Download or read book Trials and Tribulations of Learning the Market written by Jeffrey Kenneth Hass and published by . This book was released on 2005 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Trials and Tribulations in the Implementation of Pre Commercial Procurement in Europe written by Ramona Apostol and published by Springer. This book was released on 2017-02-09 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to advance the understanding of pre-commercial procurement (PCP) as innovation policy instrument and as means to fulfil public needs. To this end, it places PCP within its political and legal context and elucidates its origins and its economic rationale. Based on this analysis, it suggests a clear conceptualization of PCP and a clear delineation from other innovation policy instruments. Subsequently, the book assesses the value and achievements of the more established type of PCP policy programmes, and draws lessons for improvement. In this context, it raises awareness of the remaining obstacles to its wide and effective implementation and suggests appropriate solutions ranging from policy guidance to law interpretation and legislative reform. The text makes use of illustrative practical examples of policy-making and project implementation in various public programmes of R&D procurement. This is a highly relevant book for academics and practitioners in the field of public procurement. Ramona Apostol is Senior Procurement Adviser at Corvers Procurement Services B.V. in the Netherlands. She holds a Ph.D. in Law from Leiden University, the Netherlands. She has been involved in a wide range of procurement projects related to the implementation of R&D and innovation procurement and regularly acts as independent expert for the European Commission on this topic.
Download or read book Economic Sociology written by Jeffrey K. Hass and published by Routledge. This book was released on 2006-11-22 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful key resource presents the clearest, most comprehensive and wide ranging account of economic sociology to date. Hass presents a critical and sophisticated yet approachable analysis of economic behaviour and phenomena. He makes the insights, claims, and logic of economic sociology interactive and accessible to students, while exposing the realities of today’s complex economic world and the challenges of studying economies and societies. This introductory text: provides a sophisticated yet approachable analysis of economic behaviour and phenomena explores economic structures and change from a global perspective-by using comparisons and data from the United States, Europe, East Asia, Latin America, and post-socialist countries shows how domestic and international economic forces work over time to shape modern economies takes a critical perspective of both economic sociology and economics to establish useful insights presents historical narratives showing the development of today’s economic structures and institutions addresses important economic issues directly impacting on students’ lives—from the more visible (economic inequality and organizations) to the less visible (international economic trends, public policy, post-socialism). Incorporating illustrations, case studies, a glossary, chapter notes, and a comprehensive bibliography, this student-friendly text also puts forward suggestions for further project work by showing the reader areas that require further investigation.
Download or read book Rethinking the Post Soviet Experience written by J. Hass and published by Springer. This book was released on 2011-11-25 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unique contribution to economic sociology, Jeffrey Hass examines the impact of culture, norms and political authority on Russia's post-socialist transition. The interactions and contradictions of moral economies and market relations are examined, exploring the often overlooked social dimension to market-building in Russia.
Download or read book Defining Your Market written by William Winston and published by Routledge. This book was released on 2016-01-28 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry. Although market definition is the foundation for formulating business strategies and is critical to corporate performance, marketers and top management often rely on intuition or incomplete analyses when targeting markets. This text discusses the marketing methods used by leading companies and executive and provides you with the knowledge to create strategies that will work for your company. Defining Your Market examines the topics that will help your company become more successful now and into the next century, including: customer and competitive-driven market definitions the five core dimensions of market definition-- customer needs, customer groups, technology, products, and competition managerial implications related to strategic planning, formulating the marketing mix, integrating marketing and technology, and global strategy strategies for businesses for redefining markets and successfully competing in the 21st century the impact company size has on marketing strategies how to avoid the dangers of creating a market definition that is too narrow and limiting or one that is too broad and overlooks profitable niches in the market Each chapter of Defining Your Market features exercises that will help you understand new concepts and allows you to put these methods to immediate and profitable use. You will be able to learn about the tools and techniques that work for Andersen Consulting, Dell, General Electric, Intel, Merck, and Microsoft, and dozens of leading business marketers.Defining Your Market provides you with strategies that will help you define and redefine the most relevant and profitable markets for a successful and competitive business.
