Download or read book Tuning Into Mom written by Michal Clements and published by Purdue University Press. This book was released on 2011 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the American Mom market, examining the mom's influence on (or control of) the purchasing habits of children of all ages, from infants and toddlers to young adults, and bring focus to the frequently overlooked purchase influence of moms on teenagers. The authors combine large-scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.
Download or read book Tuning into Mom written by Michal Clements and published by Purdue University Press. This book was released on 2011-10-15 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the "American Mom" market, examining the effect of age of the eldest child on women's values and attitudes to food, exercise, education, health, technology, and fashion. The authors examine the mom's influence on (or control of) the purchasing habits of children of all ages; from infants and toddlers to young adults. In doing so, it brings focus to the frequently-overlooked purchase influence of moms on teenagers. The authors combine large scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. The authors also draw on decades of real-world experience to combine their research with implementable examples of best practice. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.
Download or read book M Is for Mama written by Abbie Halberstadt and published by Harvest House Publishers. This book was released on 2022-02-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mama of ten Abbie Halberstadt helps women humbly and gracefully rise to the high calling of motherhood without settling for mediocrity or losing their minds in the process. Motherhood is a challenge. Unfortunately, our worldly culture offers moms little in the way of real help. Mamas only connect to celebrate surviving another day and to share in their misery rather than rejoice in what God has done and to build each other up in hard times. There has a be a better way, a biblical way, for mamas to grow and thrive. As a daughter of Christ, you have been called to be more than an average mama. Attaining excellence doesn’t have to be unsettling but it will take committed focus and a desire to parent well according to God’s grace and for His glory. M is for Mama offers advice, encouragement, and scripturally sound strategies seasoned with a little bit of humor to help you embrace the challenge of biblical motherhood and raise your children with love and wisdom. Mama, you are worthy of the awesome responsibility God has given you. Now it’s time to start believing you can live up to it.
Download or read book I Turned My Mom Into A Unicorn written by Brenda Li and published by . This book was released on 2019-05 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ted's mom is always angry, so he wishes that his mom would become a fun unicorn. Magically, his wish comes true! Ted and the unicorn instantly bonded - a fun day filled with snacks, sparkles, confetti and gold coins! But will mommy stay a unicorn forever?
Download or read book Tune It Out written by Jamie Sumner and published by Simon and Schuster. This book was released on 2020-09-01 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the acclaimed Roll with It comes a moving novel about a girl with a sensory processing disorder who has to find her own voice after her whole world turns upside down. Lou Montgomery has the voice of an angel, or so her mother tells her and anyone else who will listen. But Lou can only hear the fear in her own voice. She’s never liked crowds or loud noises or even high fives; in fact, she’s terrified of them, which makes her pretty sure there’s something wrong with her. When Lou crashes their pickup on a dark and snowy road, child services separate the mother-daughter duo. Now she has to start all over again at a fancy private school far away from anything she’s ever known. With help from an outgoing new friend, her aunt and uncle, and the school counselor, she begins to see things differently. A sensory processing disorder isn’t something to be ashamed of, and music might just be the thing that saves Lou—and maybe her mom, too.
Download or read book How to Raise a Mom written by Jean Reagan and published by Knopf Books for Young Readers. This book was released on 2017-03-28 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrate the bond between moms and children with this humorous New York Times-bestseller that invites the kids to do the hard work of raising their mom...if just for a day! This humorous new addition to the beloved HOW TO . . . books takes readers through a playful, busy day with Mom. Written in an instructional style, two siblings suggest the best ways to raise a happy, healthy mom—from waking her up in the morning to arranging play dates, to making sure she gets enough exercise, some quiet time, and plenty of veggies! Filled with charming role-reversal humor, creative ideas, and lots of love, How to Raise a Mom is the perfect gift for Mother’s Day—or any day! Praise for the HOW TO . . . series: “A silly take on role reversal.” –Kirkus Reviews Reviews (How to Babysit a Grandma) “Laugh-out-loud funny. . .” –Kirkus Reviews (How to Raise a Mom) “. . . laugh-out-loud scenes and funny hidden details.” –Kirkus Reviews (How to Babysit a Grandpa) “Touches of humor in each of the digitally rendered illustrations.” –Kirkus Reviews (How to Surprise a Dad) The fun doesn't stop! Check out more HOW TO... picture books: How to Babysit a Grandma How to Babysit a Grandpa How to Catch a Santa How to Get Your Teacher Ready How to Raise a Mom How to Surprise a Dad
Download or read book Hope Unfolding written by Becky Thompson and published by WaterBrook. This book was released on 2016-03-15 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: God’s love, plans, and promises for you are forever unfolding. I get it, Momma. I totally get it. Every day you wake up and try your very best. You love, give, and pour out your life for the ones who call you Momma. But no matter how much you offer, there are still days you feel as though you come up short. You worry, Am I loving these babies enough? Is this ever going to get easier? Why does it seem like I am the only one who cannot balance it all? Sometimes, we just need hope (and maybe a long uninterrupted nap). We need someone to help tune our hearts to the voice of the Father and to remind us that He has not forgotten about us. In Hope Unfolding, Becky Thompson is a friend who reminds you that you aren’t alone, and that God is still writing your story. She guides you to encounter the Truth of God’s presence that not only fuels you with strength, but also a fresh confidence. And beyond gaining faith that tomorrow could be different, you find hope and purpose where you are standing today.
