Download or read book The Transformational Consumer written by Tara-Nicholle Nelson and published by Berrett-Koehler Publishers. This book was released on 2017-03 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement.
Download or read book EMPOWERED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2020-12-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--
Download or read book Transformational Creativity written by Robert J. Sternberg and published by Springer Nature. This book was released on 2024 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zusammenfassung: This edited volume brings together leading scholars in diverse disciplines to share their best thinking on how creativity can be conceived of, taught for, and deployed to serve rather than undermine humanity. Transformational creativity, as defined in this book, is creativity deployed to make a positive, meaningful, and potentially enduring difference to the world. Transformational creativity is compared to transactional creativity, which is creativity deployed in search of a reward, whether externally or internally generated. Robert J. Sternberg is Professor of Human Development in the College of Human Ecology at Cornell University and an Honorary Professor of Psychology at Heidelberg University, Germany. Previously, Sternberg served in academic administration as a university dean, senior vice-president, and president. Before that, he was IBM Professor of Psychology and Education, Professor of Management at Yale, and Director of the Yale Center for the Psychology of Abilities, Competencies, and Expertise. Sareh Karami is Assistant Professor of Educational Psychology at Mississippi University, USA. Karami earned her doctorate in Educational Studies from Purdue University. Sareh received her bachelor's and Masters in clinical psychology from the University of Tehran. She earned her second Master's in Education from the University of British Columbia, Canada. She served as the head of the research and extracurricular programs department in an Iranian gifted school for more than ten years.
Download or read book Marketing Communications written by Micael Dahlen and published by John Wiley & Sons. This book was released on 2009-12-21 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***
Download or read book Project to Product written by Mik Kersten and published by IT Revolution. This book was released on 2018-11-20 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: As tech giants and startups disrupt every market, those who master large-scale software delivery will define the economic landscape of the 21st century, just as the masters of mass production defined the landscape in the 20th. Unfortunately, business and technology leaders are woefully ill-equipped to solve the problems posed by digital transformation. At the current rate of disruption, half of S&P 500 companies will be replaced in the next ten years. A new approach is needed. In Project to Product, Value Stream Network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework—a new way of seeing, measuring, and managing software delivery. The Flow Framework will enable your company’s evolution from project-oriented dinosaur to product-centric innovator that thrives in the Age of Software. If you’re driving your organization’s transformation at any level, this is the book for you.
Download or read book Transformative Design Understanding the Principle Processes and Products written by Soozhee Low and published by Lulu.com. This book was released on 2008-10-20 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first Transformative Design text and resource for multi-disciplinary designers, individuals and companies seeking to understand and create transformative change or innovation. This resource provides insight and guidance into this unique realm. It delves into the essential principle and three approaches of transformation and also the transformative processes or steps that lead to the creations of unique transformative product outcomes. To accompany this resource is also insight into the author's own transformative experiences as a practicing designer and researcher of Transformative Design and how this knowledge can be applied as a model
Download or read book Transformational Innovation in the Creative and Cultural Industries written by Alison Rieple and published by Taylor & Francis. This book was released on 2023-06-13 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides insights into how common strategic contingencies drives competitive advantage and innovation in the different clusters Provides an historical overview of how innovation has developed, and therefore how it might develop in the future Includes coverage of how COVID has impacted creative and cultural industry innovation and operating practices and their implications for a post COVID landscape
Download or read book Transmaterial written by Blaine Erickson Brownell and published by Princeton Architectural Press. This book was released on 2006 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: New materials are reshaping the world and this reference manual has details on the most interesting and useful new materials now available. Featuring more than 200 materials, this is an essential tool for keeping up with rapid developments in the field or as a source of inspiration for designs.
