows how data-analysis results can be summarized in text, tables, and figures according to APA format. You will see how to present the basics (e.g., means and standard deviations) as well as the advanced (e.g., factor patterns, post-hoc tests, path models, and more). "Advanced Statistics in Research" is appropriate as a textbook for graduate students and upper-level undergraduates (see supplementary materials at StatsInResearch.com). It also serves as a handy shelf reference for investigators and all consumers of research.

Download or read book Statistical Data Analysis Explained written by Clemens Reimann and published by John Wiley & Sons. This book was released on 2011-08-31 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few books on statistical data analysis in the natural sciences are written at a level that a non-statistician will easily understand. This is a book written in colloquial language, avoiding mathematical formulae as much as possible, trying to explain statistical methods using examples and graphics instead. To use the book efficiently, readers should have some computer experience. The book starts with the simplest of statistical concepts and carries readers forward to a deeper and more extensive understanding of the use of statistics in environmental sciences. The book concerns the application of statistical and other computer methods to the management, analysis and display of spatial data. These data are characterised by including locations (geographic coordinates), which leads to the necessity of using maps to display the data and the results of the statistical methods. Although the book uses examples from applied geochemistry, and a large geochemical survey in particular, the principles and ideas equally well apply to other natural sciences, e.g., environmental sciences, pedology, hydrology, geography, forestry, ecology, and health sciences/epidemiology. The book is unique because it supplies direct access to software solutions (based on R, the Open Source version of the S-language for statistics) for applied environmental statistics. For all graphics and tables presented in the book, the R-scripts are provided in the form of executable R-scripts. In addition, a graphical user interface for R, called DAS+R, was developed for convenient, fast and interactive data analysis. Statistical Data Analysis Explained: Applied Environmental Statistics with R provides, on an accompanying website, the software to undertake all the procedures discussed, and the data employed for their description in the book.

Download or read book The Art of Data Analysis written by Kristin H. Jarman and published by John Wiley & Sons. This book was released on 2013-05-13 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A friendly and accessible approach to applying statistics in the real world With an emphasis on critical thinking, The Art of Data Analysis: How to Answer Almost Any Question Using Basic Statistics presents fun and unique examples, guides readers through the entire data collection and analysis process, and introduces basic statistical concepts along the way. Leaving proofs and complicated mathematics behind, the author portrays the more engaging side of statistics and emphasizes its role as a problem-solving tool. In addition, light-hearted case studies illustrate the application of statistics to real data analyses, highlighting the strengths and weaknesses of commonly used techniques. Written for the growing academic and industrial population that uses statistics in everyday life, The Art of Data Analysis: How to Answer Almost Any Question Using Basic Statistics highlights important issues that often arise when collecting and sifting through data. Featured concepts include: • Descriptive statistics • Analysis of variance • Probability and sample distributions • Confidence intervals • Hypothesis tests • Regression • Statistical correlation • Data collection • Statistical analysis with graphs Fun and inviting from beginning to end, The Art of Data Analysis is an ideal book for students as well as managers and researchers in industry, medicine, or government who face statistical questions and are in need of an intuitive understanding of basic statistical reasoning.

Download or read book Understanding Research Methods and Statistics in Psychology written by Helen Gavin and published by SAGE. This book was released on 2008-02-18 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding and applying research methods and statistics in psychology is one of the corner stones of study at undergraduate level. To enable all undergraduate psychology students to carry out their own investigations the textbook covers basic and advanced qualitative and quantitative methods and follows a sequential structure starting from first principles to more advanced techniques. Accompanied by a companion website, the textbook: - Grounds all techniques to psychological theory relating each topic under discussion to well established pieces of research - Can be used by the student at beginning and more advanced undergraduate level - therefore a `one-stop′ shop - Includes a creative and practical selection of heuristic devices that cement knowledge of the techniques and skills covered in the textbook

