Download or read book The Marketing Research Guide written by Robert E Stevens and published by Routledge. This book was released on 2012-10-12 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the tools you need for effective market research—including Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Guide: Second Edition contains the accessible writing, comprehensive coverage of major topics, and helpful supplementary materials that made this book the sought-after classic in 1997 that was chosen for Choice Magazine’s 34th annual Outstanding Academic Books (OAB) list. Marketing professionals now have an updated, essential guide through the complete marketing research process for the twenty-first century. Techniques and concepts are clearly explained and illustrative of the role marketing information plays in decision-making. Descriptions of the major forecasting, sampling, and analysis techniques are designed for optimum understanding without the reader needing to posess advanced mathematical expertise. Appendices include sample questionnaires and a sample marketing research report. The Marketing Research Guide: Second Edition provides practical information on: Internet sources of data and Internet surveys advanced statistical analysis decision-making information, planning, and forecasting test marketing developing valid and reliable measurement instruments data-collecting methods designing a questionnaire determining sampling frame and selecting sampling method data-summary methods and research reports mail survey design and mailing procedures full product testing techniques and procedures The Marketing Research Guide: Second Edition is an essential reference for anyone who needs to review or find illustrative marketing research procedures and techniques. Managers will find this source invaluable as they negotiate, evaluate, and use marketing research as part of the decision-making process.
Download or read book Health Measurement Scales written by David L. Streiner and published by Oxford University Press, USA. This book was released on 2015 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of this practical guide for clinicians who are developing tools to measure subjective states, attitudes, or non-tangible outcomes in their patients, suitable for those who have no knowledge of statistics.
Download or read book Essentials of Business Research Methods written by Joseph F. Hair, Jr and published by Routledge. This book was released on 2015-03-04 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.
Download or read book Research Methodology Concepts and Cases written by Deepak Chawla & Neena Sodhi and published by Vikas Publishing House. This book was released on 2011 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: RESEARCH METHODOLOGY CONCEPT AND CASES provides a comprehensive and stepwise understanding of the research process with a balanced blend of theory, techniques and Indian illustrations from a wide cross-section of business areas. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers who need to make business sense of the data and information that is culled out through research groups. The conceptual base has been provided in comprehensive, yet simplistic detail, addressing even the minutest explanations required by the reader. The language maintains a careful balance between technical know-how and business jargon. Every chapter is profusely illustrated with business problems related to all domains—marketing, finance, human resource and operations. Thus, no matter what the interest area may be, the universal and adaptable nature of the research process is concisely demonstrated.
Download or read book Advances in Comparative Survey Methods written by Timothy P. Johnson and published by John Wiley & Sons. This book was released on 2018-09-21 with total page 961 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the latest methodologies and research on international comparative surveys with contributions from noted experts in the field Advances in Comparative Survey Methodology examines the most recent advances in methodology and operations as well as the technical developments in international survey research. With contributions from a panel of international experts, the text includes information on the use of Big Data in concert with survey data, collecting biomarkers, the human subject regulatory environment, innovations in data collection methodology and sampling techniques, use of paradata across the survey lifecycle, metadata standards for dissemination, and new analytical techniques. This important resource: Contains contributions from key experts in their respective fields of study from around the globe Highlights innovative approaches in resource poor settings, and innovative approaches to combining survey and other data Includes material that is organized within the total survey error framework Presents extensive and up-to-date references throughout the book Written for students and academic survey researchers and market researchers engaged in comparative projects, this text represents a unique collaboration that features the latest methodologies and research on global comparative surveys.
