Download or read book Twitter Power written by Joel Comm and published by John Wiley & Sons. This book was released on 2009-03-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

Download or read book Soundtracks written by Jon Acuff and published by Baker Books. This book was released on 2021-04-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overthinking isn't a personality trait. It's the sneakiest form of fear. It steals time, creativity, and goals. It's the most expensive, least productive thing companies invest in without even knowing it. And it's an epidemic. When New York Times bestselling author Jon Acuff changed his life by transforming his overthinking, he wondered if other people might benefit from what he discovered. He commissioned a research study to ask 10,000 people if they struggle with overthinking too, and 99.5 percent said, "Yes!" The good news is that in Soundtracks, Acuff offers a proven plan to change overthinking from a super problem into a superpower. When we don't control our thoughts, our thoughts control us. If our days are full of broken soundtracks, thoughts are our worst enemy, holding us back from the things we really want. But the solution to overthinking isn't to stop thinking. The solution is running our brains with better soundtracks. Once we learn how to choose our soundtracks, thoughts become our best friend, propelling us toward our goals. If you want to tap into the surprising power of overthinking and give your dreams more time and creativity, learn how to DJ the soundtracks that define you. If you can worry, you can wonder. If you can doubt, you can dominate. If you can spin, you can soar.

Download or read book Twitter and Tear Gas written by Zeynep Tufekci and published by Yale University Press. This book was released on 2017-05-16 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A firsthand account and incisive analysis of modern protest, revealing internet-fueled social movements’ greatest strengths and frequent challenges To understand a thwarted Turkish coup, an anti–Wall Street encampment, and a packed Tahrir Square, we must first comprehend the power and the weaknesses of using new technologies to mobilize large numbers of people. An incisive observer, writer, and participant in today’s social movements, Zeynep Tufekci explains in this accessible and compelling book the nuanced trajectories of modern protests—how they form, how they operate differently from past protests, and why they have difficulty persisting in their long-term quests for change. Tufekci speaks from direct experience, combining on-the-ground interviews with insightful analysis. She describes how the internet helped the Zapatista uprisings in Mexico, the necessity of remote Twitter users to organize medical supplies during Arab Spring, the refusal to use bullhorns in the Occupy Movement that started in New York, and the empowering effect of tear gas in Istanbul’s Gezi Park. These details from life inside social movements complete a moving investigation of authority, technology, and culture—and offer essential insights into the future of governance.

Download or read book Hatching Twitter written by Nick Bilton and published by Penguin. This book was released on 2014-09-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondent The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting political oppression in the Middle East to a marketing must-have to the world’s living room during live TV events to President Trump’s preferred method of communication. It has hundreds of millions of active users all over the world. But few people know that it nearly fell to pieces early on. In this rousing history that reads like a novel, Hatching Twitter takes readers behind the scenes of Twitter’s early exponential growth, following the four hackers—Ev Williams, Jack Dorsey, Biz Stone, and Noah Glass, who created the cultural juggernaut practically by accident. It’s a drama of betrayed friendships and high-stakes power struggles over money, influence, and control over a company that was growing faster than they could ever imagine. Drawing on hundreds of sources, documents, and internal e-mails, Bilton offers a rarely-seen glimpse of the inner workings of technology startups, venture capital, and Silicon Valley culture.

Download or read book Twitter Power 3 0 written by Joel Comm and published by John Wiley & Sons. This book was released on 2015-02-19 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.

Download or read book The Lonely Man A Religious Tract written by and published by . This book was released on 1860 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Text Mining with R written by Julia Silge and published by "O'Reilly Media, Inc.". This book was released on 2017-06-12 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 7. Case Study : Comparing Twitter Archives; Getting the Data and Distribution of Tweets; Word Frequencies; Comparing Word Usage; Changes in Word Use; Favorites and Retweets; Summary; Chapter 8. Case Study : Mining NASA Metadata; How Data Is Organized at NASA; Wrangling and Tidying the Data; Some Initial Simple Exploration; Word Co-ocurrences and Correlations; Networks of Description and Title Words; Networks of Keywords; Calculating tf-idf for the Description Fields; What Is tf-idf for the Description Field Words?; Connecting Description Fields to Keywords; Topic Modeling.

Download or read book Living for the City written by Donna Jean Murch and published by Univ of North Carolina Press. This book was released on 2010 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this nuanced and groundbreaking history, Donna Murch argues that the Black Panther Party (BPP) started with a study group. Drawing on oral history and untapped archival sources, she explains how a relatively small city with a recent history of African

Download or read book You Can t Be Serious written by Kal Penn and published by Simon and Schuster. This book was released on 2022-08-09 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Kal Penn's unlikely career arc has taken him from nerdy American kid from an immigrant family in the New York suburb of Montclair, New Jersey, to world-famous actor, to White House staffer under President Obama, and back to actor again. Now, in You Can't Be Serious, he reflects on the most ridiculous, offensive, and rewarding moments that have stood out during his journey. With intelligence, humor, and charm on every page, Penn explores what it means to be the embodiment of the American Dream, as the child of immigrant parents who came to this country with very little, and who never expected to see their son get his big break by sliding off an oiled-up naked woman in a raunchy Ryan Reynolds movie. He also pulls back the curtain on racism in Hollywood and the constant reminders that he would never fit in. And of course, he reveals how, after twenty-five years fighting for success in Hollywood, he made the terrifying but rewarding decision to walk away from it all for a career in politics. Above all, You Can't Be Serious shows that everyone can have more than one life story. Penn bravely demonstrates by example that no matter who you are and where you come from, you have many more choices than those presented to you. It's a story about struggle, triumph, and learning how to keep your head up. And okay, yes, it's also about whether Kal really smoked weed in the White House with the former First Lady--because let's be honest, that's what you really want to know"--