Download or read book A Prescription for Success in Pharmaceuticals Transforming a Startup into a Profitable Cash Producing Enterprise written by Barrie Levitt and published by Lulu.com. This book was released on 2017-04-24 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any legislative, regulatory or administrative action to correct the problem of increasing prices should be based upon a thorough understanding of the forces at play in the market and the interests of each class of trade in the drug manufacturing and distribution system. This book describes the complexities of the market for branded and generic drugs. An attempt to reduce FDA requirements to increase the number of generic competitors may endanger public health without resulting in a decrease in prices to end consumers. This book outlines some of the critical issues facing the healthcare industry today, in addition to providing a detailed blueprint for all aspects of running a successful pharmaceutical company. Executives and professionals in the pharmaceutical industry and other manufacturing based companies will benefit from Dr. Levitt's insights acquired over 50 years that enabled him to transform a small, unprofitable pharmaceutical company into a multi-billion-dollar global entity.
Download or read book The Transformational Consumer written by Tara-Nicholle Nelson and published by Berrett-Koehler Publishers. This book was released on 2017-03-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Transformational Consumer They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages. They are Transformational Consumers, and no one knows them like Tara-Nicholle Nelson. Her Transformational Consumer insights powered her work at MyFitnessPal, which grew from 40 million to 100 million users in her time there. Nelson takes readers on a hero's journey to connecting with customers in ways both profitable and transformational. After going inside the brains, emotions, and behaviors of Transformational Consumers, Tara issues a call to adventure: a rallying cry to leaders to shift their focus from simply making products to solving their customers' problems. Nelson uses stories and cases studies from every industry to guide readers through this journey in five stages, shedding light on how to rethink their customers, their products and services, their marketing, their competition, and even their culture. The key to growing a business today is not building an app or getting new social media followers. The key is engaging people over and over again by triggering their deep, human desire for growth and transformation. When a company reorients every initiative to serve Transformational Consumers, it kick-starts a lifelong love affair with its customers—a love affair that results in unprecedented revenue growth, product innovation, and employee engagement.
Download or read book Transmaterial Next written by Blaine Brownell and published by Chronicle Books. This book was released on 2017-05-30 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtually every revolution in architecture has been preceded by a revolution in materials: think iron, glass, steel, concrete, plastics, or composites. What is the next revolutionary material that will reshape the very nature of architecture? A solid that's lighter than air, metal latticework so delicate it rests on a dandelion, building insulation made from processed seaweed, self-generating microbial glue that repairs cracks in concrete, or transparent solar panels? Materials expert Blaine Brownell, author of our bestselling Transmaterial series, reveals emerging trends and applications that are transforming the technological capacity, environmental performance, and design potential of architecture in Transmaterial Next. This book is an essential compendium for thinking architects, designers, and other creative professionals passionate about materials and looking for their bleeding edge and practical implementation.
Download or read book Transformational Change for People and the Planet written by Juha I. Uitto and published by Springer Nature. This book was released on 2022-01-13 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Open Access book deals with the pressing question of how to achieve transformational change that reconciles development with environmental sustainability. It particularly focuses on the role of evaluation in finding sustainable solutions. Environment and development are closely interlinked, as are human health and ecosystem health. The pandemic that began in 2020 demonstrated in no uncertain terms how destruction of habitats has allowed hitherto unknown pathogens spill over to humans wreaking havoc on people’s lives and livelihoods. We are already seeing the impacts of global climate change in terms of heatwaves, forest fires and increased storms. The Sustainable Development Goals (SDGs) explicitly recognize the equal importance of the social, economic and environmental dimensions of development. In these turbulent times, when humankind faces multiple complex challenges it is essential to know that our responses are effective and that they make a positive difference. Evaluation can provide invaluable lessons to how we design policies, strategies and programs and how we allocate limited resources between competing priorities. This book brings together key thinkers and practitioners from the public and private sectors, from major multilateral organizations and from bilateral donor agencies, to present the latest knowledge and experience on how to evaluate interventions in the nexus of environment and development. The book does not promote any particular approach or methodology, but rather emphasizes the need for mixed methods to address the question at hand in the best and most suitable manner. It covers cases from a variety of fields, from climate change mitigation and adaptation, energy efficiency and renewable energy, natural resources management, biodiversity conservation and more. This book is not a conference proceedings although it has its roots in the Third International Conference on Evaluating Environment and Development organized by the GEF Independent Evaluation Office in October 2019. The conference brought together a larger number of established and upcoming evaluators, researchers and evaluation users from the Global North and South, representing a wide variety of organizations, to discuss the frontiers of environment and development evaluation. Following the conference, the editors identified and contacted the participants who made key contributions at the conference and asked them to develop their ideas and papers into book chapters according to a coherent plan.
