Download or read book Top of Mind Use Content to Unleash Your Influence and Engage Those Who Matter To You written by John Hall and published by McGraw Hill Professional. This book was released on 2017-04-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.
Download or read book Talk Like TED written by Carmine Gallo and published by St. Martin's Press. This book was released on 2014-03-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single greatest skill that will help you accomplish your dreams. Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and bestselling author Carmine Gallo explores what makes a great presentation by examining the widely acclaimed TED Talks, which have redefined the elements of a successful presentation and become the gold standard for public speaking. TED ? which stands for technology, entertainment, and design ? brings together the world's leading thinkers. These are the presentations that set the world on fire, and the techniques that top TED speakers use will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking. In his book, Carmine Gallo has broken down hundreds of TED talks and interviewed the most popular TED presenters, as well as the top researchers in the fields of psychology, communications, and neuroscience to reveal the nine secrets of all successful TED presentations. Gallo's step-by-step method makes it possible for anyone to deliver a presentation that is engaging, persuasive, and memorable. Carmine Gallo's top 10 Wall Street Journal Bestseller Talk Like TED will give anyone who is insecure about their public speaking abilities the tools to communicate the ideas that matter most to them, the skill to win over hearts and minds, and the confidence to deliver the talk of their lives. The opinions expressed by Carmine Gallo in TALK LIKE TED are his own. His book is not endorsed, sponsored or authorized by TED Conferences, LLC or its affiliates.
Download or read book Mind Is Your Business written by Sadhguru and published by Jaico Publishing House. This book was released on with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: For most people, the mind seems to be an unruly cacophony, attempting to grasp and shape everything which falls in its purview. In mind is your business, Sadhguru explains that only if we make it “our business” to transform this uncoordinated mess into a well – coordinated symphony, will we able to use the mind, rather than be used by it. Sadhguru is a yogi and profound mystic of our times. An absolute clarity of perception places him in a unique space in not only matters spiritual but in business, environmental and international affairs, and opens a new door on all that he touches.
Download or read book The Head Trip written by Jeff Warren and published by Vintage Canada. This book was released on 2009-03-18 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: A world at once familiar and unimaginably strange exists all around us, and within us – it is the vast realm of consciousness. In The Head Trip, science journalist Jeff Warren explores twelve distinct, natural states of consciousness available to us in a twenty-four-hour day, each state offering its own kind of knowledge and insight – its own adventure. The hypnagogic state, when our minds hover between waking and sleeping, can be a rich source of creativity and even compassion. Then there’s the Watch, an almost magical waking experience in the middle of the night that has been all but lost to electric light and modern sleep patterns. Daydreaming and trance, lucid dreaming, the Zone, and the Pure Conscious Event – from sleep laboratory to remote northern cabin, neurofeedback clinic to Buddhist retreat, Warren visits them all. Along the way, he talks to neuroscientists, chronobiologists, anthropologists, monks, and many others who illuminate his stories with cutting-edge science and age-old wisdom. On this trip, all are welcome and no drugs are required: all you need to pack are a functioning cerebrum and an open mind. Replete with stylish graphics and brightened by comic panels conceived and drawn by the author, The Head Trip is an instant classic, a brilliant and original description of the shifting experience of consciousness that’s also a practical guide to enhancing creativity and mental health. This book does not just inform and entertain – it shows how every one of us can expand upon the ways we experience being alive.
Download or read book Blue Mind written by Wallace J. Nichols and published by Little, Brown. This book was released on 2014-07-22 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark book by marine biologist Wallace J. Nichols on the remarkable effects of water on our health and well-being. Why are we drawn to the ocean each summer? Why does being near water set our minds and bodies at ease? In BLUE MIND, Wallace J. Nichols revolutionizes how we think about these questions, revealing the remarkable truth about the benefits of being in, on, under, or simply near water. Combining cutting-edge neuroscience with compelling personal stories from top athletes, leading scientists, military veterans, and gifted artists, he shows how proximity to water can improve performance, increase calm, diminish anxiety, and increase professional success. BLUE MIND not only illustrates the crucial importance of our connection to water-it provides a paradigm shifting "blueprint" for a better life on this Blue Marble we call home.
