Download or read book Trendspotting written by Richard Laermer and published by Penguin. This book was released on 2002-03-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the book that will show anyone how to discern true signs of change. Here are the hottest tips on what to expect from the economy and technology, arts and entertainment, politics and society at large. Written by a public relations expert, this new insider's guide goes beyond other books on forecasting by revealing the hows and whys of "trendSpotting," offering hundreds of compelling predictions, and revealing how these ideas will impact your life. With TrendSpotting, the future's in your hands.
Download or read book Trendspotting The Basics written by Alf Rehn and published by Booktango. This book was released on 2013-04-16 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're tired of paying so-called experts to tell you about how to capitalize on trends, then why not figure out how to do it on your own? When you learn the basics of trendspotting, you've taken a key step towards understanding how these can affect your business, your life, and our world. Rather than presenting an exhausting catalogue of individual trends or methods of trend analysis, this guidebook quickly gives you the tools you need to get out there and start spotting, including basic terminology, fundamental principles and tools, and methodology. You will learn how to • identify micro-, macro-, mega-, and gigatrends; • avoid the pitfalls that can make you over-interpret what you see; • determine how trends can and will interact with each other; and • apply the methodologies that will work best for you. Trendspotting can be fun as well as profitable. Coming in contact with different cultures and ideas gives you the opportunity to celebrate the weirdness and beauty of the world; it offers you the chance to challenge your own worldview and preconceived notions. You too can go out into the wild world of trends, learning a variety of ways to live and work and love, and Trendspotting—The Basics can help you on the way.
Download or read book 2011 Trendspotting for the Next Decade written by Richard Laermer and published by McGraw Hill Professional. This book was released on 2008-04-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A better time for your business starts in the next decade. Are you ready? In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today. Sometimes you see a business evolve and think, “I wish I'd thought of that.” With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 “short-short” chapters and dozens of outrageous sidebars, this captivating book shows you the ways to: Read the signs Influence the trends Embrace new and reject stodgy Anticipate change Ask experts the right questions Seek out visionaries and snub fakers Separate the trends from fads Use technology-for everything Cash in on being ahead of the competition! 2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. With 2011you'll learn how to participate in change instead of trailing it. Laermer calls trends as he sees 'em-from what's dead to what's sensational to what's novel and what's next. If you're looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book. Because this is your life...in 2011.
Download or read book Agile PR written by Marian Salzman and published by AMACOM. This book was released on 2017-01-16 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how to most effectively build brands has become a 24/7 mission for even the most experienced PR firms, let alone the lone enterprise. So where does one even begin to take on such an endeavor?Look no further! In Agile PR, public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Individuals and businesses seeking to build either their brand or that of a client can learn how to:• Use newscrafting to help you or your client be the news• Personalize pitches to reporters and bloggers• Master the art of storytelling• Create branded hashtags that get shared• Gain exposure at SXSW, TED, and other key conferences• Get bumped to the top of online searches• And much more!Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR unlocks industry secrets to help anyone broaden their reach and increase their impact.
Download or read book GirlWise written by Julia DeVillers and published by Harmony. This book was released on 2010-04-07 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Teen Girl Bible What do you do when . . . you're at the lunch table and you knock your soda over into someone's lap? Or, you need a job? You hate your clothes? You're broke? Inside, more than 100 experts tell you how to deal with these problems and so much more. GirlWise is one-stop shopping for all the stuff you want to, you need to, you MUST know! GirlWise includes contributions by: • Hillary Carlip, author of Girl Power • Atoosa Rubenstein, editor-in-chief of CosmoGIRL! • Nancy Gruver, publisher of New Moon • Laura McEwen, Publisher of YM • Marci Shimoff, coauthor of Chicken Soup for the Woman's Soul • Meg Cabot, author of The Princess Diaries • Brandon Holley, editor-in-chief of ELLEgirl • Isabel González, senior associate editor of Teen People You'll find great tips from experts in fashion, business, etiquette, sports, and more to help you become the Ultimate Teen Girl—confident, capable, comfortable, cool, conscious, and taking control of your life. No more helpless females here!
Download or read book Pop Goes the Library written by Sophie Brookover and published by Information Today, Inc.. This book was released on 2008 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: You loved the blognow read the book! Whether you regularly follow entertainment and gossip news, or wondered Corbin Who? when you saw the recent ALA READ poster, Pop Goes the Library will help you connect with your users and energize your staff. Pop culture blogger-librarians Sophie Brookover and Elizabeth Burns define what pop culture is (and isnt) and share insights, tips, techniques, and success stories from all types of libraries. Youll discover practical strategies and ideas for incorporating the pop culture passions of your users into collections, programs, and services, plus a range of marketing and outreach ideas, technology tools, and ready-to-go programs you can start using today. Here is an eye-opening book thats as much fun to read as it is to apply!
