Download or read book Truth Lies and Advertising written by Jon Steel and published by John Wiley & Sons. This book was released on 1998-03-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
Download or read book Truth in Advertising written by Barbara Allen and published by Rowman & Littlefield. This book was released on 2018-10-18 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
Download or read book Perfect Pitch written by Jon Steel and published by John Wiley & Sons. This book was released on 2006-10-30 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Download or read book Using Qualitative Research in Advertising written by Margaret A. Morrison and published by SAGE. This book was released on 2011-10-31 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
Download or read book Truth Lies and Trust on the Internet written by Monica T. Whitty and published by Routledge. This book was released on 2008-08-28 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is often presented as an unsafe or untrustworthy space: where children are preyed upon by paedophiles, cannibals seek out victims, offline relationships are torn apart by online affairs and where individuals are addicted to gambling, love, and cybersex. While many of these stories are grounded in truth, they do paint a rather sensationalized view of the Internet, the types of people who use it, and the interactions that take place online. Simultaneously, researchers claim that the Internet allows individuals to express their true selves, to develop 'hyperpersonal' relationships characterised by high levels of intimacy and closeness. At the heart of these competing visions of the Internet as a social space are the issues of truth, lies and trust. This book offers a balanced view of the Internet by presenting empirical data conducted by social scientists, with a concentrated focus on psychological studies. It argues that the Internet’s anonymity which can enable, for instance, high levels of self-disclosure in a relationship, is also responsible for many of its more negative outcomes such as deception and flaming. This is the first book to develop a coherent model of the truth-lies paradox, with specific reference to the critical role of trust. Truth, Lies and Trust on the Internet is a useful text for psychology students and academics interested in Internet behaviour, technology, and online deviant behaviour, and related courses in sociology, media studies and information studies.
Download or read book Where the Truth Lies written by Anna Bailey and published by Simon and Schuster. This book was released on 2022-05-31 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The town of Whistling Ridge guards its secrets. When seventeen-year-old Abigail goes missing, her best friend Emma, compelled by the guilt of leaving her alone at a party in the woods, sets out to discover the truth about what happened. The police initially believe Abi ran away, but Emma doesn't believe that her friend would leave without her, and when officers find disturbing evidence in the nearby woods, the festering secrets and longstanding resentment of both Abigail's family and the people of Whistling Ridge, Colorado begin to surface with devastating consequences. Among those secrets: Abi's older brother Noah's passionate, dangerous love for the handsome Rat, a recently arrived Romanian immigrant who has recently made his home in the trailer park in town; her younger brother Jude's feeling that he knows information he should tell the police, if only he could put it into words; Abi's father's mercurial, unpredictable rages and her mother's silence. Then there is the rest of Whistling Ridge, where a charismatic preacher advocates for God's love in language that mirrors violence, under the sway of the powerful businessman who rules the town, insular and wary of outsiders. But Abi had secrets, too, and the closer Emma grows to unravelling the past, the farther she feels from her friend. And in a tinder box of small-town rage, and all it will take is just one spark--the truth of what really happened that night--to change their community forever.
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book Truth Lies And Advertising The Art Of Account Planning written by Jon Steel and published by . This book was released on 2009-05-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Account Planning Exists For The Sole Purpose Of Creating Advertising That Truly Connects With Consumers. While Many In The Industry Are Still Dissecting Consumer Behavior, Extrapolating Demographic Trends, Developing Complex Behavioral Models, And Measuring Pavlovian Salivary Responses, Steel Advocates An Approach To Consumer Research That Is Based On Simplicity, Common Sense, And Creativity--An Approach That Gains Access To Consumers' Hearts And Minds, Develops Ongoing Relationships With Them, And, Most Important, Embraces Them As Partners In The Process Of Developing And Advertising. The Message Of This Book Is That Well-Thought-Out Account Planning Results In Better, More Effective Marketing And Advertising For Both Agencies And Clients. And Also Makes An Evening In Front Of The Television Easier To Bear For The Population At Large.
