Download or read book Boundary Spanning Marketing Organization written by G. Tomas M. Hult and published by Springer Science & Business Media. This book was released on 2012-04-24 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​​​​​​Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.

Download or read book Boundary Spanning Elements and the Marketing Function in Organizations written by Sunil Sahadev and published by Springer. This book was released on 2015-02-25 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.

Download or read book Principles of Marketology Volume 2 written by Hashem Aghazadeh and published by Springer. This book was released on 2017-04-28 with total page 741 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.

Download or read book Organizing Marketing and Sales written by Per Andersson and published by Emerald Group Publishing. This book was released on 2018-05-29 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

Download or read book Strategic Marketing written by Douglas C. West and published by Oxford University Press, USA. This book was released on 2015 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.

Download or read book Concise Introduction to Global Supply Chain Management written by Masaaki Kotabe and published by Edward Elgar Publishing. This book was released on 2024-03-14 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Concise Introduction provides clear insights into the various issues involved in the global supply chain. Covering materials procurement, sourcing, and physical distribution, Masaaki Kotabe examines the global supply chain from a strategic perspective, while also addressing the sustainability concerns which arise in this arena.

Download or read book Bad to Good written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2016-08-25 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the objective of reducing the high volume of bad practices in business research, this book offers propositions for improving theory construction and empirical testing of theory especially by business scholars. It does so by covering 24 common bad practices, explaining why they are bad and how to replace all of them with a good practice.

Download or read book Business to Business Marketing Management written by Alan Zimmerman and published by Taylor & Francis. This book was released on 2021-12-22 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more knowledgeable and demanding than the average consumer. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe. This new edition has been fully revised with new and updated case studies from a variety of regions. Every chapter has been brought in line with current business to business research, alongside new coverage of non-profit and government marketing, digital marketing, ethics, and corporate social responsibility. Other unique features include: • The placement of B2B in a strategic marketing context. • A full discussion of strategy in a global setting including hypercompetition. • A detailed review of global B2B services marketing, trade shows, and market research. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introductory B2B and intensive courses. It is also comprehensive enough to cover all the aspects of B2B marketing management that any marketer needs, whether they are students or practitioners seeking to improve their knowledge. The textbook is also accompanied by an extensive collection of resources to aid tutors, including a full set of PowerPoint slides, test bank of questions, and practical exercises to aid student learning.

Download or read book Handbook of Research on Applied Social Psychology in Multiculturalism written by Christiansen, Bryan and published by IGI Global. This book was released on 2021-06-18 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social psychology is the scientific study of how the thoughts, feelings, and behaviors of individuals are influenced by the actual, imagined, and implied presence of others. In this definition, scientific refers to the empirical investigation using the scientific method, while the terms thoughts, feelings, and behaviors refer to the psychological variables that can be measured in humans. Moreover, the notion that the presence of others may be imagined or implied suggests that humans are malleable to social influences even when alone, such as when watching videos or quietly appreciating art. In such situations, people can be influenced to follow internalized cultural norms. Social psychology deals with social influence, social perception, and social interaction. The research in this field deals with what shapes our attitudes and how we develop prejudice. The Handbook of Research on Applied Social Psychology in Multiculturalism explores social psychology within the context of multiculturalism and the way society deals with cultural diversity at national and community levels. It will cover major topics of social psychology such as group behavior, social perception, leadership, non-verbal behavior, conformity, aggression, and prejudice. This book will deal with social psychology with a direct focus on how different cultures can coexist peacefully by preserving, respecting, and even encouraging cultural diversity, along with a focus on the psychology that is hindering these efforts. This book is essential for researchers in social psychology and the social sciences, activists, psychologists, practitioners, researchers, academicians, and students interested in how social psychology interacts with multiculturalism.

Download or read book Handbook of Research on Marketing and Corporate Social Responsibility written by Ronald Paul Hill and published by Edward Elgar Publishing. This book was released on 2014-07-31 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver f

Download or read book Organizational Change through Lean Methodologies written by A. Heri Iswanto and published by CRC Press. This book was released on 2020-11-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lean is a type of organizational change brought about through improvement methods based on cost reduction mechanism. The assumption is that by reducing costs, the organizations can work better and more efficiently. All changes in lean-based organizations are directed at reducing these costs by identifying and eliminating waste. The thinking is that cost reduction will increase efficiency since, basically, it removes process inefficiencies and decreases cycle time. Why are targets directed at cost reduction? Because costs are a crucial factor for sustainable business organization. Lean thinking cuts the value of scale production by looking at the existing waste in a process. Production remains the same, but the costs of goods production are reduced due to the elimination of waste in the process. As a result, companies do not have to increase their production if it is not required, giving companies an increase in average profits due to lean and the elimination of identified waste. The focus on cost reduction can be included in the overall lean concept since cost wasting is only a part of the existing waste. In other words, other waste can be converted into costs or perceived as a value. This book starts the mental process of organization change through lean thinking. It provides the background and history of lean, and then gets into how the lean process works. The author also discusses why an organization should implement lean as a method to increase quality and engage workers in the process, thereby increasing efficiency and, ultimately, profitability. Through case studies and examples from Indonesia, the author describes how to create a value stream to identify waste and discusses the concept of a pull system and its impact on the process.

