Download or read book Topline Bottom Line A Simple Brief Comprehensive and Irreverent Writing Guide for Professionals written by Robert Levine and published by Lulu.com. This book was released on 2017-11-19 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Topline, Bottom Line opens by stressing the importance of good writing to business in the Information Age. Part One devotes a chapter each to grammar, spelling, punctuation, accuracy of word choice, the impact of word choice on writing's tone or style, structuring sentences and paragraphs, organizing documents, and the composition process. Part Two presents strategies for the most common types of business writing: resumés and cover letters, other correspondence, company newsletter articles, descriptive writing like instructions and job descriptions, expository writing such as project reports and employee reviews, and persuasive writing like proposals. The conclusion asserts that words convey information as definitively as numbers, requiring an equal level of precision in their use; it also counsels that writing is an art, not a science, because only the unique circumstances of each writing situation determine what works best for that situation.
Download or read book Developing Enterprise Web Services written by Sandeep Chatterjee and published by Prentice Hall Professional. This book was released on 2004 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: & Includes a detailed case study - with complete source code - of building Web Services with Java AND .Net. & & Covers key emerging standards in transactioning, conversations, workflow, security and authentication, mobile and wireless, QoS, portlets, and management. & & Presents best practices based on authors' experiences building real world Web Services-based applications.
Download or read book The Critical Few written by Jon R. Katzenbach and published by Berrett-Koehler Publishers. This book was released on 2019-01-16 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global survey by the Katzenbach Center, 80 percent of respondents believed that their organization must evolve to succeed. But a full quarter of them reported that a change effort at their organization had resulted in no visible results. Why? The fate of any change effort depends on whether and how leaders engage their culture: the self-sustaining patterns of behaving, feeling, thinking, and believing that determine how things are done in an organization. Culture is implicit rather than explicit, emotional rather than rational--that's what makes it so hard to work with, but that's also what makes it so powerful. For the first time, this book lays out the Katzenbach Center's proven methodology for identifying your culture's four most critical elements: traits, characteristics that are at the heart of people's emotional connection to what they do; keystone behaviors, actions that would lead your company to succeed if they were replicated at a greater scale; authentic informal leaders, people who have a high degree of "emotional intuition" or social connectedness; and metrics, integrated, thoughtful measures to track progress, encourage the self-reinforcing cycle of lasting change and link to business performance. By leveraging these critical few elements, you can tap into a source of catalytic change within your organization. People will make an emotional, not just a rational, commitment to new initiatives. You will elicit enthusiasm and creativity and build the kind of powerful company that people recognize for its innate value and effectiveness.
Download or read book Ultimate IQ Tests written by Ken Russell and published by Kogan Page Publishers. This book was released on 2015-08-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: IQ tests are routinely encountered in recruitment for various industries, including for jobs in the government, armed forces, and education as well as industry and commerce. Competition is fierce and employers are determined to cut the weak from the strong so it is essential for candidates to be prepared. Ultimate IQ Tests is the biggest book of IQ practice tests available. Written and compiled by experts in IQ testing and brain puzzles, it contains 1000 practice questions organized into 25 tests, with a simple guide to assessing individual performance. With a brand new test in this edition, designed to be more challenging than the others so you can track progress, this is the best one-stop resource to mind puzzles. Working through the questions will help you to improve your vocabulary and develop powers of calculation and logical reasoning. From the best-selling Ultimate series, Ultimate IQ Tests is an invaluable resource if you have to take an IQ test, but it's also great fun if you like to stretch your mind for your own entertainment - and boost your brain power. About the Ultimate series... The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you from your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.
