Download or read book Transformaci n digital Un nuevo horizonte para el marketing en pa ses subdesarrollados written by Cavadia Castellar and published by GRIN Verlag. This book was released on 2024-06-28 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: Texto Academico del año 2024 en eltema Medios / Comunicación - Relaciones públicas, publicidad, marketing, medios de Comunicación Social, Nota: 5, , Idioma: Español, Resumen: La transformación digital representa un cambio paradigmático en la forma en que las empresas y las sociedades operan y se relacionan. En el contexto de los países subdesarrollados, este proceso no solo es una oportunidad para modernizar las prácticas comerciales, sino también un desafío significativo debido a las limitaciones estructurales y de recursos. Este artículo explora cómo la transformación digital puede ser un motor de cambio en el marketing dentro de estos países, identificando las barreras que deben superarse y las estrategias para una implementación exitosa.
Download or read book Women s Writing in Colombia written by Cherilyn Elston and published by Springer. This book was released on 2016-12-20 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Montserrat Ordóñez Prize 2018 This book provides an original and exciting analysis of Colombian women’s writing and its relationship to feminist history from the 1970s to the present. In a period in which questions surrounding women and gender are often sidelined in the academic arena, it argues that feminism has been an important and intrinsic part of contemporary Colombian history. Focusing on understudied literary and non-literary texts written by Colombian women, it traces the particularities of Colombian feminism, showing how it has been closely entwined with left-wing politics and the country’s history of violence. This book therefore rethinks the place of feminism in Latin American history and its relationship to feminisms elsewhere, challenging many of the predominant critical paradigms used to understand Latin American literature and culture.
Download or read book The Future of Development written by Gustavo Esteva and published by Policy Press. This book was released on 2013-10-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: On January 20, 1949 US President Harry S. Truman officially opened the era of development. On that day, over one half of the people of the world were defined as "underdeveloped" and they have stayed that way ever since. This book explains the origins of development and underdevelopment and shows how poorly we understand these two terms. It offers a new vision for development, demystifying the statistics that international organizations use to measure development and introducing the alternative concept of buen vivir: the state of living well. The authors argue that it is possible for everyone on the planet to live well, but only if we learn to live as communities rather than as individuals and to nurture our respective commons. Scholars and students of global development studies are well-aware that development is a difficult concept. This thought-provoking book offers them advice for the future of development studies and hope for the future of humankind.
Download or read book The Routledge Handbook to the Culture and Media of the Americas written by Wilfried Raussert and published by Routledge. This book was released on 2020-03-02 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the culture and media of the Americas, this handbook places particular emphasis on collective and intertwined experiences and focuses on the transnational or hemispheric dimensions of cultural flows and geocultural imaginaries that shape the literature, arts, media and other cultural expressions in the Americas. The Routledge Handbook to the Culture and Media of the Americas charts the pervasive, asymmetrical flows of cultural products and capital and their importance in the development of the Americas. The volume offers a comprehensive understanding of how inter-American communication is constituted, framed and structured, and covers the artistic and political dimensions that have shaped literature, art and popular culture in the region. Forty-six chapters cover a range of inter-American key concepts and dynamics, divided into two parts: Literature and Music deals with inter-American entanglements of artistic expressions in the Western Hemisphere, including music, dance, literary genres and developments. Media and Visual Cultures explores the inter-American dimension of media production in the hemisphere, including cinema and television, photography and art, journalism, radio, digital culture and issues such as freedom of expression and intellectual property. This multidisciplinary approach will be of interest to a broad array of academic scholars and students in history, sociology, political science; and cultural, postcolonial, gender, literary, globalization and media studies.
Download or read book The Imperial Mode of Living written by Ulrich Brand and published by Verso Books. This book was released on 2021-01-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our Unsustainable Life: Why We Can't Have Everything We Want With the concept of the Imperial Mode of Living, Brand and Wissen highlight the fact that capitalism implies uneven development as well as a constant and accelerating universalisation of a Western mode of production and living. The logic of liberal markets since the 19thCentury, and especially since World War II, has been inscribed into everyday practices that are usually unconsciously reproduced. The authors show that they are a main driver of the ecological crisis and economic and political instability. The Imperial Mode of Living implies that people's everyday practices, including individual and societal orientations, as well as identities, rely heavily on the unlimited appropriation of resources; a disproportionate claim on global and local ecosystems and sinks; and cheap labour from elsewhere. This availability of commodities is largely organised through the world market, backed by military force and/or the asymmetric relations of forces as they have been inscribed in international institutions. Moreover, the Imperial Mode of Living implies asymmetrical social relations along class, gender and race within the respective countries. Here too, it is driven by the capitalist accumulation imperative, growth-oriented state policies and status consumption. The concrete production conditions of commodities are rendered invisible in the places where the commodities are consumed. The imperialist world order is normalized through the mode of production and living.