Download or read book Women and the Birth of Russian Capitalism written by Irina Mukhina and published by Northern Illinois University Press. This book was released on 2014-07-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Little has been known, acknowledged, or studied about the shuttle trade, one of the major manifestations of new Russian life of the 1990s. The term itself seems to suggest something of a rather small scale. Indeed, the amount of each transaction in this trade was miniscule. Individual peddlers traveled to near-abroad with their bulging bags and brought back home for resale only as many goods as they could personally carry in their enormous suitcases. The phenomenon hidden behind the term "shuttle trade" was by no means insignificant or small in scale. By the mid-1990s, it constituted the backbone of Russian consumer trade and was a substantial source of revenue. The primary participants in the shuttle trade were women, and in this enlightening study Mukhina assesses the reasons why women were attracted to this business, the range of the personal experiences of female shuttle traders, and the social impact of women's involvement in this sort of economic activity. By analyzing the social and gendered dimensions of the shuttle trade, the reader can begin to understand more broadly how gender shaped the "transition" period associated with the end of communist regimes in Eastern Europe. Moreover, the difficulties that these women faced highlight the gap between the rhetoric of free market economy and the actual market practices. These women-traders had to create and shape the physical market (an open-air space) for their goods without the basic legislative and other provisions of market economies. The shuttle trade became an avenue of female suffering but also of survival and even empowerment during the time that most Russians now call "the wild 1990s."
Download or read book The Cycling City written by Evan Friss and published by University of Chicago Press. This book was released on 2015-11-04 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cycling has experienced a renaissance in the United States, as cities around the country promote the bicycle as an alternative means of transportation. In the process, debates about the nature of bicycles—where they belong, how they should be ridden, how cities should or should not accommodate them—have played out in the media, on city streets, and in city halls. Very few people recognize, however, that these questions are more than a century old. The Cycling City is a sharp history of the bicycle’s rise and fall in the late nineteenth century. In the 1890s, American cities were home to more cyclists, more cycling infrastructure, more bicycle friendly legislation, and a richer cycling culture than anywhere else in the world. Evan Friss unearths the hidden history of the cycling city, demonstrating that diverse groups of cyclists managed to remap cities with new roads, paths, and laws, challenge social conventions, and even dream up a new urban ideal inspired by the bicycle. When cities were chaotic and filthy, bicycle advocates imagined an improved landscape in which pollution was negligible, transportation was silent and rapid, leisure spaces were democratic, and the divisions between city and country were blurred. Friss argues that when the utopian vision of a cycling city faded by the turn of the century, its death paved the way for today’s car-centric cities—and ended the prospect of a true American cycling city ever being built.
Download or read book Power Culture and Economic Change in Russia written by Jeffrey Hass and published by Taylor & Francis. This book was released on 2011-04-20 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advancing cutting-edge sociological theory and using unique data on everyday economic life, this book examines the centrality of power, culture, and practice in Russian post-socialist change - and provides a framework for addressing general economic change. The book is aimed to faculty and students in sociology, political science, economics, and area studies.
Download or read book 4 Phases of Growth in Network Marketing written by Anthony R Jackson and published by Lulu.com. This book was released on 2019-10-16 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthony Jackson Jr. joined the Network marketing industry in January 2016 with his last leaving a $1.09 in his bank account. He was a stranger to the industry, but not a stranger to life's struggles, so he knew he needed to do something different in order to make sure his family was taken care of. With mentorship, training and development he was able to earn his first Six-Figures in his first 9 months in the industry. He's now an Executive Vice President, has been recognized as one of the top producers in the industry, a phenomenal leader and within his first 24 months recognized as a Multiple 6-Figure earner. Along side his wife, they've worked together, building a family brand and impacting the lives of many across the U.S.. Anthony is not only a catalyst for change, but he's also contributed to the success stories of many in his organization. His message to all is ""when you contribute to other people's prosperity, God will prosper you by default.""
Download or read book Marketing Information Guide written by and published by . This book was released on 1969 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Romancing the Market written by Stephen Brown and published by Routledge. This book was released on 2003-09-02 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.
