Download or read book Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments written by El-Gohary, Hatem and published by IGI Global. This book was released on 2012-07-31 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing"--Provided by publisher.
Download or read book Marketing in the Cyber Era Strategies and Emerging Trends written by Ghorbani, Ali and published by IGI Global. This book was released on 2013-12-31 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in todays economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
Download or read book Educational Strategies for the Next Generation Leaders in Hotel Management written by Feng, Jiuguang and published by IGI Global. This book was released on 2015-04-30 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the hospitality industry continues to grow, managers and educators are faced with the task of preparing future hospitality professionals for a rewarding but challenging career. Due to the impact of an ever-changing economy on the industry as a whole, the education of hotel managers and professionals has become an increasingly important area of study. Educational Strategies for the Next Generation Leaders in Hotel Management combines practical experience with the effective pedagogical approaches being implemented in higher learning institutions and hospitality programs internationally. Highlighting key issues surrounding the current and future scope of hotel management and the skills and knowledge necessary for career success in the hospitality industry, this publication is an essential reference source for hospitality managers, educators, and students interested in the future of the industry and the best practices for hospitality education. This publication features timely, research-based chapters and analysis relevant to topics in the hospitality industry including, but not limited to, craft-based learning, e-learning, higher education, hospitality management, human resources, opening delays, professional development, six sigma, women in global leadership, and work integrated learning.
Download or read book Internet Mercenaries and Viral Marketing The Case of Chinese Social Media written by Wu, Mei and published by IGI Global. This book was released on 2013-09-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese pushing hand operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.
Download or read book Strategic Tools and Methods for Promoting Hospitality and Tourism Services written by Nedelea, Alexandru-Mircea and published by IGI Global. This book was released on 2016-01-07 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
Download or read book Strategic Labor Relations Management in Modern Organizations written by Casademunt, Ana María Lucia and published by IGI Global. This book was released on 2016-04-22 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid changes within the modern business landscape have created new demands for human resources management. With a different set of challenges to face, human resources managers must implement novel approaches to improve policy effectiveness. Strategic Labor Relations Management in Modern Organizations is a pivotal reference source for the latest scholarly research on emerging human resource practices in relation to labor management, featuring innovative methods to remain competitive in the global business arena. Focusing on critical analyses and real-world applications, this book is ideally designed for professionals, upper-level students, managers, and researchers actively involved in human resources settings.
Download or read book E Manufacturing and E Service Strategies in Contemporary Organizations written by Gwangwava, Norman and published by IGI Global. This book was released on 2018-04-06 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuous improvements in digitized practices have created opportunities for businesses to develop more streamlined processes. This not only leads to higher success in day-to-day production, but it also increases the overall success of businesses. E-Manufacturing and E-Service Strategies in Contemporary Organizations is a critical scholarly resource that explores the advances in cloud-based solutions in the service and manufacturing realms of corporations and promotes communication between customers and service providers and manufacturers. Featuring coverage on a wide range of topics including smart manufacturing, internet banking, database system adoption, this book is geared towards researchers, professionals, managers, and academicians seeking current and relevant research on the improvement of cloud-based systems for manufacturing and service.
Download or read book Customer Relationship Management Strategies in the Digital Era written by Nas?r, Süphan and published by IGI Global. This book was released on 2015-03-31 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Download or read book Handbook of Research on IoT Digital Transformation and the Future of Global Marketing written by El-Gohary, Hatem and published by IGI Global. This book was released on 2021-06-25 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.
Download or read book Mobile Platforms Design and Apps for Social Commerce written by Pelet, Jean-Éric and published by IGI Global. This book was released on 2017-05-17 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: While social interactions were once a personal endeavor, more contact is now done virtually. Mobile technologies are an ever-expanding area of research which can benefit users on the organizational level, as well as the personal level. Mobile Platforms, Design, and Apps for Social Commerce is a critical reference source that overviews the current state of personal digital technologies and experiences. Highlighting fascinating topics such as M-learning applications, social networks, mHealth applications and mobile MOOCs, this publication is designed for all academicians, students, professionals, and researchers that are interested in discovering more about how the use of mobile technologies can aid in human interaction.
Download or read book Information Visualization Techniques in the Social Sciences and Humanities written by Osinska, Veslava and published by IGI Global. This book was released on 2018-03-23 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The representation of abstract data and ideas can be a difficult and tedious task to handle when learning new concepts; however, the advances in emerging technology have allowed for new methods of representing such conceptual data. Information Visualization Techniques in the Social Sciences and Humanities is a critical scholarly resource that examines the application of information visualization in the social sciences and humanities. Featuring coverage on a broad range of topics such as social network analysis, complex systems, and visualization aesthetics, this book is geared towards professionals, students, and researchers seeking current research on information visualization.
