Download or read book Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Group Decision and Negotiation GDN 2006 written by Stefan Seifert and published by KIT Scientific Publishing. This book was released on 2006 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managerial Relationships and SMEs Internationalization written by Elena-Mădălina Vătămănescu and published by Taylor & Francis. This book was released on 2023-09-22 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the "backbone of the economy," small- and medium-sized enterprises (SMEs) are key players in the dynamics of local, regional, and global markets, and are often obliged to provide timely responses to the increasingly fierce cross-border competition. However, SMEs internationalisation has temporarily been subject to a wait-and-see policy under the numerous uncertainties and global systemic disruptions. Despite the "new normal" brought about by the COVID-19 pandemic, recent studies show that the future still holds the potential to avail business performance opportunities to SMEs, and the hopes of managers for the years to come are reasonably high. Adopting a relationship-centric perspective, the book proposes a deeper analysis of the role of managerial relationship building and development and SMEs internationalization. In the networked economy, relationships are the invisible threads of the highly interconnected world. Either we call them connections, ties, bonds, or links, they are present everywhere marking the very essence of our lives, therefore claiming for wide consideration. Giving way to a stepwise screening of relationships and SMEs internationalization, the book is simultaneously addressed to scholars from different fields of study (i.e., international management, international business, international relationship marketing, etc.) and worldwide decision-makers (i.e., entrepreneurs and managers) interested in conducting smart business abroad.
Download or read book Fuzzy Cognitive Maps for Applied Sciences and Engineering written by Elpiniki I. Papageorgiou and published by Springer Science & Business Media. This book was released on 2013-12-02 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fuzzy Cognitive Maps (FCM) constitute cognitive models in the form of fuzzy directed graphs consisting of two basic elements: the nodes, which basically correspond to “concepts” bearing different states of activation depending on the knowledge they represent, and the “edges” denoting the causal effects that each source node exercises on the receiving concept expressed through weights. Weights take values in the interval [-1,1], which denotes the positive, negative or neutral causal relationship between two concepts. An FCM can be typically obtained through linguistic terms, inherent to fuzzy systems, but with a structure similar to the neural networks, which facilitates data processing, and has capabilities for training and adaptation. During the last 10 years, an exponential growth of published papers in FCMs was followed showing great impact potential. Different FCM structures and learning schemes have been developed, while numerous studies report their use in many contexts with highly successful modeling results. The aim of this book is to fill the existing gap in the literature concerning fundamentals, models, extensions and learning algorithms for FCMs in knowledge engineering. It comprehensively covers the state-of-the-art FCM modeling and learning methods, with algorithms, codes and software tools, and provides a set of applications that demonstrate their various usages in applied sciences and engineering.
Download or read book Fuzzy Cognitive Maps and Neutrosophic Cognitive Maps written by W. B. Vasantha Kandasamy and published by Infinite Study. This book was released on 2003-01-01 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of chaotic alignments, traditional logic with its strict boundaries of truth and falsity has not imbued itself with the capability of reflecting the reality. Despite various attempts to reorient logic, there has remained an essential need for an alternative system that could infuse into itself a representation of the real world. Out of this need arose the system of Neutrosophy (the philosophy of neutralities, introduced by FLORENTIN SMARANDACHE), and its connected logic Neutrosophic Logic, which is a further generalization of the theory of Fuzzy Logic. In this book we study the concepts of Fuzzy Cognitive Maps (FCMs) and their Neutrosophic analogue, the Neutrosophic Cognitive Maps (NCMs). Fuzzy Cognitive Maps are fuzzy structures that strongly resemble neural networks, and they have powerful and far-reaching consequences as a mathematical tool for modeling complex systems. Neutrosophic Cognitive Maps are generalizations of FCMs, and their unique feature is the ability to handle indeterminacy in relations between two concepts thereby bringing greater sensitivity into the results. Some of the varied applications of FCMs and NCMs which has been explained by us, in this book, include: modeling of supervisory systems; design of hybrid models for complex systems; mobile robots and in intimate technology such as office plants; analysis of business performance assessment; formalism debate and legal rules; creating metabolic and regulatory network models; traffic and transportation problems; medical diagnostics; simulation of strategic planning process in intelligent systems; specific language impairment; web-mining inference application; child labor problem; industrial relations: between employer and employee, maximizing production and profit; decision support in intelligent intrusion detection system; hyper-knowledge representation in strategy formation; female infanticide; depression in terminally ill patients and finally, in the theory of community mobilization and women empowerment relative to the AIDS epidemic.
