Download or read book Two Essays on Product Design and Consumer Evaluations written by Sangwon Lee and published by . This book was released on 2010 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper is about the central role of product design on consumer evaluations. While the design literature has articulated two different types of design, i.e. form-based design and function-based design (Khalid 2004), most extant marketing literature has mostly focused on the impact of functional design on performance (see Chitturi, Raghunathan, and Mahajan (2007) for a notable exception). In this paper, I examine the individual and joint effects of the two design dimensions: form design and functional design on consumer evaluations of new products. In the first essay, employing theoretical underpinnings from processing fluency theory, I investigate four major research questions. First, all else equal, does form design matter? Second, how does form design interact with functional design? Third, does the interaction between form and functionality change in an innovation context? Specifically, given a certain level of functionality, what type of form is more advantageous for a radically new product (RNP) or an incrementally new product (INP)? Fourth, is there an individual difference in consumer evaluations to innovative products with various form designs? Results from the four experiments conducted demonstrate that (1) more typical form design leads to more positive attitudes toward the product than less typical form design, (2) a more typical design compensates for the average functionality of the product and hence a product with average functionality is evaluated as well as highly functional products in the more typical design condition. In a less typical design condition, a product with high functionality leads to much lower consumer attitudes towards the product, (3) whereas the form design for incremental innovations must be closer to the incumbent products for favorable evaluations, less typical form is evaluated as good as more typical form for radical innovations. (4) Form design of an innovative product matters more to the technologically more sophisticated consumers (experts) than technologically less sophisticated consumers (novices). In the second essay, I examine the issues involved in using form design to nullify first mover advantage. Pioneers or first movers can be defined as the first firm to sell in a new product category. Despite the proliferation of the pioneering advantage research, there are few empirical studies which examined how the product design enables the later entrants to nullify the first mover advantage. Employing theoretical underpinnings from categorization theory, I investigate the following research questions. First, what type of form is more likely to enhance consumer evaluations and nullify first mover advantage when the follower's product is featured with higher or lower functionality? Second, how does form design interact with functional design for the follower's product? Results from the experimental study conducted demonstrate that (1) if the follower's functionality is not superior to the pioneer's, follower had better focus on design differentiation which can compensate for the lower functionality of the follower (2) if the follower's functionality is superior to the pioneer's, follower had better follow the pioneer's design for the better product evaluation. The managerial implication is clear: Form design is a critical determinant of consumer evaluations. Form design helps create and appropriate value for firms.
Download or read book Essays on Product Design and Online Word of mouth written by Tan Wang (Ph. D.) and published by . This book was released on 2021 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation consists of three essays on the topics of product design and online Word-of-mouth (WOM). The first essay considers two robustness approaches to design a product line under great uncertainty. An efficient frontier of robust designs is constructed, and a simple metric is proposed to finalize designs on the frontier. Moving from analytical modeling to real-world data, the second essay empirically studies the differential impact of online reviews that express different levels of expertise on consumer demand for craft beers. The key finding is that reviews from non-experts are more influential than those from experts. Finally, the third essay establishes the relationship between co-mentions with popular products in discussion forums and demand for niche products in the context of craft beers. The results suggest that consumer demand is positively associated with being co-mentioned with top-selling products, and the effect is significant for products in the tail of sales distribution
Download or read book Two Essays on Product Positioning and Social Media written by and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Design of Design Essays from a Computer Scientist written by Brooks Frederick P. and published by Pearson Education India. This book was released on 2010 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Look Both Ways written by Debbie Millman and published by Simon and Schuster. This book was released on 2009-09-11 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Look Both Ways, respected branding consultant and design community leader Debbie Millman has constructed a series of essays that examine the close relationship between design and everyday life. You'll find inspiration on every page as you meander through illuminating observations that are both personal and universal. Each beautifully illustrated essay reveals the magic - and wonder - of the often unseen world around us. Excerpt from "Look Both Ways" It occurred to me, as I stood there, that I could simultaneously, vividly look both ways - backward and forward, in time - at once. I remembered longing to know what was coming, who I would become and how. And I suddenly saw it all over again in front of me. The light was exactly the same, and as the sun fell and the summer shadows slivered against the elegant, lean, concrete towers in the distance, I recognized the smell of the warm air, the precise pink and grey of the coming dusk and the mysterious melancholy and joy of both knowing and not-knowing, and the continuity that occurs when both collide.—Debbie Millman
Download or read book Seventy nine Short Essays on Design written by Michael Bierut and published by Chronicle Books. This book was released on 2012-03-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seventy-nine Short Essays on Design brings together the best of designer Michael Bierut's critical writing—serious or humorous, flattering or biting, but always on the mark. Bierut is widely considered the finest observer on design writing today. Covering topics as diverse as Twyla Tharp and ITC Garamond, Bierut's intelligent and accessible texts pull design culture into crisp focus. He touches on classics, like Massimo Vignelli and the cover of The Catcher in the Rye, as well as newcomers, like McSweeney's Quarterly Concern and color-coded terrorism alert levels. Along the way Nabakov's Pale Fire; Eero Saarinen; the paper clip; Celebration, Florida; the planet Saturn; the ClearRx pill bottle; and paper architecture all fall under his pen. His experience as a design practitioner informs his writing and gives it truth. In Seventy-nine Short Essays on Design, designers and nondesigners alike can share and revel in his insights.