Download or read book Sustainable Fashion written by Carme Moreno-Gavara and published by Springer. This book was released on 2019-03-08 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes female entrepreneurship in the textile sector in Africa as a phenomenon that favors the social integration and economic development of women in certain geographical areas. It identifies entrepreneurship as an avenue through which women can escape the feeling of being trapped in the home and assert their independence while providing for their families. In the field of fashion, female entrepreneurs in resource-rich Africa have significant opportunities through knowledge of natural resources and cultural traditions, as the use of natural fabrics and original designs is one of the latest trends. This book provides a framework for how African women can develop sustainable fashion enterprises, offering an original and lasting contribution to the field of entrepreneurship.

Download or read book Team Creativity and Innovation written by Roni Reiter-Palmon and published by Oxford University Press. This book was released on 2017-11-15 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past two decades, creativity and innovation have been viewed by researchers as critical to organizational success and survival. Understanding the factors that facilitate or inhibit creativity and innovation at the individual level has been the focus of much of the research in this area. However, while earlier work on teams considered the working dynamics of the group as a context variable with individual creativity the outcome, research now emphasizes group creativity as the intended, desired outcome. This shift in thought has occurred because many of the problems routinely facing organizations are complex and cannot be solved by a single individual at the helm. Edited by Roni Reiter-Palmon, Team Creativity and Innovation provides readers with a state-of-the-art review of the major concepts and current research related to the demonstrable benefits of team creativity and innovation. In this volume, Reiter-Palmon and contributors explore such topics as team collaboration and communication, trust and psychological safety, team diversity, social networks, conflict, organizational learning, and more as a way to introduce readers to the issues that matter most in today's modern, forward-thinking workplace.

Download or read book Sustainable Management in COVID 19 Times written by Aldo Alvarez-Risco and published by Emerald Group Publishing. This book was released on 2023-02-24 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: COVID-19 has demanded management innovations across all sectors. As urban systems are made more sustainable, and our focus shifts towards the Circular Economy, this timely book sheds new light on emerging issues.

Download or read book Finding New Ways to Engage and Satisfy Global Customers written by Patricia Rossi and published by Springer. This book was released on 2019-04-01 with total page 921 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Download or read book Boundary Spanning Leadership PB written by Chris Ernst and published by McGraw Hill Professional. This book was released on 2010-11-12 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: PRAISE FOR BOUNDARY SPANNING LEADERSHIP "Fostering a culture of teamwork among business units and partners is crucial for bottom-line success. This groundbreaking book, packed with practical examples and based on solid research, shows us how to get started." -- Marc Noel, Chairman, Noël Group LLC "In this deeply insightful look at the demands on 21st-century leaders, Ernst and Chrobot-Mason outline six boundary spanning leadership practices derived from case studies and research with thousands of participating managers. This work is bound to be one of the mostimportant management books of the decade." -- David A. Thomas, Ph.D., H. Naylor Fitzhugh Professor ofBusiness Administration at Harvard Business School "Few books capture the needs and narrative of today's business and so elegantly lay out a plan to address its challenges. Boundary Spanning Leadership nails this . . . Consume it and play your role!" -- Andy Stefanovich, Chief Curator and Provocateur, Prophet "Boundary Spanning Leadership draws on rigorous global research and real-world experience to help leaders move into new frontiers where they can find answers and practices for creating success." -- Jack Stahl, former CEO, Revlon, and President /COO, Coca-Cola "The future will be punctuated by new spans across old boundaries. This book shows you how to improve your span ability." -- Bob Johansen, Ph.D., Distinguished Fellow, Institute for the Future, and bestselling author ofGet There Early and Leaders Make the Future Catalyze collaboration, drive innovation, transform your organization--with Boundary Spanning Leadership you can put it ALL together! We live in a world of vast collaborative potential. Yet all too often, powerful boundaries create barriers that can splinter groups. And this can lead to uninspiring results. To transform borders into frontiers in today's global, multistakeholder organizations, you needBoundary Spanning Leadership. Powered by a decade of global research and practice by the top-ranked Center for Creative Leadership (CCL), this book takes you from rural towns in the United States to Hong Kong's skyline and from a modernizing South Africa to the bustling streets of India, showing you how to build bridges across boundaries. Through compelling stories and practical tools and tactics, you’ll learn how to apply the six boundary spanning practices that occur at the nexus where groups collide, intersect, and link: Buffering defines boundaries to create safety Reflecting creates understanding of boundaries to foster respect Connecting suspends boundaries to build trust Mobilizing reframes boundaries to develop community Weaving interlaces boundaries to advance interdependence Transforming cross-cuts boundaries to enable reinvention Together, these practices combine to create what authors Chris Ernst and Donna Chrobot-Mason call the Nexus Effect. The Nexus Effect allows groups to be more agile in response to changing markets; be more flexible in devising and deploying cross-functional learning and problem-solvingcapabilities; work with partners in deeper, more open relationships; empower virtual teams; and create a welcoming, diverse, and inclusive organization that brings out everybody's best. Boundaries exist. What matters most is how you work to bridge these divides and transform your organization's wide-ranging talents and knowledge to deliver value. With Boundary Spanning Leadership, the possibilities are limitless. For more about the book and free resources, visit www.spanboundaries.com.

Download or read book Managing Organizations written by Stewart R Clegg and published by SAGE. This book was released on 1999-04-29 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Managing Organizations Stewart Clegg, Cynthia Hardy and Walter Nord explore the major issues and debates in management and organization. The textbook addresses key topics such as leadership, decision-making and innovation in organizations alongside such themes as diversity, globalization and ecology. Students and teachers of management will find this a comprehensive and wide-ranging resource on the core issues for contemporary managers and organizations.