Download or read book Two Essays on the Marketing of Durable Goods written by Raghunath Singh Rao and published by . This book was released on 2007 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Essays on Durable Goods Markets written by Rahul Kumar Guha and published by . This book was released on 1997 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Essays in Economics written by James Tobin and published by MIT Press. This book was released on 1987 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 2 of James Tobin's Essays in Economics brings together twenty papers published between 1940 and 1972. These cover macroeconomics, particularly the theory of the relationship between unemployment and inflation and the dilemma their connection poses for policy; consumption function, which is also related to macroeconomic theory and to the theory of individual behavior; consumer theory and statistical method applied to the problem of rationing; and the development and application of econometric methods suitable for the empirical analysis of consumer behavior.James Tobin received the Nobel Prize in 1981 and is Sterling Professor of Economics at Yale. Essays in Economics, Volume 1: Macroeconomics and Volume 3: Theory and Policy are both available from The MIT Press.

Download or read book New Essays in Marketing Theory written by George Fisk and published by . This book was released on 1971 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes index 449-460 pp.

Download or read book Dissertation Abstracts International written by and published by . This book was released on 2008 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Theory written by Shelby D. Hunt and published by Routledge. This book was released on 2014-12-18 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.

Download or read book Marketing and the Common Good written by Patrick E. Murphy and published by Routledge. This book was released on 2013-07-24 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.

Download or read book Marketing Information Guide written by and published by . This book was released on 1961 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Applications of Operational Research and Mathematical Models in Management written by Miltiadis Chalikias and published by MDPI. This book was released on 2020-11-17 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, Applications of Operational Research and Mathematical Models in Management, includes all the papers published in the Mathematics Special Issue with the same title. All the published papers are of high quality and were subjected to rigorous peer review. Mathematics is included in the Science Citation Index (Web of Science), and its current Impact Factor is 1.747. The papers in this book deal with on R&D performance models, methods for ranking the perspectives and indicators of a balance scorecard, robust optimization model applications, integrated production and distribution problem solving, demand functions, supply chain games, probabilistic optimization and profit research, coordinated techniques for order preference, robustness approaches in bank capital optimization, and hybrid methods for tourism demand forecasting. All the papers included contribute to the development of research.

Download or read book New Marketing for Social and Economic Progress and Marketing s Contributions to the Firm and to the Society written by American Marketing Association and published by . This book was released on 1975 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Technical Paper United States Bureau of the Census written by and published by . This book was released on 1953 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Technical Paper written by and published by . This book was released on 1974 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Indexes to Survey Methodology Literature written by United States. Bureau of the Census and published by . This book was released on 1974 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Census Bureau Programs to Measure Consumer Purchase Expectations 1959 1973 written by John M. McNeil and published by . This book was released on 1974 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Comprehensive Dissertation Index written by and published by . This book was released on 1989 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Analytical Issues in Trade Development and Finance written by Ambar Nath Ghosh and published by Springer. This book was released on 2014-07-08 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book’s 30 chapters are divided into three sections – international trade, economic development, macroeconomics and finance – and focus on the frontier issues in each. Section I addresses analytical issues relating to trade-environment linkage, capital accumulation for pollution abatement, possibility of technology diffusion by multinational corporations, nature of innovation inducing tariff protection, effects of import restriction and child labour, the links between exchange rate, direction of trade and financial crisis—the implications for India and global economic crisis, financial institutions and global capital flows and balance of payments imbalances. Section II consists of discussions on the causes of widespread poverty persisting in South Asia, development dividend associated with peace in South Asia, issues of well-being and human development, implications for endogenous growth through human capital accumulation on environmental quality and taxation, the rationale for a labour supply schedule for the poor, switching as an investment strategy, the role of government and strategic interaction in the presence of information asymmetry, government’s role in controlling food inflation, inter-state variations in levels and growth of industry in India, structural breaks in India’s service sector development, and the phenomenon of wasted votes in India’s parliamentary elections. Section III deals with the effectiveness of monetary policy in tackling economic crisis, the effective demand model of corporate leverages and recession, the empirical link between stock market development and economic growth in cross-country experience in Asia, an empirical verification of the Mckinnon-Shaw hypothesis for financial development in India, the dynamics of the behaviour of the Indian stock market, efficiency of non-life insurance companies, econometric study of the causal linkage between FDI and current account balance in India and the implications of contagious crises for the Indian economy.

Download or read book Journal of Marketing written by and published by . This book was released on 1962 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.