Download or read book Transforming the Department of Defense Strategic Communication Strategy written by Gregory Julian and published by . This book was released on 2006 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: After nearly three full years in the continuing military campaign in Iraq Americans are showing signs of wavering support, and confidence in military news is waning. The common outcry among U.S. servicemen is, "we're not hearing any of the good news that is occurring in Iraq". Is DoD fully employing its portion of the nation's informational element of power to achieve its objectives? Does the DoD Strategic Communication strategy need to be revitalized in order to sustain public support of this mission? This paper will examine DoD's Strategic Communication strategy to support the Global War on Terror objectives. It will review the ways and means that DoD employs to achieve its communication objectives, and evaluate emerging information technologies to enhance future strategic communication requirements. It will also make recommendations to transform current practices that will require reprioritizing resources in order to gain an advantage in the contemporary global information environment.

Download or read book Strategic Communication A Departmental Transformation written by and published by . This book was released on 2010 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to communicate U.S. government and U.S. military policy and purpose is vital in today's information environment. Since 2002, when U.S. military forces have been actively engaged in multiple regions of the world, the worldwide perception of U.S. image has consistently declined. This paper reviews the capabilities gap between existing organizational structure of the DoD Strategic Communication (SC) enterprise, and the nation's requirements for communication strategies. Its premise is that there is no effective single advocate or department with the responsibility, capability, and the authority to ensure an effective strategic communication enterprise. The creation of an Under Secretary of Defense for Strategic Communication, or USD (SC), and the departmental transformation, where all elements of SC (IO, PA, and DSPD) fall under the USD (SC). The new organization would then have the clear leadership necessary to set strategic vision and guidance, set priorities, and allocates resources to ensure that DOD goals and objectives are achieved in support of USG policy and objectives.

Download or read book Strategic Communication written by Christopher Paul and published by Bloomsbury Publishing USA. This book was released on 2011-04-07 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government. Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition. But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master—and win—the "war of ideas" through fully integrated and synchronized communications and actions.

Download or read book The Transformation of Strategic Affairs written by Lawrence Freedman and published by Routledge. This book was released on 2017-07-20 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the difficulty the US Armed Forces face in shifting their focus from preparing for regular wars, in which combat is separated from civil society, to irregular wars, in which combat is integrated with civil society. This book is useful for students of the US Armed Forces, politics, strategic studies and military history.

Download or read book DOD Strategic Communication written by Michael J. Courts and published by . This book was released on 2012 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: DOD officials are seeking to approach strategic communication as a process that leaders, planners, and operators should follow to integrate foreign audience perceptions into policy making, planning, and operations at every level. However, descriptions of strategic communication in several key documents -- including the Quadrennial Defense Review and the National Framework for Strategic Communication -- characterize it differently. For example, the Quadrennial Defense Review describes strategic communication as the coordination of activities such as information operations and public affairs, among other things. According to DOD officials, these varying descriptions of strategic communication have created confusion within the department. To address this confusion, DOD is drafting an instruction to clarify the steps of the strategic communication process, which DOD officials expect to be completed in late spring or early summer 2012. DOD has taken some initial actions toward integrating the strategic communication process into its policy making, plans, and operations at every level, such as ensuring that top leadership is driving the effort. DOD officials acknowledge that DOD staff across the department do not currently integrate the process into their efforts in a consistent manner. To address this condition, DOD is taking some preliminary actions to transform the department's culture.

Download or read book Leading the Narrative written by Mari K Eder and published by Naval Institute Press. This book was released on 2011-12-15 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.

Download or read book Transforming the Department of Defense financial management written by United States. Congress. House. Committee on Government Reform. Subcommittee on National Security, Veterans Affairs, and International Relations and published by . This book was released on 2003 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Persuasion and Power written by James P. Farwell and published by Georgetown University Press. This book was released on 2012-11-27 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, a former political consultant, the US government's approach to strategic communication has been misguided. Persausion and Power stands apart for its critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for the art of strategic communication including psychological operations, military information support operations, propaganda, and public diplomacy. Farwell stresses that words, deeds, actions, and symbols may qualify as strategic communication and aim to mold or shape public opinion to influence behavior in order to attain specific objectives, advance interests, or—viewed from a military perspective—satisfy or create conditions that produce a desired end-state. He contends that a message that is true, consistent, and persuasive is more powerful than any deception. Persuasion and Power is a book about the art of strategic communication, how it is used, where, and why. Using historical examples, Farwell illustrates how its principles have made a critical difference throughout history in the outcomes of crises, conflicts, politics, and diplomacy across different cultures and societies. This insightful volume will help communications officers, policymakers, and students understand when, where, and how they can apply the principles of strategic communication to advance national security interests.