Download or read book How to Make Money with Junk Bonds written by Robert Levine and published by McGraw Hill Professional. This book was released on 2012-05-18 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unearth a Gold Mine in the $1 TRILLION Junk Bond Market “Few experts in this area have been willing to share their inside knowledge with the outside world. None have done it as well and as simply and clearly as Bob Levine has done in his new book.” —Joel Greenblatt, bestselling author of The Little Book That Beats the Market “A great book by a great investor. . . . [I] recommend this book to everyone who wants to acquire some invaluable horse sense about investing in high yield bonds.” —Martin S. Fridson, author of How to Be a Billionaire “This is the best book ever written on high yield corporate bond investing. Destined to become an instant classic. . . .” —Jack Malvey, Chief Global Markets Strategist, Bank of New York Mellon Corp. "A first-rate introduction and navigation guide to the high-yield world." —Reading the Markets “This well-written and occasionally humorous tutorial on investing in speculative-grade corporate debt covers the essential aspects of high-yield debt. . . . As a basic introduction to the high-yield debt market, the book can’t be beat.” —The Financial Analysts Journal Do you think of the junk bond market as an arena of chaos, a financial Wild West, a place to avoid at all costs? In How to Make Money with Junk Bonds, a pioneer of the junk bond business gives you the insight and information you need to lay that fear to rest—so that you can generate unprecedented profits in this $1 trillion market. Robert Levine has the credentials to lead both individual investors and the professionals just getting started in the junk bond market. At Nomura Corporate Research and Asset Management, his junk bond funds substantially outperformed both high yield and S&P indices for more than 18 years—and in this book he explains the method he used to achieve such remarkable results. Helping you pick high yield bonds that have a low possibility of default. How to Make Money with Junk Bonds covers: The difference between stocks and bonds—and where junk bonds fit between them in the risk spectrum How to conduct a thorough credit analysis—the key to making money in junk bonds How to evaluate market conditions—and decide when to invest and when to sit on the sidelines Why you should hire a portfolio manager—and how to select the best one for your needs How to invest like a pro—using Levine’s personal, proven investing method The junk bond market isn’t the scary place it used to be. Critical information is easier (and cheaper) to obtain, and transparency is greater than it was in the market’s early days. How to Make Money with Junk Bonds gives you the tools to root out strong, forward-looking companies poised for growth and generate a level of profitability impossible to achieve in other markets.
Download or read book Lorenz on Leadership written by Stephen R Lorenzt and published by Military Bookshop. This book was released on 2012-10-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Built to Sell written by John Warrillow and published by Penguin. This book was released on 2012-12-24 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Run your company. Don’t let it run you. Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless. But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future.
Download or read book Truth Lies and Advertising written by Jon Steel and published by John Wiley & Sons. This book was released on 1998-03-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
Download or read book The Story of the Orchestra written by Robert Levine and published by Black Dog & Leventhal Pub. This book was released on 2001 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the orchestra and includes information on composers, instruments, and the conductor.
Download or read book The Voynich Manuscript written by M. E. D'Imperio and published by . This book was released on 1978 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: In spite of all the papers that others have written about the manuscript, there is no complete survey of all the approaches, ideas, background information and analytic studies that have accumulated over the nearly fifty-five years since the manuscript was discovered by Wilfrid M. Voynich in 1912. This report pulls together all the information the author could obtain from all the sources she has examined, and to present it in an orderly fashion. The resulting survey will provide a firm basis upon which other students may build their work, whether they seek to decipher the text or simply to learn more about the problem.
Download or read book Oliver Twist Illustrated written by Charles Dickens and published by . This book was released on 2020-10-14 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of Oliver Twist - orphaned, and set upon by evil and adversity from his first breath - shocked readers when it was published. After running away from the workhouse and pompous beadle Mr Bumble, Oliver finds himself lured into a den of thieves peopled by vivid and memorable characters - the Artful Dodger, vicious burglar Bill Sikes, his dog Bull's Eye, and prostitute Nancy, all watched over by cunning master-thief Fagin. Combining elements of Gothic Romance, the Newgate Novel and popular melodrama, Dickens created an entirely new kind of fiction, scathing in its indictment of a cruel society, and pervaded by an unforgettable sense of threat and mystery.
Download or read book Summer Lightning written by P. G. Wodehouse and published by W. W. Norton & Company. This book was released on 2012-07-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "[Blandings] is an entire world unto itself and, one senses, Wodehouse pours into it his deepest feelings for England." —Stephen Fry The Honourable Galahad Threepwood has decided to write his memoir—a tell-all that could destroy polite society. Everyone wants this manuscript gone, particularly Lord Emsworth’s neighbor Sir Gregory Parsloe-Parsloe, who would do anything to keep the story of the prawns buried in the past. But the memoir isn’t the only problem. A chorus girl disguised as an heiress, a double-dealing detective, a stolen prize-winning sow, and a crazy ex-secretary are only a few of the complications that must be dealt with before everyone can have their happy ending.
Download or read book Take Your Eye Off the Puck written by Greg Wyshynski and published by Triumph Books. This book was released on 2015-11-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for sports fans on how to watch and appreciate the game of hockey More and more fans are watching the NHL each week, but many of them don't know exactly what they should be watching. How does an offense create shooting lanes for its best sniper? When a center breaks through and splits between two defensemen, which defender is to blame? Why does a goalie look like a Hall of Famer one week and a candidate for the minor leagues the next? This guide for sports fans on how to watch and appreciate the game of hockey takes you inside a coach's mind as he builds a roster or constructs a game plan, to the chaos of the goalie's crease, and deep into the perpetual chess match between offense and defense. Discussing topics such as what to look for when a team goes on the power play and why playing center might be the most grueling job in sports, Take Your Eye Off the Puck shows fans how to get the most out of watching their favorite sport.