Download or read book Understanding Educational Statistics Using Microsoft Excel and SPSS written by Martin Lee Abbott and published by John Wiley & Sons. This book was released on 2014-08-21 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Utilizing the latest software, this book presents the essential statistical procedures for drawing valuable results from data in the social sciences. Mobilizing interesting real-world examples from the field of education, Understanding Educational Statistics Using Microsoft Excel and SPSS supplies a seamless presentation that identifies valuable connections between statistical applications and research design. Class-tested to ensure an accessible presentation, the book combines clear, step-by-step explanations and the use of software packages that are accessible to both the novice and professional alike to present the fundamental statistical practices for organizing, understanding, and drawing conclusions from educational research data. The book begines with an introduction to descriptive and inferential statistics and then proceeds to acquaint readers with the various functions for working with quantitative data in the Microsoft Excel environment, such as spreadsheet navigation; sorting and filtering; and creating pivot tables. Subsequent chapters treat the procedures that are commonly-employed when working with data across various fields of social science research, including: Single-sample tests Repeated measure tests Independent t-tests One way ANOVA and factorial ANOVA Correlation Bivariate regression Chi square Multiple regression Individual chapters are devoted to specific procedures, each ending with a lab exercise that highlights the importance of that procedure by posing a research question, examining the question through its application in Excel and SPSS, and concluding with a brief research report that outlines key findings drawn from the results. Real-world examples and data from modern educational research are used throughout the book, and a related Web site features additional data sets, examples, and labs, allowing readers to reinforce their comprehension of the material. Bridging traditional statistical topics with the latest software and applications in the field of education, Understanding Educational Statistics Using Microsoft Excel and SPSS is an excellent book for courses on educational research methods and introductory statistics in the social sciences at the upper-undergraduate and graduate levels. It also serves as a valuable resource for researchers and practitioners in the fields of education, psychology, and the social sciences who require a statistical background to work with data in their everyday work.

Download or read book Understanding Robust and Exploratory Data Analysis written by David C. Hoaglin and published by John Wiley & Sons. This book was released on 2000-06-02 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in hardcover in 1982, this book is now offered in a Wiley Classics Library edition. A contributed volume, edited by some of the preeminent statisticians of the 20th century, Understanding of Robust and Exploratory Data Analysis explains why and how to use exploratory data analysis and robust and resistant methods in statistical practice.

Download or read book Market Segmentation Analysis written by Sara Dolnicar and published by Springer. This book was released on 2018-07-20 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.

Download or read book Naked Statistics Stripping the Dread from the Data written by Charles Wheelan and published by W. W. Norton & Company. This book was released on 2013-01-07 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller "Brilliant, funny…the best math teacher you never had." —San Francisco Chronicle Once considered tedious, the field of statistics is rapidly evolving into a discipline Hal Varian, chief economist at Google, has actually called "sexy." From batting averages and political polls to game shows and medical research, the real-world application of statistics continues to grow by leaps and bounds. How can we catch schools that cheat on standardized tests? How does Netflix know which movies you’ll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more. For those who slept through Stats 101, this book is a lifesaver. Wheelan strips away the arcane and technical details and focuses on the underlying intuition that drives statistical analysis. He clarifies key concepts such as inference, correlation, and regression analysis, reveals how biased or careless parties can manipulate or misrepresent data, and shows us how brilliant and creative researchers are exploiting the valuable data from natural experiments to tackle thorny questions. And in Wheelan’s trademark style, there’s not a dull page in sight. You’ll encounter clever Schlitz Beer marketers leveraging basic probability, an International Sausage Festival illuminating the tenets of the central limit theorem, and a head-scratching choice from the famous game show Let’s Make a Deal—and you’ll come away with insights each time. With the wit, accessibility, and sheer fun that turned Naked Economics into a bestseller, Wheelan defies the odds yet again by bringing another essential, formerly unglamorous discipline to life.

Download or read book Understanding Statistics written by Michael G. Aamodt and published by Wadsworth Publishing Company. This book was released on 2006-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by Michael Aamodt, this primer is designed to provide I/O psychologists and human resource professionals with a brief guide to understanding the statistics they encounter in journal articles, technical reports and conference papers. Major topics covered include statistics that describe data, statistics that test differences between groups, understanding correlation and regression, meta-analysis, factor analysis, and conducting simple analyses with Microsoft® Excel®.

Download or read book Essentials of Marketing Research written by Kenneth E. Clow and published by SAGE. This book was released on 2013-01-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.

Download or read book Practical Statistics for Data Scientists written by Peter Bruce and published by "O'Reilly Media, Inc.". This book was released on 2017-05-10 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Statistical methods are a key part of of data science, yet very few data scientists have any formal statistics training. Courses and books on basic statistics rarely cover the topic from a data science perspective. This practical guide explains how to apply various statistical methods to data science, tells you how to avoid their misuse, and gives you advice on what's important and what's not. Many data science resources incorporate statistical methods but lack a deeper statistical perspective. If you’re familiar with the R programming language, and have some exposure to statistics, this quick reference bridges the gap in an accessible, readable format. With this book, you’ll learn: Why exploratory data analysis is a key preliminary step in data science How random sampling can reduce bias and yield a higher quality dataset, even with big data How the principles of experimental design yield definitive answers to questions How to use regression to estimate outcomes and detect anomalies Key classification techniques for predicting which categories a record belongs to Statistical machine learning methods that “learn” from data Unsupervised learning methods for extracting meaning from unlabeled data