Download or read book Lies Damned Lies and Marketing Separate Fact from Fiction and Drive Growth written by Atul V. Minocha and published by Lioncrest Publishing. This book was released on 2021-08-31 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to your relationship with marketing, it's time to wipe the slate clean. You've been promised big results with a quick turnaround. You've been told that social media is a silver bullet for increased sales (so far, you haven't seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you're disappointed. You're frustrated. Perhaps you're close to giving up on marketing entirely, but something tells you that you shouldn't-you just need to know how to use it wisely. In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results. He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience. Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results you've been waiting for.
Download or read book A Higher Loyalty written by James Comey and published by Flatiron Books. This book was released on 2018-04-17 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller now in paperback with new material The inspiration for The Comey Rule, the Showtime limited series starring Jeff Daniels premiering September 2020 In his book, former FBI director James Comey shares his never-before-told experiences from some of the highest-stakes situations of his career in the past two decades of American government, exploring what good, ethical leadership looks like, and how it drives sound decisions. His journey provides an unprecedented entry into the corridors of power, and a remarkable lesson in what makes an effective leader. Mr. Comey served as director of the FBI from 2013 to 2017, appointed to the post by President Barack Obama. He previously served as U.S. attorney for the Southern District of New York, and the U.S. deputy attorney general in the administration of President George W. Bush. From prosecuting the Mafia and Martha Stewart to helping change the Bush administration's policies on torture and electronic surveillance, overseeing the Hillary Clinton e-mail investigation as well as ties between the Trump campaign and Russia, Comey has been involved in some of the most consequential cases and policies of recent history.
Download or read book Truth and Lies written by Mark Bowden and published by HarperCollins. This book was released on 2018-02-06 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: National bestseller A fresh, insightful guide to reading body language in the post-digital age Whether you’re at a job interview or a cocktail party, searching LinkedIn or swiping right on a dating site, you want (no—need) to understand what people are really thinking, regardless of what they’re saying. Understanding what others are trying to tell you with their posture, hand gestures, eye contact (or lack thereof) or incessant fiddling with their iPhone might all be even more important than what you’re projecting yourself. Do they plan on making a deal with your company? Are they lying to you? Can you trust this person with your most intimate secrets? Knowing what others are thinking can tell you when to run with an opportunity and when not to waste your time, whether at work, in a crucial negotiation or on a promising first date. Bestselling authors Mark Bowden and Tracey Thomson, principals at the communications company Truthplane, illustrate the essential points of body language with examples from everyday life, leavened with humour and insights that you can use to your advantage in virtually any situation.
Download or read book Where Truth Lies written by Kris Fallon and published by University of California Press. This book was released on 2019-10-29 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A free open access ebook is available upon publication. Learn more at www.luminosoa.org. This boldly original book traces the evolution of documentary film and photography as they migrated onto digital platforms during the first decades of the twenty-first century. Kris Fallon examines the emergence of several key media forms—social networking and crowdsourcing, video games and virtual environments, big data and data visualization—and demonstrates the formative influence of political conflict and the documentary film tradition on their evolution and cultural integration. Focusing on particular moments of political rupture, Fallon argues that the ideological rifts of the period inspired the adoption and adaptation of newly available technologies to encourage social mobilization and political action, a function performed for much of the previous century by independent documentary film. Positioning documentary film and digital media side by side in the political sphere, Fallon asserts that “truth” now lies in a new set of media forms and discursive practices that implicitly shape the documentation of everything from widespread cultural spectacles like wars and presidential elections to more invisible or isolated phenomena like the Abu Ghraib torture scandal or the “fake news” debates of 2016.
Download or read book Here Lies Daniel Tate written by Cristin Terrill and published by Simon and Schuster. This book was released on 2017-06-06 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young runaway is welcomed into the arms of an affluent family after he takes on the identity of the family's missing son Daniel, only to slowly realize that the family knows more about Daniel's disappearance than they're letting on.