Download or read book The New Megatrends written by Marian Salzman and published by Crown Currency. This book was released on 2022-05-03 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pioneering forecaster predicts the trends and technologies that will shape global culture and commerce in the next two decades—a must-read guide for business leaders, entrepreneurs, and anyone looking for an edge. “In a world of half-baked hot takes, Marian Salzman is a true seer.”—Andrew Yang A little more than twenty years ago, the Y2K computer glitch threatened to bring the global economy to its knees. But instead of overnight disruption, humankind slipped into two decades of economic turmoil, ecological angst, and tribalism, all set against the backdrop of a newly global and digital civilization. Sometimes the events that seem pivotal are just blips, while the more meaningful cultural shifts are hiding in plain sight. Marian Salzman’s job is to uncover those hidden shifts. So what’s in store for the next two decades? In this acutely observed guide, Salzman, whose past predictions have been heralded for coming uncannily close to the way we live now, unpacks the course of human life from the bumpy turn of the millennium through the pandemic era, when chaos and “together apart” are the new normal, equity has become a battle cry, and breathing space emerged as the greatest luxury of all. Drawing inspiration from John Naisbitt’s classic 1982 book Megatrends, Salzman then turns to the two decades ahead. Navigating deftly among geographies, she connects threads across business, civic life, consumerism, family, and entertainment, revealing the trends and developments—some established, some surprising—poised to recast our past, shape our collective future, and shift our identities. In a world dominated by disruption, being prepared for change is a critical advantage. The New Megatrends is gripping reading for anyone seeking to understand the shape and texture of the next era, which, above all, will be marked by its relentless pace, new technology, and the ever-present threats of climate change and political division.
Download or read book Journalism of Ideas written by Daniel Reimold and published by Routledge. This book was released on 2013-06-26 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism of Ideas is a comprehensive field guide for brainstorming, discovering, reporting, digitizing, and pitching news, opinion, and feature stories within journalism 2.0. With on-the-job advice from professional journalists, activities to sharpen your multimedia reporting skills, and dozens of story ideas ripe for adaptation, Dan Reimold helps you develop the journalistic know-how that will set you apart at your campus media outlet and beyond. The exercises, observations, anecdotes, and tips in this book cover every stage of the story planning and development process, including how news judgment, multimedia engagement, records and archival searches, and various observational techniques can take your reporting to the next level. Separate advice focuses on the storytelling methods involved in data journalism, photojournalism, crime reporting, investigative journalism, and commentary writing. In addition to these tricks of the trade, Journalism of Ideas features an extensive set of newsworthy, timely, and unorthodox story ideas to jumpstart your creativity. The conversation continues on the author’s blog, College Media Matters. Reimold also shows students how to successfully launch a career in journalism: the ins and outs of pitching stories, getting your work published, and navigating the post-graduation job search. Related sections of the book highlight the art of freelancing 2.0, starting an independent site, blogging, constructing quality online portfolios, securing internships, and building a social media following.
Download or read book Basics Graphic Design 02 Design Research written by Neil Leonard and published by Bloomsbury Publishing. This book was released on 2017-07-13 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more. Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.
Download or read book The Hustle Economy written by Jason Oberholtzer and published by Running Press Adult. This book was released on 2016-04-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Advice from 25 creative entrepreneurs"--Cover.
Download or read book The Velocity Manifesto written by Scott Klososky and published by Greenleaf Book Group. This book was released on 2011 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides advice for business leaders on ways to meet the demands of the fast-paced digital age through new technology and business intelligence.
Download or read book Making Value written by Timothy D. Taylor and published by Duke University Press. This book was released on 2024-03-22 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Making Value, Timothy D. Taylor examines how people’s conceptions of value inform and shape their production and consumption of music. Drawing on anthropological value theory, Taylor theorizes music’s economic and noneconomic forms of value both ethnographically and historically. He covers the creation and exchange of value in a wide range of contexts: indie rock scenes, an Irish traditional music session, the work of music managers, how supply chains function to create various forms of value, how trendspotters seek out and create value, and how musical performances act as media of value. Taylor shows that to focus on value is to attend to what is meaningful to people as they move through their worlds. Ultimately, Taylor demonstrates that theorizing value aids us in moving beyond the music itself toward understanding how musicians, workers in the music business, and audiences struggle to make and maintain what they value.
Download or read book Spidering Hacks written by Kevin Hemenway and published by "O'Reilly Media, Inc.". This book was released on 2004 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book "takes you to the next level in Internet data retrieval by showing you how to create and deploy spiders and scrapers to retrieve and work with information from you favorite sites and data sources"--Back cover.