Download or read book Defense Business Transformation Achieving Success Requires a Chief Management Officer to Provide Focus and Sustained Leadership written by and published by DIANE Publishing. This book was released on 2007 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although DOD has made progress toward establishing a management framework for overall business transformation, the framework currently focuses on business systems modernization and does not fully address broader business transformation efforts. In 2005, DOD set up the Defense Business Systems Management Committee to review and approve the business enterprise architecture a transformation blueprint and new business systems modernization investments. It also established the Business Transformation Agency, which currently reports to the Vice Chair of the Defense Business Systems Management Committee, to coordinate and lead business transformation across the department. Despite these steps, DOD has not clearly defined or institutionalized interrelationships, roles and responsibilities, or accountability for establishing a management framework for overall business transformation. For example, differences of opinion exist within DOD about the roles of various senior leadership committees. Until DOD's business transformation management framework is institutionalized and encompasses broad responsibilities for all aspects of business transformation, it will be challenging for DOD to integrate related initiatives into a sustainable, enterprise-wide approach to successfully resolve weaknesses in business operations that GAO has shown are at high risk of waste, fraud, and abuse.

Download or read book Defense Business Transformation written by Sharon L. Pickup and published by DIANE Publishing. This book was released on 2011-03 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: The DoD spends billions of dollars each year to maintain key business operations, including systems and processes related to the management of contracts, finances, the supply chain, support infrastructure, and weapon systems acquisition. A number of these areas are vulnerable to fraud, waste, abuse, and mis-management and because of opportunities to achieve greater efficiencies and free up resources for higher-priority needs. This study assessed the extent to which DoD has taken steps to: (1) implement management frameworks for business transformation; and (2) develop business transformation plans, supported by a strategic planning process, that enable them to align goals and planning efforts and measure progress. A print on demand report.

Download or read book Whither Strategic Communication written by Christopher Paul and published by Rand Corporation. This book was released on 2009 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: In light of calls to reform U.S. strategic communication and public diplomacy, RAND elected to conduct a survey of existing reform and improvement proposals. The subsequent literature review and interviews with subject-matter experts permitted the identification and categorization of frequently appearing recommendations in this area, which were then grouped into core themes.

Download or read book Public Relations in the Military written by Bob Pritchard and published by Business Expert Press. This book was released on 2022-11-17 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century. There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today’s military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people who practice military public affairs. The goal is to broaden knowledge and understanding of this vital, but little discussed, area of public relations among civilian and military public relations and communications professionals, faculty and staff in public relations programs, military leaders, as well as the U.S. civilian populace, and research scholars specializing in military public relations or public affairs operations.

Download or read book Transforming the Force written by and published by . This book was released on 1998 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Department of Defense is embarking on an effort to transform U.S. forces for the years and decades ahead. This will involve many of the ideas often discussed under the rubric of the revolution in military affairs (RMA). This paper suggests a possible transformation strategy for the Department to employ. The paper begins with a discussion of why transformation is essential for U.S. grand strategy. It then describes a strategy rooted in compelling strategic objectives. The strategy includes defining key operational challenges as "forcing functions" to encourage change while addressing major military problems. It then discusses how such challenges should be studied with a combination of basic research, modeling and simulation, and joint experiments. Such study would employ basic principles of decomposition, but would emphasize joint-level integration going far beyond mere "coordination." Finally, the paper discusses the need to change analytic approaches to highlight issues of risk and uncertainty. The new operational concepts of most interest involve new forms of warfare that are not currently well understood and will potentially involve substantial risks. It is therefore essential to identify those risks in assessing operational concepts and, subsequently, in understanding how risks can be eliminated or mitigated. The paper suggests new types of analytical methods well suited to such work

Download or read book Strategic Communication A Department of Defense Approach written by and published by . This book was released on 2007 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: US Government (USG) Strategic Communication (SC) is neither a process to be implemented, nor a capability to be employed, rather, it is an effect achieved through the exercise of all elements of national power. Integrating military operations with other USG activities to achieve SC goals is the responsibility of the Department of Defense (DoD). DoD has developed a SC Roadmap in order to institutionalize a Strategic Communication process within DoD. This focus on SC as a distinct executable process, rather than an outcome, is an impediment to progress toward achieving SC goals. The SC Roadmap fails to implement the Quadrennial Defense Review's vision for SC, and neglects proper strategic controls to ensure unity of effort is maintained in DOD support to SC. These failures degrade the competitive position of the U.S. in the international information environment. This essay will show why an effective USG SC strategy is necessary, and will seek to define DOD support to SC. Further, this essay will show that effective DOD support to SC can only be achieved by developing an SC culture within DOD, and that existing capabilities must be strengthened in order to ensure strategic competitiveness and effective USG SC during the next century.