Download or read book Transformational Interventions for Business Technology and Healthcare written by Burrell, Darrell Norman and published by IGI Global. This book was released on 2023-10-16 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's complex world, the intersection of inclusion, equity, and organizational efficiency has reached unprecedented levels, driven by events like the great resignation, the emergence of workplace cultures such as #MeToo and Bro culture, and societal movements like Black Lives Matter and pandemic-exposed disparities. This convergence highlights the urgent need for transformative change in healthcare, education, business, and technology. Organizations grapple with issues like racial bias in Artificial Intelligence, fostering workplace psychological safety, and conflict management. The escalating demands for diversity and inclusivity present a pressing challenge, necessitating holistic solutions that harness collective perspectives to drive real progress. Transformational Interventions for Business, Technology, and Healthcare emerges as a beacon for academic scholars seeking actionable insights. Dr. Burrell's two decades of university teaching experience, combined with a prolific record of academic publications and presentations, uniquely positions them to lead the way. The book, through an interdisciplinary lens, addresses the intricate challenges of our times, offering innovative solutions to reshape organizations and promote inclusivity. Covering topics such as workplace intersectionality, technology's impact on equity, and organizational behavior dynamics, this comprehensive resource directly addresses scholars at the forefront of shaping our future. By dissecting problems and providing evidence-based solutions, the book empowers readers to contribute significantly to the ongoing dialogue on inclusion, equity, and organizational development, making it a guiding light as the call for change reverberates across industries.
Download or read book Transmaterial 3 written by Blaine Brownell and published by Princeton Architectural Press. This book was released on 2010-02-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Provides a broad synopsis of the state of technological advances in materials today, with a special emphasis on new developments in the field of biopolymers and various agriculturally derived products; biomimetic products, systems, and processes that seek to emulate natural examples, including low-embodied-energy and biochemically manufactured products; "grown" materials; nanoscale marvels; renewable energy technologies; "second-life" materials derived from repurposed waste; and responsive, interactive, and transformational digital interfaces that harness pervasive communication networks and are powered by low-energy illumination sources."--P. [4] of cover.
Download or read book Advertising Management written by Batra and published by Pearson Education India. This book was released on 2009 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Transmaterial 2 written by Blaine Brownell and published by Princeton Architectural Press. This book was released on 2008-01-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review: "Transmaterial 2: A Catalog of Materials That Redefine Our Physical Environment offers a clear and concise directory that provides information about two hundred of the latest, most intriguing materials, organized according to emerging industry trends. Based on editor Blaine Brownell's "product of the week" electronic journal, Transmaterial 2 is a reference work for any architect or designer interested in keeping up with the current trends in the field of materials and will inspire creativity in any designer."--Jacket
Download or read book The Secret Sauce for Leading Transformational Change written by Ian Ziskin and published by Taylor & Francis. This book was released on 2022-06-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a collaborative, diverse, and inclusive community of contributors and business experts, this book is about leading transformational change on an individual, team, organizational, and societal level. Most large-scale transformational change happens because of unanticipated, unaddressed, unplanned disruptions which raise questions about what it takes to lead, survive, and even thrive in periods of transformational change. This book answers these critical questions: What do leaders who drive and sustain successful transformational change actually do? Why do we so often fail to lead and sustain transformational change? All transformation is change, but is all change transformational? This first-of-its-kind book offers a variety of lenses and perspectives, in the form of interviews, essays, and survey responses, with insights from business leaders, HR leaders, coaches, consultants, academics, thought leaders, and other transformational change experts. The compilation of practical tools provides readers with a deep and diverse analysis of top-notch thinking and practices for leading transformational change. This work is fundamental to aspiring leaders, professionals, and academics who wish to learn the secret sauce for leading transformational change.