Download or read book Artificial Intelligence Implementing AI for your Business written by Dwayne Anderson and published by Estalontech. This book was released on 2021-09-26 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nowadays , Companies can use artificial intelligence to streamline operations and to improve the overall customer experience. With technological advances offering simpler and faster ways to automate business processes through chatbots and facial recognition, the automation of customer service, the analysis of market demand and the use of A.I technology are at an extreme level in various industries. This massive impact on business has led many companies to rely on artificial intelligence (AI) to improve their business efforts. A 2018 survey found that 47 percent of companies have integrated at least one AI capability into their business processes compared to 20 percent in 2017. 71 percent have enlisted their AI investments in the coming years. Whether you are looking to run an online business or simply improve customer service, you should think about AI because it can improve your overall business operation and save you a lot of time and money. Companies can use data to understand why customers do not adopt a consistent approach. Information derived from data can streamline business processes, speed up tasks, eliminate human error, and predict errors in your actions. Whether cost or time efficiency, AIs "ability to help companies deliver better customer experiences can lead to business growth. Implications for entrepreneurs and small businesses "As an entrepreneur I can't go wrong with A.I at any price," is a common thread amongst those interviewed for this report. While some may see the market transformation as negative for small businesses, those who are already making money from their A.I business see positive opportunity in the technology. "If you don't know how to use A.I to your advantage, you are at a tremendous disadvantage because we're going to see a surge in demand for your type of services. I believe A.I is going to be the future of business." AI affects many of the technologies you use in your day-to-day business. For example, social media marketing can benefit from integration of AI tools and technologies that companies use to share their content with the world. AI enables companies to better understand what is important for their potential customers. Many companies therefore need to explore and are considering to integrate AI technologies into their ecosystems to boost business growth, assist to reduce operating costs, increase efficiency, increase sales and improve the customer experience , and you made the right choice to get started with this book- on Implementing A.I for your Business
Download or read book The Rise of Over the Top OTT Media and Implications for Media Consumption and Production written by Kalorth, Nithin and published by IGI Global. This book was released on 2024-01-24 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid increase in popularity of major streaming services is having a massive impact on more traditional media outlets. Over-the-Top (OTT) Media is the term given to these types of services, which bypass the traditional media sources through an internet connection. How will OTT media force traditional forms of media to adjust and adapt in order to remain relevant? The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production is a timely edited volume that delves into the transformative emergence of Over-the-Top (OTT) media, which is reshaping the landscape of media consumption and production. The book traces the historical roots of OTT media, establishing a contextual understanding of its rapid rise and impact on the industry. Analyzing the complex web of business models and revenue streams in the OTT industry, the publication sheds light on the competitive dynamics, the entry of new players, and the subsequent effects on traditional media companies. It offers a fresh perspective, recognizing OTT media as a distinct and transformative medium, different from conventional film and television studies. Navigating the myriad aspects of OTT media, the book examines market trends and dynamics, showcasing the intricate technological infrastructure of OTT services, encompassing platforms, devices, and delivery methods. Engaging with contemporary issues, the book investigates the intersections of OTT media with news, entertainment, advertising, marketing, and the global south, fostering a holistic understanding of its far-reaching impact. As an essential reference for scholars, researchers, and media professionals, this book not only helps unravel the complexities of this rapidly evolving medium but also equips its readers with valuable insights to navigate the dynamic digital media landscape.
Download or read book Fashion Forecasting written by Lorynn Divita and published by Bloomsbury Publishing USA. This book was released on 2019-09-19 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It's a great, strong read. Lots of information if you don't have background knowledge of this topic." Carmen Carter, El Centro College, USA "The text is a thorough view of fashion forecasting that helps students understand this segment of the industry as well as identify the steps and skills required to pursue a career as a fashion forecaster." Amy Harden, Ball State University, USA Learn how to anticipate emerging trends and how to prepare and present your own fashion forecast. Three new chapters on fashion eras, world cultures, and subcultures show you influences on fashion innovation yesterday and today, so that you can spot those of tomorrow. New Influencer profiles focus on trend creators, rather than trend popularizers, to show you how to find key people from many creative fields who shape popular fashion. A new appendix covers how to create a fashion forecast and a streamlined chapter organization is concise without sacrificing depth. Includes 125 color illustrations.
Download or read book Fashion Forecasting written by Evelyn L. Brannon and published by Bloomsbury Publishing USA. This book was released on 2015-09-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do retailers decide which colors and styles are featured in their stores? What factors influence the patterns, textiles and silhouettes designers show in their collections? This text provides students with a comprehensive understanding of the forecasting process, from studying fashion innovation and cultural influences to conducting consumer research, exploring how to identify the who, what, where, when and why driving fashion change in our lives. By combining fashion theory with current practices from industry executives, Brannon and Divita explain how to recognize emerging trends and the 'coolhunters' who anticipate our aesthetic preferences. Ultimately, student will learn how to prepare and present their own fashion forecast. New to this Edition: - New chapter 8 focuses on media and technology including coverage of how mass media, fashion blogs, social medi and forecasting companies such as WGSN and Stylesight effect trends - New case studies and profiles in each chapter feature contemporary bloggers, professionals and companies such as Tavi Gevinson of Style Rookie, Garance Dore, Scott Schuman, Burberry, Rebecca Minkoff, Edelkoort, Perclers and Nelly Rodi -Expanded fashion theories section in chapter 3 explains how trends spread between population segments - Summaries at the end of each chapter recap key concepts