Download or read book 10th International Conference on Theory and Application of Soft Computing Computing with Words and Perceptions ICSCCW 2019 written by Rafik A. Aliev and published by Springer Nature. This book was released on 2019-11-19 with total page 997 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the 10th Conference on Theory and Applications of Soft Computing, Computing with Words and Perceptions, ICSCCW 2019, held in Prague, Czech Republic, on August 27–28, 2019. It includes contributions from diverse areas of soft computing and computing with words, such as uncertain computation, decision-making under imperfect information, neuro-fuzzy approaches, deep learning, natural language processing, and others. The topics of the papers include theory and applications of soft computing, information granulation, computing with words, computing with perceptions, image processing with soft computing, probabilistic reasoning, intelligent control, machine learning, fuzzy logic in data analytics and data mining, evolutionary computing, chaotic systems, soft computing in business, economics and finance, fuzzy logic and soft computing in earth sciences, fuzzy logic and soft computing in engineering, fuzzy logic and soft computing in material sciences, soft computing in medicine, biomedical engineering, and pharmaceutical sciences. Showcasing new ideas in the field of theories of soft computing and computing with words and their applications in economics, business, industry, education, medicine, earth sciences, and other fields, it promotes the development and implementation of these paradigms in various real-world contexts. This book is a useful guide for academics, practitioners and graduates.
Download or read book A New Neutrosophic Cognitive Map with Neutrosophic Sets on Connections Application in Project Management written by Salah Hasan Saleh Al-Subhi and published by Infinite Study. This book was released on with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper suggests a new decision-making model based on Neutrosophic Cognitive Maps (NCMs) for making comprehensive decisions from a multi-objective approach (diagnosis, decisions, and prediction) during the execution of many projects simultaneously.
Download or read book Structure of Decision written by Robert Axelrod and published by Princeton University Press. This book was released on 2015-03-08 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines a new approach to the analysis of decision making based on "cognitive maps." A cognitive map is a graphic representation intended to capture the structure of a decision maker's stated beliefs about a particular problem. Following introductory chapters that develop the theory and techniques of cognitive mapping, a set of five empirical studies applies these new techniques to five policy areas. Originally published in 1976. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Download or read book Resources in Education written by and published by . This book was released on 1992 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Developing Knowledge Based Client Relationships written by Ross Dawson and published by Routledge. This book was released on 2012-10-02 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The publication of this book heralds a new field of management, thought and practice. The advocates of the 'knowledge economy' have to date focused almost exclusively on how managers can increase the internal productivity of their knowledge assets and intellectual capital. The important next step is understanding that a large and rapidly increasing proportion of the value of business transactions is in knowledge itself. Once this is recognized, managers must devote their attention to how to maximize the value of that knowledge to customers, and tie that directly to developing enduring and profitable relationships. Developing Knowledge-Based Client Relationships guides the reader to understanding the increasing importance of information and knowledge in business transactions and client relationships. It then goes on to present in an extremely practical fashion what knowledge organizations can do to enhance the value of the knowledge they deliver to clients and use that to develop profitable relationships. This is done by presenting underlying theoretical framework, a variety of tools for structuring relationships and presenting knowledge to clients, and numerous case studies and examples of firms which have implemented these concepts successfully. Fills a gap in present knowledge literature in the customer knowledge area Practical tools and effective case studies with world-recognized companies Shows how knowledge organizations of all kinds can increase their competitive edge by adding value to their clients
Download or read book Recent Developments in Fuzzy Logic and Fuzzy Sets written by Shahnaz N. Shahbazova and published by Springer Nature. This book was released on 2020-03-05 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a timely and comprehensive overview of current theories and methods in fuzzy logic, as well as relevant applications in a variety of fields of science and technology. Dedicated to Lotfi A. Zadeh on his one year death anniversary, the book goes beyond a pure commemorative text. Yet, it offers a fresh perspective on a number of relevant topics, such as computing with words, theory of perceptions, possibility theory, and decision-making in a fuzzy environment. Written by Zadeh’s closest colleagues and friends, the different chapters are intended both as a timely reference guide and a source of inspiration for scientists, developers and researchers who have been dealing with fuzzy sets or would like to learn more about their potential for their future research.
