Download or read book Driving Eureka written by Doug Hall and published by Clerisy Press. This book was released on 2018-11-13 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform the art of innovation into a reliable system! System Driven Innovation enables you and everyone on your team to use innovation to work smarter, faster, and more creatively. It transforms innovation from a random act to a reliable science. This new mindset ignites confidence in the future. It enables the creation of bigger and bolder ideas—and turns them into reality faster, smarter, and more successfully. With this new mindset, innovation by everyone, everywhere, every day becomes the norm. The rapidly changing world becomes a tremendous opportunity to achieve greatness. Innovation Engineering defines innovation in two words: Meaningfully Unique. When a product, service, or job candidate is Meaningfully Unique customers are willing to pay more money for it. This links to the two simple truths in today’s marketplace: If you’re Meaningfully Unique life is great! If you’re NOT Meaningfully Unique you’d better be cheap. Innovation Engineering is a new field of academic study and leadership science. It teaches how to apply the science of system thinking to strategy, innovation, and cooperation. Research finds that it helps to increase innovation speed (up to 6x) and decrease risk (by 30 to 80%). Innovation Engineering accelerates the creation and development of more profitable products and services. However, the bigger benefit may well lie in its ability to transform organizational cultures by enabling everyone to work smarter every day. What makes Innovation Engineering unique is that it’s grounded in data, backed by academic theory, and validated in real-world practice. Collectively, it’s the number one documented innovation system on earth. Over 35,000 people have been educated in Innovation Engineering classes, and more than $15 billion in innovations are in active development. In his book Driving Eureka!, best-selling business author Doug Hall presents the System Driven Innovation scientific method for enabling innovation by everyone, everywhere, every day. It’s the essential resource you need to enable yourself—and your team—to innovate, succeed, and do amazing things that matter, on a daily basis.

Download or read book Truth Be Told written by John O'Brien and published by Kogan Page Publishers. This book was released on 2021-04-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace. Identify the challenges and opportunities in the age of purpose and learn how to create authentic messaging, activate successful campaigns and asses the value that these have for key audiences. Purpose has become a leadership and managerial imperative for businesses large and small, non-profit organizations and charities. However, many businesses don't know how to clearly execute this, and the marketing and PR function of many companies struggle disproportionately as a result. This had led to an increase in cynicism and the growth of 'purpose washing'. However, when purpose is created with an authentic culture, the opportunity for building brand reputation and positive customer engagement is significant. Truth Be Told will help readers understand exactly how to achieve this and present the core truths of their company or organization, to drive clear, authentic purpose powered communication.

Download or read book Counter Cola written by Amanda Ciafone and published by University of California Press. This book was released on 2019-05-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counter-Cola charts the history of one of the world’s most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the 20th and 21st centuries. A story of global capitalism, it is not without contest. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to assimilate critiques or reveal its limits.

Download or read book Republican Rescue written by Chris Christie and published by Simon and Schuster. This book was released on 2021-11-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As governor of New Jersey and a key Trump insider and longtime friend, Chris Christie has always been known for speaking his mind. Now that the ... 2020 election is ... behind us, he shares his [beliefs] on how a battered Republican Party can soar into the future and start winning big elections again"--Publisher marketing.

Download or read book Charlie Brown s Christmas Miracle written by Michael Keane and published by Center Street. This book was released on 2023-10-17 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the inspiring, unknown, against-all-odds story of how the classic animated holiday special A Charlie Brown Christmas almost never made it on to television. Professor and cultural historian Michael Keane reveals much in this nostalgia-inducing book packed with original research and interviews. Keane compellingly shows that the ultimate broadcast of the Christmas special—given its incredibly tight five-month production schedule and the decidedly unfavorable reception it received by the skeptical network executives who first screened it—was nothing short of a miracle. Keane explains why the show, despite its technical shortcomings, has become an uplifting and enduring triumph embraced by millions of families every Christmas season, even more than fifty years after its premiere. This gripping and joyful behind-the-scenes story of how the creators of A Charlie Brown Christmas struggled to bring the program to life will also help readers (and loyal fans) understand how America’s favorite Christmas special changed our popular culture forever. Keane masterfully weaves the momentous events of 1965 (the turbulent year of the program’s production) into his story, providing critical context for a profound new understanding of the program’s famous climactic scene, Linus’s spot-lit soliloquy answering the question repeatedly posed by Charlie Brown—"Isn't there anyone who knows what Christmas is all about?”