Download or read book Surfing Uncertainty written by Andy Clark and published by Oxford University Press, USA. This book was released on 2016 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title brings together work on embodiment, action, and the predictive mind. At the core is the vision of human minds as prediction machines - devices that constantly try to stay one step ahead of the breaking waves of sensory stimulation, by actively predicting the incoming flow. In every situation we encounter, that complex prediction machinery is already buzzing, proactively trying to anticipate the sensory barrage. The book shows in detail how this strange but potent strategy of self-anticipation ushers perception, understanding, and imagination simultaneously onto the cognitive stage.
Download or read book The End of Something Wonderful written by Stephanie V. W. Lucianovic and published by Union Square & Co.. This book was released on 2020-02-28 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: With gentle humor and quirkiness, this sympathetic book demonstrates how to say goodbye to a beloved pet and give it a proper sendoff. “[The End of Something Wonderful is] really good. It’s funny and sardonic and it gets to be touching at the end.” —Betsy Bird, School Library Journal Children love their pets very much—and when the animals die, that loss can be hard to process. The End of Something Wonderful helps kids handle their feelings when they’re hurting and can’t find all the right words. In a warm, understanding, sometimes funny way, it guides children as they plan a backyard funeral to say goodbye, from choosing a box and a burial spot to giving a eulogy and wiping away tears. Most of all, it reassures them that it’s not the end of everything . . . and that Something Wonderful can always happen again.
Download or read book You Are What You Think written by David Stoop and published by Revell. This book was released on 2003-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tap into the power of self-talk to overcome depression, guilt, anger, or anxiety and learn to respond to circumstances in a positive way.
Download or read book Limitless written by Jim Kwik and published by Hay House, Inc. This book was released on 2020-04-28 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the full potential of your brain, learn faster, and achieve your goals with this instant New York Times and #1 Wall Street Journal bestseller from Jim Kwik, the world’s #1 brain coach. This ultimate brain training book is packed with practical techniques to help you level-up your mental performance and transform your life. “There’s no genius pill, but Jim gives you the process for unlocking your best brain and brightest future. Just like you want a healthy body, you want a flexible, strong, energized, and fit brain. That’s what Jim does for a living—he is the personal trainer for the mind.” — Mark Hyman, M.D., Head of Strategy and Innovation, Cleveland Clinic Center for Functional Medicine, author of 12 New York Times best-selling books For over 25 years, Jim Kwik has worked closely with successful men and women who are at the top in their fields as actors, athletes, CEOs, and business leaders from all walks of life to unlock their true potential. In Limitless, he reveals the science-based practices and field-tested tips to accelerate self-learning, communication, memory, focus, recall, and speed reading, to create amazing results. Limitless is the ultimate transformation book and gives people the ability to accomplish more--more productivity, more transformation, more personal success and business achievement--by changing their Mindset, Motivation, and Methods. These “3 M’s” live in the pages of Limitless along with practical techniques that unlock the superpowers of your brain and change your habits. Learn how to: FLIP YOUR MINDSET Identify and challenge the assumptions, habits, and procrastinations that limit you and expand the boundaries of what you believe is possible. IGNITE YOUR MOTIVATION By uncovering your passions, purposes, and sources of energy, you can stay focused and clear on your goals. Uncovering what motivates you is the key that opens up limitless mental capacity. This is where Passion + Purpose + Energy meet to move you closer to your goals, while staying focused and clear. MASTER THE METHOD Accelerate learning, improve memory, and enhance brain performance Jim Kwik applies the latest neuroscience for accelerated learning, and will help you finish a book 3x faster through speed reading (and remember every part of it), learn a new language in record time, and master new skills with ease. “What you’ll get within these pages is a series of tools that will help you cast off your perceived restrictions. You’re going to learn how to unlimit your brain. You’re going to learn how to unlimit your drive. You’re going to learn how to unlimit your memory, your focus, and your habits. If I am your mentor in your hero’s journey, then this book is your map to master your mind, motivation, and methods to learn how to learn. And once you’ve done that, you will be limitless.” –Jim Kwik Packed with tips and techniques to improve memory, focus, recall, and speed reading, this brain training book is the perfect gift for anyone looking to transform their life."