Download or read book The Global Sexual Revolution written by Gabriele Kuby and published by . This book was released on 2019-10-24 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the standard work on The Global Sexual Revolution. First published in 2012, it is translated into 15 languages and updated for this edition. The new ideology of gender denies the binary structure of human existence as man and woman and overthrows moral limitations of sexuality. This destroys marriage and family as the foundation of culture.
Download or read book Business Solutions for the Global Poor written by V. Kashturi Rangan and published by John Wiley & Sons. This book was released on 2007-02-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.
Download or read book Disciplined Mind written by Howard Gardner and published by Simon and Schuster. This book was released on 2021-01-26 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This brilliant and revolutionary theory of multiple intelligences reexamines the goals of education to support a more educated society for future generations. Howard Gardner’s concept of multiple intelligences has been hailed as perhaps the most profound insight into education since the work of Jerome Bruner, Jean Piaget, and even John Dewey. Here, in The Disciplined Mind, Garner pulls together the threads of his previous works and looks beyond such issues as charters, vouchers, unions, and affirmative action in order to explore the larger questions of what constitutes an educated person and how this can be achieved for all students. Gardner eloquently argues that the purpose of K–12 education should be to enhance students’ deep understanding of the truth (and falsity), beauty (and ugliness), and goodness (and evil) as defined by their various cultures. By exploring the theory of evolution, the music of Mozart, and the lessons of the Holocaust as a set of examples that illuminates the nature of truth, beauty, and morality, The Disciplined Mind envisions how younger generations will rise to the challenges of the future—while preserving the traditional goals of a “humane” education. Gardner’s ultimate goal is the creation of an educated generation that understands the physical, biological, and societal world in their own personal context as well as in a broader world view. But even as Gardner persuasively argues the merits of his approach, he recognizes the difficulty of developing one universal, ideal form of education. In an effort to reconcile conflicting educational viewpoints, he proposes the creation of six different educational pathways that, when taken together, can satisfy people’s concern for student learning and their widely divergent views about knowledge and understanding overall.
Download or read book Kinship and Community in Carriacou written by Michael Garfield Smith and published by . This book was released on 1962 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Latinas written by Lourdes Casanova and published by Palgrave MacMillan. This book was released on 2009-02-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Most of the research on multinationals has focused on companies from developed markets. Research on multinationals from emerging economies is relatively new and most of the attention has been focused on multinationals from Asia. Little research has been done on the internationalization strategies and challenges of Latin American multinationals. This book aims to fill this void. Studying Latin American multinationals will not only provide insights into specific strategies deployed by successful firms but will also identify best practices that can be employed by the next generation multinationals from emerging markets." --Book Jacket.
Download or read book The Boom Femenino in Mexico written by Nuala Finnegan and published by Cambridge Scholars Publishing. This book was released on 2010-04-16 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Boom Femenino in Mexico: Reading Contemporary Women’s Writing is a collection of essays that focuses on literary production by women in Mexico over the last three decades. In its exploration of the boom femenino phenomenon, the book traces the history of the earlier boom in Latin American culture and investigates the implications of the use of the same term in the context of contemporary women’s writing from Mexico. In this way it engages critically with the cultural, historical and literary significance of the term illuminating the concept for a wide range of readers. It is clear that the entry of so many women writers into an arena traditionally reserved for men has prompted discussion around concepts such as ‘women’s writing’ and the very definition of ‘literature’ itself. Many of the contributors grapple with the theoretical tensions that such debates provoke offering an important opportunity to think critically about the texts produced during this period and the ways in which they have impacted on the Mexican and international cultural spheres. The project is comprehensive in its scope and, for the first time, brings together scholars from Mexico, the U.S. and Europe in a transnational forum. The book posits that despite certain aesthetic and thematic commonalities, the increased output by women writers in Mexico cannot be appraised as a unified literary movement. Instead it embraces a wide range of different generic forms and the subjects under study in the essays in the book include the best-selling work of Ángeles Mastretta, Elena Poniatowska and Laura Esquivel as well as the social and political preoccupations of journalists, Rosanna Reguillo and Cristina Pacheco. Contributors offer readings of the aesthetic visions of writers as diverse as Carmen Boullosa, Ana García Bergua, and Eve Gil while other essays examine the nuances of contemporary gender identity in the work of Ana Clavel, Sabina Berman, Brianda Domecq and María Luisa Puga. There are essays devoted to poetry by indigenous Mayan women and an analysis of the complex place of poetry within the broader framework of literary production. The problems that emerge as a result of literary cataloguing based on gender politics are also considered at length in a number of essays that take a panoramic view of literary production over the period. Various critical approaches are employed throughout and the collection as a whole demonstrates that academic interest in Mexican women’s writing of the boom femenio is thriving. Above all, the essays here provide a space in which the location of women within prevailing cultural paradigms in Mexico and their role in the mapping of power in evolving textual canons may be interrogated. It is clear from the collection that interest in such issues is still alive and that the debate is far from over.
