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Book Twitter for Dummies   Target One Spot Edition

Download or read book Twitter for Dummies Target One Spot Edition written by Laura Fitton and published by . This book was released on 2009-11-09 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn all the things you can do with Twitter! Make new friends, promote a product or service, build a fan base, raise funds for your favorite charity, and be part of the hottest trend around! Let these experts teach you Twitter shorthand, show you how to sign up, help you follow and be followed, and start you on the road to tweet success. Open the book and find: How to locate people to follow Tips for a good username Ways to condense your message to 140 characters or less Advice on sprucing up your profile The ins and outs of Twetiquette

Book Good Bones

    Book Details:
  • Author : Maggie Smith
  • Publisher : Tupelo Press
  • Release : 2020-07-15
  • ISBN : 1946482420
  • Pages : 96 pages

Download or read book Good Bones written by Maggie Smith and published by Tupelo Press. This book was released on 2020-07-15 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring “Good Bones”—called “Official Poem of 2016” by the BBC/Public Radio International. Maggie Smith writes out of the experience of motherhood, inspired by watching her own children read the world like a book they've just opened, knowing nothing of the characters or plot. These are poems that stare down darkness while cultivating and sustaining possibility, poems that have a sense of moral gravitas, personal urgency, and the ability to address a larger world. Maggie Smith's previous books are The Well Speaks of Its Own Poison (Tupelo, 2015), Lamp of the Body (Red Hen, 2005), and three prize-winning chapbooks: Disasterology (Dream Horse, 2016), The List of Dangers (Kent State, 2010), and Nesting Dolls (Pudding House, 2005). Her poem “Good Bones” has gone viral—tweeted and translated across the world, featured on the TV drama Madam Secretary, and called the “Official Poem of 2016” by the BBC/Public Radio International, earning news coverage in the New York Times, Washington Post, Slate, the Guardian, and beyond. Maggie Smith was named the 2016 Ohio Poet of the Year. “Smith's voice is clear and unmistakable as she unravels the universe, pulls at a loose thread and lets the whole thing tumble around us, sometimes beautiful, sometimes achingly hard. Truthful, tender, and unafraid of the dark....”—Ada Limón “As if lost in the soft, bewitching world of fairy tale, Maggie Smith conceives and brings forth this metaphysical Baedeker, a guidebook for mother and child to lead each other into a hopeful present. Smith's poems affirm the virtues of humanity: compassion, empathy, and the ability to comfort one another when darkness falls. 'There is a light,' she tells us, 'and the light is good.'”—D. A. Powell “Good Bones is an extraordinary book. Maggie Smith demonstrates what happens when an abundance of heart and intelligence meets the hands of a master craftsperson, reminding us again that the world, for a true poet, is blessedly inexhaustible.”—Erin Belieu

Book Blind Spot

    Book Details:
  • Author : Khaled Elgindy
  • Publisher : Brookings Institution Press
  • Release : 2019-04-02
  • ISBN : 0815731566
  • Pages : 267 pages

Download or read book Blind Spot written by Khaled Elgindy and published by Brookings Institution Press. This book was released on 2019-04-02 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical examination of the history of US-Palestinian relations The United States has invested billions of dollars and countless diplomatic hours in the pursuit of Israeli-Palestinian peace and a two-state solution. Yet American attempts to broker an end to the conflict have repeatedly come up short. At the center of these failures lay two critical factors: Israeli power and Palestinian politics. While both Israelis and Palestinians undoubtedly share much of the blame, one also cannot escape the role of the United States, as the sole mediator in the process, in these repeated failures. American peacemaking efforts ultimately ran aground as a result of Washington’s unwillingness to confront Israel’s ever-deepening occupation or to come to grips with the realities of internal Palestinian politics. In particular, the book looks at the interplay between the U.S.-led peace process and internal Palestinian politics—namely, how a badly flawed peace process helped to weaken Palestinian leaders and institutions and how an increasingly dysfunctional Palestinian leadership, in turn, hindered prospects for a diplomatic resolution. Thus, while the peace process was not necessarily doomed to fail, Washington’s management of the process, with its built-in blind spot to Israeli power and Palestinian politics, made failure far more likely than a negotiated breakthrough. Shaped by the pressures of American domestic politics and the special relationship with Israel, Washington’s distinctive “blind spot” to Israeli power and Palestinian politics has deep historical roots, dating back to the 1917 Balfour Declaration and the British Mandate. The size of the blind spot has varied over the years and from one administration to another, but it is always present.