Download or read book Ridge Day One written by Shawn P. B. Robinson and published by BrainSwell Publishing. This book was released on 2021-06-07 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The darkest hour is just before dawn. But with bloodthirsty Beasts cutting brief lives shorter, can one man beat the ticking clock? Rezin Hamel will protect his people until his dying breath. Resolving to carry on past every dearly departed loved one, the forty-four-year-old General has no idea how he’s lived over a decade beyond the average life expectancy. But when he’s shamed and cast out for an out-of-character act, he sets out to end the constant attacks from creatures staining the walls with death. Searching for answers in society’s seedy underbelly, Hamel is shocked by the conditions ravaging the lower rungs of the city. But the strategic genius’s quest takes a staggering turn when he’s blindsided by a secret that could tear his tight-knit community to shreds. Can Hamel restore his honor and stop the carnage before he’s the next one taken by the Dusk? Ridge: Day One is the action-packed first book in the Ridge dystopian thriller series. If you like fantastic worlds, heart-trembling suspense, and twisted surprises, then you’ll love Shawn P. B. Robinson’s peek behind the Ridge veil. Buy Ridge: Day One to mark the calendar of doom today!
Download or read book Switch written by Chip Heath and published by Crown Currency. This book was released on 2010-02-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Download or read book The Coddling of the American Mind written by Greg Lukianoff and published by Penguin. This book was released on 2019-08-20 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller • Finalist for the 2018 National Book Critics Circle Award in Nonfiction • A New York Times Notable Book • Bloomberg Best Book of 2018 “Their distinctive contribution to the higher-education debate is to meet safetyism on its own, psychological turf . . . Lukianoff and Haidt tell us that safetyism undermines the freedom of inquiry and speech that are indispensable to universities.” —Jonathan Marks, Commentary “The remedies the book outlines should be considered on college campuses, among parents of current and future students, and by anyone longing for a more sane society.” —Pittsburgh Post-Gazette Something has been going wrong on many college campuses in the last few years. Speakers are shouted down. Students and professors say they are walking on eggshells and are afraid to speak honestly. Rates of anxiety, depression, and suicide are rising—on campus as well as nationally. How did this happen? First Amendment expert Greg Lukianoff and social psychologist Jonathan Haidt show how the new problems on campus have their origins in three terrible ideas that have become increasingly woven into American childhood and education: What doesn’t kill you makes you weaker; always trust your feelings; and life is a battle between good people and evil people. These three Great Untruths contradict basic psychological principles about well-being and ancient wisdom from many cultures. Embracing these untruths—and the resulting culture of safetyism—interferes with young people’s social, emotional, and intellectual development. It makes it harder for them to become autonomous adults who are able to navigate the bumpy road of life. Lukianoff and Haidt investigate the many social trends that have intersected to promote the spread of these untruths. They explore changes in childhood such as the rise of fearful parenting, the decline of unsupervised, child-directed play, and the new world of social media that has engulfed teenagers in the last decade. They examine changes on campus, including the corporatization of universities and the emergence of new ideas about identity and justice. They situate the conflicts on campus within the context of America’s rapidly rising political polarization and dysfunction. This is a book for anyone who is confused by what is happening on college campuses today, or has children, or is concerned about the growing inability of Americans to live, work, and cooperate across party lines.