Download or read book Understanding Heritage written by Marie-Theres Albert and published by Walter de Gruyter. This book was released on 2013-04-30 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The publication is the first in a new series on existing and innovative paradigms in Heritage Studies. The series aims at systematising and developing the academic discourse on heritage, which has yielded a wealth and breadth of contributions over the past few years. The publication offers its own emphasis by developing heritage studies with a perspective towards and as a contribution to human development. It thus offers a vision for the construction and establishment of a new discipline. The academic mainsprings and research interests of this repositioning of heritage studies as an academic discipline are discussed by internationally renowned thinkers and heritage practitioners. The publication thus establishes first important points for discussion. Central to this publication are questions concerning the sustainable protection and use of heritage, focussing on the world cultural heritage and intangible cultural heritage, but equally questions on the relation of heritage and memory and how these could mutually enrich our understanding of heritage.
Download or read book An Introduction to Anthropology written by Ralph Leon Beals and published by New York : Macmillan. This book was released on 1966 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Fall of Nigeria written by Obaro Ikime and published by Heinemann Educational Publishers. This book was released on 1977 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Voices of the World written by Boaventura De Sousa Santos and published by Verso. This book was released on 2010-07-26 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the 1980s Margaret Thatcher declared `There is no alternative.' At the beginning of the 21st century the World Social Forum replied, `Another World is Possible.' The project, Reinventing Social Emancipation, is a passionate and wide-ranging effort at enriching our vision of that other world. Erik Olin Wright University of Wisconsin --
Download or read book The Swinging Bridge written by Ramabai Espinet and published by Harper Collins. This book was released on 2013-07-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mona, a film researcher rooted in Montreal, vividly remembers that night in Trinidad when her father, Da-Da, in a drunken rage, threatened to kill her nine-year-old brother, Kello. Years later, a terminally ill Kello asks Mona to revisit their native island and reclaim the property that their family had left behind. As Mona returns to the Caribbean to confront her family's turbulent past, the reader travels back in time—to nineteenth-century India, to British Trinidad, where her ancestors lived as indentured workers in the cane fields, and finally to urban North America. Steeped in the lyrical rhythms of Caribbean life, this exquisite, richly layered novel explores the immigrant experience with compassion and humour. It is a moving story of race and displacement, of love and betrayal, of endings and beginnings—a swinging bridge of the universal search for self. Praise forThe Swinging Bridge "Beautiful, luminous and an utter pleasure to read. A writer as necessary as Ramabai Espinet should be treasured by us for her unique voice and the unique world she shares with us."—Jamaica Kincaid "The Swinging Bridge is a sweeping story . . . of rich heritage—a blend of Indian and Caribbean sounds, scents and celebrations."—NOW Magazine "An extraordinary achievement in the exercise of remembering. . . . Highly charged with moral intent."—George Lamming
Download or read book Caribbean Spaces written by Carole Boyce Davies and published by University of Illinois Press. This book was released on 2013-11-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on both personal experience and critical theory, Carole Boyce Davies illuminates the dynamic complexity of Caribbean culture and traces its migratory patterns throughout the Americas. Both a memoir and a scholarly study, Caribbean Spaces: Escapes from Twilight Zones explores the multivalent meanings of Caribbean space and community in a cross-cultural and transdisciplinary perspective. From her childhood in Trinidad and Tobago to life and work in communities and universities in Nigeria, Brazil, England, and the United States, Carole Boyce Davies portrays a rich and fluid set of personal experiences. She reflects on these movements to understand the interrelated dynamics of race, gender, and sexuality embedded in Caribbean spaces, as well as many Caribbean people's traumatic and transformative stories of displacement, migration, exile, and sometimes return. Ultimately, Boyce Davies reestablishes the connections between theory and practice, intellectual work and activism, and personal and private space.