Download or read book Working to Learn written by Karen Evans and published by Routledge. This book was released on 2004-06 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: International in scope, Working to Learn brings together acknowledged experts in this field. Taking both evidence-based and analytical perspectives, the book challenges many of the generalizations about the changing nature of work and skills, and identifies the workplace itself a critical site for access to learning. In doing so, it develops an illuminating perspective on the social context of the modern workplace and highlights the implications of change for management, for the regulat.
Download or read book Business Culture in Putin s Russia written by John Kennedy and published by Routledge. This book was released on 2021-11-10 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how Russia’s entrepreneurs operate in a business environment beset with risk and uncertainty. The challenges they may encounter include an unreliable judicial system, insecure property rights, arbitrary interference from officials, as well as corruption, harassment, suspicion and violence. Based on extensive original research, including fieldwork within three businesses, this book explores how entrepreneurs survive and some thrive. It focuses on the kind of obstacles they face from day to day, details their motivations, rationale and methods, and describes the actual relationship between ordinary entrepreneurs and the state, providing new insights into business-state relations.
Download or read book Handbook of Market Segmentation written by Art Weinstein and published by Routledge. This book was released on 2013-10-31 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emphasis on successful practices in business-to-business and high-tech segmentation. This valuable research source puts the latest thinking from the business and academic communities at your fingertips. From the author: The most important thing I’ve learned from working in market segmentation research and strategy for more than 15 years is that few companies get the most from their target marketing. Their top executives advocate the need to be market- or customer-oriented but base their marketing plans on cursory, incomplete, or emotional analyses. They end up with ’fuzzy’ business missions, unclear objectives, information that isn’t decision-oriented, unfocused promotional strategies, and no real plan to attack niche markets. This happens because they haven’t developed an effective strategy for segmenting high-tech and industrial markets. They don’t have a process that introduces and improves their business segmentation planning and execution. What they need is a handbook for improving their organization’s performance in new and existing business markets. Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firm is a state-of-the-art guide to market identification, analysis, selection, and strategy. The book is organized into four parts (segmentation planning, business segmentation bases, implementing segmentation strategy, segmentation strategy cases) and includes applications, case studies, checklists, figures, and tables. Each chapter features a Segmentation Skillbuilder (a field-tested exercise that improves your working knowledge of key business-to-business segmentation topics) and a Business Segmentation Insight (an in-depth look at a key segmentation issue). Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firms examines: how to conduct effective, cost-efficient, and profitable segmentation studies segmentation options such as differentiation and niche marketing defining business markets a 10-point program for segmenting business markets (planning and research) business segmentation bases (geographics, firmographics, benefits, usage, purchasing behavior) how North American Industrial Classification System (NAICS) has replaced SIC analysis criteria for choosing target markets implementing segmentation in business organizations how to conduct (and benefit from) a segmentation audit detailed segmentation studies on six companies—Collins Aviation Services, Dev-Soft, Dow Corning, Lexmark International, Pharmacia Corporation, and Sportmed and much more! Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firms is an essential resource for business professionals working in the high-tech, industrial, and business service industries, and for educators training the next generation of marketers, managers, and strategists.
Download or read book Online Marketing written by Richard Gay and published by Oxford University Press. This book was released on 2007-03-15 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.
Download or read book Nonprofit Marketing written by John L. Fortenberry and published by Jones & Bartlett Publishers. This book was released on 2013 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit Marketing: Tools and Techniques presents a series of 35 essential marketing tools and demonstrates their application in the nonprofit sector, referencing myriad diverse entities, including zoological parks, planetariums, theater companies, medical clinics, workforce development centers, food banks, and more. Ideal for undergraduate and graduate courses in nonprofit marketing, promotion, fundraising, and related courses, the text covers a broad spectrum of topics, including product development and portfolio analysis, branding and identity management, target marketing, consumer behavior and product promotions, environmental analysis and competitive assessment, and marketing management, strategy, and planning. Each chapter focuses on a specific marketing tool and can be read as a stand-alone presentation of the topic. Instructor Resources: Instructor's Manual, PowerPoints, TestBank
Download or read book Marketing written by William M. Pride and published by South Western Educational Publishing. This book was released on 2010 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt: To maximise this publications core strengths, the authors have included revised concepts, features, and examples throughout to maintain timely coverage of current marketing trends and strategies.