Download or read book The Energy Bus written by Jon Gordon and published by John Wiley & Sons. This book was released on 2015-05-26 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enjoy the ride of your life with the Wall Street Journal bestseller None of us can expect to get through life without any challenges. Life isn’t always a constant daydream of unbridled pleasure and happiness. But that doesn’t mean you can’t approach everything with some zing – a big dose of positive energy is what you need to feel great, be successful and love life! And the international bestselling The Energy Bus can help you live your life in a positive, forward-thinking way. Learn the 10 secrets that will help you overcome adversity and harness the power of positive, infectious energy, so that you can create your own success. International bestselling author Jon Gordon draws on his experience of working with thousands of leaders and teams to provide insights, actionable strategies and positive energy. The Energy Bus: Shows you how to ditch negativity and infuse your life with positive energy Provides tools to build a positive team and culture Contains insights from working with some of the world’s largest companies Foreword by Ken Blanchard, co-author of The One-Minute Manager

Download or read book You Are What You Tweet written by Germany Kent and published by Star Stone Press, LLC. This book was released on 2015-05-12 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: You Are What You Tweet is a cheerfully optimistic book filled with humor and strategies that will help you become Twitter-savvy. This inspiring book serves as far more than a guide to finding your niche on Twitter. It also gives you the tools you need to master this remarkable communication tool and connect with intriguing people around the world. This inspiring, encouraging book will teach you how adapting a new mindset and using positivity can propel you to becoming influential on social media and greatly enhance your own life. You Are What You Tweet teaches you how to engage your audience with quality content, making it nearly a prerequisite for you to be in the right state of mind. After reading this book, you'll learn how, surprisingly, Twitter can help you to find yourself and feel supported to be who you are.

Download or read book Binti written by Nnedi Okorafor and published by Tordotcom. This book was released on 2015-09-22 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: She left her home for the stars, but found more adventure than she bargained for. A tense and intimate coming-of-age story in space.

Download or read book Press Reset written by Jason Schreier and published by Hachette UK. This book was released on 2021-05-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of Blood, Sweat, and Pixels comes the next definitive, behind-the-scenes account of the video game industry: how some of the past decade's most renowned studios fell apart—and the stories, both triumphant and tragic, of what happened next. Jason Schreier's groundbreaking reporting has earned him a place among the preeminent investigative journalists covering the world of video games. In his eagerly anticipated, deeply researched new book, Schreier trains his investigative eye on the volatility of the video game industry and the resilience of the people who work in it. The business of videogames is both a prestige industry and an opaque one. Based on dozens of first-hand interviews that cover the development of landmark games—Bioshock Infinite, Epic Mickey, Dead Space, and more—on to the shocking closures of the studios that made them, Press Reset tells the stories of how real people are affected by game studio shutdowns, and how they recover, move on, or escape the industry entirely. Schreier's insider interviews cover hostile takeovers, abusive bosses, corporate drama, bounced checks, and that one time the Boston Red Sox's Curt Schilling decided he was going to lead a game studio that would take out World of Warcraft. Along the way, he asks pressing questions about why, when the video game industry is more successful than ever, it's become so hard to make a stable living making video games—and whether the business of making games can change before it's too late.

Download or read book How Lucky written by Will Leitch and published by HarperCollins. This book was released on 2021-05-11 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Curl up with this page-turning mystery perfect for fall 2022 Edgar Award Nominee for Best Novel “A fantastic novel. . . . You are going to like this a lot.”—Stephen King “What’s more thrilling than a fictional character speaking to us in a voice we haven’t heard before, a voice so authentic and immediate—think Huck Finn, Holden Caulfield, Mattie Ross—that we suspect it must’ve been there all along, that we somehow managed to miss it? Daniel, the protagonist of Will Leitch’s smart, funny, heartbreaking new novel How Lucky, is just such a voice, and I’m not sure it will ever completely leave my head, or that I want it to.”—Richard Russo For readers of The Curious Incident of the Dog in the Night-Time and Nothing to See Here, a first novel as suspenseful and funny as it is moving, the unforgettable story of a fiercely resilient young man living with a physical disability, and his efforts to solve a mystery unfolding right outside his door. Daniel leads a rich life in the university town of Athens, Georgia. He’s got a couple close friends, a steady paycheck working for a regional airline, and of course, for a few glorious days each Fall, college football tailgates. He considers himself to be a mostly lucky guy—despite the fact that he’s suffered from a debilitating disease since he was a small child, one that has left him unable to speak or to move without a wheelchair. Largely confined to his home, Daniel spends the hours he’s not online communicating with irate air travelers observing his neighborhood from his front porch. One young woman passes by so frequently that spotting her out the window has almost become part of his daily routine. Until the day he’s almost sure he sees her being kidnapped...

Download or read book Twitter Power 3 0 written by Joel Comm and published by John Wiley & Sons. This book was released on 2015-03-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.

Download or read book Twitter Marketing For Dummies written by Kyle Lacy and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an introduction to using Twitter as a marketing tool, describing how to communicate effectively with customers and incorporate a marketing strategy into a mix of new and old media.

Download or read book Twitter power 2 0 written by Joel Comm and published by . This book was released on 2011 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: