Download or read book Turismo written by Patricia Goldstone and published by DEBATE. This book was released on 2003-09 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Gesti n de empresas de turismo y ocio written by Josep-Francesc Valls and published by Grupo Planeta (GBS). This book was released on 2004 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro analiza, en primer lugar, las nuevas necesidades de los consumidores y para ello segmenta el mercado en diversos ociotipos. A continuación, describe una propuesta de estructuración y de innovación de los productos de turismo y ocio a partir de las nuevas expectativas. Esto requiere un nuevo concepto de gestión, lo cual implica un cambio cultural en la empresa. Por este motivo, en la última parte del libro se plantea una revisión del contacto con el cliente, en aquello que afecta a la gestión de las tecnologías y los equipos al servicio del cliente. De esta forma se puede establecer una estrategia integral de fidelización a través de la comunicación y la comercialización.
Download or read book Plan de negocio turismo activo y ocio alternativo written by Marta Díaz de la Noval and published by . This book was released on 2018 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book La ciudad negocio written by China C. Cabrerizo and published by . This book was released on 2016 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tourism in Antarctica written by Monika Schillat and published by Springer. This book was released on 2016-06-11 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the expansion of new activities carried out in Antarctica and the focus among treaty parties on the perceived challenges posed by adventure tourism in the region. Shedding light on the latest trends and the modus operandi of all parties involved, it draws attention to new elements in the debate on how tourism and environmental protection can best be reconciled, with tourism in Antarctica rapidly increasing in recent decades. As far as technical practice and visitor guidance are concerned, the challenge facing tour operators lies in determining whether tourism has a negative or positive impact on the environment. The individual chapters address the development of polar tourism in terms of numbers, types and activities. The International Association of Antarctica Tour Operators, which advocates and promotes the practice of safe and environmentally responsible travel to the Antarctic, is also part of this study. In this context, special attention is paid to its strategies relating to adventure tourism – including both deep-field activities and those additional or new activities launched from traditional ship or yacht-based platforms. The analysis includes aspects of risk management and environmental considerations, as well as views on the cultural perspectives of Antarctica.
Download or read book Rethinking Race in Modern Argentina written by Paulina Alberto and published by Cambridge University Press. This book was released on 2016-03-21 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reconsiders the relationship between race and nation in Argentina during the twentieth and twenty-first centuries and places Argentina firmly in dialog with the literature on race and nation in Latin America, from where it has long been excluded or marginalized for being a white, European exception in a mixed-race region. The contributors, based both in North America and Argentina, hail from the fields of history, anthropology, and literary and cultural studies. Their essays collectively destabilize widespread certainties about Argentina, showing that whiteness in that country has more in common with practices and ideologies of Mestizaje and 'racial democracy' elsewhere in the region than has typically been acknowledged. The essays also situate Argentina within the well-established literature on race, nation, and whiteness in world regions beyond Latin America (particularly, other European 'settler societies'). The collection thus contributes to rethinking race for other global contexts as well.
Download or read book Global Search Engine Marketing written by Anne F. Kennedy and published by Que Publishing. This book was released on 2012-03-07 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Search Engine Optimization: Fine-Tuning Your International Search Engine Results by Anne F. Kennedy and Kristján Már Hauksson is a SEMPO (Search Engine Marketing Professionals Organization) recommended read. Use search to reach all your best customers—worldwide! Don’t settle for U.S.-only, English-only search marketing: master global search marketing, and reach all your most profitable customers and prospects—wherever they are! Leading global search experts Anne Kennedy and Kristján Már Hauksson identify all the challenges associated with global search marketing, and offer proven solutions for every key issue, from culture and communication to technology and law. Discover surprising local differences in how people search, craft online marketing campaigns that reflect local cultures, and learn how to profit from tools and social platforms most North American marketers have never even heard of! ANNE F. KENNEDY, founder and managing partner of Beyond Ink, provides search engine marketing to companies worldwide. After providing search engine consulting to hundreds of companies—including Hearst Newspapers, Philips Lifeline, and Dunkin’ Donuts—and launching dotcoms Zillow and Avvo online, she formed an international online marketing consortium with Nordic eMarketing in Reykjavik, London, Stockholm, Rome, and Beijing. Anne was a founding member of the board of directors for Helium.com, acquired by publishing giant R.R. Donnelly in 2011. KRISTJÁN MÁR HAUKSSON has developed search marketing solutions since 1999. Hauksson’s company, Nordic eMarketing, specializes in multilingual online communications, organic SEO, and search marketing in verticals such as tourism, finance, government, and pharmaceuticals. Kristján founded Iceland’s SEO/SEM forum, is on the board of SEMPO, and organizes the annual Reykjavik Internet Marketing Conference. You’ll Learn How To: • Build cost-effective campaigns that leverage commonalities in global search markets • Choose the right search media for each market—including markets Google doesn’t dominate • Achieve higher rankings in search engines around the world • Organize effective global pay-per-click campaigns • Search-optimize online PR and other content • Craft mobile sites and apps for international audiences • Use web analytics to track KPIs in multilingual/multicultural campaigns • Find the best non-U.S. information resources for better search marketing • Prepare for the future of global search INCLUDES SPECIFIC SOLUTIONS & RECOMMENDATIONS FOR: • Brazil • China, Hong Kong, Taiwan • France • Germany • India • Italy • Japan • Mexico • Middle East • North Africa • French-speaking Canada • Russia • Nordic countries • Singapore • South Korea • Spain • Spanish-speaking South America • The Netherlands • United Kingdom
Download or read book Global Perspectives on Religious Tourism and Pilgrimage written by El-Gohary, Hatem and published by IGI Global. This book was released on 2017-12-01 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religious studies and research has gained a lot of interest and considerable attention from researchers, policy makers, and practitioners during the last few years. Though interest has increased, religious tourism is vastly underrepresented in modern research and not much is known on the subject’s presence in most countries. Global Perspectives on Religious Tourism and Pilgrimage provides emerging research on religious tourism, the cultural impact of religion, and religiosity’s impact on new market products. Highlighting the prevalence of religiosity, readers will learn tourism’s impact on the world economy and the growing research in religious tourism, this book is an important resource for academic societies, entrepreneurs, policy makers, researchers, and educators.
Download or read book Tendencias de la Comunicaci n El Ecosistema Medi tico Contempor neo Discusiones sobre audiencias estrategias de comunicaci n y resultados Vol II written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-07-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.
Download or read book El negocio del turismo written by Donald E. Lundberg and published by . This book was released on 1977 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Event Management written by and published by . This book was released on 2009 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book AV monograf as written by and published by . This book was released on 1995 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Paradox of Paradise written by William Nichols and published by Vanderbilt University Press. This book was released on 2024-02-15 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Paradox of Paradise focuses on the trajectory of urban coastal tourism in Spain from the late Franco years to the present through the lens of Spanish cultural production. "Sun and fun" destinations like Torremolinos (located in the Costa del Sol) and Benidorm (located in the Costa Blanca) established a model for urban renewal that literally built the coasts to accommodate and expand foreign tourism as the driving force of the so-called Spanish Economic Miracle. In addition to inserting the coasts into the scope of Iberian urban studies (typically dominated by studies of Madrid and Barcelona), this project breaks new ground by bringing to the fore unexplored cultural artifacts vital to the narrative of development along the coasts in Spain—in particular the ubiquitous tourist postcard, which advances not only the post-Franco economic miracle, but does so by highlighting the transformation of the actual Spanish landscape along its coasts. The Paradox of Paradise features more than twenty-five striking images of coastal Spain in the throes of its own coming of age. Author William J. Nichols has unlocked a strange, self-conscious archive that tells us as much about our own age of advertising as it does about the hotels and resorts and people on display.
Download or read book Working with Words written by Miguel Fuster Márquez and published by Universitat de València. This book was released on 2011-11-28 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aquest volum intenta oferir als estudiants matriculats en el Grau d'Estudis Anglesos un manual de base que els introduïsca en l'estudi de les principals matèries. Un manual amb materials pràctics de treball i continguts que responen a les necessitats d'una contínua actualització de l'ensenyament de llengües estrangeres en una perspectiva empírica i teòrica, i que al mateix temps recull i integra els principals corrents científics dels estudis anglesos, tenint en compte les directrius introduïdes per l'Espai Europeu d'Educació Superior. La novetat d'aquest manual resideix a oferir a la xarxa i a la disposició de qualsevol usuari informació relacionada amb el contingut del llibre; textos, exercicis autocorrectius i activitats. Un espai que convida els usuaris a participar enviant les seves propostes per a publicar-les i poder-les compartir.
Download or read book Bibliographie Mensuelle written by United Nations Library (Geneva, Switzerland) and published by . This book was released on 2004-07 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Beyond the Low Cost Business written by Josep Francesc Valls Giménez and published by Springer. This book was released on 2013-01-31 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.
Download or read book III International Conference on Tourism and Handicrafts Lima Peru 24 26 September 2008 written by World Tourism Organization and published by . This book was released on 2009 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
