Download or read book Tough Sell written by Tom Basile and published by U of Nebraska Press. This book was released on 2017-05-01 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tough Sell: Fighting the Media War in Iraq" takes readers on the behind-the-scenes rollercoaster ride of Tom Basile's time as a civilian adviser to the Coalition Provisional Authority in Iraq during the War or Terror.
Download or read book Solution Selling Creating Buyers in Difficult Selling Markets written by Michael T. Bosworth and published by McGraw-Hill Companies. This book was released on 1995 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this age of rapidly-advancing technology, sales professionals need a reliable method for selling products and services that are perceived as sophisticated or complex. This book offers techniques for overcoming the customer's resistance, showing how to generate prospects and new business with a unique value-perception approach, create a set of tools that enable sales managers to manage pipeline, assign prospecting activity, control the cost of sales, and more.
Download or read book Selling in Tough Times written by Tom Hopkins and published by Hachette UK. This book was released on 2010-02-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them. While many see no other option than to "sit tight" and "ride things out" when crisis strikes, true career professionals in selling understand that the only way to deal with adversity is to meet it head-on. That's why a positive attitude and a proactive approach to problem-solving are two of the most essential ingredients for success in selling--and why those who embrace them not only to survive but thrive, even in the most difficult of circumstances. Now, in his latest book, Selling in Tough Times, world-renowned selling expert Tom Hopkins puts his real-world , in-the-trenches experience to work and shares his plan to reverse the momentum of tough times--and even capitalize on them. With exercises to help you discover previously overlooked opportunities and eliminate waste, along with out-of-the-box methods for recruiting new customers and key tips on how to solidify your existing business, Hopkins gives you powerful ways to spur sales now and for years to come. Learn how to: Mine your client list to generate new leads Keep--and reward--your current customers so that they're loyal for life. Reduce the sales resistance that plagues tough times with tactics that overcome consumers' fears. Woo clients from your competition with 12 new strategies specially tailored for tough times. Cycles will come and go, but the principles of great selling and those who live by them stand firm. Find out how you can achieve your maximum selling potential, whatever the business climate, in Selling in Tough Times today.
Download or read book Why America is Such a Hard Sell written by Juliana Geran Pilon and published by Rowman & Littlefield. This book was released on 2007 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does America consistently receive such low ratings in opinion polls around the world? The answer, as Pilon explains, lies not just in America's overtly forceful actions but in the construction and presentation of its self-image. Scholars and policymakers alike will find Why America Is Such a Hard Sell both a penetrating analysis of America's current efforts in public diplomacy and a prescription for delivering a more appealing self-portrait to the world.
Download or read book The Coelho Medallion written by Kevin Tumlinson and published by Happy Pants Books. This book was released on 2016-05-31 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER 2016 SHELF UNBOUND AWARD The adventure begins in the first Dan Kotler archaeological thriller! An ancient medallion is unearthed in Pueblo, Colorado, revealing a secret that will rewrite the history of North America—the Vikings somehow made it to the continent's interior, centuries before Columbus made landfall, and there they built a city of gold. But today the COELHO MEDALLION has been stolen, and a linguist and researcher has been abducted in connection with the crime. Could the abductors be after the fabled city of gold? Or do they have a more sinister plot in mind? DAN KOTLER is an independent researcher who often finds himself in more trouble than he was expecting. But when his colleague is abducted he finds himself being investigated by the FBI, he must use all of his brilliance and expertise to find her and absolve himself. ANWAR ADHAM has plans for a terrorist action on U.S. soil, and information from the Pueblo research site can give him everything he needs to put his plans in motion. Unless Adham is stopped, thousands and possibly millions will die. Whoever wins this contest of wits and wills will hold the fate of thousands in his hands, and will also lay claim to the fabled city of gold. It's an adventure that can redefine the history of America as we know it. Kotler finds himself facing off against both the FBI and Adham's terrorist network as he struggles to solve the mystery of Vikings in Colorado, to rescue Evelyn and stop Adham's plans before it's too late. “Kevin has crashed onto the action-thriller scene as only an action-thriller author can: with provocative plot lines, unforgettable characters, and enough adrenaline to keep you awake all night.” —Nick Thacker, author of 'The Enigma Strain' — HERE'S WHAT READERS ARE SAYING ABOUT KEVIN TUMLINSON'S BOOKS: ★★★★★ “[Kevin Tumlinson] is what every writer should be—entertaining and thought-provoking.” — Shana Tehan, Press Secretary, U.S. House of Representatives ★★★★★ “There was something so fascinating about [Citadel] and the cast of characters [Kevin Tumlinson] put together.” — Leah Petersen, Author of Fighting Gravity ★★★★★ "I discovered Kevin Tumlinson from The Creative Penn podcast and immediately got his novel, Evergreen. I read it in like 3 seconds. It's the most fast paced story I've encountered." —R.D. Holland, Independent Reviewer ★★★★★ "[Sawyer Jackson and the Long Land] was a great read! I love these style of books—magic, science fiction, alternate reality. I couldn't put it down." —S., Independent Reviewer
Download or read book Hard Sell written by Jamie Reidy and published by Andrews McMeel Publishing. This book was released on 2010-09-14 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything. A witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed. Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal and Anne Hathaway.