Download or read book Printers Ink the Magazine of Advertising Management and Sales written by and published by . This book was released on 1920 with total page 2620 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Truth Well Told written by Stewart Alter and published by . This book was released on 1994-01-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Global Media Giants written by Benjamin Birkinbine and published by Routledge. This book was released on 2016-07-01 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.

Download or read book Brand Machines Sensory Media and Calculative Culture written by Sven Brodmerkel and published by Springer. This book was released on 2016-10-27 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and calculative media platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands develop media devices to codify, process and modulate human capacities and actions. With the shift from a broadcast to an interactive media system, advertisers have reinvented themselves as the strategic interface between computational media systems and the lived experience and living bodies of consumers. Where once advertising relied predominantly on symbolic appeals to affect consumers, it now centres on the use of computational devices that codify, monitor, analyse and control their behaviours. Advertisers have worked to stimulate and harness consumer participation for several generations. Consumers undertook the productive work of making brands a part of their cultural identities and practices. With the emergence of a computational mode of advertising consumer participation extends beyond the expressive activity of creating and circulating meaning. It now involves making the lived experience and the living body available to the experimental capacities of media platforms and devices. In this mode of advertising brands become techno-cultural processes that integrate calculative and cultural functions. Brand Machines, Sensory Media and Calculative Culture conceptualises and theorises these significant changes in advertising. It takes consumer participation and its interconnectedness with calculative media platforms as the fundamental aspect of contemporary advertising and critically investigates how advertising, consumer participation and technology are interrelated in creating and facilitating lived experiences that create value for brands.

Download or read book Advertising Selling written by and published by . This book was released on 1928 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Printers Ink written by and published by . This book was released on 1920 with total page 2582 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book From Where I Stand written by Sihlangule Mmiselo Siwisa and published by AuthorHouse. This book was released on 2015-11-21 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about leadership. It is about the kind of leadership that bends the arc of history and builds upon heritage in order to create a living legacy. The central challenge of a society that is moving away from imbalanced development is not only addressing economic inequality but also restoring a sense of confidence in the quality of thought leadership that steers the destiny of the nation. We need cohesive leadership and that in turn can precipitate the kind of patriotism that emphasizes seeking common ground and consensus above dwelling on differences and petty party politicking that polarizes our nation. I believe that there is a difference between history and heritage. History is the sum total of all of our stories, but Heritage is what we choose to appropriate out of our History to own and shape the values, rituals and destiny of a particular society. We do not have the luxury of cherry picking what we regard to be palatable or unpalatable within history regarding the truth and the completeness of the collective story of history. For instance, the Anglo-Boer War and the Rise of Afrikaner Nationalism is as much a valid part of South African History as the birth and evolution of the African National Congress as the oldest and most enduring liberation movement in Africa. Heritage however is what I 'choose' to appropriate or 'own' and subsequently celebrate out of History as being part of my own story and therefore worthy of being re-told in order to build, establish, strengthen, and sustain the value system of my own society. I believe all of history is worthy of being remembered, but not all that is within history is worthy of being celebrated. What I choose to celebrate out of history is what I appropriate as my heritage.

Download or read book Brand Society written by Martin Kornberger and published by Cambridge University Press. This book was released on 2010-01-21 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.

Download or read book Covid 19 Chronicles The Singapore s Journey From Pandemia To Peri pandemic Limbo written by Yong Loo Lin School Of Medicine, Nus and published by World Scientific. This book was released on 2021-11-12 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: No one is safe until everyone is safe. Singapore's struggle against the coronavirus mirrors those being waged by countries everywhere against a relentless, invisible enemy. In times of crisis, confusion and pandemonium abound. Sensing a need for simple and concise public health education and information that could help people to make sense of a bewildering new abnormal, the NUS Yong Loo Lin School of Medicine launched a long-running series of illustrated stories on social media platforms. The COVID-19 Chronicles quickly took off, drawing the attention of the WHO's Global Outbreak Alert and Response Network, which arranged for the series to be shared with other countries.This book features every Chronicles story published, and tells the story of the work behind the scenes to bring each episode to life. Offering bite-sized explanations of issues and topics seeded by the pandemic's global march, the Chronicles prods readers to stay safe, while also providing a humorous take on Singaporean life in the time of COVID-19.

