Download or read book Turn Browsers Into Buyers written by Michele Howe and published by Turn Browsers Into Buyers. This book was released on 2007-05-03 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Small Business Big Opportunity written by Rob Hartnett and published by Small Biz, Big Opportunity. This book was released on 2006 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How to Start and Run an Internet Business 2nd Edition written by Carol Anne Strange and published by How To Books. This book was released on 2009-08-28 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the 2nd edition of this practical guide to establishing a profitable online business. It includes business ideas, case studies, suggestions for creating a visible web presence, tips for gaining and maintaining customers, and everything else you need to know to set-up and run a successful online venture. Anyone looking to generate some extra income through their computer will benefit from this guide. Only basic computer and internet skills are needed for this guide. It provides an advice for established businesses looking to fully harness the power of the internet.

Download or read book Web Design for ROI written by Lance Loveday and published by New Riders. This book was released on 2007-10-17 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your web site is a business—design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI. In this book you'll learn: Why so many organizations think about web design the wrong way How small design changes can have a big impact on your bottom line Simple tips to increase web sales/leads by 10% – 50% (or more) Concrete design guidelines for: Landing pages Home pages Category pages Detail pages Forms Checkout processes Packed with helpful examples from a wide variety of sites!

Download or read book Data Warehousing in the Age of Big Data written by Krish Krishnan and published by Newnes. This book was released on 2013-05-02 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Warehousing in the Age of the Big Data will help you and your organization make the most of unstructured data with your existing data warehouse. As Big Data continues to revolutionize how we use data, it doesn't have to create more confusion. Expert author Krish Krishnan helps you make sense of how Big Data fits into the world of data warehousing in clear and concise detail. The book is presented in three distinct parts. Part 1 discusses Big Data, its technologies and use cases from early adopters. Part 2 addresses data warehousing, its shortcomings, and new architecture options, workloads, and integration techniques for Big Data and the data warehouse. Part 3 deals with data governance, data visualization, information life-cycle management, data scientists, and implementing a Big Data–ready data warehouse. Extensive appendixes include case studies from vendor implementations and a special segment on how we can build a healthcare information factory. Ultimately, this book will help you navigate through the complex layers of Big Data and data warehousing while providing you information on how to effectively think about using all these technologies and the architectures to design the next-generation data warehouse. - Learn how to leverage Big Data by effectively integrating it into your data warehouse. - Includes real-world examples and use cases that clearly demonstrate Hadoop, NoSQL, HBASE, Hive, and other Big Data technologies - Understand how to optimize and tune your current data warehouse infrastructure and integrate newer infrastructure matching data processing workloads and requirements

Download or read book Peopling Marketing Organization and Technology written by Dirk vom Lehn and published by Taylor & Francis. This book was released on 2024-01-31 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peopling Marketing, Organization, and Technology takes an interactionist attitude to study the organization of marketing interaction and the embedding of technology within that organization. By analysing clear illustrative studies, this book explicates the interactionist attitude and demonstrates that production, placing, promotion, and pricing are achieved in, and through, marketing interaction. The studies investigate marketing interaction on street-markets, decision-making about the digitalization of supermarkets, the design of exhibitions and social media to generate memorable experiences, the interactive experiencing of exhibits, and the development of guiding visions in the promotion of Virtual Reality. The analyses reveal the practical and social organization of actions through which marketing and consumption are accomplished. By using different interactionist research methods, they show the contribution research using the interactionist attitude can make to marketing and consumer research, as well as to interactionist sociology concerned with marketing interaction. Aimed at academics, researchers, and students in the fields of marketing and consumer research, as well as in social psychology and sociology, this book will encourage scholars and students in marketing and consumer research to shift their focus from the symbolic to marketing interaction.

Download or read book Business Analytics and Intelligence in Digital Era written by Dr K. Kumuthadevi and published by Alborear (OPC) Pvt. Ltd.. This book was released on 2022-12-30 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Conference on“Business Analytics and Intelligence in Digital Era” on the 4th and 5th of November 2022. Organized by the Department of B.Com Business Analytics, KPR College of Arts Science and Research (KPRCAS) promoted by the KPR group,is an eminent institution that offers a unique learning experience and equips the young generation with the accurate skill set necessary to meet the unprecedented future challenges in the field of Commerce Specialized with Business Analytics perspectives. ICBA’22 emphases encouraging and promote high-quality research on “AdvancedResearch in Business Analytics and Intelligence in Digital Era" across the globeforAcademicians, Researchers,Industrialiststopresenttheirnovelresearchideasandresultsintheirdomain.AnotablenumberofresearchpapershavebeenreceivedinthedisciplinesofMarketing Analytics, HR Analytics, Banking Analytics, and Cybercrime Analytics, Health Care Analytics, Social Media Analytics, Sports Analytics, Web Analytics, Data Visualization, Cluster and Sentimental Analytics and many more relevant fields

Download or read book Convert Every Click written by Benji Rabhan and published by John Wiley & Sons. This book was released on 2013-09-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.

Download or read book Promoting Fashion written by Barbara Graham and published by Laurence King Publishing. This book was released on 2022-12-22 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.

Download or read book The Like Economy written by Brian Carter and published by Pearson Education. This book was released on 2013 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Like Economy' offers a complete, start-to-finish plan for making money on Facebook. Brian Carter demonstrates step-by-step techniques and practical lessons to help companies build their online revenue.

