Download or read book Nation branding written by Keith Dinnie and published by Routledge. This book was released on 2010-05-14 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.

Download or read book Heritage and Museums written by J.M. Fladmark and published by Routledge. This book was released on 2015-11-17 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers from the 1999 conference by the Museum of Scotland. Aims to generate international comparison and debate about interpretation and presentation of heritage assets, and to examine the role of museums in shaping national identity.

Download or read book Emerging China written by Sudhir T. Devare and published by Routledge. This book was released on 2014-03-21 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume seeks to examine the evolving contours of Asian multilateralism through emerging China and how it is likely to impact on the growth trajectories of Asian countries. From this perspective, it explores the prospects for ‘partnership’ in Asia, especially in terms of China’s engagement with its principal Asian neighbours, especially India. A substantial part of the volume is devoted to debating China–India relations, highlighting their mutual stakes through their economic and security cooperation as well as their engagement with other countries and regional forums. The book furthers the understanding of the rise of China from an Indian perspective while simultaneously locating China’s rise in the economic dynamics of an emerging Asia. The volume offers illuminating viewpoints, analyses and insights from multiple perspectives, mixed with academic rigour and up-to-date information. It will be of interest to those engaged in economics, politics, trade relations, Indo-China relations, foreign policy, area studies, public policy, and strategic studies.

Download or read book Towards a Newer World written by Binay Ranjan Sen and published by Tycooly Publishing U. S. A.. This book was released on 1982 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of the 2022 4th International Conference on Literature Art and Human Development ICLAHD 2022 written by Bootheina Majoul and published by Springer Nature. This book was released on 2023-03-14 with total page 1614 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.The 4th International Conference on Literature, Art and Human Development (ICLAHD 2022) was successfully held on October 28th-30th, 2022 in Xi’an, China (virtual conference). ICLAHD 2022 brought together academics and experts in the field of Literature, Art and Human Development research to a common forum, promoting research and developmental activities in related fields as well as scientific information interchange between researchers, developers, and engineers working all around the world.We were honored to have Assoc. Prof. Chew Fong Peng from University of Malaya, Malaysia to serve as our Conference Chair. The conference covered keynote speeches, oral presentations, and online Q&A discussion, attracting over 300 individuals. Firstly, keynote speakers were each allocated 30-45 minutes to hold their speeches. Then in the oral presentations, the excellent papers selected were presented by their authors in sequence.

Download or read book Towards a New Vision written by Neville Kingsley Meaney and published by . This book was released on 1999 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cultural Conservatism written by and published by Institute for Cultural Conse ND Education Foundation. This book was released on 1987 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Oceans written by Andrew Dwyer and published by The Miegunyah Press. This book was released on 2010-03-30 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most satisfying culinary pursuits is to catch, prepare and eat absolutely fresh seafood. The recipes and stories in this book are a celebration of Australia, our maritime history, our oceans and the wonderful seafood they provide.

Download or read book Palestinian Literature and Film in Postcolonial Feminist Perspective written by Anna Ball and published by Routledge. This book was released on 2012-11-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Palestinian Literature and Film in Postcolonial Feminist Perspective is the first sustained study of gender-consciousness in the Palestinian creative imagination. Drawing on concepts from postcolonial feminist theory, Ball analyses a range of literary and filmic works by major creative practitioners including Michel Khleifi , Liana Badr, Annemarie Jacir, Elia Suleiman, Mona Hatoum and Suheir Hammad, and reveals a hitherto unrecognized trajectory in gender-consciousness under development in the Palestinian imagination from the start of the twentieth century. The book explores how these works resonate with questions of power, identity, nation, resistance, and self-representation in the Palestinian imagination more broadly, and asks how these gender-conscious narratives transform our understanding of Palestine's struggle for postcoloniality. Working at the cusp of postcolonial, feminist and cultural enquiry, Ball seeks to open up vital new directions in the interdisciplinary study of Palestine.

Download or read book The Dethronement of Gold Towards a New Image of Currencies written by Samuel Scheps and published by . This book was released on 1971 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Towards North American Monetary Union written by Eric Helleiner and published by McGill-Queen's Press - MQUP. This book was released on 2006 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many believe that Canada's deepening economic integration with the United States and the worldwide trend towards currency blocs will eventually lead to a North American monetary union. In the first detailed analysis of Canadian exchange rate politics, Eric Helleiner challenges this view.Helleiner finds little support in the US for the concessions that would be necessary to make a North American monetary union palatable in Canada. Comparing the US Federal Reserve and the European Monetary Union, he argues that Canada would exercise far less influence within a North American monetary union than individual countries do within the European community. He also analyses the seemingly paradoxical support of Quebec sovereignists for free trade and monetary union.Towards North American Monetary Union'explores Canada's unusually strong commitment throughout the twentieth century to a floating exchange rate for its national currency - a commitment that Heilleiner argues is likely to endure.

Download or read book Towards a New National Image written by Jean Marie Janecki and published by . This book was released on 2006 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Winning American Hearts and Minds written by Xiuli Wang and published by Springer Nature. This book was released on 2020-01-30 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the effectiveness of the Chinese government’s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders’ foreign visits, Chinese media’s overseas expansion, Confucius institutes, global mega events, and Chinese government’s new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy.

Download or read book The Chinese Story in Global Order written by Chen Liu and published by Springer Nature. This book was released on 2023-06-29 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a historical review of the transformation of China’s image around the world since the 1978 Reform and Opening Up. Based on a synthetic model that the author constructs for evaluating national images, together with a historical review and quantitative analysis, it discusses the issues and challenges confronting China’s image around the world since the Opening Up. To help rectify the situation that most of the research on China’s reform efforts focuses on hard power (esp. economic power), this book, which mainly focuses on China’s soft power, reviews and assesses its global image from the three perspectives of politics, economy and culture. In the process, it sheds valuable new light on the presentation of China’s image and the world’s perceptions of China.

Download or read book South African Digest written by and published by . This book was released on 1964 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Eastern Philosophies and Psychology Towards Psychology of Self Cultivation written by Yung-Jong Shiah and published by Frontiers Media SA. This book was released on 2017-11-29 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: The publication of this book, East Asian Philosophies and Psychology: Towards Psychology of Self-cultivation, signifies an important breakthrough for the indigenization movements of psychology which have happened in many non-Western countries since 1980s. Viewing from the perspective of scientific revolution (Kuhn, 1969), when Western paradigms of psychology are transplanted to non-Western countries and encounter anomalies which cannot be explained by the imported theories, the foreign theories are in a state of crisis waiting for scientific revolution.

Download or read book Innovations in Cybersecurity Education written by Kevin Daimi and published by Springer Nature. This book was released on 2020-11-21 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on a wide range of innovations related to Cybersecurity Education which include: curriculum development, faculty and professional development, laboratory enhancements, community outreach, and student learning. The book includes topics such as: Network Security, Biometric Security, Data Security, Operating Systems Security, Security Countermeasures, Database Security, Cloud Computing Security, Industrial Control and Embedded Systems Security, Cryptography, and Hardware and Supply Chain Security. The book introduces the concepts, techniques, methods, approaches and trends needed by cybersecurity specialists and educators for keeping current their security knowledge. Further, it provides a glimpse of future directions where cybersecurity techniques, policies, applications, and theories are headed. The book is a rich collection of carefully selected and reviewed manuscripts written by diverse cybersecurity experts in the listed fields and edited by prominent cybersecurity researchers and specialists.