Book All This Could Be Different

Download or read book All This Could Be Different written by Sarah Thankam Mathews and published by Penguin. This book was released on 2023-08-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2022 NATIONAL BOOK AWARD FINALIST ONE OF THE LOS ANGELES TIMES' TOP 5 FICTION BOOKS OF THE YEAR ONE OF TIME AND SLATE'S TOP 10 BOOKS OF THE YEAR Named one of the BEST BOOKS OF 2022 by NPR, Vogue, Vulture, BuzzFeed, Harper's Bazaar, and more “One of the buzziest, most human novels of the year…breathless, dizzying, and completely beautiful.” —Vogue “Dazzling and wholly original...[written] with such mordant wit, insight, and specificity, it feels like watching a new literary star being born in real time.” —Entertainment Weekly From a brilliant new voice comes an electrifying novel of a young immigrant building a life for herself—a warm, dazzling, and profound saga of queer love, friendship, work, and precarity in twenty-first century America Graduating into the long maw of an American recession, Sneha is one of the fortunate ones. She’s moved to Milwaukee for an entry-level corporate job that, grueling as it may be, is the key that unlocks every door: she can pick up the tab at dinner with her new friend Tig, get her college buddy Thom hired alongside her, and send money to her parents back in India. She begins dating women—soon developing a burning crush on Marina, a beguiling and beautiful dancer who always seems just out of reach. But before long, trouble arrives. Painful secrets rear their heads; jobs go off the rails; evictions loom. Sneha struggles to be truly close and open with anybody, even as her friendships deepen, even as she throws herself headlong into a dizzying romance with Marina. It’s then that Tig begins to draw up a radical solution to their problems, hoping to save them all. A beautiful and capacious novel rendered in singular, unforgettable prose, All This Could Be Different is a wise, tender, and riveting group portrait of young people forging love and community amidst struggle, and a moving story of one immigrant’s journey to make her home in the world.

Book Twitter For Dummies

    Book Details:
  • Author : Laura Fitton
  • Publisher : John Wiley & Sons
  • Release : 2014-12-05
  • ISBN : 1118960092
  • Pages : 323 pages

Download or read book Twitter For Dummies written by Laura Fitton and published by John Wiley & Sons. This book was released on 2014-12-05 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business. Fully updated to cover all the latest features and changes to Twitter Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applications Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter

Book Alive at the End of the World

Download or read book Alive at the End of the World written by Saeed Jones and published by Coffee House Press. This book was released on 2022-09-13 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pierced by grief and charged with history, this new poetry collection from the award-winning author of Prelude to Bruise and How We Fight for Our Lives confronts our everyday apocalypses. In haunted poems glinting with laughter, Saeed Jones explores the public and private betrayals of life as we know it. With verve, wit, and elegant craft, Jones strips away American artifice in order to reveal the intimate grief of a mourning son and the collective grief bearing down on all of us. Drawing from memoir, fiction, and persona, Jones confronts the everyday perils of white supremacy with a finely tuned poetic ear, identifying moments that seem routine even as they open chasms of hurt. Viewing himself as an unreliable narrator, Jones looks outward to understand what’s within, bringing forth cultural icons like Little Richard, Paul Mooney, Aretha Franklin and Diahann Carroll to illuminate how long and how perilously we’ve been living on top of fault lines. As these poems seek ways to love and survive through America’s existential threats, Jones ushers his readers toward the realization that the end of the world is already here—and the apocalypse is a state of being.

Book Dare to Lead

Download or read book Dare to Lead written by Brené Brown and published by Random House. This book was released on 2018-10-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.

Book The Laws of Wealth

Download or read book The Laws of Wealth written by Daniel Crosby and published by Jaico Publishing House. This book was released on 2021-11-25 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword By Morgan Housel Psychology and the Secret to Investing Success In The Laws of Wealth, psychologist and behavioral finance expert Daniel Crosby offers an accessible and applied take on a discipline that has long tended toward theory at the expense of the practical. Readers are treated to real, actionable guidance as the promise of behavioral finance is realized and practical applications for everyday investors are delivered. Crosby presents a framework of timeless principles for managing your behavior and your investing process. He begins by outlining 10 rules that are the hallmarks of good investor behavior, including ‘Forecasting is for Weathermen’ and ‘If You’re Excited, It’s Probably a Bad Idea’. He then goes on to introduce a unique new classification of behavioral investment risk that will enable investors and academics alike to understand behavioral risk in a coherent and comprehensive manner. The Laws of Wealth is a finance classic and a must-read for those interested in deepening their understanding of how psychology impacts financial decision-making. “Should be read by all those new to investing.” JIM O'SHAUGHNESSY, International Bestselling Author “Don’t let your mind ruin your investing outcomes.” LOUANN LOFTON, The Motley Fool “Step away from CNBC and into financial therapy!” MEREDITH A. JONES, Author, Women of The Street

