Download or read book Two Essays on Crowdfunding and Consumer Returns written by Dan Liu and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: During my childhood, my family owned a small convenience store that served members of our community. However, our family business had to close because of customers who failed to pay. I find that small businesses tend to be more susceptible to unexpected internal and external forces than their larger counterparts. Small businesses constitute the economy's lifeblood, but they obviously need more help and support than large companies. I am thus interested in researching the funding-related and operational difficulties that small retailers and startups face and especially what I can do to help them survive these challenges.My first dissertation research focuses on how crowdfunding platforms can help protect economically struggling entrepreneurs during the COVID-19 pandemic. Crowdfunding is a new technology platform providing access to two parties: entrepreneurs and SMEs who launch campaigns to collect money and funders who visit the platform and decide whether to support the project. Despite only being around since 2009, crowdfunding has become a popular entrepreneurship financing option and is catching up to traditional financing channels like venture capital. I propose that such a fast-growing online technology platform offers a vital financing resource for financially constrained entrepreneurs during the pandemic. My empirical analysis results confirm my proposition that the number of funders, the size of their contributions, and their total investment amounts all increased with the increased severity of COVID-19, challenging the existing belief that a crisis has a negative effect on entrepreneurship financing. I further examine that one plausible reason for funders' increasing investment demand is altruism-- funders are more willing to support and help entrepreneurs to bring their projects to life when they are struggling financially due to COVID-19. This result is consistent with current findings about the altruistic nature of funders noted in the literature. However, on the supply side, entrepreneurs have reduced their project-launching activities despite more financing opportunities on the demand side. I therefore urge entrepreneurs to launch new ventures to tap into crowdfunding resources. My second dissertation paper focuses on consumers' response to a product failure: product returns. Many retailers treat product returns as an evil because returns hurt their bottom line. However, researchers have pointed out recently that a return serves as another customer touchpoint to enhance consumer relationships. A superior return experience can turn angry, frustrated customers into happy ones so that they increase their purchases in the future. While existing research focuses on the overall effect of returns on future consumer purchases, I question whether this effect applies to all returns. I classify consumer returns based on the reason for the return-the wrong size, not liking the item, disappointment with the quality, and other reasons. Then I examine how the reason for the return impacts future consumer purchases. My regression results suggest that only sizing returns increase the likelihood of consumer repurchases. In contrast, items returned because the consumer doesn't like the product decrease consumer repurchases and returns based on quality concerns do not significantly affect consumer repurchases. I explain my results based on the attribution theory: customers return reasons influence how they blame a seller and then how they respond. For example, sizing returns, at least partially, can be self-ascribed to consumers because consumers' body dimensions- height, chest size, waist size, and so on-vary significantly, and so designing a product to fit everyone can be challenging. Due to self- attribution, customers tend to have a lower initial dissatisfaction caused by a return event, which a redress process (id est, a good return experience) can easily recover. Our paper contributes to consumer return literature by addressing the rarity of return-reason-related research. We also provide important managerial insights to improve retailers' return service recovery practices and customer value evaluation using return reason data.
Download or read book Essays on Reward based Crowdfunding written by Stefan Manfred Rose and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Equity Crowdfunding written by Kazem Mochkabad Khoramchahi and published by Springer Nature. This book was released on 2020-09-18 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because of the subprime mortgage crisis in 2008, the challenges of securing necessary external capital have become more significant for young ventures. In this realm, equity crowdfunding has evolved into the most promising financing alternative for entrepreneurs and received worldwide attention. By focusing on three subsequent research questions, this book aims to contribute to the ongoing scientific discussion of equity crowdfunding. First, it reveals fruitful future research avenues by providing a systematic overview of the development of equity crowdfunding research. Second, it sheds light on the so far less explored investor perspective and analyzes the decision-making process of equity crowdfunding investors. Third, based on a multi-method approach, the questions of how equity crowdfunding investors evaluate radically innovative ventures and how radically innovative ventures can establish venture legitimacy are explored.
Download or read book Two Essays on Crowdfunding written by Zhixing Zhang and published by . This book was released on 2019 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Essays on Crowdfunding written by Onochie Fan-Osuala and published by . This book was released on 2017 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the recent years, crowdfunding (a phenomenon where individuals collectively contribute money to back different goals and projects through the internet) has been gaining a lot of attention especially for its socio-economic impact. This dissertation explores this phenomenon in three distinct but related essays. The first essay explores the nature and dynamics of backers contributions and uses the insights generated to develop a forecasting model that can predict crowdfunding campaign outcomes. The second essay investigates how creators crowdfunding campaign design decisions impact their funding and post-funding outcomes. Interestingly, the essay highlights that certain crowdfunding campaign design decisions have differential effects on both funding and post-funding phases and this has implications for creators, backers, and crowdfunding platform owners. Finally, the third essay investigates whether creators post-funding relations-building efforts with backers matter and how such relations-building efforts might impact the performance of their subsequent crowdfunding campaign. In general, this dissertation not only increases our understanding of the crowdfunding phenomenon across the funding and post-funding phases, it also provides insights and tools that can help stakeholders maximize the benefits accruable to them when they engage in crowdfunding.