Download or read book The Big Book of Marketing written by Anthony G. Bennett and published by McGraw Hill Professional. This book was released on 2009-06-19 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association "For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University "A 'must read' for every business major and corporate executive." -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce The Biggest Companies. The Boldest Campaigns. THE BEST INSIDER'S GUIDE ON THE MARKET. The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including: ACNielsen * Alcoa * American Express * Amtrak * Antimicrobial * Technologies Group * APL Logistics * Arnold * AT&T * Atlas Air * Bloomingdale's * BNSF * Boeing * Bristol-Myers Squibb * Burson-Marsteller * BzzAgent * Caraustar * Cargill * Carnival * Coldwell Banker * Colgate-Palmolive * Colonial Pipeline * Con-way * Costco * Dean Foods * Discovery Communications * Draftfcb * DSC Logistics * DuPont * Edelman * ExxonMobil * Fabri-Kal * FedEx Trade Networks * Fleishman-Hillard * Ford * Frito-Lay * GE * Greyhound * Hair Cuttery * Hilton * HOLT CAT * IBM * Ingram Barge * Ingram Micro * International Paper * John Deere * Kimberly-Clark * Kodak * Kraft * L.L.Bean * Landor * Long Island Rail Road * Lulu.com * Mars * MCC * McCann * McDonald's * McKesson * Nationals * NCR * New York Times * Nordstrom * Ogilvy Action * OHL * 1-800Flowers.com * Overseas Shipholding Group * Owens Illinois * P & G * Papa John's * Paramount Pictures * Patagonia * PepsiCo * Pfizer * Porter Novelli * RAPP * Ritz-Carlton * Safeway * Saks Fifth Avenue * Sara Lee * SC Johnson * Sealed Air * Sears * Silgan * Skyhook * Snap-on Tools * Southwest * Sports and Leisure * ResearchGroup * Staples * Stoner * Supervalu * Synovate * Tanimura & Antle * TBWA * Tenet Healthcare * Texas Instruments * 3M * ToysRUs * Trader Joe's * Tupperware * Under Armour * United Airlines * United Stationers * Verizon * VISA * Weyerhaeuser * Wilson Sporting Goods * Wunderman * Xerox * Y&R * Zappos.com No matter what business you're in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you’ll ever find . . . from the best in the business. Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia.
Download or read book Jack written by Jack Welch and published by Hachette UK. This book was released on 2003-10-01 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most widely respected CEO in America looks back on his brilliant career at General Electric and reveals his personal business philosophy and unique managerial style. Nearly 20 years ago, former General Electric CEO Reg Jones walked into Jack Welch's office and wrapped him in a bear hug. "Congratulations, Mr. Chairman," said Reg. It was a defining moment for American business. So begins the story of a self-made man and a self-described rebel who thrived in one of the most volatile and economically robust eras in U.S. history, while managing to maintain a unique leadership style. In what is the most anticipated book on business management for our time, Jack Welch surveys the landscape of his career running one of the world's largest and most successful corporations.
Download or read book HOW TO WIN FRIENDS INFLUENCE PEOPLE written by Dale Carnegie and published by Good Press. This book was released on 2023-11-26 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dale Carnegie's 'How to Win Friends & Influence People' is a timeless self-help classic that explores the art of building successful relationships through effective communication. Written in a straightforward and engaging style, Carnegie's book provides practical advice on how to enhance social skills, improve leadership qualities, and achieve personal and professional success. The book is a must-read for anyone looking to navigate social dynamics and connect with others in a meaningful way, making it a valuable resource in today's interconnected world. With anecdotal examples and actionable tips, Carnegie's work resonates with readers of all ages and backgrounds, making it a popular choice for personal development and growth. Carnegie's ability to distill complex social principles into simple, actionable steps sets this book apart as a timeless guide for building lasting relationships and influencing others positively. Readers will benefit from Carnegie's wisdom and insight, gaining valuable tools to navigate social interactions and achieve success in their personal and professional lives.
Download or read book 501 GMAT Questions written by LearningExpress (Organization) and published by Learning Express (NY). This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive study guide divided into four distinct sections, each representing a section of the official GMAT.