Download or read book Essays on the Influence of Product Design on Consumer Behaviour written by Matteo Visentin and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Essays on Product Design and Consumer Behavior written by Sara Caprioli and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Screen written by Jessica Helfand and published by Princeton Architectural Press. This book was released on 2001-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designer and critic Jessica Helfand has emerged as a leading voice of a new generation of designers. Her essays--at once pithy, polemical, and precise--appear in places as diverse as Eye, Print, ID, The New Republic, and the LA Times. The essays collected here decode the technologies, trends, themes, and personalities that define design today, especially the new media, and provide a road map of things to come. Her first two chapbooks--Paul Rand: American Modernist and Six (+2) Essays on Design and New Media--became instant classics. This new compilation brings together essays from the earlier publications along with more than twenty others on a variety of topics including avatars, the cult of the scratchy, television, sex on the screen, and more. Designers, students, educators, visual literati, and everyone looking for an entertaining and insightful guide to the world of design today will not find a better or more approachable book on the subject.
Download or read book Essays on Design written by Alliance Graphique Internatio and published by Booth-Clibborn. This book was released on 1997 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compilation of essays and speeches by such designers as Paul Rand, Milton Glazier, April Greiman, Alan Fletcher, Peter Brattinga, Ivan Chermayeff, Saul Bass and many others. It should be useful to any student of design.
Download or read book Evaluation Roots written by Marvin C. Alkin and published by SAGE. This book was released on 2004-02-19 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Initially, evaluation was derived from social science research methodology and accountability concerns. This book examines evaluation theories and traces their evolution with the point of view that theories build upon theories and, therefore, evaluation theories are related to each other.
Download or read book Essays on congruence theory in marketing written by Robér Rollin and published by Springer Nature. This book was released on 2022-09-30 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer's interaction with a digital product is always mediated by technology. Therefore, consumers cannot directly judge the quality through "touch and feel" experiences. This book diminishes the ability to evaluate digital products. Therefore his thesis seeks to answer which product attributes have an impact on consumers' product evaluation, and purchase intention.
Download or read book Essays on Consumer Product Evaluation written by Jong Min Kim and published by . This book was released on 2013 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Management Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Designers Visionaries and Other Stories written by Jonathan Chapman and published by Earthscan. This book was released on 2012 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designers, Visionaries and Other Stories unpacks the complex and crucial debates surrounding sustainable design to deliver a compelling manifesto for change, at a time of looming ecological crisis, mounting environmental legislation and limited progress. This is a book about sustainable design, by the leading sustainable design thinkers, for creative practitioners, professionals, students and academics. This challenging work provides the reader with a rich resource of future visions, critical propositions, creative ideas and design strategies for working towards a sustainable tomorrow, today.The authors boldly present alternative understandings of sustainable design, to curate a challenging, sometimes uncomfortable and always provocative, collection of essays by some of the worlds leading sustainable design thinkers. The result is an impacting and polemical anthology that reinvigorates the culture of critique that, in previous years, has empowered design with the qualities of social, environmental and economic revolution.
Download or read book The Impact of Consumer Insecurity On Product Evaluation written by Jessica Keech and published by . This book was released on 2017 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two essay dissertation explores the impact that various types of consumer insecurity have on response to and evaluation of products. Consumer insecurity has long been noted as an influence on consumption behavior; however, this research examines it from two specific angles - materialism level and economic insecurity level of the consumer. Literature suggests that one of the major antecedents of materialism is insecurity. Therefore, Essay 1 focuses on the impact that consumers' materialism levels have on the evaluation of a sustainable luxury product. Five experiments demonstrate that although the product is originally valued less than its traditional counterpart, positioning it as essentially providing the same status benefits as its non-sustainable counterpart increased its value amongst materialistic consumers. Promoting the ethicality of the sustainable luxury product actually hurt its valuation amongst consumers high in materialism. Essay 2 examines the effect that economic insecurity has on consumer response to products. This research suggests that economically insecure consumers notice the brand gendered characteristics of products more so in comparison to more economically secure consumers. Initial support is also found for an association between more economically insecure consumers and a preference for gendered products. The results of both essays demonstrate the noticeable effects that feelings of insecurity have on consumer responses to products.
Download or read book An Investigation of the Influence of Product Design on Consumer Evaluations of High and Low Equity Brands written by Christine Michelle Page and published by . This book was released on 1997 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