Download or read book Lies Men Believe written by Robert D Wolgemuth and published by Moody Publishers. This book was released on 2018-09-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If there ever was such a thing as a ‘shortcut’ to the wisdom of the ages, you’re holding it in your hands. This is the kind of wisdom that can only be earned over a lifetime of trial and error, trial and error, and, finally, trial and success.” -Patrick Morley Author, The Man in the Mirror “In 2001, I wrote a book called Lies Women Believe. Since then this message has reached millions of women and been translated into dozens of languages. But I’ve often been asked about a ‘male counterpart’ to the book. When God brought Robert into my life in 2015, I soon realized he was the ideal choice to pen this message for men. You’ll find that reading Lies Men Believe, with its warm, relatable style, is like having a conversation with a good friend. Be prepared, in the process, to grapple with some tough issues. And be prepared to experience the liberating power of the Truth—in your own life, and in the lives of those you influence.” -Nancy DeMoss Wolgemuth Revive Our Hearts Teacher & Host; Lies Books Series Editor You are being hunted. Like a seasoned angler, our enemy opens his tackle box and selects the lure most likely to attract his intended prey—usually the one you and I are least likely to consider harmful. Each lie we bite on causes us to feel pain, lose or injure relationships, and miss out on the abundant life that God wants us to have. Lies Men Believe exposes the lies that men most commonly believe, and shows you how to combat those lies with the truth. Lies like: Pleasure and Entertainment Can Truly Satisfy Me If I Mean Well, That’s Good Enough If I Discipline My Children, They’ll Rebel. I’m Measured by How I Compare with Other Men. Find out how lies are holding you back from freedom, joy, and intimacy with God and others. Discover the power of the truth. Because once you fully embrace the truth, nothing is ever the same.
Download or read book Lies Incorporated written by Ari Rabin-Havt and published by Anchor. This book was released on 2016-04-19 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stunning investigation of the history of organized misinformation in politics. In today’s post-truth political landscape, there is a carefully concealed but ever-growing industry of organized misinformation that exists to create and disseminate lies in the service of political agendas. Ari Rabin-Havt and Media Matters for America present a revelatory history of this industry—which they've dubbed Lies, Incorporated—and show how it has crippled legislative progress on issues including tobacco regulation, public health care, climate change, gun control, immigration, abortion, and same-sex marriage. Eye-opening and indispensable, Lies, Incorporated takes an unflinching look at the powerful network of politicians and special interest groups that have launched coordinated assaults on the truth to shape American politics.
Download or read book The Advertising Concept Book written by Pete Barry and published by . This book was released on 2012 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
Download or read book In Truth written by Matthew Fraser and published by Rowman & Littlefield. This book was released on 2020-03-27 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: From ancient Rome to the current Internet age, this sweeping history of ideas explores how different epochs wrestled with the issue of truth and lies.From the ancient Greeks and Romans to the modern era, how have people determined what is true? How have those with power and influence sought to control the narrative? Are we living in a post-truth era, or is that notion simply the latest attempt to control the narrative? The relationship between truth and power is the key theme.Moving through major historical periods, the author focuses on notable people and events, from well-known leaders like Julius Caesar and Adolf Hitler to lesser-known individuals like Procopius and Savonarola. He notes distinct parallels in history to current events. Julius Caesar's publication of his Gallic Wars and Civil Wars was an early exercise in political spin not unlike what we see today. During the English Civil War and the Enlightenment, pamphleteering coupled with the new power of the printing press challenged the status quo, as online and social media does in our time. And "fake news" was already being used by German chancellor Otto von Bismarck in nineteenth-century Europe and by the "yellow journalism" of American newspaper magnates William Randolph Hearst and Joseph Pulitzer near the turn of the twentieth century.The author concludes optimistically, noting that we are debating and discussing truth more fiercely today than in any previous era. The determination to arrive at the truth, despite the manipulations of the powerful, bodes well for the future of democracy.
