Download or read book Towards Re branding Unilag written by Adebiyi Jelili Abudugana and published by . This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book UNILAG in Contemporary Context written by Tolu Odugbemi and published by Tolu Odugbemi. This book was released on 2010 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Perceptions of Rebranding written by Saleh Abdulaziz AlShebil and published by ProQuest. This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation explores the topic of rebranding, an important topic that has mostly been covered by practitioner journals and the business press. The focus of this research is on a specific type of rebranding--logo changes. The objective was to get a better understanding of consumer perceptions of logo changes by investigating what goes on in the consumer's mind when exposed to a brand logo change in terms of "coping" with this change. After an extensive qualitative investigation, a model was developed that focused on how exposure to a logo change puts the consumer into a coping process through expressions of curiosity, skepticism and resistance toward the logo change. In this model, two elements were proposed to govern the coping processes of rebranding: (1) the degree of logo change, and (2) the valence (i.e. favorability) of logo change. The model also examined how these coping mechanisms related to each other and ultimately affected the brand attitude after the logo change. The results supported 13 of 16 hypotheses related to the proposed model. In sum, the study has made a valuable contribution to the scholarly understanding of coping as an important process of consumer response to logo changes.
Download or read book Beitr ge Zur 14 Internationalen Konferenz Zu Stadtplanung Regionalentwicklung und Informationsgesellschaft written by Manfred Schrenk and published by Lulu.com. This book was released on 2009 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brandfaces written by and published by . This book was released on 2007 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Library and Information Services International Perspectives written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006-05-02 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Download or read book Eureak Unilag written by and published by . This book was released on 1995 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dare to Dream written by Muyiwa Akinyosoye and published by Xlibris Corporation. This book was released on 2024-03-26 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Dare to Dream" is an inspiring and thought-provoking fictional narrative that explores themes of leadership, patriotism, and national transformation within the context of Nigeria. By depicting a country at a crossroads, facing challenges to its dignity and purpose, the story offers a vision of hope and renewal through visionary leadership and the collective efforts of its citizens. The narrative delves into the complexities of nation-building, highlighting the importance of collaboration between leaders and citizens in overcoming obstacles and driving progress. Through the characters and their experiences, readers are likely to be drawn into a world where the power of collective action and unwavering determination leads to the revitalization of a nation once deemed to be in decline. By presenting Nigeria's journey from struggle to success over a span of 50 years, "Dare to Dream" offers a compelling narrative of resilience, optimism, and the potential for positive change. It aims to inspire readers to envision a future where their own countries can undergo similar transformations, becoming beacons of hope and prosperity. Overall, "Dare to Dream" appears to be a captivating tale that encourages readers to reflect on the possibilities for national renewal and the role each individual can play in shaping the destiny of their country.
Download or read book The Routledge Companion to Smart Cities written by Katharine S Willis and published by Routledge. This book was released on 2023-05-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores the question of what it means for a city to be 'smart', raises some of the tensions emerging in smart city developments, and considers the implications for future ways of inhabiting and understanding the urban condition.
Download or read book Politics and Identity Formation in Southeastern Nigeria written by Apollos O. Nwauwa and published by Rowman & Littlefield. This book was released on 2019-05-20 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly studies on the Igbo have been scant and fragmented. Politics and Identity Formation in Southeastern Nigeria: The Igbo in Perspective fills an obvious gap, exploring the social, cultural,economic, political, and aesthetic traditions that distinguish the Igbo of southeasternNigeria from their neighbors. In scope, content, and analysis this book is both multi- and cross-disciplinary, focusing on the experiences and forces that have shaped the Igbo society, identity formation, and sociocultural, political, and aesthetic representations. Themes such as the importance ofIgbo names in understanding the people’s social, linguistic, religious, gender, and cultural identities, as well as the intersection of language, politics, socialization, education, and aesthetic expression in the Igbo experience in Nigeria, are interrogated in a refreshing fashion with an appreciable level of originality.
Download or read book Ulrich s International Periodicals Directory written by Carolyn Farquhar Ulrich and published by . This book was released on 1966 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains essential bibliographic and access information on serials published throughout the world.
Download or read book Who Are Godwin and Hopwood written by Ben Tosland and published by Birkhäuser. This book was released on 2024-06-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: First comprehensive monograph about the tropical architecture of Godwin and Hopwood in Nigeria After studying at the Architectural Association in London, John Godwin and Gillian Hopwood moved to Nigeria, where they significantly shaped the country's architectural landscape for more than sixty years. When Nigeria became independent in 1960 following British dominance since the 19th century, the couple worked to create architecture that was site-specific, modern, and adapted to the climate relevant to Nigeria's aspirational political and economic policies. In this richly illustrated monograph, organised by typology, Ben Tosland examines Godwin and Hopwood's form of tropical modernism and illuminates its contemporary meanings and concluding with its relevance in times of the climate crisis. First comprehensive monograph about the architecture of Godwin and Hopwood Image-rich publication on one of the most important architectural practices for post-colonial, independent Nigeria Insightful findings for passive structural cooling techniques
Download or read book Theorising Urban Development From the Global South written by Anjali Karol Mohan and published by Springer Nature. This book was released on 2021-10-25 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume brings together debates from the Global South and Global East to explore alternatives to conventional planning in Southern cities. Embracing the evolving post-colonial theory, the volume offers ‘fragments’ of the urban that provide clues to the larger, often-repeated ontological question that continues to hold: Why and what does theory from the South mean? The chapters derive from and speak to the simultaneously homogenous and heterogeneous South. They focus on presenting the alternative realities of Southern cities as critical analytical lenses that can build up to the theorisation of the Southern urban with a potential to (re)understand the contemporary urban world. The contributions explore locally rooted knowledge systems, premised on social and cultural practices, as possible conduits to evolving planning methods. In doing so, the volume breaks apart the linear modernity that urban theory from the North relies on. Chapters [Chapter-1] and [Chapter-11] are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