Download or read book Always Be Testing written by Bryan Eisenberg and published by John Wiley & Sons. This book was released on 2009-12-30 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.

Download or read book The AliExpress Arbitrage Playbook written by Barrett Williams and published by Barrett Williams. This book was released on 2024-08-21 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: **The AliExpress Arbitrage Playbook Your Ultimate Guide to E-commerce Success** Unlock the secrets to building a profitable online business with "The AliExpress Arbitrage Playbook"! Dive into the world of e-commerce and discover how to harness the power of AliExpress to create a lucrative arbitrage empire. This comprehensive guide takes you through every step of the process, from discovering profitable niches to scaling your business to new heights. **What you’ll learn** - **Introduction to AliExpress Arbitrage** Understand the basics of arbitrage, the advantages of using AliExpress, and an overview of the entire process. - **Finding Profitable Niches** Master the art of niche research, drill down into sub-niches, and evaluate their profitability. - **Kitchen Gadgets Sub-Niche Analysis** Explore why kitchen gadgets are a lucrative sector and conduct a thorough competitive analysis. - **Micro-Kitchen Tools Trends** Stay ahead by identifying emerging trends and tracking seasonal interests in micro-kitchen tools. - **Product Selection Strategies** Learn how to select winning products, analyze reviews, and calculate potential profits. - **Sourcing from Reliable Suppliers** Find and vet trusted suppliers while negotiating the best deals. - **Validating Your Product Ideas** Test the market on a small scale, gather customer feedback, and fine-tune your offerings. - **Setting Up Your Online Store** Get practical advice on choosing the right e-commerce platform, designing a user-friendly store, and essential tools you’ll need. - **Crafting High-Converting Product Listings** Write compelling product descriptions, optimize images, and use customer reviews to boost conversions. - **Pricing Strategies** Navigate price elasticity, competitive pricing models, and dynamic pricing tactics. - **Marketing Your Micro-Kitchen Tools** Implement content marketing, social media advertising, and influencer collaborations to drive sales. - **Leveraging SEO for Traffic** Dive deep into keyword research, on-page and off-page SEO techniques. - **Effective Use of Paid Advertising** Utilize Google Ads, Facebook and Instagram ads, and measure your ROI to maximize returns. - **Customer Service and Retention** Offer stellar customer support, build loyalty programs, and handle returns efficiently. - **Monitoring and Analyzing Performance** Track key metrics, use analytics tools, and adapt your strategy based on data. - **Scaling Your Business** Automate tasks, expand your product line, and enter new markets for exponential growth. - **Building a Brand** Create a strong brand identity, maintain consistency, and leverage branding for long-term success. - **Managing Inventory and Logistics** Implement efficient inventory management, choose reliable logistics partners, and streamline your supply chain. - **Legal and Financial Considerations** Navigate tax obligations, protect your intellectual property, and manage your finances effectively. - **Case Studies and Success Stories** Get inspired by real-life case studies and learn from successful entrepreneurs. - **Troubleshooting Common Challenges** Overcome supplier issues, handle negative feedback, and navigate sales slumps. - **Beyond AliExpress** Explore other platforms, international expansion strategies, and future trends in e-commerce and arbitrage. Packed with insights, strategies, and practical advice, this playbook is your go-to resource for mastering AliExpress arbitrage. Embark on your journey to financial independence and entrepreneurial success today!

Download or read book Brand New written by G. Michael Maddock and published by John Wiley & Sons. This book was released on 2011-03-23 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new. Research shows people like new products and services. Indeed they go out of their way to try to find them. Yet companies are truly terrible at providing new products and services that meet these customers’ needs. Why are companies so bad at giving customers what they want? Because they lack a simple proven process that makes sure innovation occurs efficiently time after time. No one knows this better than Mike Maddock and his team at Maddock Douglas, the Agency of Innovation,TM which has worked closely with more than a quarter of Fortune 100. To solve the innovation paradox, Maddock explains the process his team has used to help the world’s best companies and shows you how to Find needs and opportunity in the marketplace Come up with significant market insights Create compelling communication (using the actual words your customers use) to convince people to try your new creation What has worked for some of the world’s most successful companies, when it comes to innovation, will work for you. Start putting the lessons of Brand New to work for you...before the competition does.

Download or read book The New Rules of Marketing PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2024-08-15 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications WThe ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2020-05-05 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Download or read book Introduction to Information Systems written by R. Kelly Rainer and published by John Wiley & Sons. This book was released on 2010-04-12 with total page 1105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information technology professionals will gain invaluable information with this updated resource on how to connect concepts to key business areas. These areas include accounting, finance, marketing, management, human resources, and operations. The new edition provides concise and accessible coverage of core IT topics. Do It Yourself activities show them how to apply the information on the job. Technology professionals will then be able to discover how critical IT is to each functional area and every business.

Download or read book Cashing in with Content written by David Meerman Scott and published by Information Today, Inc.. This book was released on 2005 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a Web marketing expert, "Cashing In with Content" interviews 20 of today's most innovative Web marketers and shares their secrets for using content to turn browsers into buyers. It also shows how to encourage repeat business and reveals how to unleash the amazing power of viral marketing.