Download or read book Trademarked A History of Well known Brands written by David Newton and published by The History Press. This book was released on 2008-02-01 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first thirty years of trade registration, between 1876 and 1906, over 250,000 marks were registered in Britain. In this book, David Newton, formerly Head of Patents Information at the British Library, has selected 220 of the most interesting and curious of those early brands. Shell originated with one Marcus Samuel selling antiques and curios, including sea shells, in Smithfield in 1833; it was only when his son visited the Caspian Sea and saw an opportunity to export oil from Russia that trade in the better known product began. An advertising campaign for Listerine mouthwash, originally a disinfectant for surgical procedures, coined the phrase 'always a bridesmaid, never a bride'. From Carlsberg beer to Triumph cars, from Lea and Perrin sauces to Beecham's pills, we learn the history of these brands, the companies which registered them, and how the brands have developed over the years.
Download or read book The Brand and Its History written by Patricio Sáiz and published by Routledge. This book was released on 2022-03-16 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.
Download or read book A Secret History of Brands written by Matt MacNabb and published by Pen and Sword. This book was released on 2017-07-30 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The true—and often shocking—stories behind some of the biggest names in business. We live our lives immersed in name brand products. What most of us don’t know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel, and BMW, among others. Learn about: The mystery of the cocaine content of Coca-Cola The Hitler-Henry Ford connection Why Bayer is famous for aspirin, but began their journey with Heroin How Kellogg’s Corn Flakes were crafted to deter sexual arousal And more
Download or read book Brands Trademarks and Good Will written by Arthur F. Marquette and published by . This book was released on 1967 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brands Competition Law and IP written by Deven R. Desai and published by Cambridge University Press. This book was released on 2015-07-20 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the emerging field of brand law and explores its interaction with the economics of modern branding.
Download or read book Trademarked written by David Newton and published by The History Press. This book was released on 2008-02-01 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Newton, formerly Head of Patents Information at the British Library, has selected 220 of the most interesting and curious of the brands registered in the first 30 years of trade registration, between 1876 and 1906. He discusses the history and development of a number of household names including Shell, Listerine, Carlsberg beer, Triumph cars and Lea and Perrin sauces.
Download or read book Trademarks Brands and Competitiveness written by Teresa da Silva Lopes and published by Routledge. This book was released on 2010-05-04 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.
Download or read book The Taste of Empire written by Lizzie Collingham and published by Basic Books. This book was released on 2017-10-03 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of the British Empire told through twenty meals eaten around the world In The Taste of Empire, acclaimed historian Lizzie Collingham tells the story of how the British Empire's quest for food shaped the modern world. Told through twenty meals over the course of 450 years, from the Far East to the New World, Collingham explains how Africans taught Americans how to grow rice, how the East India Company turned opium into tea, and how Americans became the best-fed people in the world. In The Taste of Empire, Collingham masterfully shows that only by examining the history of Great Britain's global food system, from sixteenth-century Newfoundland fisheries to our present-day eating habits, can we fully understand our capitalist economy and its role in making our modern diets.
Download or read book The Routledge Companion to Marketing History written by D.G. Brian Jones and published by Routledge. This book was released on 2016-01-29 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Download or read book More Invention Mysteries written by Paul J. Niemann and published by Invention Mysteries Books. This book was released on 2006-02 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paul Niemann, author of the popular first Invention Mysteries book, is back with his second book of fascinating little-known secrets about America's favorite inventors and inventions. Written in a conversational tone that's entertaining for adults as well as for children, you'll find it hard to stop reading Invention Mysteries once you've started. Book jacket.
Download or read book Guide to Registering Trademarks written by Steven H. Bazerman and published by Wolters Kluwer. This book was released on 1999-01-01 with total page 2149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Minimize research time and prepare federal trademark registrations in the U.S. Patent and Trademark Office with more than 200 practice-tested ready-to-use forms available in both hard copy and electronically. Step-by-step instructions guide you through client forms, searches and other pre-filing activities, applications for registration, responses to office actions, renewals and more. By Steven H. Bazerman, Jason M. Drangel You can minimize your research time and prepare trademark forms with confidence when you use the Guide to Registering Trademarks as your on-the-spot guide. This carefully constructed loose-leaf offers more than 200 practice-tested ready-to-use forms available in both hard copy and on CD-ROM. Step-by-step instructions guide you through the process, addressing both basic and unusual situations you may encounter along the way. The forms are organized by category: Client forms Searches and other pre-filing activities Applications for Registration Responses to office actions Section 8 and 15 affidavits Renewals and interparty proceedings. The Guide to Registering Trademarks answers questions running from which form to use in recording an assignment to how to start a concurrent use proceeding. Keep it close at hand to make your trademark application process as painless as possible.
Download or read book The Making of a Name written by Steve Rivkin and published by Oxford University Press. This book was released on 2005-01-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.
Download or read book Fabrics Fancy Goods and Notions written by and published by . This book was released on 1908 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Trademarked Advertised Merchandise written by Texas Farm and Ranch Publishing Company, Dallas, pub and published by . This book was released on 1912 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communication Law written by Dominic G Caristi and published by Routledge. This book was released on 2015-09-30 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Debuting in its first edition, Communication Law is an engaging and accessible text that brings a fresh approach to the fundamentals of mass media law. Unique in its approach and its visually attractive design, this text differentiates itself from other current texts on the market while presenting students with key principles and landmark cases that establish and define communication law and regulation, providing a hands-on learning experience.
Download or read book What s in a Name written by Oren Arnold and published by Julian Messner. This book was released on 1979 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the origin and development of well-known products and the importance of their brand names.
Download or read book Marks of Excellence written by Per Mollerup and published by Phaidon Press. This book was released on 1997 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The core of the book is a full classification of all the trade marks covering pictures, names and abbreviations. The author analyses and describes the history of trademarks and shows how they have transcended barriers of language and time.