Download or read book The Hard Sell written by Dee Madigan and published by Melbourne Univ. Publishing. This book was released on 2014-08-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into: • How political ads are designed to work; • Who are they designed to work on; • How we pay for them; • Why we make so many negative ads; • How personal is too personal; • How spin works, particularly in an election campaigns; • How to make messages cut through the cynicism; • How politicians use journos who use politicians who use journos; • The gendered nature of it all; • And finally, what happens when it all turns to sh*t! Dee is candid about the tricks of the trade and the lessons that can be learnt.
Download or read book SalesTough written by Sam Parker and published by . This book was released on 2010-04-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hard Sell written by Colin Clark and published by eBook Partnership. This book was released on 2014-08-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market pitchers routinely transform a patch of bare ground into a sea of eager purchasers using little more than their 'gift of the gab' and some homespun 'psychology' to convince passers-by to stop and buy their goods. Employing some of the world's most successful selling techniques, in one of the oldest and most difficult of all marketing situations, their rhetoric and social skills have to equal that employed by the most accomplished salespersons, politicians and professional persuaders. Between 1984 and 1994 sociologists Clark and Pinch recorded over 75 pitching routines on street markets and other sales sites throughout the UK, mainland Europe and the United States. Using examples of pitchers attracting a crowd, describing and demonstrating their goods, building bargains, cajoling the unconvinced to make a purchase and coping with problem customers, the authors reveal, for the very first time, the reasons for these traders' extraordinary success-both on and away from the markets. Comparing their findings with more orthodox sales situations-direct response TV home shopping and infomercials, as well as other forms of grass-roots selling (fly pitching, the mock auction sales con, street entertaining and urban 'hustling')-the authors highlight many important lessons that have relevance for everyone involved in all types of marketing, advertising and persuasion.In this revised, updated and extended edition the authors also reveal why, today, pitching on markets appears to have become a dying art. Original, authoritative and highly readable, The Hard Sell is an essential and often hilarious guide for anyone who wants to understand how real-life selling really works.
Download or read book Tough Chicks written by Cece Meng and published by Houghton Mifflin Harcourt. This book was released on 2009 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three independent chicks who dare to be different are reprimanded by the other barnyard residents for not being quiet and docile, until the smart, fearless trio takes on a runaway tractor.
Download or read book The Tao of Sales The Easy Way To Sell In Tough Times written by E. Thomas Behr and published by . This book was released on 2007-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Tao of Sales: seeing clearly - selling wisely. Much of what we 'know' about selling turns out to be based on myth: that success means learning the right things to say, to get customers to do what we want - usually against their will. That's why selling can seem so difficult. Because most people don't like feeling controlled or manipulated and thus resist - at a subconscious level - being 'sold.' The Tao of Sales is grounded in a fusion of ancient Chinese martial arts discipline and the latest breakthroughs in understanding and practicing Emotional Intelligence. Its insights and exercises can help you change the dynamic with your customers from control and manipulation to collaboration and mutual gain. First published in 1997, The Tao of Sales attracted enthusiastic readers until it went out of print, a few years later, with the business failure of its publisher. It has now been re-issued to bring the same clarity and success to the work and lives of new readers.
Download or read book Hard Sell written by Peter Ikeler and published by Cornell University Press. This book was released on 2016-08-03 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Along with fast-food workers, retail workers are capturing the attention of the public and the media with the Fight for $15. Like fast-food workers, retail workers are underpaid, and fewer than 5 percent of them belong to unions. In Hard Sell, Peter Ikeler traces the low-wage, largely nonunion character of U.S. retail through the history and ultimate failure of twentieth-century retail unionism. He asks pivotal questions about twenty-first-century capitalism: Does the nature of retail work make collective action unlikely? Can working conditions improve in the absence of a union? Is worker consciousness changing in ways that might encourage or further inhibit organizing? Ikeler conducted interviews at New York City locations of two iconic department stores—Macy's and Target. Much of the book’s narrative unfolds from the perspectives of these workers in America’s most unequal city.When he speaks to workers, Ikeler finds that the Macy’s organization displays an adversarial relationship between workers and managers and that Target is infused with a "teamwork" message that enfolds both parties. Macy’s workers identify more with their jobs and are more opposed to management, yet Target workers show greater solidarity. Both groups, however, are largely unhappy with the pay and precariousness of their jobs. Combined with workplace-generated feelings of unity and resistance, these grievances provide promising inroads to organizing that could help take the struggle against inequality beyond symbolic action to real economic power.