Download or read book Services Customization Using Web Technologies written by Kardaras, Dimitris and published by IGI Global. This book was released on 2012-05-31 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet gives the consumer almost unlimited choice in products. At the same time, it causes a globalization of consumer habits and tastes. One important question that arises is: Does the Internet and the World Wide Web offer the same opportunities for choice of services as they do for products? Services Customization Using Web Technologies aims to advance our understanding of Web-related concepts, approaches, and technologies revolving around the core theme of e-service customization. Limitless e-service choice can become possible on the Web only through customization. Understanding such customization on the Web, applied at a mass market level, in a cost efficient manner, will present an unprecedented opportunity for both the industry and the consumers. For both researchers and practitioners, understanding that as service customization accelerates through other types of industries and consumers, we will experience, the benefits of service customization in many more areas of everyday life.
Download or read book Cooperative Design Visualization and Engineering written by Yuhua Luo and published by Springer. This book was released on 2015-09-21 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 12th International Conference on Cooperative Design, Visualization, and Engineering, CDVE 2015, held in Mallorca, Spain, in September 2015. The 30 full papers presented together with 4 short papers were carefully reviewed and selected from numerous submissions. There is a group of papers dressing the big data related to the cooperative work. It includes the information modeling, intensive task management, how to use the cloud technology to foster the cooperation etc. To deal with the social network issues is the topic of another group of papers in this volume. They range from creating programming languages to automate cooperative processes, social network information visualization, and the ranking cooperative research teams by analyzing the social network data.
Download or read book Applied Artificial Neural Networks written by Christian Dawson and published by MDPI. This book was released on 2018-09-27 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a printed edition of the Special Issue "Applied Artificial Neural Network" that was published in Applied Sciences
Download or read book General Technical Report PNW GTR written by and published by . This book was released on 2005 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Applied Concept Mapping written by Brian Moon and published by CRC Press. This book was released on 2011-04-11 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: The expanding application of Concept Mapping includes its role in knowledge elicitation, institutional memory preservation, and ideation. With the advent of the CmapTools knowledge modeling software kit, Concept Mapping is being applied with increased frequency and success to address a variety of problems in the workplace. Supported by business application case studies, Applied Concept Mapping: Capturing, Analyzing, and Organizing Knowledge offers an accessible introduction to the theory, methods, and application of Concept Mapping in business and government. The case studies illustrate applications across a range of industries—including engineering, product development, defense, and healthcare. The authors provide access to a free download of CmapTools, courtesy of the Institute for Human and Machine Cognition, to enable readers to create and share their own Concept Maps. Offering examples from the United States, Canada, Australia, Spain, Brazil, Scotland, and The Netherlands, they highlight a global perspective of this dynamic tool. The text is organized into three sections: Practitioners’ Views—supplies narratives, guidance, and reviews of applications from career Concept Mappers Recent Case Studies and Results—presents in-depth examinations of specific applications and their results Pushing the Boundaries—explores what’s possible and where the boundary conditions lie Applied Concept Mapping facilitates the fundamental understanding needed to harness the power of Concept Mapping to develop viable solutions to a virtually unlimited number of real-world problems.
Download or read book Recent Developments and the New Direction in Soft Computing Foundations and Applications written by Shahnaz N. Shahbazova and published by Springer Nature. This book was released on 2020-07-10 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers authoritative contributions in the field of Soft Computing. Based on selected papers presented at the 7th World Conference on Soft Computing, which was held on May 29–31, 2018, in Baku, Azerbaijan, it describes new theoretical advances, as well as cutting-edge methods and applications. New theories and algorithms in fuzzy logic, cognitive modeling, graph theory and metaheuristics are discussed, and applications in data mining, social networks, control and robotics, geoscience, biomedicine and industrial management are described. This book offers a timely, broad snapshot of recent developments, including thought-provoking trends and challenges that are yielding new research directions in the diverse areas of Soft Computing.