Download or read book Interpreting the MMPI 2 RF written by Yossef S. Ben-Porath and published by U of Minnesota Press. This book was released on with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detailed and practical instruction for interpreting the newly published MMPI-2-RF
Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Download or read book Psychometrics and Psychological Assessment written by Carina Coulacoglou and published by Academic Press. This book was released on 2017-06-19 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychometrics and Psychological Assessment: Principles and Applications reports on contemporary perspectives and models on psychological assessment and their corresponding measures. It highlights topics relevant to clinical and neuropsychological domains, including cognitive abilities, adaptive behavior, temperament, and psychopathology.Moreover, the book examines a series of standard as well as novel methods and instruments, along with their psychometric properties, recent meta-analytic studies, and their cross-cultural applications. - Discusses psychometric issues and empirical studies that speak to same - Explores the family context in relation to children's behavioral outcomes - Features major personality measures as well as their cross cultural variations - Identifies the importance of coping and resilience in assessing personality and psychopathology - Examines precursors of aggression and violence for prediction and prevention
Download or read book Kinetic Alfv n Waves in Laboratory Space and Astrophysical Plasmas written by De-Jin Wu and published by Springer Nature. This book was released on 2020-01-07 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a systematic introduction to the observation and application of kinetic Alfven waves (KAWs) in various plasma environments, with a special focus on the solar-terrestrial coupling system. Alfven waves are low-frequency and long-wavelength fluctuations that pervade laboratory, space and cosmic plasmas. KAWs are dispersive Alfven waves with a short wavelength comparable to particle kinematic scales and hence can play important roles in the energization and transport of plasma particles, the formation of fine magneto-plasma structures, and the dissipation of turbulent Alfven waves. Since the 1990s, experimental studies on KAWs in laboratory and space plasmas have significantly advanced our understanding of KAWs, making them an increasingly interesting subject. Without a doubt, the solar–terrestrial coupling system provides us with a unique natural laboratory for the comprehensive study of KAWs. This book presents extensive observations of KAWs in solar and heliospheric plasmas, as well as numerous applications of KAWs in the solar-terrestrial coupling system, including solar atmosphere heating, solarwind turbulence, solar wind-magnetosphere interactions, and magnetosphere-ionosphere coupling. In addition, for the sake of consistency, the book includes the basic theories and physical properties of KAWs, as well as their experimental demonstrations in laboratory plasmas. In closing, it discusses possible applications of KAWs to other astrophysical plasmas. Accordingly, the book covers all the major aspects of KAWs in a coherent manner that will appeal to advanced graduate students and researchers whose work involves laboratory, space and astrophysical plasmas.
Download or read book Designing Quality Survey Questions written by Sheila B. Robinson and published by SAGE Publications. This book was released on 2018-05-24 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys are a cornerstone of social and behavioral research, and with the use of web-based tools, surveys have become an easy and inexpensive means of gathering data. But how researchers ask a question can dramatically influence the answers they receive. Designing Quality Survey Questions shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. The authors address challenges such as language preferences for standard demographic questions (e.g. How to ask about gender), creative question design to keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses (memory, social desirability, etc.). Numerous examples of questions illustrate each identified principle of question construction.
Download or read book Essentials of Marketing Research written by Kenneth E. Clow and published by SAGE Publications. This book was released on 2013-01-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting new text offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making. Covering key statistical concepts, the book includes exercises especially designed to teach students how to interpret and apply marketing research results. To make teaching and learning easier, numerous data sets and case studies are offered through the online resources for instructors and students, which also offer step-by-step SPSS instructions. In addition, the easy-to-follow composition of the text and its accompanying learning aids make it an excellent choice for online courses as well as those taught face-to-face.
Download or read book Business Research Methods written by Naval Bajpai and published by Pearson Education India. This book was released on 2011 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples an
Download or read book Improving Inquiry in Social Science written by Richard E. Snow and published by Routledge. This book was released on 2012-11-12 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume celebrates Lee J. Cronbach's considerable contributions to the methodology of social and behavioral science. Comprised of chapters written by colleagues and contemporaries of the highly influential scholar, it offers a range of ideas, perspectives, and new approaches to improving social science inquiry.
Download or read book Sensory Evaluation of Food written by Harry T. Lawless and published by Springer Science & Business Media. This book was released on 2010-09-27 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ?eld of sensory science has grown exponentially since the publication of the p- vious version of this work. Fifteen years ago the journal Food Quality and Preference was fairly new. Now it holds an eminent position as a venue for research on sensory test methods (among many other topics). Hundreds of articles relevant to sensory testing have appeared in that and in other journals such as the Journal of Sensory Studies. Knowledge of the intricate cellular processes in chemoreception, as well as their genetic basis, has undergone nothing less than a revolution, culminating in the award of the Nobel Prize to Buck and Axel in 2004 for their discovery of the olfactory receptor gene super family. Advances in statistical methodology have accelerated as well. Sensometrics meetings are now vigorous and well-attended annual events. Ideas like Thurstonian modeling were not widely embraced 15 years ago, but now seem to be part of the everyday thought process of many sensory scientists. And yet, some things stay the same. Sensory testing will always involve human participants. Humans are tough measuring instruments to work with. They come with varying degrees of acumen, training, experiences, differing genetic equipment, sensory capabilities, and of course, different preferences. Human foibles and their associated error variance will continue to place a limitation on sensory tests and actionable results. Reducing, controlling, partitioning, and explaining error variance are all at the heart of good test methods and practices.