Book So You ve Been Publicly Shamed

Download or read book So You ve Been Publicly Shamed written by Jon Ronson and published by Penguin. This book was released on 2015-03-31 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a New York Times bestseller and from the author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most underappreciated forces: shame. 'It's about the terror, isn't it?' 'The terror of what?' I said. 'The terror of being found out.' For the past three years, Jon Ronson has travelled the world meeting recipients of high-profile public shamings. The shamed are people like us - people who, say, made a joke on social media that came out badly, or made a mistake at work. Once their transgression is revealed, collective outrage circles with the force of a hurricane and the next thing they know they're being torn apart by an angry mob, jeered at, demonized, sometimes even fired from their job. A great renaissance of public shaming is sweeping our land. Justice has been democratized. The silent majority are getting a voice. But what are we doing with our voice? We are mercilessly finding people's faults. We are defining the boundaries of normality by ruining the lives of those outside it. We are using shame as a form of social control. Simultaneously powerful and hilarious in the way only Jon Ronson can be, So You've Been Publicly Shamed is a deeply honest book about modern life, full of eye-opening truths about the escalating war on human flaws - and the very scary part we all play in it.

Book American War

    Book Details:
  • Author : Omar El Akkad
  • Publisher : Vintage
  • Release : 2017-04-04
  • ISBN : 0451493591
  • Pages : 369 pages

Download or read book American War written by Omar El Akkad and published by Vintage. This book was released on 2017-04-04 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • A second American Civil War, a devastating plague, and one family caught deep in the middle—this gripping debut novel asks what might happen if America were to turn its most devastating policies and deadly weapons upon itself. From the author of What Strange Paradise "Powerful ... as haunting a postapocalyptic universe as Cormac McCarthy [created] in The Road." —The New York Times Sarat Chestnut, born in Louisiana, is only six when the Second American Civil War breaks out in 2074. But even she knows that oil is outlawed, that Louisiana is half underwater, and that unmanned drones fill the sky. When her father is killed and her family is forced into Camp Patience for displaced persons, she begins to grow up shaped by her particular time and place. But not everyone at Camp Patience is who they claim to be. Eventually Sarat is befriended by a mysterious functionary, under whose influence she is turned into a deadly instrument of war. The decisions that she makes will have tremendous consequences not just for Sarat but for her family and her country, rippling through generations of strangers and kin alike.

Book What Strange Paradise

    Book Details:
  • Author : Omar El Akkad
  • Publisher : Vintage
  • Release : 2021-07-20
  • ISBN : 0525657916
  • Pages : 256 pages

Download or read book What Strange Paradise written by Omar El Akkad and published by Vintage. This book was released on 2021-07-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES NOTABLE BOOK OF THE YEAR • From the widely acclaimed, bestselling author of American War—a beautifully written, unrelentingly dramatic, and profoundly moving novel that looks at the global refugee crisis through the eyes of a child. "Told from the point of view of two children, on the ground and at sea, the story so astutely unpacks the us-versus-them dynamics of our divided world that it deserves to be an instant classic." —The New York Times Book Review More bodies have washed up on the shores of a small island. Another overfilled, ill-equipped, dilapidated ship has sunk under the weight of its too many passengers: Syrians, Ethiopians, Egyptians, Lebanese, Palestinians, all of them desperate to escape untenable lives back in their homelands. But miraculously, someone has survived the passage: nine-year-old Amir, a Syrian boy who is soon rescued by Vänna. Vänna is a teenage girl, who, despite being native to the island, experiences her own sense of homelessness in a place and among people she has come to disdain. And though Vänna and Amir are complete strangers, though they don’t speak a common language, Vänna is determined to do whatever it takes to save the boy. In alternating chapters, we learn about Amir’s life and how he came to be on the boat, and we follow him and the girl as they make their way toward safety. What Strange Paradise is the story of two children finding their way through a hostile world. But it is also a story of empathy and indifference, of hope and despair—and about the way each of those things can blind us to reality.