Download or read book Essays on Crowdfunding and the Sharing Economy written by Li, Xi and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Information technology creates links that connect people, organizations, and resources together. My thesis is focused on modeling and studying the marketing strategies in two business models in the connected economy: online crowdfunding and the sharing economy. Online crowdfunding allows creators to raise money from a large number of people (the â crowdâ ) to make their projects happen. In Chapter 2, I examine the product and pricing decisions in crowdfunding. Two key ways of how crowdfunding scenario differs from traditional list-price setting are identified. With crowdfunding, the fundraiser is more likely to offer a line of products, and the quality gap between products becomes smaller. In Chapter 3, I study the effects of video advertising in online crowdfunding. While a video ad helps improve the success rate of a crowdfunding project, I show that merely having a video is not enough. The length, stimulation level, and content of a video ad all have significant effects on the funding outcomes of a project. Together, these results contribute to a further understanding about the rising crowdfunding industry. Sharing economy refers to the peer-to-peer based sharing of goods and services. Among all sectors of the sharing economy, short-term rental is becoming more and more popular and important. In Chapter 4, I empirically study the behaviors of hosts on Airbnb, the leading sharing economy platform. I compare the differences between professional hosts and amateur hosts, showing that amateur hosts tend to charge higher prices, provide better services but less information. These results can be helpful to the platform, hosts and the legislative authorities.
Download or read book The Crowdfunding Book written by Patty Lennon and published by . This book was released on 2014-04-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Crowdfunding allows a large number of people to finance an idea through small individual contributions. By harnessing the power of collective energy, crowdfunding can get a project off the ground and in the public eye with astounding speed and success if its done the right way. In this easy-to-use guide, you'll learn: * Learn how to structure your campaign for maximum funding with the least amount of your time and energy * Become a magnet to potential funders so they are finding you before you have to go out and find them * Access the insiders secrets that helped author, Patty Lennon reach her goal in 14 days and be featured by Indiegogo! * Springboard your campaign into social media buzz to create an eager following of campaign evangelists * Avoid the mistakes most crowdfunders make so you are part of the elite group of crowdfunders who fund above their goal amount Drawing from her years of experience in marketing, project planning and communications, as well as, her real-life experience in crowdfunding Patty Lennon provides an easy-to-follow guide to launching a crowdfunding project.
Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Download or read book Strategic Approaches to Successful Crowdfunding written by Assadi, Djamchid and published by IGI Global. This book was released on 2015-12-02 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The integration of technology into entrepreneurial initiatives has led to the use of online communities to raise funds for projects and ventures. Through the use of social media platforms and the social web, crowdfunding has provided an innovative, large-scale fundraising solution for both personal and professional initiatives. Strategic Approaches to Successful Crowdfunding brings together a collection of research-based chapters relating to the use of the social web to raise funds and provide financial support for start-up companies, individual pursuits, and philanthropic endeavors. Focusing on a diverse set of topics relating to e-commerce, capital investment, peer-to-peer lending, digital philanthropy, and virtual communities, this timely publication is an essential reference source for academicians, researchers, professionals, and graduate students interested in understanding the dynamics, best practices, and managerial solutions for drawing funds and financial support from online communities.
Download or read book The Devil Inside written by Susan K. Hamilton and published by Inkshares. This book was released on 2021-05-11 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mara Dullahan is a devil with a knack for sniffing out corrupt souls. Taunted for centuries about her lack of devilish wings, Mara has something to prove—and she’s determined to become Hell’s top Sales & Acquisitions devil. But her biggest rival, Kemm, will stop at nothing to steal the coveted top spot, including uncovering her darkest secret. When Mara meets a handsome angel stuck in a dead-end job, she knows he’s the kind of trouble that could ruin all of her ambitions. After all, rumor has it that Lucifer will rip the wings off any devil who falls for an angel. But Mara’s never been one to play by the rules. As their affair intensifies, Mara’s secret life gets more and more complicated, especially when Kemm starts to suspect that there might be more than one way to bring his competition down. Cornered, Mara is forced to take drastic measures to protect her secrets—and her angel—before all Hell breaks loose.
