Download or read book Under The Skin of The Indian Consumer written by David Abikzir and published by . This book was released on 2017-04-25 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: We don't understand anymore the consumers. We feel that they are capricious, bad calculators, fickle and irrational. They're doing whatever comes through their heads and yet, we have no choice, we have to deal with them! This is the result of the consumers' cultural revolution making India enters a new consumerist era. The modern consumption has emerged in India when we stopped considering that the human desire for comfort, pleasure and stimulation of this pleasure was necessarily a danger for the moral of men, women and the integrity of the State. Less credulous and more demanding, Indian consumers have very little to do with the past ones who used to buy to live, while today, the tendency is that they live to buy! The consumption pattern has been shaken up going from a consumption need to a need for consumption. With e-commerce, consumers have changed, evolved and mutated once again. This is a natural evolution in respect to the transformation of the consumer society to definitely get lost in their understanding, in the analysis of their behavior and in their way of thinking. Faced with these new behaviors, we need to evolve the way we do our marketing, our way of touching them, interesting them, shocking them, shoving them but also of delighting them, pleasing them and giving them, in the end, what they ask for: making them live an experience rich in emotions and socially rewarding. Let's condition them to be what we want, that is to say, consumption machines!
Download or read book Under The Skin of The Indian Consumer written by David Abikzir and published by Bloomsbury Publishing. This book was released on 2017-07-03 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: We don't understand anymore the consumers. We feel that they are capricious, bad calculators, fickle and irrational. They're doing whatever comes through their heads and yet, we have no choice, we have to deal with them! This is the result of the consumers' cultural revolution making India enters a new consumerist era. The modern consumption has emerged in India when we stopped considering that the human desire for comfort, pleasure and stimulation of this pleasure was necessarily a danger for the moral of men, women and the integrity of the State. Less credulous and more demanding, Indian consumers have very little to do with the past ones who used to buy to live, while today, the tendency is that they live to buy! The consumption pattern has been shaken up going from a consumption need to a need for consumption. With e-commerce, consumers have changed, evolved and mutated once again. This is a natural evolution in respect to the transformation of the consumer society to definitely get lost in their understanding, in the analysis of their behavior and in their way of thinking. Faced with these new behaviors, we need to evolve the way we do our marketing, our way of touching them, interesting them, shocking them, shoving them but also of delighting them, pleasing them and giving them, in the end, what they ask for: making them live an experience rich in emotions and socially rewarding. Let's condition them to be what we want, that is to say, consumption machines!
Download or read book Consumer Behaviour written by Ramanuj Majumdar and published by PHI Learning Pvt. Ltd.. This book was released on 2010 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.
Download or read book Conceptual Issues in Consumer Behaviour The Indian Context written by and published by Pearson Education India. This book was released on 2008 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behaviour And Branding Concepts Readings And Cases The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2009-09 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Download or read book Gender Through the Prism of Difference written by Maxine Baca Zinn and published by Oxford University Press, USA. This book was released on 2016 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender Through the Prism of Difference adopts a global, transnational perspective on how race, class, and sexual diversity are central to the study of sex and gender. In contrast with other books in this area--which tend to focus on U.S. or European viewpoints--this wide-ranging anthology features many articles based on research done elsewhere throughout the world. Now in its fifth edition, the book opens with a revised and updated Introduction that sets the stage for understanding gender as a socially constructed experience. Featuring twenty-eight new readings, this edition covers compelling subjects like transgendered people, intersex issues, men and masculinity, sexual and gender violence, disabilities, obesity, reproductive technologies, educational testing, aging and ageism, and Occupy Wall Street.
Download or read book Cases on Consumer Centric Marketing Management written by Jham, Vimi and published by IGI Global. This book was released on 2013-07-31 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
Download or read book We are Like that Only written by Rama Bijapurkar and published by Penguin Books India. This book was released on 2009 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company's fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is 'like that only', why it will not change in a hurry, and what it takes to develop a winning 'made for India' business strategy. 'Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.'-From the Foreword by C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid
Download or read book Cases on Branding Strategies and Product Development Successes and Pitfalls written by Sarma, Sarmistha and published by IGI Global. This book was released on 2014-12-31 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
Download or read book India Investment and Business Guide written by IBP USA and published by Lulu.com. This book was released on 2009-03-20 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: India Investment and Business Guide - Strategic and Practical Information
Download or read book Cross cultural Management written by Dipak Kumar Bhattacharyya and published by PHI Learning Pvt. Ltd.. This book was released on 2010 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: And, as multinational corporations (MNCs) and Transnational Corporations (TNCs) spread their wings across nations with numerous employees of different nationalities, with their different cultures, different mores and different behaviours, organizations have to reconcile these differences and have to forge a unified organizational culture to achieve their mission, vision and objectives. This book eminently suits as a text to address these goals. Divided into 14 chapters, this comprehensive and well-organized text discusses in detail the many cultural issues facing organizations. Professor Bhattacharyya, with his expertise and wealth of experience, provides a masterly analysis of the subject, harmoniously blending the theory and practice of cross-cultural management, making it a unified whole. Not only does the text give a thorough understanding of culture, showing that it is an amalgam of shared values and behaviours of groups as well as a phenomenon applicable to individuals, it also delineates the many facets of corporate culture. The text discusses the entire gamut of organizational culture, cultural differences, diversity management, cross-cultural management, globalization, impact of culture on globalization, and the impact of technology and culture on organization. In addition, it focuses on cross-cultural communication, cultural issues in mergers and acquisitions, resource management, cross-cultural decision making, and ways and means of managing cross-cultural teams.