Book Irreversible Damage

Download or read book Irreversible Damage written by Abigail Shrier and published by Simon and Schuster. This book was released on 2020-06-30 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAMED A BOOK OF THE YEAR BY THE ECONOMIST AND ONE OF THE BEST BOOKS OF 2021 BY THE TIMES AND THE SUNDAY TIMES "Irreversible Damage . . . has caused a storm. Abigail Shrier, a Wall Street Journal writer, does something simple yet devastating: she rigorously lays out the facts." —Janice Turner, The Times of London Until just a few years ago, gender dysphoria—severe discomfort in one’s biological sex—was vanishingly rare. It was typically found in less than .01 percent of the population, emerged in early childhood, and afflicted males almost exclusively. But today whole groups of female friends in colleges, high schools, and even middle schools across the country are coming out as “transgender.” These are girls who had never experienced any discomfort in their biological sex until they heard a coming-out story from a speaker at a school assembly or discovered the internet community of trans “influencers.” Unsuspecting parents are awakening to find their daughters in thrall to hip trans YouTube stars and “gender-affirming” educators and therapists who push life-changing interventions on young girls—including medically unnecessary double mastectomies and puberty blockers that can cause permanent infertility. Abigail Shrier, a writer for the Wall Street Journal, has dug deep into the trans epidemic, talking to the girls, their agonized parents, and the counselors and doctors who enable gender transitions, as well as to “detransitioners”—young women who bitterly regret what they have done to themselves. Coming out as transgender immediately boosts these girls’ social status, Shrier finds, but once they take the first steps of transition, it is not easy to walk back. She offers urgently needed advice about how parents can protect their daughters. A generation of girls is at risk. Abigail Shrier’s essential book will help you understand what the trans craze is and how you can inoculate your child against it—or how to retrieve her from this dangerous path.

Book Ask a Manager

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Book Twitter For Dummies

    Book Details:
  • Author : Laura Fitton
  • Publisher : John Wiley & Sons
  • Release : 2014-12-31
  • ISBN : 1118954831
  • Pages : 323 pages

Download or read book Twitter For Dummies written by Laura Fitton and published by John Wiley & Sons. This book was released on 2014-12-31 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business. Fully updated to cover all the latest features and changes to Twitter Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applications Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter

Book New from Here

    Book Details:
  • Author : Kelly Yang
  • Publisher : Simon and Schuster
  • Release : 2022-03-01
  • ISBN : 1534488324
  • Pages : 384 pages

Download or read book New from Here written by Kelly Yang and published by Simon and Schuster. This book was released on 2022-03-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant #1 New York Times bestseller! This “timely and compelling” (Kirkus Reviews) middle grade novel about courage, hope, and resilience follows an Asian American boy fighting to keep his family together and stand up to racism during the initial outbreak of the coronavirus. When the coronavirus hits Hong Kong, ten-year-old Knox Wei-Evans’s mom makes the last-minute decision to move him and his siblings back to California, where they think they will be safe. Suddenly, Knox has two days to prepare for an international move—and for leaving his dad, who has to stay for work. At his new school in California, Knox struggles with being the new kid. His classmates think that because he’s from Asia, he must have brought over the virus. At home, Mom just got fired and is panicking over the loss of health insurance, and Dad doesn’t even know when he’ll see them again, since the flights have been cancelled. And everyone struggles with Knox’s blurting-things-out problem. As racism skyrockets during COVID-19, Knox tries to stand up to hate, while finding his place in his new country. Can you belong if you’re feared; can you protect if you’re new? And how do you keep a family together when you’re oceans apart? Sometimes when the world is spinning out of control, the best way to get through it is to embrace our own lovable uniqueness.

Book How to Talk to a Science Denier

Download or read book How to Talk to a Science Denier written by Lee McIntyre and published by MIT Press. This book was released on 2022-08-02 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can we change the minds of science deniers? Encounters with flat earthers, anti-vaxxers, coronavirus truthers, and others. "Climate change is a hoax--and so is coronavirus." "Vaccines are bad for you." These days, many of our fellow citizens reject scientific expertise and prefer ideology to facts. They are not merely uninformed--they are misinformed. They cite cherry-picked evidence, rely on fake experts, and believe conspiracy theories. How can we convince such people otherwise? How can we get them to change their minds and accept the facts when they don't believe in facts? In this book, Lee McIntyre shows that anyone can fight back against science deniers, and argues that it's important to do so. Science denial can kill. Drawing on his own experience--including a visit to a Flat Earth convention--as well as academic research, McIntyre outlines the common themes of science denialism, present in misinformation campaigns ranging from tobacco companies' denial in the 1950s that smoking causes lung cancer to today's anti-vaxxers. He describes attempts to use his persuasive powers as a philosopher to convert Flat Earthers; surprising discussions with coal miners; and conversations with a scientist friend about genetically modified organisms in food. McIntyre offers tools and techniques for communicating the truth and values of science, emphasizing that the most important way to reach science deniers is to talk to them calmly and respectfully--to put ourselves out there, and meet them face to face.

Book Social Media Is Bullshit

Download or read book Social Media Is Bullshit written by B. J. Mendelson and published by St. Martin's Press. This book was released on 2012-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.