Download or read book Places of Mind written by Timothy Brennan and published by Farrar, Straus and Giroux. This book was released on 2021-03-23 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Book Review Editors' Choice The first comprehensive biography of the most influential, controversial, and celebrated Palestinian intellectual of the twentieth century As someone who studied under Edward Said and remained a friend until his death in 2003, Timothy Brennan had unprecedented access to his thesis adviser’s ideas and legacy. In this authoritative work, Said, the pioneer of postcolonial studies, a tireless champion for his native Palestine, and an erudite literary critic, emerges as a self-doubting, tender, eloquent advocate of literature’s dramatic effects on politics and civic life. Charting the intertwined routes of Said’s intellectual development, Places of Mind reveals him as a study in opposites: a cajoler and strategist, a New York intellectual with a foot in Beirut, an orchestra impresario in Weimar and Ramallah, a raconteur on national television, a Palestinian negotiator at the State Department, and an actor in films in which he played himself. Brennan traces the Arab influences on Said’s thinking along with his tutelage under Lebanese statesmen, off-beat modernist auteurs, and New York literati, as Said grew into a scholar whose influential writings changed the face of university life forever. With both intimidating brilliance and charm, Said melded these resources into a groundbreaking and influential countertradition of radical humanism, set against the backdrop of techno-scientific dominance and religious war. With unparalleled clarity, Said gave the humanities a new authority in the age of Reaganism, one that continues today. Drawing on the testimonies of family, friends, students, and antagonists alike, and aided by FBI files, unpublished writings, and Said's drafts of novels and personal letters, Places of Mind synthesizes Said’s intellectual breadth and influence into an unprecedented, intimate, and compelling portrait of one of the great minds of the twentieth century.
Download or read book Hare Brain Tortoise Mind written by Guy Claxton and published by Harper Collins. This book was released on 2016-05-31 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: In these accelerated times, our decisive and businesslike ways of thinking are unprepared for ambiguity, paradox, and sleeping on it." We assume that the quick-thinking "hare brain" will beat out the slower Intuition of the "tortoise mind." However, now research in cognitive science is changing this understanding of the human mind. It suggests that patience and confusion--rather than rigor and certainty--are the essential precursors of wisdom. With a compelling argument that the mind works best when we trust our unconscious, or "undermind," psychologist Guy Claxton makes an appeal that we be less analytical and let our creativity have free rein. He also encourages reevaluation of society's obsession with results-oriented thinking and problem-solving under pressure. Packed with Interesting anecdotes, a dozen puzzles to test your reasoning, and the latest related research, Hare Brain, Tortoise Mind is an Illuminating, uplifting, stimulating read that focuses on a new kind of well-being and cognition.
Download or read book This Book Can Read Your Mind written by Susannah Lloyd and published by Frances Lincoln Limited. This book was released on 2021-04-20 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have opened a very special book. This book can do something that has NEVER been achieved before. This book can read your mind. You just need to think of something, but whatever you do, don't think of anything SILLY. You know, like a pink elephant…
Download or read book The Mind of the Nation written by Egbert Klautke and published by Berghahn Books. This book was released on 2013-08-30 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Völkerpsychologie played an important role in establishing the social sciences via the works of such scholars as Georg Simmel, Emile Durkheim, Ernest Renan, Franz Boas, and Werner Sombart. In Germany, the intellectual history of "folk psychology" was represented by Moritz Lazarus, Heymann Steinthal, Wilhelm Wundt and Willy Hellpach. This book follows the invention of the discipline in the nineteenth century, its rise around the turn of the century and its ultimate demise after the Second World War. In addition, it shows that despite the repudiation of "folk psychology" and its failed institutionalization, the discipline remains relevant as a precursor of contemporary studies of "national identity."
Download or read book Empires of the Mind written by Denis Waitley and published by Harper Collins. This book was released on 1996-08-16 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Empires of the Mind is a revolutionary book that offers answers to men and women interested in "reengineering" their jobs as well as their corporations. Providing dozens of specific techniques and tools for maximizing personal potential, Denis Waitley uncovers the key foundations of authentic self-leadership and delivers career-enhancing strategies on how to thrive on risk and adversity, inspire yourself and others to maximum performance, become more powerful by sharing power, and much more. With Empires of the Mind, you learn how to get ahead and stay ahead in a fast-paced world where the only rule is change.