Download or read book Deconstructing Stigma in Mental Health written by Canfield, Brittany A. and published by IGI Global. This book was released on 2018-05-11 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stigma continues to play an integral role in the multifaceted issues facing mental health. While identifying a clear operational definition of stigma has been a challenge in the field, the issues related to stigma grossly affect not only the mental health population but society as a whole. Deconstructing Stigma in Mental Health provides emerging research on issues related to stigma as a whole including ignorance, prejudice, and discrimination. While highlighting issues such as stigma and its role in mental health and how stigma is perpetuated in society, this publication explores the historical context of stigma, current issues and resolutions through intersectional collaboration, and the deconstruction of mental health stigmas. This book is a valuable resource for mental health administrators and clinicians, researchers, educators, policy makers, and psychology professionals seeking information on current mental health stigma trends.
Download or read book Measuring the Effectiveness of Organizational Development Strategies During Unprecedented Times written by Tennin, Kyla Latrice and published by IGI Global. This book was released on 2023-07-13 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic severely impacted businesses and markets across the globe, causing millions of people to lose their jobs as many sectors struggled financially. In addition to addressing global social, environmental, and economic issues, businesses help economies exist, survive, and thrive. Understanding the ideation and processes of organizational development to improve company negative circumstances is crucial. Measuring the Effectiveness of Organizational Development Strategies During Unprecedented Times examines organizational development through the lenses of research and innovative practices contained within the fields of leadership and organizational development/change/design. Covering topics such as change management, learning and development systems, and emerging economies, this book is ideal for business leaders, entrepreneurs, human resource personnel, consultants, economists, government officials, policymakers, librarians, researchers, and more.
Download or read book Emerging and Re Emerging Organizational Features Work Transitions and Occupational Risk Factors The Good the Bad the Right An Interdisciplinary Perspective written by Giulio Arcangeli and published by Frontiers Media SA. This book was released on 2019-03-07 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The labor market is evolving very rapidly in recent years, in Europe and worldwide. The fast and deep changes brought a brand-new context of challenges and occupational risks to the attention of stakeholders. The current global financial crisis has increased the economic pressures on companies and they in turn have intensified the effects on employees, particularly in terms of new competition contexts and a lot of stress and mental health issues. Concurrently, social, political, and environmental problems generate under-employment, over-qualification, over-education, low wages for skilled workers, and unmet demand for education. Consequently, both high skilled and low skilled immigrant workers are increasing. In addition, workplaces are continually changing in step with the introduction of new technologies, materials, and work processes, together with the changes in the labor market, the new forms of employment, and the new work organizations. These changes lead to new opportunities for employees and employers – but also to new risks or re-actualization of old organizational risks. According to the EU-OSHA, the key points that describe the evolution that is currently ongoing in the world of work are globalization, the technical innovation, and the aging population. On one hand, some older potential risks are reappearing in organizations: intensive fear and worries, organizational anxiety, boredom, physical violence, alienation, segregation, loneliness, and isolation. On the other hand, re-emerging perceived organizational features seem vital for organizations and more important today than ever. Central constructs in the study of organizational behavior and organizational health such as perceived organizational support, commitment in organizational context, socialization processes, change capacity of organizations, perceived organizational justice, ergonomics, and motivation, nowadays seem increasingly important and renewed.
Download or read book Virtual Reality in Curriculum and Pedagogy written by Erica Southgate and published by Routledge. This book was released on 2020-05-18 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual Reality in Curriculum and Pedagogy explores the instructional, ethical, practical, and technical issues related to the integration of immersive virtual reality (VR) in school classrooms. The book's original pedagogical framework is informed by qualitative and quantitative data collected from the first-ever study to embed immersive VR in secondary school science, ICT, and drama classrooms. Students and scholars of technology-enhancing learning, curriculum design, and teacher education alike will find key pedagogical insights into leveraging the unique properties of VR for authentic, metacognitive, and creative learning.
Download or read book Transdisciplinary Theory Practice and Education written by Dena Fam and published by Springer. This book was released on 2018-08-27 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting new state-of-the art book reviews, explores and advocates ways in which collaborative research endeavours can, through a transdisciplinary lens, enhance student, academic and social experiences. Drawing from a wide range of knowledges, contexts, geographical locations and internationally renowned expertise, the book provides a unique look into the world of transdisciplinary thinking, collaborative learning and action. In doing so, the book is action orientated, reflective, theoretical and intriguing and provides a place for all of these to meet and mingle in the spirit of curiosity and imagination.