Download or read book BrandDigital written by Allen P. Adamson and published by St. Martin's Press. This book was released on 2008-08-19 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and integrated digital initiatives into their branding mix. In his new book, BrandDigtial, he clearly demonstrates that in an environment where everything is transparent, brand professionals have unprecedented opportunities to learn more about their customers, and to deliver brand experiences that meet customer expectations better than ever before. Based on over 100 interviews with leaders in both the branding and digital technology industries, Adamson drives home his point by using case studies and first-hand, in-market examples from companies including Hewlett-Packard, Johnson & Johnson, Procter & Gamble, Nike, Ameriprise, Burger King, PepsiCo, and General Mills. Along with putting into proper context the role Google, YouTube, Second Life, social media, and blogs play in the branding process, Adamson shows how the best companies are taking advantage of evolving digital technology and its associated behavior to build stronger bonds with their customers and stronger, more responsive brands.

Download or read book Jet Set written by William Stadiem and published by Ballantine Books. This book was released on 2014-06-03 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: In October 1958, Pan American World Airways began making regularly scheduled flights between New York and Paris, courtesy of its newly minted wonder jet, the Boeing 707. Almost overnight, the moneyed celebrities of the era made Europe their playground. At the same time, the dream of international travel came true for thousands of ordinary Americans who longed to emulate the “jet set” lifestyle. Bestselling author and Vanity Fair contributor William Stadiem brings that Jet Age dream to life again in the first-ever book about the glamorous decade when Americans took to the skies in massive numbers as never before, with the rich and famous elbowing their way to the front of the line. Dishy anecdotes and finely rendered character sketches re-create the world of luxurious airplanes, exclusive destinations, and beautiful, wealthy trendsetters who turned transatlantic travel into an inalienable right. It was the age of Camelot and “Come Fly with Me,” Grace Kelly at the Prince’s Palace in Monaco, and Mary Quant miniskirts on the streets of Swinging London. Men still wore hats, stewardesses showed plenty of leg, and the beach at Saint-Tropez was just a seven-hour flight away. Jet Set reads like a who’s who of the fabulous and well connected, from the swashbuckling “skycoons” who launched the jet fleet to the playboys, moguls, and financiers who kept it flying. Among the bold-face names on the passenger manifest: Juan Trippe, the Yale-educated WASP with the Spanish-sounding name who parlayed his fraternity contacts into a tiny airmail route that became the world’s largest airline, Pan Am; couturier to the stars Oleg Cassini, the Kennedy administration’s “Secretary of Style,” and his social climbing brother Igor, who became the most powerful gossip columnist in America—then lost it all in one of the juiciest scandals of the century; Temple Fielding, the high-rolling high priest of travel guides, and his budget-conscious rival Arthur Frommer; Conrad Hilton, the New Mexico cowboy who built the most powerful luxury hotel chain on earth; and Mary Wells Lawrence, the queen bee of Madison Avenue whose suggestive ads for Braniff and other airlines brought sex appeal to the skies. Like a superfueled episode of Mad Men, Jet Set evokes a time long gone but still vibrant in American memory. This is a rollicking, sexy romp through the ring-a-ding glory years of air travel, when escape was the ultimate aphrodisiac and the smiles were as wide as the aisles. Praise for Jet Set “Aeronautics history, high times from the 1950s and ’60s, incredibly versatile name-dropping (from Mrs. John Jacob Astor to Christine Keeler of the Profumo scandal) and Sinatra’s ‘Come Fly With Me’ as a kind of theme song [all] connected to the glamorous days of air travel.”—Janet Maslin, The New York Times “What a book William Stadium has written. . . . The Kennedys, the Rat Pack, Frank Sinatra, and early financiers like Eddie Gilbert are dealt with in depth. . . . I lived intimately through it all in the ’50s, ’60s, ’70s, ’80s, and ’90s and I am yet to find a mistake in author Stadiem’s amazing book. Order it now. All the players are here.”—Liz Smith, syndicated columnist “William Stadiem sexes up the glory days of aviation in Jet Set. Fly me!”—Vanity Fair “William Stadiem’s Jet Set takes you where no modern airliner can: to a time . . . when the means of travel was as exotic as the destination, and sometimes more so.”—Town & Country

Download or read book The Leadership Campaign written by Scott Miller and published by Red Wheel/Weiser. This book was released on 2016-04-25 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A primer for a new generation of leaders based on the “Campaign Model” developed for Steve Jobs and Mike Murray at Apple Computer. The Leadership Campaign is a playbook for winning in the reality of today’s competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors’ company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the “Campaign Model” for Apple, putting Jobs upfront as his company’s perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn: Success-building communications skills used to train political leaders and CEOs around the world Proven strategies to take control of the competitive dialogue and never let go How to go for the win, the whole win, and nothing but the win for you and your company