Download or read book Report of the Defense Science Board Task Force on Strategic Communication written by and published by DIANE Publishing. This book was released on 2004 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Defense Science Board Summer Study on the Transition to and from Hostilities was formed in early 2004 (the terms of reference are contained in Appendix A) and culminated in the production of a final report and summary briefing in August of 2004. The DSB Task Force on Strategic Communication conducted its deliberations within the overall Summer Study schedule and revisited a topic that was addressed in October 2001.1 Task Force members and Government advisors are identified in Appendix B. The current Strategic Communication Task Force re-examined the purposes of strategic communication and the salience of recommendations in the earlier study. It then considered the following questions: (1) What are the consequences of changes in the strategic communication environment? (2) What Presidential direction and strategic communication means are required? (3) What should be done about public diplomacy and open military information operations? The Task Force met with representatives from the National Security Council (NSC), White House Office of Global Communications, Department of State (DOS), Department of Defense (DOD), Broadcasting Board of Governors (BBG), and the private sector (the schedule of meetings, briefings and discussions is contained in Appendix C). Based on extensive interaction with a broad range of sectors in the government, commercial, and academic worlds, as well as a series of highly interactive internal debates, we have reached the following conclusions and recommendations.

Download or read book Department of Defense Strategy for Operations in the Information Environment written by United States. Department of Defense and published by . This book was released on 2016 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most challenging aspects of the rapidly evolving information environment (IE) is the growing impact and proliferation of stratagems by state and non-state actors to control the narrative surrounding their operations. Often using commercial capabilities, these actors disseminate truthful, biased, and false information using digital technologies and access to global audiences to recruit, to gain support and sustainment, and to exploit, disrupt, and delegitimize U.S. and coalition operations. While conducting activities in all domains of the operational environment, today’s adversaries and other actors increasingly target non-military audiences with powerful, symbolic, strategic communication in conjunction with physical effects, creating a significant depth of influence. This strategy aims not only to set conditions for success at the operational and tactical levels of warfare, but also to guide DoD support to the whole-of-government effort. The strategy defines an operational end-state, and associates it with the ways to accomplish the end-state, and the means necessary to support the ways. This ends, ways, means framework is described in greater detail later in the document.

Download or read book Commander s Handbook for Strategic Communication and Communication Strategy written by U. S. Command and published by . This book was released on 2012-10-30 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook, "Commander's Handbook for Strategic Communication and Communication Strategy," is a pre-doctrinal document on "Strategic Communication (SC)" and the development of communication strategy at all levels of command. It provides fundamental principles, techniques, and procedures that are evolving in the joint community and moving toward incorporation into joint publications. This handbook serves as a bridge between current practices in the field and the migration into doctrine. As such, the intent is to inform SC proponents, practitioners, doctrine writers, educators, and trainers of SC for inclusion in joint doctrine, education, and training. Synchronizing SC-related themes, messages, images and actions across the joint force is often critical to mission accomplishment. However, SC encompasses national-strategic level and non-DOD activities that are not under the direct control of the joint force commander (JFC). This adds to the complexity of the effort to adapt and apply themes, messages, images, and actions at each level within military operations to create desired and avoid undesired outcomes in selected audiences. The continuous, rapid communications flow in the information environment, facilitated by modern technological advances and media distribution methods, requires responsive, agile processes and capabilities to preserve and enhance the credibility and influence of the United States. To address these challenges through unified action, a whole-of government approach known as strategic communication (SC) has emerged. SC generally is accepted as "Focused United States Government (USG) efforts to understand and engage key audiences in order to create, strengthen or preserve conditions favorable for the advancement of USG interests, policies, and objectives through the use of coordinated programs, plans, themes, messages, and products synchronized with the actions of all instruments of national power." Further and more specifically, effective SC requires synchronization of crucial themes, messages, images, and actions with other nonlethal and lethal operations. The February 2006 Quadrennial Defense Review (QDR) identified SC as one of five specific "areas of particular emphasis" critical to the Department of Defense (DOD) ability to address a strategic environment "characterized by uncertainty and surprise." The QDR went on to state that DOD, "...must instill communication assessments and processes into its culture; developing programs, plans, policy, information and themes to support Combatant Commanders (CCDRs) that reflect the US Government's overall strategic objectives." The primary military capabilities that contribute to SC include public affairs (PA), information operations (IO), and defense support to public diplomacy (DSPD). This handbook outlines current doctrine, useful results from relevant studies, recognizes best practices, clarifies SC support requirements for the joint operation planning process, and offers other techniques and procedures currently used in the field. It also addresses some techniques, procedures, and implications for further development of SC-related joint doctrine, organizations, training, material, leadership and education, personnel, and facilities. A hypothetical vignette is included in Appendix J to assist in understanding the material.