Download or read book Cultural Commons and Urban Dynamics written by Emanuela Macrì and published by Springer Nature. This book was released on 2020-10-13 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, cities are being intensively reshaped by unexpected dynamics. The rise and growth of the digital economy have fundamentally changed the relationship between the urban fabric and its resident community, overcoming the conventional hierarchy based on production priorities. Moreover, contemporary society discovers new labour conditions and ways of satisfying needs and desires by developing new synergies and links. This book examines cultural and urban commons from a multidisciplinary perspective. Economists, architects, urban planners, sociologists, designers, political scientists, and artists explore the impact and implications of cultural commons on urban change. The contributions discuss both cases of successful urban participation and cases of strong social conflict, while also addressing a host of institutional contradictions and dilemmas. The first part of the book examines urban commons in response to institutional constraints from a theoretical point of view. The second and third parts apply the theories to case studies and discuss various practices of sustainable planning and re-appropriation in the urban context. In closing, the fourth part develops a new urban agenda as artists imagine it. This book will appeal to scholars interested in the social, economic and institutional implications of cultural and urban commons, and provide useful insights and tools to help local governments and policymakers manage social, cultural and economic change.
Download or read book Koya Bound written by and published by . This book was released on 2016-09 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Twinkle Twinkle Social Media Star written by Kate Kennedy and published by Simon and Schuster. This book was released on 2018-11-06 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Follow Baby Bear in this modern fairy tale as she learns the life-changing magic of social media selfies, shares, post, tweets and more. Becoming a super star social media influencer isn't easy, but with helpful advice from classic nursery tale characters, Baby Bear is sure to make it big. This delightfully illustrated, rhyming parody for adults offers a humorous take on the world of social media.
Download or read book Book Wars written by John B. Thompson and published by John Wiley & Sons. This book was released on 2021-03-04 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells the story of the turbulent decades when the book publishing industry collided with the great technological revolution of our time. From the surge of ebooks to the self-publishing explosion and the growing popularity of audiobooks, Book Wars provides a comprehensive and fine-grained account of technological disruption in one of our most important and successful creative industries. Like other sectors, publishing has been thrown into disarray by the digital revolution. The foundation on which this industry had been based for 500 years – the packaging and sale of words and images in the form of printed books – was called into question by a technological revolution that enabled symbolic content to be stored, manipulated and transmitted quickly and cheaply. Publishers and retailers found themselves facing a proliferation of new players who were offering new products and services and challenging some of their most deeply held principles and beliefs. The old industry was suddenly thrust into the limelight as bitter conflicts erupted between publishers and new entrants, including powerful new tech giants who saw the world in very different ways. The book wars had begun. While ebooks were at the heart of many of these conflicts, Thompson argues that the most fundamental consequences lie elsewhere. The print-on-paper book has proven to be a remarkably resilient cultural form, but the digital revolution has transformed the industry in other ways, spawning new players which now wield unprecedented power and giving rise to an array of new publishing forms. Most important of all, it has transformed the broader information and communication environment, creating new challenges and new opportunities for publishers as they seek to redefine their role in the digital age. This unrivalled account of the book publishing industry as it faces its greatest challenge since Gutenberg will be essential reading for anyone interested in books and their future.
Download or read book Start Ups and SMEs Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-01-03 with total page 1687 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smaller companies are abundant in the business realm and outnumber large companies by a wide margin. To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments that have fewer resources. Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications is a vital reference source that examines the strategies and concepts that will assist small and medium-sized enterprises to achieve competitiveness. It also explores the latest advances and developments for creating a system of shared values and beliefs in small business environments. Highlighting a range of topics such as entrepreneurship, innovative behavior, and organizational sustainability, this multi-volume book is ideally designed for entrepreneurs, business managers, executives, managing directors, academicians, business professionals, researchers, and graduate-level students.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book The Fourth Turning written by William Strauss and published by Crown. This book was released on 1997-12-29 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • Discover the game-changing theory of the cycles of history and what past generations can teach us about living through times of upheaval—with deep insights into the roles that Boomers, Generation X, and Millennials have to play—now with a new preface by Neil Howe. First comes a High, a period of confident expansion. Next comes an Awakening, a time of spiritual exploration and rebellion. Then comes an Unraveling, in which individualism triumphs over crumbling institutions. Last comes a Crisis—the Fourth Turning—when society passes through a great and perilous gate in history. William Strauss and Neil Howe will change the way you see the world—and your place in it. With blazing originality, The Fourth Turning illuminates the past, explains the present, and reimagines the future. Most remarkably, it offers an utterly persuasive prophecy about how America’s past will predict what comes next. Strauss and Howe base this vision on a provocative theory of American history. The authors look back five hundred years and uncover a distinct pattern: Modern history moves in cycles, each one lasting about the length of a long human life, each composed of four twenty-year eras—or “turnings”—that comprise history’s seasonal rhythm of growth, maturation, entropy, and rebirth. Illustrating this cycle through a brilliant analysis of the post–World War II period, The Fourth Turning offers bold predictions about how all of us can prepare, individually and collectively, for this rendezvous with destiny.