Download or read book Calm Mama Happy Baby written by Derek O'Neill and published by Simon and Schuster. This book was released on 2013-10-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As a mom, I have absolutely found a connection between my stress or calm and my daughter's mood and behavior. Calm Mama, Happy Baby gives moms practical tools for choosing calm over stress no matter what is happening. These techniques have been a lifesaver for me." —Tiffani Thiessen, actress "A fascinating look at how we are neurologically ‘programmed' to think, feel, and act like our parents. This book shows moms how to avoid passing along habits of stress and negativity, setting their children up for good health, optimal learning, and better sleep." —Anjalee Warrier Galion, MD, Children's Hospital Orange County With constant feedings, teary outbursts, and trying to help your baby sleep through the night, it's no wonder that parents of babies and young children feel overwhelmed. Yet eye-opening neuroscientific research shows that your stress directly affects your child's mood, behavior, and health. The good news is that calm mamas have calmer, happier babies who usually feed and sleep better, too. Drawing on their experience in nearly two decades of working with parents in Hollywood and around the globe, Derek O'Neill and Jennifer Waldburger give parents practical tools for choosing calm over stress no matter what is happening with their child. For any mom who's ever said, "I wish my baby came with instructions," Calm Mama, Happy Baby offers a step-by-step approach for helping you parent intuitively, with confidence. • Discover the negative habits that cause stress and zap your energy • Learn how to understand your baby's communication on all levels • Defuse any parenting situation, from feeding problems and sleep disruptions to separation anxiety, fussiness, and colic • Explore why becoming a parent brings up unresolved fears and insecurities—and how to put them to rest. When mama is happy, your child is happy, too—and the entire household thrives.
Download or read book Inside Mom s Mind written by Donna M. Trickett and published by Xlibris Corporation. This book was released on 2008-10-15 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although someone new is diagnosed with Alzheimer¿s every 72 seconds, Donna M. Trickett, the author of Inside Mom¿s Mind, reveals new hope and understanding through her captivating true story of her mother¿s eight-year struggle with the disease. Inside Mom¿s Mind is saturated with compassion, understanding, inspiration, and a realism that has been acknowledged by professional and family caregivers, alike. You will listen to her mother¿s actual thoughts as you discover over 100 uniquely helpful ideas to better serve your loved one. To learn more about Donna M. Trickett, her writings, and her free workshops, just connect to her web page, www.donnatrickett.com Also, a portion of the sales of this book will be donated to the Alzheimer¿s Foundation of America.
Download or read book Cat and Nat s Mom Truths written by Catherine Belknap and published by Harmony. This book was released on 2019-03-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NATIONAL BESTSELLER Hilarious best friends Cat and Nat created a massive online community of moms by sharing their ultra-real and just a bit R-rated dispatches from the mom trenches. From what not to eat a few days after giving birth (chicken wings) to the most effective ways to dodge post-partum sex, Cat & Nat’s Mom Truths shares everything no one will tell you about having kids. Mixing memoir, humor, and advice, Cat and Nat tell never-before-told stories about the stress, guilt, joy, and laundry (oh the laundry!) of being a mom in their first book. With seven kids between them and millions of fans on social media, they get real about the parts of parenting that somehow don’t make the Instagram feed. Sharing their outrageous humor, fearless myth-busting, and genuine comfort on every page, they walk you from pregnancy to the toddler years and beyond. And they dole out ridiculously honest advice, like what you think you need at the hospital when you have your first baby (lip gloss) versus what you actually need (hemorrhoid pillow), and how worried you should really be about germs (less than you are). Fearless crusaders against the perfection myth and all the gluten-free, sugar-free baking it entails, Cat and Nat assure you that you’re already doing a great job, making this an essential companion for moms everywhere.
Download or read book One Hot Mama written by Erin Cox and published by Hay House, Inc. This book was released on 2012-11-27 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skip the calorie counting—this gentle guide to post-pregnancy weight loss empowers new moms to make lifestyle changes that naturally lead to improved health and happiness After giving birth, even the most confident, fit, and spiritually centered women can feel depressed, overwhelmed by the responsibilities of motherhood, and disheartened by their postpartum bodies. Erin Cox knows exactly how they feel. She wrote One Hot Mama as a comprehensive guide to support, nurture, and steer women through a fun and completely doable process to lose unwanted pregnancy pounds and create an exceptional life. Erin understands that weight loss is an emotional process, and new mothers need to feel empowered and supported to make healthy lifestyle changes. New moms don’t have the time or energy to count calories, but rather need guidelines and easy-to-implement suggestions on how to improve their diet and exercise routines. Using a realistic approach that has proven to be effective, mothers will be encouraged to make positive life changes that will encourage weight loss, positive thinking, and self-love. Women who read this book will not only feel empowered and invigorated to get their bodies back in shape, but the positive changes will impact every single aspect of life—allowing them to live a joyous and fulfilled life as a woman and mother, even emerging happier and healthier than before getting pregnant.