Download or read book Conducting Survey Research written by John Fogli and published by Business Expert Press. This book was released on 2018-03-28 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a powerful and impactful survey is no easy feat; even experienced survey researchers struggle to eliminate bias and create robust questionnaire designs. Through case studies, real-life examples, and multiple data visualization graphics, Conducting Survey Research offers a unique how to guide on creating a survey. Throughout its seven chapters, the text enables readers to build relevant, unbiased, and purposeful survey questions. The text highlights common mistakes in survey research (e.g., using the appropriate sample size and survey administration mode), and demonstrates how to interpret survey data and report findings. While numerous online survey platforms exist, the text reviews features of some of the most popular ones to help readers decide which best meet their needs. The world of survey research is extensive. While this text offers a great introduction to the survey research world, it only covers the tip of the iceberg. For those interested in delving deeper into the topic, JAF Associates offers onsite, on-demand, instructor-led, and self-paced learning modules covering the content of this text, and more.
Download or read book Market Research and Statistics written by Poul K. Faarup and published by Academica. This book was released on 2010 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Handbook on Teaching Research Aptitude General Paper I of UGC NET SET JRF PET Exams written by Dr. Mukul Abasaheb Burghate, Dr. Indu Mazumdar, Dr. Ramprakash O. Panchariya, Dr. Ninad Gawande and published by mukul burghate. This book was released on 2022-10-09 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface UGC NET exam pattern 2022 has been released by National Testing Agency (NTA) along with the official notification. As per the UGC NET 2022 exam pattern, the exam consists of two papers- Paper 1 and Paper 2. Both papers are comprised of objective-type multiple-choice questions (MCQs). There is no break between Paper 1 and 2. The exam will be conducted in Computer Based Test (CBT) mode. The medium of the UGC NET question paper is in English and Hindi languages only. Till December 2018, the UGC NET exam pattern was such that the test consisted of two papers (Paper 1 and 2) that were conducted in two different sessions. Candidates had to complete both the papers (Paper 1 and 2) in a duration of one and two hours, respectively. However, in June 2019, NTA changed the exam pattern as per which candidates now have to give both the papers in a single three-hour duration.In UGC NET Paper 1, the official website of NTA informs, "The questions will be generic in nature, intending to assess the teaching/research aptitude of the candidate. It will primarily be designed to test reasoning ability, comprehension, divergent thinking and general awareness of the candidate."This book ‘A Handbook for General Paper on Teaching & Research Aptitude (Paper -I) of UGC-NET & PET Exams: A Crash Course for all Aspiring Students’ (For All 101 Subjects) is an outcome of not just efforts from the authors, but contributions by many Research Scholars. We take this opportunity to thank all those who supported in publication of this book. Many research scholars have been kind enough to share their research works in form of Video sessions on Teaching & Research Aptitude, Power-point presentations, MCQs in google from etc, so that a larger section of the aspiring students can take a guideline in preparing for the exams.This Book also contains useful QR codes for direct link to various folders and files on the drive for Syllabi for UGC NET Paper-I & Various MCQ’s on different Open-source websites.We owe to many authors and websites whose writings formed the basis for this book. Our special acknowledgment and thanks to Indira Gandhi Open University, New Delhi and their open source websites www.ignou.ac.in & www.egyankosh.ac.in . We also take this opportunity to thank Amazon and Kindle Publishing for the publication of this book. At the end we would like to say that there is always a room for improvement in whatever we do. We would appreciate any suggestions and feedback regarding this book from the readers on [email protected] so that the book can be made more interesting and meaningful. Dr. Mukul Burghate I BE, FIE, M. Com, MBA, SET, NET Dr. Indu Mazumdar I MBA, DTM, NET Dr. Ram Panchariya I MBA, M. Com, NET Dr. Ninad Gawande I MBA, NET