Download or read book Strategic Management Text and Cases written by Gupta C.B. and published by S. Chand Publishing. This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Gives chapter outline to indicate the topics covered in each chapter. Provides diagrams and tables to illustrate the text. Includes examples from Indian organisations.Incorporates chapter-end summary for quick recapitulation.Gives test questions culled from MBA, M.Com and BBA examinations Includes case studies at the end of every chapter.This textbook is designed for the students of MBA and M.Com. Besides, it will alsobe useful to the students of MHROD, MIB and MBE. Students of postgraduatediploma in global business operations, chartered accountancy and BBA will also find this book useful.
Download or read book Consumer Culture Theory in Asia written by Yuko Minowa and published by Routledge. This book was released on 2021-12-27 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today’s precarious Asia. They do this through culturally oriented, critical consumer research. How deeply has the consumer precariousness in Asia been intertwined with the sociohistorical patterning of consumption including class, gender, and other social categories? How do these problematics affect consumers’ identity projects, consumer rituals, and marketplace cultures? How is consumer precariousness aggravated by the governmentality of the superpower? How does the changing landscape of inter-Asian and global popular culture impact consumer culture in these nations? Together, the authors in this volume attempt to answer these questions through consumer research within the paradigm known as consumer culture theory (CCT). Since most CCT inquiry has been in Western contexts, this volume augments the existing knowledge. It presents the most current, critical, historical, and material consumer studies focused on Asia. This volume will be of interest to seasoned CCT researchers and academics, for anyone new to CCT, and for postgraduate students interested in CCT or writing a consumer culture-related thesis.
Download or read book Brand Culture and Identity Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-10-05 with total page 1556 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Download or read book CONSUMER BEHAVIOUR IN INDIAN CONTEXT written by MONIKA BHATT and published by S. Chand Publishing. This book was released on 2004-09 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book on Consumer Behavior
Download or read book Neuromarketing in India written by Tanusree Dutta and published by Routledge. This book was released on 2018-06-27 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psychology and finance. Each discipline has been trying to study and predict human behaviour through surveys, laboratory-based experiments, questionnaires, interviews, statistics, focus groups; the list is endless. The lack of precision in the existing techniques to predict human behaviour has motivated researchers to move beyond the traditional and search for new and improved techniques. Neuroscience has stepped in to fill this gap. It is based on the assumption that human behaviour is a complex process which has a neural basis and the locus of this process is the higher centre of the brain. Both conscious and unconscious processing of stimulus in the brain is responsible for generating behaviour. So if we could develop a deeper understanding of how the brain functions to generate behaviour, we would be more confident in our understanding and prediction of consumer behaviour. The use of neuroscientific techniques, like functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Evoked Response Potential (ERP), and sensors to measure changes in one's physiological state, to understand the mind of the consumer has just begun, and professionals in the field see a huge opportunity for neuromarketing in India. In the domain of neuromarketing, one important question relates to the distinction between Indian and other global consumers of commercial products. Are we different from consumers across the globe? The answer is probably ‘yes’. This is documented by the fact that we find a distinct change in the marketing strategy of companies; the methods to influence Indian consumers are different from those adopted in other countries. This gives rise to the question: what makes us different? The next logical question that arises, assuming that we are different or similar, is can we quantify it? Answering why, what and how we are different marks the beginning of the book, followed by issues related to the ethicality of using such techniques to promote marketing, risk analysis in case of failure and future directions in neuromarketing. The book intends to address each of these issues so that a comprehensive reading in the subject matter would help academicians to decipher consumer behaviour and build theory for possible principles of application in the market.
Download or read book Interracial Communication written by Mark P. Orbe and published by SAGE Publications. This book was released on 2013-12-13 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interracial Communication: Theory Into Practice, Third Edition, by Mark P. Orbe and Tina M. Harris, guides readers in applying the contributions of recent communication theory to improving everyday communication among the races. The authors offer a comprehensive, practical foundation for dialogue on interracial communication, as well as a resource that stimulates thinking and encourages readers to become active participants in dialogue across racial barriers. Part I provides a foundation for studying interracial communication and includes chapters on the history of race and racial categories, the importance of language, the development of racial and cultural identities, and current and classical theoretical approaches. Part II applies this information to interracial communication practices in specific, everyday contexts, including friendships, romantic relationships, the mass media, and organizational, public, and group settings. This Third Edition includes the latest data, new research studies and examples, all-new photos, and important new topics.