Download or read book I m Glad My Mom Died written by Jennette McCurdy and published by Simon and Schuster. This book was released on 2022-08-09 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A memoir by American former actress and singer Jennette McCurdy about her career as a child actress and her difficult relationship with her abusive mother who died in 2013
Download or read book The Lucky Few written by Heather Avis and published by Zondervan. This book was released on 2017-03-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: When life looks radically different than the plan we have for ourselves, it's the lucky few that recognize God's plan is best. That's what adoptive mom Heather Avis learned, and that's the invitation of this book. As the mother of three adopted children - two with Down syndrome - Heather Avis has learned that it's truly the lucky few who get to live a life like hers, who actually recognize that God's plans are best, even when they seem so radically different from the plans we have for ourselves. When Heather started her journey into parenthood she never thought it would look like this, never planned to have three adopted children, and certainly never imagined that two of them would have Down syndrome. But like most things God does, once she stepped into the craziness and confusion that comes with the unknown and the unplanned, she realized that they were indeed among the lucky few. Discover in this book what 70,000+ followers of Heather's hit Instagram account @macymakesmyday already know: the power of faith and family can help us stay strong in the toughest times. This book will also be especially touching to those with adopted family members or children with Down syndrome in their lives.
Download or read book Mother Can You Not written by Kate Siegel and published by Crown Archetype. This book was released on 2016-04-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the wildly popular Instagram account @CrazyJewishMom, Kate Siegel's essay collection about life with the woman who redefined the term "helicopter mom." There is nothing more wonderful than a mother’s love. There is also nothing more annoying. Who else can proudly insist that you’re perfect while simultaneously making you question every career, fashion, and relationship decision you have ever made? No one understands the delicate mother-daughter dynamic better than Kate Siegel—her own mother drove her so crazy that she decided to broadcast their hilarious conversations on Instagram. Soon, hundreds of thousands of people were following their daily text exchanges, eager to see what outrageous thing Kate’s mom would do next. Now, in Mother, Can You NOT?, Kate pays tribute to the woman who invented the concept of drone parenting. From embarrassing moments (like crashing Kate's gynecological exams) to outrageous stories (like the time she made Kate steal a cat from the pound) to hilarious celebrations (including but not limited to parties for Kate's menstrual cycles), Mother, Can you NOT? lovingly lampoons the lengths to which our mothers will go to better our lives (even if it feels like they’re ruining them in the process).
Download or read book Motherhood written by Sheila Heti and published by Henry Holt and Company. This book was released on 2018-05-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of How Should a Person Be? (“one of the most talked-about books of the year”—Time Magazine) and the New York Times Bestseller Women in Clothes comes a daring novel about whether to have children. In Motherhood, Sheila Heti asks what is gained and what is lost when a woman becomes a mother, treating the most consequential decision of early adulthood with the candor, originality, and humor that have won Heti international acclaim and made How Should A Person Be? required reading for a generation. In her late thirties, when her friends are asking when they will become mothers, the narrator of Heti’s intimate and urgent novel considers whether she will do so at all. In a narrative spanning several years, casting among the influence of her peers, partner, and her duties to her forbearers, she struggles to make a wise and moral choice. After seeking guidance from philosophy, her body, mysticism, and chance, she discovers her answer much closer to home. Motherhood is a courageous, keenly felt, and starkly original novel that will surely spark lively conversations about womanhood, parenthood, and about how—and for whom—to live.
Download or read book Please Look After Mom written by Kyung-Sook Shin and published by Vintage. This book was released on 2011-04-05 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • WINNER OF THE MAN ASIAN LITERARY PRIZE • When sixty-nine-year-old So-nyo is separated from her husband among the crowds of the Seoul subway station, her family begins a desperate search to find her. Yet as long-held secrets and private sorrows begin to reveal themselves, they are forced to wonder: how well did they actually know the woman they called Mom? “A terrific novel that stayed with me long after I’d finished its final, haunting pages.” —Abraham Verghese, bestselling author of The Covenant of Water “A raw tribute to the mysteries of motherhood.” —The New York Times Book Review Told through the piercing voices and urgent perspectives of a daughter, son, husband, and mother, Please Look After Mom is at once an authentic picture of contemporary life in Korea and a universal story of family love. “A suspenseful, haunting, achingly lovely novel about the hidden lives, wishes, struggles and dreams of those we think we know best.” —The Seattle Times
Download or read book Hit the Ground Crawling Lessons from 150 000 New Fathers written by Greg Bishop and published by Dads Adventure. This book was released on 2006 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers issues that more than 150,000 attendees of the nation's largest fatherhood program, Boot Camp for New Dads®, have found important, including tips for work/life balance, finances, getting hands-on with your baby, what's going on with the new mom in your life, what men bring to raising children, what raising children does for men and more.