Download or read book 301 Smart Answers to Tough Interview Questions written by Vicky Oliver and published by Sourcebooks, Inc.. This book was released on 2005 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed full of the toughest interview questions and the savvy answers today's managers are looking for, this is the definitive guide to landing a job.
Download or read book SHIFT How Top Real Estate Agents Tackle Tough Times written by Gary Keller and published by McGraw Hill Professional. This book was released on 2008-07-31 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BUSINESS BESTSELLER USA TODAY MONEY BESTSELLER "Tough times make or break people. My friend Gary teaches you how to make the tragic into magic. Read & reap from this great book." --Mark Victor Hansen, Co-creator, #1 New York Times best selling series Chicken Soup for the Soul Co-author, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash.Author, Richest Kids in America "Real estate buyers and sellers have to SHIFT their mindset to new and more creative strategies in this challenging real estate market. This book shows them excellent ways to survive and thrive." --Robert Allen, author of the New York Times bestsellers Nothing Down, Creating Wealth, Multiple Streams of Income and The One Minute Millionaire. "Change happens. It's natural. It's ever present. It's reoccurring. So when markets shift you need to as well. No one explains this better in the real estate industry than my good friend Gary Keller and his team of talented co-authors. Their latest book, SHIFT, is perfect for all real estate professionals. It captures the very essence of a shifting housing market and what Realtors need to do to thrive therein. SHIFT will help you alter your focus and your actions to ensure that you get your head back in the game and increase your market share, irrespective of strong or weak market conditions. It's a great book – read it today." --Stefan Swanepoel, author of Swanepoel TRENDS Report, 2006-2009 "Need help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book, Shift-- it's the lifesaver you need today to thrive tomorrow. Shift is rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today's very challenging and 'shifted' real estate market." --Bernice Ross, Inman News The Millionaire Real Estate Series More than 1,000,000 copies sold! SHIFTS happen... Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift! SHIFT explores twelve proven strategies for achieving success in any real estate market, including Master the Market of the Moment: Short Sales, Foreclosures, and REOs Create Urgency: Overcoming Buyer Reluctance Re-Margin Your Business: Expense Management Find the Motivated: Lead Generation Expand the Options: Creative Financing
Download or read book Sell Or Be Sold written by Grant Cardone and published by Greenleaf Book Group. This book was released on 2011 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows that knowing the principles of selling is a prerequisite for success of any kind, and explains how to put those principles to use. This title includes tools and techniques for mastering persuasion and closing the sale.
Download or read book The Art of the Sale written by Philip Delves Broughton and published by Penguin. This book was released on 2013-03-26 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Ahead of the Curve, a revelatory look at successful selling and how it can impact everything we do The first book of its kind, The Art of the Sale is the result of a pilgrimage to learn the secrets of the world's foremost sales gurus. Bestselling author Philip Delves Broughton tracked down anyone who could help him understand what it took to achieve greatness in sales, from technology billionaires to the most successful saleswoman in Japan to a cannily observant rug merchant in Morocco. The wisdom and experience Broughton acquired, revealed in this outstanding book, demonstrates as never before the complex alchemy of effective selling and the power it has to overcome challenges we face every day.
Download or read book The Hard Sell of Paradise written by Jason Sperb and published by State University of New York Press. This book was released on 2022-03-01 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hard Sell of Paradise examines how mid-twentieth-century Hollywood, negotiating the rhetoric of the tourism industry, offered a complex and contradictory vision of "Hawai'i" for its audiences. From the classic studio system and elite tourism of the 1930s to a postwar era of mass travel, TV, and new leisure markets, the book explores how an eclectic group of populist media reflected the language of tourism not only through its narratives of leisure, but also through its complex engagement with larger cultural and historical questions, such as colonialism, world war, and statehood. Drawing on rare archival research, The Hard Sell of Paradise also explores the valuable role that tourism partners such as United Airlines, Matson Cruise Lines, and the Hawaii Tourist Bureau played in directly and indirectly influencing such films and television shows as Waikiki Wedding, Diamond Head, Blue Hawaii, The Endless Summer, and Hawaii Five-O.
